Leadership News, Features, and Interviews

Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.

Any business that has been around for more than 100 years must know a thing or two about being sustainable, at least in the traditional sense of the world.

Building trust and educating consumers about cryptocurrency are firmly in the sights of Banxa’s inaugural marketing chief, Dave Malcolm, who officially joined the business this past week.

There’s under four weeks left until nominations for our seventh annual CMO50 list of Australia’s most innovative and effective marketing leaders close!

Livestock farm management platform, AgriWebb, has gone from startup seven years ago to having 15 million head of livestock under management across more than 30 million hectares in Australia alone. That’s not including the farmers using its platform in the UK, South Africa and, soon, the US, where it has just opened an office in Denver, Colorado.

Seek has recruited World Vision Australia’s chief marketing officer, Maryanne Tsiatsias, as its new marketing director for A/NZ.

Refining the customer journey, embedding a new marketing cloud platform and elevating voice of customer and Net Promoter Score programs are top priorities for the new chief experience officer at BlueFit gyms.

South Australian Tourism Commission CMO, Brent Hill, has been confirmed as Tourism Fiji’s new CEO.

Bpay has promoted its senior brand and marketing manager to a new head of product position to spearhead the product roadmap for its Osko and Bpay offerings.

In our latest food for thought, we ask three marketing leaders who have switched industry sectors to share how they're applying the experiences gleaned in one category to their latest role.

Nominations for the CMO50 2021 are now open. We ask several of this year’s judges for their views on how marketers can put their best foot forward this year

All the latest martech, adtech and customer technology news from Outbrain, Medallia, The Trade Desk, Hopin, Clara, Slack and Yellowfin.

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with Matt Lawton, MD at independent agency, Five by Five Global.

Experience FMCG marketer, Adam Ballesty, has joined Domino’s as its new chief marketing officer for Australia and New Zealand.

The a2 Milk Company has confirmed former Danone consumer marketing director, Edith Bailey, as its new chief marketing officer to commence later this year and revealed an interim CMO in the meantime.

Following its entry to the Australian telco market in late 2019, mobile virtual network operator, Circles.Life, has appointed a new local chief and head of marketing to spearhead growth.

Music bodies, the Australian Recording Industry Association (ARIA) and Phonographic Performance Company of Australia (PPCA) are installing a new marketing and communications manager from later this month.

AGL has confirmed its chief customer officer, Christine Corbett, as managing director and CEO of its newly demerged energy retailer, AGL Australia, as the organisation embarks on a significant restructure to become two businesses.

On June 1 2021, Credit Union Australia officially switched its branding over to Great Southern Bank and debuted a fresh purpose and new set of propositions targeting first-home buyers. As Great Southern Bank’s chief customer officer, Megan Keleher, put it to CMO, the task of transitioning the banking provider to a fresh brand and purpose was the biggest change the organisation has faced in its 70-plus year history. Which made it vital every person across the organisation was onside.

Mobile menu ordering platform, me&u, has brought on former My Muscle Chef marketer, Clementine Churchill, as its new head of marketing.

Samsung Australia has confirmed the departure of its CMO, Josh Grace, following a restructure of its corporate marketing function.