Leadership News, Features, and Interviews

Chobani Australia has combined its marketing, sales and category teams in a new demand function following the departure of general manager of marketing, Damian Young.

A desire to work for a fast-growth business with the potential to reshape people hiring processes for the better has led Toby McKinnon to sign-up as inaugural chief marketing officer at PredictiveHire.

Building a global brand stretching across a B2B value chain and matrix of industry stakeholders through to the grocery store shelf is a challenge in itself. Throw in a completely new technology, the promise of significant sustainability gains, an indirect product sales model and the global pandemic, and it’s an even more dynamic, challenging task.

It’s one thing for brand marketers to build a campaign proposition, creative concept and marketing plan they’re happy with. It’s quite another to orchestrate the work with speed, consistency and agility.

Regional accommodation provider, G’Day Group, is on the hunt for a chief marketing officer as one of three new executive-level roles being created across the group.

Chief of innovation, marketing and technology are common titles to see on an org chart. Less common however is seeing the same person’s name against all three.

A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.

Aurora Expeditions has promoted marketing leader, Hayley Peacock-Gower, to become its first chief marketing officer as it looks to ramp up and capitalise on travel appetites in 2022.

In a recent study conducted by Indeed, 80 per cent of Australians surveyed expressed the desire to work for companies that promote diversity and inclusion (D&I).

2021 has certainly continued to be a year of shape shifting for Australian marketing leaders, their teams and their marketing activities. But while the challenges have been obvious, a lot of great work has nonetheless been accomplished in the face of the pandemic. So as part of this year’s CMO50 program, we asked a number of our CMO50 alumni to tell us what their favourite marketing moments over the past year have been.

Yahoo director of brand and marketing, Anny Havercroft, has left her post to take up a business marketing leadership role at TikTok.

“The credibility and integrity of marketers is instrumental to architecting an enterprise’s future, not just the future of a portfolio of brands,” according to Lion consumer and brand director, Anuhba Sahasrabuddhe. And it’s this very business minded approach the internationally experienced brand and marketing leader is now applying to her role at Lion, one of Australia’s most iconic and longstanding FMCG organisations.

Shifting from product availability to perfect order metrics is just one of the ways Coles has improved its customer emphasis internally and as a consequence of rapid digitisation during the pandemic.

The Iconic’s chief marketing officer, Alexander Meyer, is calling it a day at the Australian online retailer and relocating to Canada to take up a new role with digital retailer, The Bay.

Car loan platform, CarClarity, has brought on a new head of marketing as one of a trio of leadership recruits.

Former Amplifon and 13cabs marketing leader, Liz Attia, has joined the Early Settler furniture retail brand as its first general manager of marketing and customer.

Westpac and Coles have become national champions for the UN Women Australia’s Unstereotype Alliance chapter, which officially launches this week.

Ebay has appointed a new A/NZ VP and managing director following the departure of former and chief and one-time CMO, Tim Mackinnon, to Providoor.

Measuring the effectiveness of marketing spend against short as well as longer term revenue and growth is critical for CMOs if they want to truly connect their efforts to commercial returns.

Domain has recruited CommSec’s general manager of business strategy and marketing as its new chief marketing officer.

Being a chief marketing office is an exercise in cross-functional collaboration, relationship building and influence. Just ask any of our CMO50.