Leadership News, Features, and Interviews

Campbell Arnott’s former CMO has made the leap to the top job, becoming the new managing director for Hasbro’s Pacific operations.

​Brands that do not stand for something are wasting their power and their voice, not to mention commercial opportunities, said a professor of management at Macquarie Business School.

Stockland announced Sharmila Tsourdalakis will be joining the property giant in the role of chief innovation, marketing and technology officer (CIMTO).

Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.

CMO and House of Brand partnered on a lively roundtable discussion in Sydney looking at how marketing leaders can unite their brand expertise and energy with customer experience. Here are pictorial highlights from the event

​There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.

When Lisa Pearson joined Australian-grown BigCommerce as its global marketing chief, she faced a significant brand job spearheading the company’s push from SMB into mid-market. But heaven forbid the ecommerce software business’ staff see it as a rebrand.

The A2 Milk Company CMO, Susan Massasso, has announced her intention to stay on with the group in a new and expanded role following a restructure of the executive team confirmed today.

Former ANZ marketing leader, Carolyn Bendall, has become the new chief marketing officer at Swinburne University.

WPP AUNZ has announced a strategy shake-up after posting disappointing results including a $235.5 million loss during the first-half of its 2020 financial year.

Do consumers have digital advertising and marketing fatigue? Recently there has been talk of a return to ‘analogue’ marketing, such as snail mail, brochures, and face-to-face engagement, and away from digital marketing. CMO asks the experts.

​Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.

The bushfires that devastated so many communities across Australia in 2019/2020 resulted in an outpouring of help for those affected by the nature disaster.

A new industry body aiming to give independent media agencies a voice has been launched. Independent Media Agencies of Australia (IMAA) is a new, national, not for profit body with 20 founding members.

Technology learning platform, Pluralsight, which was founded in 2004 in the US, recently opened its doors on a local Australian office and has its sights set on achieving big things for the region.

​As the half year results roll in, the news isn’t great for Seven West Media, which reported a loss of $67 million. Total revenue was down 3.2 per cent to $773.3 million.

Campaigns and own brand innovation has helped Coles record sales revenue increase of 3.3 per cent in its latest half-yearly results. Yet the results have been tempered by an impairment charge of $20 million to cover staff underpayments.

The CMO of tech startup, Silver Peak, has been lucky enough to be one of those few with a long career in marketing, and as such, has seen its evolution from using transparencies on projectors, to being data-driven and targeted.

LG Electronics Australia has appointed Gemma Lemieux as its marketing director.

Brand purpose is not just making nice words and taking no action. The increasingly savvy consumer demands a demonstrating of what brands are dong to make the world a better place before handing over their money.

In just weeks, Australian advertisers will get what many in the industry see as a game-changing capability for gauging what modern television consumption, reach and frequency truly looks like.