Leadership News, Features, and Interviews

Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach.

Seven in 10 business leaders globally believe their organisations can have a positive societal impact without sacrificing profits and nearly all agree trust is a high priority for corporate leaders today.

CMO is delighted to be partnering with marketing leadership consultancy, Arktic Fox, on a new elite learning experience focused on helping you transform your marketing function.

Becoming the Salesforce or Workday of security is firmly in the sights of cybersecurity company, CrowdStrike. And judging by its successful initial public offering (IPO) last June, valuing the business at nearly US$7 billion, the market agrees the cloud native provider has the goods to achieve its mission.

Following Sarah Clark’s promotion to the role of managing director of Intrepid Australia and New Zealand, Intrepid has appointed Louise Laing as the general manager of marketing.

CMO has kicked off a short readership survey to help us understand our readers’ content habits, as well as what role the CMO brand and content is playing in each of your professional lives.

Harnessing marketing and digital technology more successfully to improve customer experience is not surprisingly topping the list of 2020 priorities for a number of Australia’s marketing leaders.

Experienced Australian retail marketer, Anna-Maree Shaw, has landed the chief customer officer role at UK-based grocery store chain, Asda.

Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund.

After an amazing tenure at Norman Disney and Young, repeat CMO50 alumni, Ric Navarro, has accepted a new role as vice president of marketing and business development at Nucleus Network.

Following the finalisation of ​Nine’s​ acquisition of the ​remaining 45.5 per cent of Macquarie Media​ for $113.9 million, officially concluded late last year, Nine has dropped the name ​Macquarie Media​ from the business.

The former head of marketing and products at Nib’s Australian Residents Health Insurance (Arhi), Ed Close, has been appointed group executive of Nib effective 1 January 2020.

As a young girl, Joanne Katsos would marvel at the strength of the timbersports competitors at the Royal Melbourne Show as they chopped and sawed their way to glory. Little did she know that as an adult she would find herself in the role of marketing director for the Australian operations of an organisation that is one of the world’s key supporters of timbersports.

Tourism Australia’s effort to emulate the success of its ‘Dundee’ campaign has been temporarily derailed by the bushfire crisis.

Seismic has made a raft of senior appointments, including marketing, to bolster its local and Asia Pacific (APAC) operations and accelerate its growth.

This year has seen the mission of marketing turn its attention to the customer, through creating an internal customer culture and a laser focus on the customer and customer advocacy, while elsewhere the marketing mandate has become disruptive.

​Change, disruption, uncertainty and engagement on the customer’s terms – looking at this year’s list of most-read stories on CMO, you’d be forgiven for thinking we’d actively sought out these topics as areas to focus on. Yet it’s clear the transformation of marketing from broadcast to two-way engagement, thanks to the ongoing disruptive impact of digital and connectivity, has continued to dominate marketing industry discussions and thinking in 2019.

We’ve all seen it happen: You spend months creating an ad or a marketing campaign. Blood, sweat and tears have gone into it, the boardroom applauds it, and yet it results in no discernible uptick in sales or brand awareness. Or worse, it gives a competitor, who may be better known in the space, a free kick.

It’s been another year of disruption, change and transformation for chief marketing officers. And as we reach the end of 2019 and take a break to recharge before assuming the modern marketing mantle once more in 2020, it’s a good time to reflect on what’s happened, what’s been achieved, and what experiences can inform better decision making in the New Year.

Commonwealth Bank has brought on Optus former brand manager, Dianne Everett, as its new general manager of brand.

Digital technology is transforming work, yet Australian workers don’t feel equipped for the changes because of a lack of training, according to new Swinburne research.