Leadership News, Features, and Interviews

Organisations and leaders need to stop seeing results-driven performance, accomplishment and achievement, and empathy, care and connection, as mutually exclusive items and focus instead on uniting the two for corporate success.

More and more, consumers are looking for brands they can have an emotional connection with, says Kathmandu’s chief customer officer, Eva Barrett. And for the Australia and New Zealand-based outdoor apparel brand and retailer, credibility around sustainability will be key to achieving this as it works to build engagement locally and abroad.

Bega Cheese has expanded its product line-up and now moved into the honey aisle with the arrival of B honey, its 100 per cent Australian honey sourced directly from local beehives. And in the process, developed a high-tech bee hive to protect local honey bees.

CMO is extending the final deadline for submissions for this year’s CMO50 list to Monday 24 August 2020 due to demand.

The FutureBrand Index 2020 has just been released, the first comprehensive global study into the perception of global brands since the outbreak of COVID-1. And the findings show well-perceived companies can consistently align the full picture of the experiences they create with their wider corporate purpose.

​Deloitte is promoting its Australian chief marketing officer to global CMO and has confirmed its first female local marketing officer from 1 September.

Petbarn and Greencross Vets parent company, Greencross, has recruited Adriane McDermott as its new chief marketing officer.

It’s a lesson many marketing officers have been reminded of during the last five months of COVID-19 pandemic: The importance of a well-defined brand. And it’s one Southern Cross Austereo’s chief marketing officer, Nikki Clarkson, not only tuned into, but leveraged in a host of recent creative initiatives.

Andrew Birkic is now Ford Australia and New Zealand CEO, moving up from chief product marketer for Ford Ranger and Everest, reporting to Ford International Markets Group (IMG) president Mark Ovenden. Birkic has taken over the position from Kay Hart, who is moving to a European-based global role as enterprise product line manager for Ford Van and Bus.

Digital is a driver and catalyst for delivering company growth and transformation across industries. And both marketing and IT teams recognise its importance as a strategic tool and mechanism to deliver growth ambitions and outcomes. But without alignment between the two functions, organisations will only get so far in disrupting themselves and achieving the customer-led transformation required today, both sides agree.

Global tech services giant, NTT, has promoted its local chief marketing officer to the top A/NZ job following the retirement of its long-serving chief.

For Blooms The Chemist, the last few months have been an exercise in being up close to a health crisis and fulfilling a crucial role in ensuring the supply of medication to the Australian community during the coronavirus pandemic.

Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.

A firm eye on customer trust, increasing confidence in proving marketing’s worth and changing customer technology purchasing dynamics are just a few of the key findings of this year’s State of the CMO research by CMO.

Joachim Holte has been appointed as the new chief marketing officer at Queensland-based insurer Youi, heading up its award-winning in-house marketing team.

Brand building and authentic community connection are key for Didi Australia’s head of marketing as the challenger rideshare business looks to mature its marketing strategy while navigating the tumultuous COVID-19 climate.

Australian Ethical Investments is boasting of gender parity on its senior leadership team after bringing on a new chief customer officer as well as its first chief strategy and innovation officer.

In this episode of Conversations over a Cuppa with CMO, Monash University chief marketing officer, Fabian Marrone, talks through the disruption of the COVID-19 crisis, and how he's keeping up team morale as the second wave hits Victoria.

CMO is delighted to share our stellar line-up of speakers for the second of our 2-part CMO/CIO Executive Connections event on how to better harness technology and culture to drive company growth.

Despite the demand for marketing technology, statistics have shown about half of all martech stack implementations fail. There are a mix of technical, operational and cultural reasons for this, but arguably the big hurdle is marketing and technology functional alignment. During this week’s Adobe Experience Makers virtual event, the CMO and CIO of Mission Australia jointly shared lessons they learnt when tackling the not-for-profit’s marketing technology stack implementation in order to achieve success.

Melbourne-based technology research firm, Glow, has a new global marketing director based out of Australia.