How SAP can humanise touchpoints for exceptional customer experiences
Customer expectations continue to rise and the last 18 months has shown that brands must create the best experience for customers without having an impact on trust.
SAP Customer Experience
The key concerns most marketers face today include having a single view of their customer, ensuring that their customers trust them with their personal data, creating a customer for life, responding to customers who use 'digital channels' first in all their engagements, and seamlessly connecting the front office to the back office. Only SAP Customer Experience provides a complete solution set to address the concerns that are shaping today's customer experience.
How to tackle abandoned carts and global retailers
Abandoned shopping carts are a major headache for marketers. But new SAP research shows it’s a bigger problem in Australia than other major markets like the US and UK.
Building a single view of the customer without being creepy
Whatever industry you work in, data should be the lifeblood of your business. Yet it’s likely you’ve got more than you know what to do with.
Embracing the new era of in-moment marketing
During the recent CMO Momentum conference, SAP Customer Experience Vice President of Marketing, Asia Pacific Japan & Greater China, Jennifer Arnold, shared how brands can journey into the era of in-moment marketing.