Leadership News, Features, and Interviews

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

EBay marketing leader, Julie Nestor, is switching online marketplace selling for hospitality and relocating to Singapore.

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

Relationship building and consistency are key tenets for Deloitte’s first Asia-Pacific chief marketing officer as he strives to align marketing strategy and activity across the region.

ASX-listed Treasury Wine Estates has a new global chief marketing officer following the departure of global CMO, Michelle Terry, in August.

Marley Spoon marketing chief, Dave Malcolm, is switching food delivery for pet products and joining The Real Pet Food Company to head up ecommerce.

Carlton & United Breweries has promoted contemporary brand director, Brian Phan, to VP of marketing as its current leader takes up a regional role.

As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.

In an effort to raise the bar and help the marketing and media industry understand the impact it has on its workers’ mental health, The Mentally Healthy Change Group has launched industry minimum standards for mental health.

​Data and analytics market leader, CoreLogic, has appointed Ryan Dinsdale as executive, customer operations, sales and marketing for Australia and New Zealand, effective immediately.

​ Balancing technological change with cultural change is part and parcel of digital transformation. And yet even at digital experience platform provider, Sitecore, its chief marketing officer found many employees were still not clear on why culture was as important as technology in transformation.

One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.

​CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.

DoorDash, the largest on-demand food platform for door-to-door delivery in the US, is making its official launch in Australia, beginning with Melbourne.

If there’s one lesson NTT’s global CMO, Ruth Rowan, has learnt since being tasked with rebranding the group’s 28 businesses under one umbrella, it’s exceptions shouldn’t ever hold you back.

ANZ former head of marketing and marketing centre of expertise lead, Carolyn Bendall, has left the banking group after a 20-year career encompassing a host of senior marketing and divisional positions.

‘Buy-now/pay-later’ has been the breakthrough new service category of the Australian payments industry, with Roy Morgan research estimating more than 1.5 million Australians used one of the many services in 2018.

Facility consolidation and new brand product launches have seen Bega post a 13 per cent increase in revenue in the 2019 financial year, in what has been a challenging operating environment for the dairy giant.

Nova Entertainment has confirmed its chief marketing officer, Tony Thomas, will leave the business this week after a nine-year tenure.

Sticking to your guns, having realistic expectations on technology rollout timeframes, getting the right people to set the cadence of work, and executive advocacy are all key for organisations looking to successfully digitally transform.

In the Asia-Pacific region, businesses lose US$325 billion per year to disconnected customer experiences. Yet according to research recent, at least 90 per cent see CX as a competitive differentiator and 89 per link to commercial success.