Leadership News, Features, and Interviews

A desire to create breakthrough brand messaging that stands out in a sea of sameness has led Anytime Fitness to embark on a transformative diversity and inclusion program across the organisation.

Toyota has appointed 20-year company veteran, Vin Naidoo, as its new chief marketing officer in Australia.

Audi Australia has confirmed Volkswagen senior marketing leader Nick Reid, as its new general manager of marketing.

Taking a brave step as a marketer does pay off when your foundations are right, says Nicole Papoutsis, who is now looking towards her next professional endeavour after departing IVF business, Genea.

There was never any doubt in Nathan Low’s mind the summer Australian lamb campaign would be provocative.

Nova has created a new chief growth officer position to oversee brand marketing and communications as well as audience growth through digital product, content development and data utilisation.

Mini marketing leader, Alex McLean, has been promoted to general manager of BMW marketing as the automotive brand looks to drive awareness of its electrified and increasingly tech-fuelled vehicles.

Eighteen months after launching its premium restaurant delivery service to Melbourne foodies, Providoor has recruited its first chief marketing officer to drive growth.

It’s a truth increasingly acknowledged that human beings only have a finite amount of decision- making power in any given day. And it’s minimising the mental cost of switching from B2B to B2C decision making Zai global CMO, Andrea Linehan, was keen to avoid when she set out to orchestrate a global rebrand bringing two such teams together.

The pandemic may have been a time of digital acceleration, but it’s brought with it the tools and tenacity to enable brands to find more human connections with customers and employees. That is at least is the view of marketing and digital leaders from McDonalds, General Motors, Target US, Instacart and Salesforce, who participated in a panel discussion at the Consumer Electronics Show.

Former Greencross and Seafolly marketing leader, Adriane McDermott, has taken the leap into running her own FMCG business and co-founded a new low alcohol botanical spirit brand.

Toyota Motor Corporation Australia chief marketing officer, John Pappas, has taken his next step up at the automotive giant, becoming the new chief executive officer of Lexus Australia.

As we wave goodbye to the year that was 2021, CMO presents our top 21 stories of the year across CMO Australia based on audience engagement.

It’s been another year of pivoting and adapting for Australia’s marketing chiefs as they continued to navigate the unchartered waters of Covid-19. Which is why it was not surprising to find this a common theme pervading every one of our top 10 CMO profiles for 2021.

Sometimes in changing markets, you need to think laterally to thrive. But few organisations are thinking as laterally as Konica Minolta.

Carsales has promoted its GM of consumer marketing, Priya Kanniappan, to group director of marketing following the recent departure of CMO, Kellie Cordner.

Qantas chief marketing officer and #1 on this year’s CMO50 list, Jo Boundy, is spreading her wings and joining the Commonwealth Bank as its new CMO.

As well as facing into the challenges of delivering marketing programs in the midst of the pandemic over the past year, marketing leaders have also had the very real issue of keeping teams engaged, resilient and motivated. As part of this year’s CMO50 program, CMO was keen to understand some of the leadership ‘firsts’ our alumni experienced as they strived to manage teams remotely.

​Former Chobani Australia marketing leader, Damian Young, has confirmed he’s joining snack manufacturer, Majans, as its first head of marketing and innovation.

86 400’s chief product and marketing officer, Travis Tyler, has become the new chief product officer at payments group, Zip Co.

We all have them – the milestones and achievements we’re proud of and know are worth pursuing in the New Year, and the things we definitely do not want to do. So what is it Australian marketing leaders have on their do and don’t lists for 2022?