Leadership News, Features, and Interviews

Former Crown chief marketing officer, Christopher Coyne, has reappeared on the gaming industry spectrum as the new chief customer officer at online gaming company, Stars Group.

If you want to be a successful marketer in today’s world, you have to be part of the growth engine you’re CEO is driving.

Nine has confirmed digital chief and former marketing leader, Alex Parsons, will not be directly replaced following his departure at the end of the month after 10 years with the media giant.

Foxtel has confirmed Mark Buckman will leave the pay TV giant in December, just 18 months after joining to head up its marketing, customer and retail strategy.

Michele Teague has left her role as head of marketing at Kmart and taken up a non-executive director’s position at ASX-listed discount retailer, The Reject Shop.

Making employee experience as important as customer experience, and linking data to both marketing intelligence and consumer emotion are crucial steps brands must get better at to deliver great customer experiences.

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first CMO, how her team moves the needle, using NPS to drive customer experience and the importance of real-time transparency.

Millennials have already had a significant impact on culture, society, economics and ways of working. And once they hit the c-suite and gain positions of true executive influence, the whole marketing and advertising model will get a shake up once more. That’s just one of the many interesting insights millennials expert, Matt Britton, has on the transformational impact the first generation to grow up with the Internet is having on the world.

Former Walt Disney Company marketer, Jonathan Sully, has become the new marketing leader at Bacardi-Martini Australia.

While most data professionals are tasked with driving growth for their organisation, for Rachel Green, the opposite is true.

Competition in the online retail space is a good thing and will drive innovation, but there’s no need to be afraid Amazon is coming to Australia, according to eBay Australia’s CMO, Tim MacKinnon.

The CMO of realestate.com.au, says the property listing directory ​is taking serious leaps and bounds in its campaign and innovation strategies as part of its effort to boost customer engagement and stay ahead of its competitors.

Australian online small business lender Prospa announced Rebecca James as its new CMO, replacing Luke Targett who recently joined b2b software company Deputy as its new global marketing head.

In less than two years, Koala has soared up the ecommerce charts with its breakthrough in-a-box mattress featuring anti-disturbance technology, delivered to the consumer within four hours and supported by a 120-day trial.

The CMOs and brand leaders of Australia’s largest financial services, travel and retail companies have topped a new list of LinkedIn’s most powerful marketing profiles in Australia.

A CMO needs to empower the marketing team to deliver measurable business outcomes or runs the risk of creating a herd of ‘digital operators’, eHarmony’s managing director, Nicole McInnes, claims.

Consumers still buy after looking at TV ads more than their YouTube and Facebook counterparts, a report commissioned by Think TV and using artificial intelligence claims.

Too many brands still focus on who they are and lack the noble cause and purpose required to meet the expectations of modern consumers, Silicon Valley brand guru, Allen Olivo, claims.

Major US commercial network, CBS, has struck a deal to take over Channel Ten from the troubled network’s receivers and managers.

Qantas’ Olivia Wirth has been promoted to the new role of chief customer officer as part of a reorganisation of the airline’s leadership team announced today.

People marketing is the biggest untapped opportunity marketers have to drive success for their organisation, Mercer’s global CMO claims.