Leadership News, Features, and Interviews

Ad Standards CEO, Fiona Jolly, is set to depart from the industry body after nearly 15 years at the helm.

Movember’s digitally-driven MayEight festival has been heralded a success after chalking up more than 33,000 views this year.

Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back consumers?

Air New Zealand has made its chief marketing officer redundant as part of a sweeping set of changes to it executive ranks.

In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.

Afterpay has brought on former Ola marketing chief, Andrew Balint, as its new VP of marketing for A/NZ.

oOh!media chief customer officer, David Scribner, is heading for the exit after what the company says has been an executive review of its business plans for the future.

​The University of NSW was arguably one of Australia's first institutions to gain direct experience of the COVID-19 crisis when one of its new Chinese students tested positive for the virus. Here, in this latest Conversations over a Cuppa with CMO episode, UNSW CMO, Fiona Docherty, shares the incredible transformation and pivot the university has had to take in order to cope with the unprecedented situation we all find ourselves in.

Mable is an online platform which connects people with disability and older Australians with independent care and support workers, nurses and allied health professionals in their community. It differs from other provider models, as it gives more choice to both users and the independent support workers, so they feel they’re in control – something that can often feel ‘taken away’ in these groups.

RACQ has repurposed funds allocated to the cancelled Motorfest 2020 into a $100,000 donation to the University of Queensland’s COVID-19 vaccine research program. It’s just one of the steps the brand has taken to support community and members and pivot its marketing approach during the current crisis.

Former Infotrack marketing leader and CMO50 honorary, Roni Millard, has taken the step up to executive leadership as joined GDR as managing director to build out its agency offering.

HESTA has announced a new brand and acquisition GM, among a raft of new appointments for the health and community services sector superannuation fund.

The most important thing brands can do right now is be of service to their customers. Because if you do that, your brand will improve in people’s estimations and be better off post-COVID.

​In this latest episode, we catch up with one of Australia's most experienced marketing leaders and our long suffering CMO50 judge, David Morgan, to explore key questions marketing leaders should be asking of their marketing plans in this current phase of the crisis, how the situation changes the nature of customer value and delivery, and the importance of CMOs working with the CFO.

It was during his time as consumer marketing leader at Netflix that Koala’s global CMO, Peter Sloterdyk, got a taste of the sensitivities marketing faces during a time of crisis.

Australian startups provide 'growth marketers' with solid salaries across the country, according to a new report just published.

Greencross CEO, George Wahby, is a great believer in focusing all your organisational energy on providing the best customer experience you can. Which is exactly what the company has been doing to navigate its Petbarn and Greencross Vet clinics and hospitals through the COVID-19 crisis.

The cliche that marketing and finance are focused on different objectives and fundamentally incompatible has past its due date, according to John Batistich.

In this episode, former World Vision chief marketing and product officer and now founder of Arktic Fox, Teresa Sperti, talks through the lessons of modern marketing transformation that can help CMOs balance the now and next and ride out the current crisis.

Two surveys out this week show the extent to which the coronavirus pandemic has impacted business, with local business leaders revealing a slightly more positive outlook than globally.

The current COVID-19 crisis has thrown marketing leaders an unprecedented challenge around marketing campaigns, strategy and customer connection. So how many are struggling versus excelling in this current time of change?