Leadership News, Features, and Interviews

The Marketing Academy has taken the wrappers off a new global virtual campus program available to all participating sponsor marketing teams plus 1000 individuals who have been made redundant or lost work as a result of the COVID-19 pandemic.

Future proofing by making the big transition from physical to digital proposition and engagement has seen Australia lifestyle offer business, Entertainment, embark on simultaneous digital and brand transformation.

Bank of Queensland has confirmed Westpac marketing and digital chief, Martine Jager, as its new group executive of retail.

In a year many of us wished had been cancelled, it should not surprise anyone that ‘cancel culture’ peaked in 2020, Landor & Fitch executive director insights and analytics for the Americas, Maarten Lagae, says. And it’s going to remain front and centre in 2021, too.

ASX-listed retailer, Michael Hill Jeweller, has recruited Jo Feeney as its new chief marketing officer as it looks to chart a course for continuing growth in 2021.

The rapid advancement of artificial intelligence (AI) and technology, globalisation and cultural conscience is creating a perfect storm of economic and societal change businesses and consumers must navigate. And if several CEOs and industry leaders speaking at last week’s Consumer Electronics Show are to be the guide, seeking out and rewriting the rules of partnership and pursuing value alignment not just between companies but also humans and machines will be vital to ensuring cultural equality and in turn, commercial success.

Foxtel’s chief customer, marketing and sales officer, Kieren Cooney, is returning from pay TV back to his telecommunications roots and joining TPG group as group executive of consumer from March.

Launching key new products into fresh territories, setting out and implementing an overarching brand strategy and building digital customer touchpoints are just some of the priorities 8 Star Energy’s first chief marketing officer has in her sights.

JCurve’s former chief marketing officer has joined ecommerce site search vendor, Searchspring, as its new head of Asia-Pacific.

One of the staples of our editorial calendar is our profiles of chief marketing officers locally and internationally. And boy has it been an interesting year for these interviews.

Pivoting marketing and customer efforts to cope with the COVID-19 pandemic clearly took centre stage this year, as this year’s CMO list of most read stories in 2020 shows.

You’d be hard pressed to find a single CMO who hasn’t been significantly impacted by the COVID-19 global pandemic – positively, negatively or otherwise.

CRM and loyalty management, content and creative and digital marketing expertise have topped the list of skills in demand across the marketing and digital category, according to Hays’ latest report.

Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.

With a history that stretches back over 100 years, SPC has been a familiar brand in Australian pantries and on supermarket shelves. But the company had languished in recent years following its acquisition by Coca Cola Amatil in 2005, recording falling sales and significant losses.

Property developer and community management company, Assemble Communities, has brought on a marketing chief as part of a succession of management appointments aimed at driving rapid growth of its affordable housing offering.

Homegrown construction tendering software player, EstimateOne, has confirmed MYOB’s customer success chief as its new chief customer and commercial officer.

Here from CMO 50 marketers Movember Australia marketing director, Jason Olive, along with Tennis Australia chief marketing and insights officer, Josie Brown, Brownes Dairy director of sales and marketing, Natalie Sarich-Dayton, Nestlé Oceania
 director of eBusiness, strategy and marketing, Martin Brown and Amaysim CMO, Renee Garner about how their executing data-led marketing.

Building your organisation’s customer experience (CX) engine is increasingly becoming the prerogative for chief marketing officers. But how you tackle it is a tough ask.

Great leaders are not only good operators in the present, they’re the ones who prepare and manage for the future. And that means embracing disruptive innovation, Walt Disney Company executive chairman and chairman of the board, Bob Iger, says.

The world of 2021 marketing and commercial growth will be driven by human connection and the overarching need for organisations to not only be trusted but also embraced by the customers they’re striving to engage with. That was the overarching takeaway of Deloitte’s recent 2021 Global Marketing Trends report, which was explored practically this week through the experiences of trio of leading Australian chief marketing officers from Coles, ANZ and Telstra.