Leadership News, Features, and Interviews

As Camp Australia’s first-ever CMO, Tom Dusseldorp, is on a journey to help lead the traditional 30-year-old bricks and mortar business further and deeper into the world of digital.

​Isentia’s chief product manager and former CMO, Richard Spencer, has resigned from the organisation.

​A new tagline is the beginning of Xero’s evolution from a pure accounting software supplier to a more holistic small business platform, a move, it says, is vital in a changing market.

​Humility and courage are key to implementing a successful voice of customer (VoC) transformation program, as is a willingness to be open to the fact you might have been wrong, sometimes for years.

CMO is very excited to officially open submissions for the 2018 edition of our CMO50 program.

Marketing, IT and product leaders are going so far as swapping talent between their functions as digital transformation reshapes the way organisations approach both technology procurement and customer engagement.

​News Corp has confirmed the departure of CMO, Tony Philips, at the end of the year after two-and-a-half years in the role.

Seasoned business leader, Stephen Porges, has been named CEO of the Australian Alliance for Data Leadership (AADL), a move aimed at enabling Australian businesses and the economy through data leadership, advocacy and governance.

Customer experience stalwart and marketing veteran, Mark Reinke, is joining the advisory board of PwC’s growing CMO Advisory Practice.

Customer trust is not only vital in an environment where customer expectations are increasing daily and competition is fierce, it is a brand differentiator that could make or break a business. You only have to look at the recent scandals around Facebook or the Australian Banks to see this happening.

Lenovo’s Nick Reynolds is exiting the regional CMO role after five years and taking on the global head of marketing for digital, web and social. Bhaskar Choudhuri is stepping into the regional CMO role, responsible for elevating Lenovo’s brand across the region.

Stronger commercial accountability, data and technology savviness, and the ability to better influence the company culture are significant changes CMOs have experienced in their roles over the last five years. And they’re striving to be braver and take more risks as a result.

The days of quick customer experience wins through digital and mobile innovation are gone and organisations must tackle the more complex task of overhauling their culture in order to find sustainable improvement.

​The importance of building brands and customer experience has never been more vital for the bottom line and shareholder value. This is just one of the findings from the WPP BrandZ Top 100 Most Valuable Global Brands 2018 report.

The onus is on marketers to better understand technology at their disposal because it is technology providing the ability to interact with customers in new ways, Salesforce’s CMO for Asia-Pacific, Michael Peachey, says.

​In a shock departure, National Australia Bank’s CMO, Andrew Knott, is leaving the organisation after two-and-a-half years in the role.

​Medibank has launched a WeChat channel to better connect with the growing Australian-Chinese population.

Nestle USA’s highly entrepreneurial director of marketing, Daniela Simpson, and Woolworths Australia’s director of marketing, Andrew Hicks, have both joined the line-up of speakers for this year’s CMO Momentum conference.

In a move that looks set to be the beginning of a brand revitalisation of Country Road, former Supre and Sportsgirl head, Elle Roseby, has been appointed as managing director of the retailer.

In a significant departure from the clichéd infrastructure company in hard hats and high-vis vests, John Holland has completely overhauled its brand for the first time in 69 years.

NAB has followed the lead of Cambridge Analytica, Facebook, KFC UK and other high-profile brands looking to gain back customer trust and used a full-page print ad to apologise for a weekend server failure that left customers without access to bank accounts for five hours.