Leadership News, Features, and Interviews

Digital Marketing

Unilever, GE and Twitter top world’s most influential CMOs

Unilever CMO, Keith Weed, has been crowned the world’s most influential CMO, followed by GE’s Linda Boff and Twitter’s Leslie Berland, all key figures driving transformational change within and outside their organisations.

Leadership

Jurlique CMO departs

Jurlique global chief marketing and brand officer, Andrea Martens, has left the Australian-based skincare products manufacturer after a two-year stint.

Leadership

Telstra slashes customer product offering; cuts 8000 staff

Telstra is cutting 8000 staff and contractors, slashing customer plans and pricing and creating a new infrastructure business unit in a strategy shake-up it claims will simplify structure and cut costs while improving customer experience.

Leadership

How marketers build a successful board profile

If there’s one lesson to be taken from Australia’s recent Royal Banking Commission and AMP’s subsequent board and executive exodus, it’s that a disconnect exists between board directors and organisational culture, Tim McColl-Jones, believes. And it’s one of the reasons why the former brand and agency leader is advocating for more marketers on boards.

Leadership

Xero evolves to fit a changing marketplace

​A new tagline is the beginning of Xero’s evolution from a pure accounting software supplier to a more holistic small business platform, a move, it says, is vital in a changing market.

Leadership

News Corp confirms CMO departure

​News Corp has confirmed the departure of CMO, Tony Philips, at the end of the year after two-and-a-half years in the role.

Leadership

Australian Alliance for Data Leadership appoints new CEO

Seasoned business leader, Stephen Porges, has been named CEO of the Australian Alliance for Data Leadership (AADL), a move aimed at enabling Australian businesses and the economy through data leadership, advocacy and governance.

Leadership

Why customer trust is more vital to brand survival than it's ever been

Customer trust is not only vital in an environment where customer expectations are increasing daily and competition is fierce, it is a brand differentiator that could make or break a business. You only have to look at the recent scandals around Facebook or the Australian Banks to see this happening.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Whom It May Concern!We pray for God's blessings and happiness in all our lives & business. Welcome To Kenneth Abrighten Financial Hom...

Anita K.Gold

Live webinar from CMO: Creating memorable customer experiences: The who, what and how

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You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

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Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

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here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

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Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

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