Leadership News, Features, and Interviews

Network Ten’s Matt McGrath has switched TV for consulting and joined Deloitte Australia as its new chief marketing officer.

The launch of Qantas’ new branding is just the tip of the iceberg in a customer experience evolution aimed at delivering more authentic and personalised experiences in and off the plane, the airline’s CMO says.

It’s the “frozen middle” of an organisation where people with outdated skillsets rule the roost that leaders must confront if they hope to transform their companies to suit the 21st century customer, ANZ’s digital chief says.

Bingle, created by Suncorp to meet the customer service demands for an online-only digital brand, has transformed into a largely self-service business after implementing a new customer service management technology aimed at achieving ‘zero cries for help’.

Big brands spend millions on branding, packaging and marketing their wares. Yet when empty plastic bottles and bags end up scattered along beaches and parks, all that brand equity looks like nothing more than garbage.

Traditionally, many CEOs from finance, legal and sales, but there is now a growing trend for CEOs coming from senior marketing backgrounds, according to CEO of Think Brick Australia, Elizabeth McIntyre.

A marketing executive with a background in IT and sales can be strategically equipped with the right skills to bridge the gap between sales and marketing, aligning both towards a more dynamic vision for innovation, agility and digital transformation.

Marketing executives and employees are not seeing eye-to-eye when it comes to sales and marketing priorities, a new study from HubSpot found.

Former Nestle and Samsung CMO, David Morgan, is joining the Shopper Media Group as chairman.

AANA CEO, Sunita Gloster, is switching the advertising association for Network Ten, taking up a role as chief commercial and strategy officer at the embattled broadcaster.

There’s a pin coming to pop the martech and adtech bubble, according to Marketo CEO, Steve Lucas. And it’s going to be platforms focused on engagement and integrated revenue generation, over adhoc experience apps and execution engines, that will feel it least.

​Innovation happens in the space within the mess, according to IAG’s director of human-centred design.

Companies with a ‘design seat’ at the highest levels of decision-making, and tout a ubiquitous ‘design thinking mindset’ throughout the company are resonating with customers, according to Forrester principal analyst Ryan Hart.

Yet another one of Australia’s top marketers, Simon Cheng, has announced he’s leaving his position as head of marketing at P&O Cruises for a new executive-level marketing post in the food retail space.

World Vision has recruited Officeworks former CRM and digital marketing leader, Teresa Sperti, as its first chief marketing officer in a bid to ramp up digital investment and deepen ties with its supporters.

ANZ has confirmed its new general manager of group marketing, customer insights and analytics as its most senior marketer following the departure of Louise Eyres.

Performance marketing vendor, AdRoll, is on a mission to simplify marketing technology to power growth for its customers, according to the company’s newly appointed president, Toby Gabriner.

HCF has confirmed it’s on the hunt for a new chief marketing officer following the departure of Jenny Williams after two years in the role.

CMO is in the final stages of collating responses to our inaugural State of the CMO insights survey and we’re calling on Australian marketers to help us by sharing their views on how things are really going locally.

Save the Children’s director of marketing and fundraising, Nicole Brasz, is swapping not-for-profit for education and has left the company after a three-year stint.

The first thing you notice when you start talking to Box CMO, Carrie Palin, is her knowledge of digital marketing and the way technology and data can facilitate how a business finds relevance, scale and growth. But surprisingly, it was Palin’s passion for building her team and a familial culture that rewards failure as much as success, along with her commercial attitude and belief in the strategic role CMOs must play today, that really captured our attention.