Brand Posts

Building a single view of the customer without being creepy

Whatever industry you work in, data should be the lifeblood of your business. Yet it’s likely you’ve got more than you know what to do with. It’s stored in different systems, owned by different teams and you have limited analytics resources to make sense of it all. This makes it difficult to build accurate customer profiles and increases the likelihood that your next campaign will be late to market. Worse still, it will miss the mark completely if your potential customer moved on weeks ago.

Embracing the new era of in-moment marketing

During the recent CMO Momentum conference, SAP Customer Experience Vice President of Marketing, Asia Pacific Japan & Greater China, Jennifer Arnold, shared how brands can journey into the era of in-moment marketing.

The Four Steps for Effective Change in Marketing

To remain competitive in an increasingly digital marketing landscape, brands and their partnering agencies not only must evolve their internal operations, but also foster greater collaboration with one another.

Engaging customers in the right moment

Social media is increasingly becoming the channel of choice for consumers to engage with brands. Twitter Australia’s Suzy Nicoletti shares how it's playing a role throughout the customer journey

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More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

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Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

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Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

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