Leadership News, Features, and Interviews

Customer acquisition and growth are the name of the game for Australian marketing leaders this year. And CMOs are looking to utilise their stronger strategic executive standing, bigger marketing budgets, ever-expanding in-house capabilities and brand work to achieve such ambitions.

Blackmores Group has become the third Australian organisation to have its marketing skills development program endorsed by the Australian Marketing Institute (AMI).

Allianz Australia has appointed a new general manager of marketing after realigning internal teams around four new centres of excellence.

Weight Watchers has promoted its marketing and engagement director, Nicole McInnes, to managing director for A/NZ and brought on a new marketing chief.

Youi has brought on Optus former senior director of consumer marketing, Angela Greenwood, as its new chief marketing officer.

Marketing professional pay cheques are on the rise, with more than eight in 10 employers expecting to increase salaries in their next review.

CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.

As a proud Gurindji man, John Burgess counts among his people the stockmen, domestic workers, and families whose strike action on the Northern Territory’s Wave Hill station in 1966 laid the foundation for the Land Rights movement and modern claims to native title.

REA Group has extended the remit of its chief marketing and audience officer as one of several executive leadership changes announced this week.

Specsavers has brought on and promoted a trio of new senior marketers under its director of marketing as it looks to capitalise on growth.

Wesfarmers has brought on former Carsales marketing chief, Kellie Cordner, as chief customer officer of its new-look OnePass retail loyalty program.

Digital is no longer for the differentiator for marketing. Instead, it’s the combination of scaled judgment and empathetic influence that will provide CMOs with the superpowers required to deliver sustainable enterprise growth.

In the latest in our food for thought series, CMO reached out to several marketing leaders to ask them: How are you striving to achieve simplicity across your marketing function and as a marketing as well as business contributor?

Mark Khademi built his marketing career working in service businesses, first in the energy sector, and then later as head of marketing for the challenger mobile brand Amaysim. But in his new role as vice-president of marketing for Australia at online furniture maker, Koala, he finally gets to market something tangible.

Former American Express and Luxottica senior marketing leader, Jee Moon, has switched retail and financial services for technology and joined Australia-based data intelligence software vendor, Nuix, as its chief marketing officer.

Navigating this new world of for-purpose consumers requires marketers to start thinking more like activists and less like marketers, says co-founder of Activista LA, Beto Fernandez.

Seven in 10 CMOs are reporting increased budgets compared to last year, according to the latest Gartner 2022 CMO Spend and Strategy Survey.

Pivoting an entire organisation from a sales-led to marketing-led culture is firmly in the sights of Profectus Group’s first chief marketing officer.

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

Human capital management consultancy, Smart WFM, has brought on bestselling author, Andrew Griffiths, as its first global advisory board member to oversee marketing, branding and messaging.