Leadership News, Features, and Interviews

You’d be hard pressed to find a marketing leader who doesn’t get a thrill from spearheading a brand repositioning and disruptive brand-led campaign. But for Tourism Fiji’s chief marketing officer, Emma Campbell, the last three years of the pandemic profoundly impacted her perceptions of how broad a marketing leader’s role can be.

Helping Brownes Dairy translate its community engagement further in the digital space and building rapport with a younger demographic are on the priority list for the Perth-based dairy’s new general manager of marketing, Rebecca Smith.

Marley Spoon has brought on former Aldi Australia marketing leader, Mark Richardson, as its new chief marketing officer, effective 13 February 2023.

SpecSavers has announced a trio of promotions across its marketing and customer engagement leaders in what the company said is a response to brand growth and individual performance.

Shippit has brought on a new chief marketing officer as well as chief product officer as its looks to scale up regionally.

Challenging brand perceptions to elevate quality and drive emotional connection to Kia’s broadening product portfolio is the name of the game as the automotive manufacturer partners with the Australian Open for the 22nd year.

Booktopia CMO, Steffen Daleng, is exiting the business as one of at least 30 staff redundancies as the online retailer works to restructure and improve its earnings.

Few things hurt a business more than complacency, or not building a strategy centred around meeting customer needs, according to Lexer’s new VP of marketing, Aparna Gray.

Many Australian businesses launched into digital ecommerce by necessity during the early days of the Covid-19 pandemic. Some were hasty bolt-ons, others represented completely new business models that flourished. Providoor, a marketplace enabling Australians to access some of the country’s best restaurants from home, is one of the latter.

A greater ability to demonstrate marketing return in revenue and customer terms is giving marketers confidence they’re delivering more value to their organisations. And it’s this commercial aptitude, along with stronger commitment to becoming a technologist, actioning data better and being innovative, which will be critical to riding out the economic and market unknowns of 2023.

Launching Chatime’s at-home formats into supermarkets and tapping immersive technology to build brand and acquisition are highlights for Joanna Robinson from her two-year tenure with the QSR.

CMO is delighted to release our new CMO50 alumni whitepaper exploring how leading Australian marketers are practising personalisation in a new era of passion points, preferences and purpose.

You can’t skim across the top in marketing if you want to have skin in the game, Amber Collins warns. “At some stage, you have to pause and learn about media, advertising, content, social. If not, you are not able to add value,” the experienced marketing chief tells CMO.

Former Audi marketing and customer chief, Nikki Warburton, has joined the MA Financial Group board of directors as she builds out her non-executive career.

Lifting consumer education around pet insurance to drive category growth is the name of the game for PetSure’s first CMO, Jenny Williams. And she’s harnessing media, data, content, relatable creative and her marketing smarts to achieve it.

Chief marketing officers taking up the reins as CEO or managing director of a company are still few and far between. So when they do get promoted, CMO is keen to recognise them and find out how they got there.

A significant recalibration towards brand building as well as driving purpose through sustainability, diversity and inclusion permeates right through CMO’s top 12 profile interviews for 2022.

Here, as we say goodbye to 2022, CMO takes a look at several of the biggest marketing leadership departures and hires of the year.

Stepping outside your comfort zone, embracing a learning mindset, constantly asking ‘why’ – these are just some of the ways our CMO50 alumni for 2022 are exhibiting bravery in a professional capacity.

When you are the head of marketing or analytics for a company that offers marketing and analytics solutions, you need to be at the top of your game. Thankfully for Erin Hutchinson and Shirli Zelcer, they have had almost two decades to nail down their working relationship and master their domains.

2022 was a big year for diversity and inclusion, reconciliation and team emphasis for marketing leaders.