Leadership News, Features, and Interviews

​Leading New Zealand marketing and IT chiefs joined CMO and our sponsor, Sitecore, at our latest roundtable in Auckland to discuss how they're starting to plan for AI and machine learning in customer engagement. Here are pictorial highlights from our event.

Setting clear expectations and building trustworthiness are two vital ingredients every organisation should be paying close attention to as they start to transform their customer approach using artificial intelligence (AI).

With the death of the old 9-5 working day, and as more Australian companies look to implement innovative and flexible working arrangements to attract and retain the best talent, WeWork is expanding locally, and bringing with it a unique, ‘hands on’ marketing strategy.

Technology and marketing leaders gather for the third annual CIO and CMO Executive Connections in Auckland. Here are pictorial highlights from the event.

Sports marketer, Blair Crouch, has been appointed to MKTG, a global business within Dentsu Aegis Network (DAN), as part of the executive team.

Carat CMO, Andrea Rule, is switching media agency for professional social networking and taking up a role with LinkedIn.

​Adam Ballesty, the director of marketing at Foxtel - Sports, has quit after only six months in the role.

Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs getting paid?

It’s the public search results Google displays to consumers every day that ultimately provide the best transparency check around the search giant’s impact and role in society, its search chief claims.

Kia Motors Australia has confirmed a new general manager of marketing and promoted its former marketing leader to a fresh position on the local executive team.

The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.

​Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.

Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.

‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.

Workplaces of the future will be about upskilling and investing in existing talent, rather than poaching and recycling, said General Assembly's president and COO, Scott Kirkpatrick, on a visit to Sydney this week.

AMP chief customer officer, Paul Sainsbury, will leave the financial services giant following a new leadership structure announced just days after the release of the Royal Commission into Australia’s Banking, Superannuation and Financial Services Industry.

In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP AUNZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.

​Spotify’s A/NZ managing director, Jane Huxley, has been promoted to the role of managing director for Europe/Middle East/South Africa for Spotify.

​Melissa Cicero has been appointed as CMO and head of digital acquisition at lender, SocietyOne.

​One of the world’s biggest seasoning manufacturers is launching an AI-powered flavour development platform later this year.

The report has been tabled and the 76 recommendations are in. And there are a few clear lessons on what many have recognised are keys to ensuring your organisation is customer-led, from the very top to the very bottom and everywhere inbetween.