Leadership News, Features, and Interviews

Leadership

Chobani merges marketing into one demand team

Chobani Australia has combined its marketing, sales and category teams in a new demand function following the departure of general manager of marketing, Damian Young.

Leadership

Building a startup brand: How this marketer is bringing new agtech to life

Building a global brand stretching across a B2B value chain and matrix of industry stakeholders through to the grocery store shelf is a challenge in itself. Throw in a completely new technology, the promise of significant sustainability gains, an indirect product sales model and the global pandemic, and it’s an even more dynamic, challenging task.

Leadership

Why marketers should stop emphasising ESG in creative

A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.

Leadership

Aurora Expeditions appoints first CMO

Aurora Expeditions has promoted marketing leader, Hayley Peacock-Gower, to become its first chief marketing officer as it looks to ramp up and capitalise on travel appetites in 2022.

Leadership

CMO50 alumni share their favourite marketing moments from 2021

2021 has certainly continued to be a year of shape shifting for Australian marketing leaders, their teams and their marketing activities. But while the challenges have been obvious, a lot of great work has nonetheless been accomplished in the face of the pandemic. So as part of this year’s CMO50 program, we asked a number of our CMO50 alumni to tell us what their favourite marketing moments over the past year have been.

Leadership

CMO profile: How Lion’s brand director is building the enterprise of the future

“The credibility and integrity of marketers is instrumental to architecting an enterprise’s future, not just the future of a portfolio of brands,” according to Lion consumer and brand director, Anuhba Sahasrabuddhe. And it’s this very business minded approach the internationally experienced brand and marketing leader is now applying to her role at Lion, one of Australia’s most iconic and longstanding FMCG organisations.

Leadership

7 lessons in marketing effectiveness from the CMO50

Measuring the effectiveness of marketing spend against short as well as longer term revenue and growth is critical for CMOs if they want to truly connect their efforts to commercial returns.

Leadership

Domain brings back CMO role

Domain has recruited CommSec’s general manager of business strategy and marketing as its new chief marketing officer.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Great post!

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What felix Mobile is doing to keep customer support cost-effective

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That is true, integration of salesforce and digital advertising would make wonders.This can actually help firms to measure and evaluate t...

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Salesforce debuts first digital marketing enhancements off the back of Krux acquisition

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Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

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