Leadership News, Features, and Interviews

Human capital management consultancy, Smart WFM, has brought on bestselling author, Andrew Griffiths, as its first global advisory board member to oversee marketing, branding and messaging.

Intrepid Travel is boasting of its first all-female regional leadership team following several executive changes announced this week.

Brick Lane Brewery CEO, Paul Bowker, is the first to admit his perceptions of marketing have dramatically changed as the business has matured.

Aged care and disability services provider, Mable, has brought on former RedBalloon growth leader and marketer, Matthew Cavalier, as its new chief growth officer.

The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.

Strategy, operations and commitment are critical if brands wish to ensure their ethical marketing approach can cut the mustard with consumers, Forrester principal analyst, Xiaofeng Wang, says.

A sense of positivity, individual empowerment and control, along with a catchcry turning its brand effectively into an adjective, are key elements of Selfwealth’s first rebrand in its 10-year history.

A doubling of market share across first-home buyers, portfolio growth 1.8 times system growth and a slew of younger customers are some of the hefty commercial wins Great Southern Bank has chalked up following a transformational rebrand.

Payments fintech, Openpay, has confirmed its new A/NZ head of marketing as it takes the wrappers off its annual OpenMay campaign.

It’s time for customer experience leaders to open the aperture and think more broadly about the ways they can impact, align with and accelerate key business initiatives, says Forrester’s CX executive partner and senior analyst, Su Doyle.

​Blooms The Chemist has appointed a new chief marketing officer to build brand strategy and drive visibility as well as build out its marketing team.

Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.

Diversity and inclusion is one of the biggest cultural challenges organisations are grappling with in 2022. But it’s not necessarily the topic you’d expect a fintech scale-up to be actively trying to cement a position on when it’s still in its brand infancy.

Like many other manufacturers, Miele has noted these initiatives are becoming more important to consumers. But according to Miele executive director for marketing and sales, Axel Kniehl, for the company to achieve its full sustainability ambitions, it must embrace the idea that responsibility continues long after its goods have left the warehouse.

There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world that relies on the very human concepts of connection and trust.

Investments into people, processes and systems, along with a fresh digital marketing agency, are all part of Ahoy Club’s aggressive plans to scale the luxury brand and business, its marketing chief says.

Retail fintech player, Slyp, has extended the role of its head of marketing to chief of staff in a move it says will help streamline executive decision making around strategy and growth objectives.

Perth-based logistics, health, environment and safety software vendor, INX Software, has brought on a new chief marketing and sales leader as it looks to accelerate its global footprint and growth.

Brand design is often positioned in terms of its impact and utility with external customers. But for Rosemary Health, a brand overhaul is also helping the disruptive business realise the brand it’s aspiring to be internally, its head of marketing says.

Using technology to build relationships, data to understand customers and connecting through deeply human experiences to keep them is how Macquarie Bank’s retail brand is looking to build scale.

Chantal Walker is a marketer who loves a challenge. But two years ago, if you’d asked her what she thought about joining the superannuation industry, she would have told you it’s not her thing.