Leadership News, Features, and Interviews

Leadership

CMO Momentum 2020 – now available to you on-demand for 30 days!

Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working? These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.

Leadership

CMO Momentum 2020: Innovating during a crisis

The COVID-19 pandemic has been an unprecedented global event, causing huge uncertainty, economic hardship and shutdowns across the world. In a time of crisis, organisations have little option but to respond. Innovation suddenly becomes a means of survival rather than an optional extra. Four marketing chiefs explain what it’s been like to innovate during a crisis.

Leadership

TPG to launch new green-powered mobile brand

TPG has launched felix, Australia’s first telco brand to be powered by 100 per cent renewable energy. felix, which is also certified carbon neutral and digital-only, will go live over coming weeks. TPG Telecom CEO, Iñaki Berroeta, said the model is the way of the future.

Leadership

7 ways the CMO50 are ensuring they remain future-fit

There’s no doubt marketing leadership has undergone massive transformation over the last 5-10 years with the rise of marketing technology, data and digitally driven marketing tools and insights, a push to personalise and be more customer experience-led, and more. So what does it take to ensure you remain a future-fit CMO?

Leadership

Grounded by the pandemic, Qantas marks its 100-year history

Celebrating its centenary, Qantas has marked 100 years since it was founded as the Queensland and Northern Territory Aerial Services in the Australian outback. It comes in a year when the iconic airline has been grounded because of the global coronavirus pandemic.

Leadership

CMO Momentum 2020: How to embrace agile marketing

At this week’s CMO Momentum virtual conference, four marketing chiefs from areas as varied as the university sector, airlines and real estate shared their insights and experience on working in an agile way in the marketing remit.

Leadership

How Fiverr has its eye on the local market for digital services

Fiverr is doubling down on its marketing spend in Australia with the rollout of its first ever national TV and BVOD campaign in Australia. The local launch is an extension of Fiverr’s global ‘It Starts Here’ brand campaign announced in September, which provided a glimpse of the challenges and triumphs of small businesses, while showcasing the impact Fiverr has created in local communities.

People

How DUAL boosted staff mental health during COVID

Insurance business, DUAL, tapped video to promote mental health awareness, celebrate events, brief staff and stakeholders and keep its unique internal culture alive during the coronavirus lockdown.

Leadership

CMO50 2020 list is revealed!

The ABC’s director of audiences, Leisa Bacon, has taken the number spot in this year’s CMO50 list among a list of familiar and new faces in the top 10 this year.

Leadership

CMO50 2020 and the very essence of marketing

The battle lines between creative, brand-led marketing and CX, data-driven marketing have been drawn for some time and were in the spotlight during this year’s CMO50 judging.

Leadership

Customer-led innovation in a time of crisis and beyond

At its most basic, innovation is the introduction of something new. And in the midst of the COVID-19 pandemic, the process of innovating has flourished across Australian marketing and customer teams as they strive to keep up with the rapidly evolving crisis and its impact on customers, business models and market dynamics. CMO caught up with five marketing leaders from the 2019 CMO50 list of Australia’s most innovative and effective marketing leaders to find out more.

Digital Marketing

CMO profile: Building the growth engine during a pandemic

​It’s a process Maria Robinson has applied to every new role she’s held as a marketer since cutting her teeth in the dotcom era: The no-fly zone. And it’s one that’s particularly useful when you’re the first CMO appointed to a company like Nitro, looking to ride the rapid growth opportunity presented by COVID-19.

Leadership

McDonald’s Australia appoints Chris Brown as new CMO

McDonald’s Australia has appointed Chris Brown as VP and CMO for the iconic fast food business. With over 23 years’ experience leading creative and digital agencies in Australia and overseas, Chris will join the McDonald’s Australia senior leadership team, reporting directly to CEO, Andrew Gregory.

Leadership

Learn how to rewrite the marketing playbook with CMO Momentum's latest keynote speakers

Every marketing leader is endeavouring to transform their marketing organisation to be more customer-led. But what does it really take to disrupt your approach to achieve success?Mastercard global CMO, Raja Rajamannar, has done just that, and he’s going to share his very valuable insights at this year’s CMO Momentum conference, reimagined as a virtual event and taking place 11-12 November 2020.

Leadership

Report: What will 2021 bring for CMOs?

CMOs will need to drive customer obsession within their firms, rather than simply guiding ad procurement and promotions, according to Forrester’s 2021 prediction. This means marketing teams will need to put the customer at the center of everything they do, including leadership, strategy and operations.

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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CMO Momentum 2020: How to embrace agile marketing

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Blog Posts

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Why marketing and UX teams must join IT on cyber security

For far too long, cyber security has been considered the sole domain and concern of the IT department, with other departments including marketing, UX and design, firmly entrenched in the belief it is not their concern. The reality could not be further from the truth. In fact, this view is dangerous as it could lead to irreparable brand damage and a lack of trust in consumer behaviour.

Nicki Doble

CIO, Cover-More Group

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