Brand Posts

Efficiency and growth: The new focus of risk and reward

If you’re struggling to plot a path towards sustainable growth for your company, an efficient frontier might be the tool for your business needs. Jason Juma-Ross, Director of Tech Industry Strategy at Meta, outlines how this concept can help marketing leaders prepare for a competitive future.

Building a single view of the customer without being creepy

Whatever industry you work in, data should be the lifeblood of your business. Yet it’s likely you’ve got more than you know what to do with. It’s stored in different systems, owned by different teams and you have limited analytics resources to make sense of it all. This makes it difficult to build accurate customer profiles and increases the likelihood that your next campaign will be late to market. Worse still, it will miss the mark completely if your potential customer moved on weeks ago.

Embracing the new era of in-moment marketing

During the recent CMO Momentum conference, SAP Customer Experience Vice President of Marketing, Asia Pacific Japan & Greater China, Jennifer Arnold, shared how brands can journey into the era of in-moment marketing.

The Four Steps for Effective Change in Marketing

To remain competitive in an increasingly digital marketing landscape, brands and their partnering agencies not only must evolve their internal operations, but also foster greater collaboration with one another.

Engaging customers in the right moment

Social media is increasingly becoming the channel of choice for consumers to engage with brands. Twitter Australia’s Suzy Nicoletti shares how it's playing a role throughout the customer journey

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Great e-commerce article!

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CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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