Leadership News, Features, and Interviews

Marketing teams pride themselves on their ability to tap the consumer and cultural zeitgeist to bring their brands to life and generate growth. It’s this connection to market sentiment and trends that’s also given smart modern marketers who are both digitally and data savvy the tools to generate true business impact during the past 18 months of the crisis.

Qantas chief marketing officer, Jo Boundy, has been crowned #1 in this year’s CMO50 list of Australia’s most innovative and effective marketing leaders, becoming one of six new faces in the CMO50 top 10 this year.

CMOs and chief technology officers must focus on hybrid customer experiences - physical and digital – to deliver growth, according to the latest report from Forrester Research. And the way to achieve this is to align their teams and collaborate on a united marketing and tech strategy.

IBM has confirmed a new marketing leader for IBM Australia following the departure of CMO, Jodie Sangster, after more than two-and-a-half years with the tech vendor.

A new chief marketing officer has become the latest in a trio of executive-level appointments made across Gumtree Australia, CarsGuide and Autotrader as parent company, Adevinta, works to better integrate the businesses operationally.

Australian Broadcasting Corporation (ABC) has brought on a new head of marketing to the team.

The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!

​Marketing communications agency, Acorn Strategy, has brought on experienced brand marketing and communications leader, Suzannah Marinkovic, as its new general manager of Australia. The appointment comes as the agency expands out of its Perth footprint and relocates headquarters to Melbourne.

Being an authentic leader is not just an individual choice, it’s a revolution every leader and society itself must undergo, says Netflix’s CMO, Bozoma Saint John.

​Growing up in an entrepreneurial family where both parents ran their own businesses, Rebecca James was always aware of the basics of business and running your own show.

Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.

​CMO presents our new 3-part video series on how CMO50 luminaries are achieving greater marketing agility

Chris Brown is the first to admit he wasn’t quite sure what to expect when he switched from agency to client-side and became McDonald's Australia’s chief marketing officer in December last year.

Brands need to be in the business of hope and community if they’re to truly foster trust with their customers in this new world of Covid-normal, says Salesforce’s global chief marketing officer.

For someone who claims no natural affinity with scheduling, it’s surprising Brett Chester finds himself in the role of CMO for a fast-growth technology company focused on making rostering easier. But it is through his own career experience Chester says he has developed an understanding of the client base of his company, Australian-born Deputy, and the pain scheduling can bring.

Chief executives of emerging companies are looking for marketing and sales leaders to not only work together seamlessly to drive growth and revenue, but also base efforts on a shared view of the entire buyer journey.

Australian FMCG brand, Carman’s Kitchen, has brought on a new marketing and innovation leader to drive its next phase of growth.

Senior marketers are increasingly looking to build their innovation and opportunity identification capabilities and recognise soft skills and collaboration as critically important across the marketing function. Yet there is clear gap in the way planning and execution knowledge is shared between senior leaders and their teams.

Discovering mentors was “life-changing” for Nick Bell, an AFR young rich-listed entrepreneur whose now more than 1000 employees in seven digital agencies are spread across 12 offices in eight countries.

Former ANZ and Deakin University senior marketer, Trisca Scott-Branagan, has become the chief marketing officer for recently established growth capital firm, Australian Business Growth Fund (ABGF).

QMS has recruited Melbourne Fashion Festival’s head of sales and marketing as its new chief marketing officer after promoting Sara Lappage to chief operating officer – customer.