Leadership News, Features, and Interviews

Leadership

CMO50 2020 and the very essence of marketing

The battle lines between creative, brand-led marketing and CX, data-driven marketing have been drawn for some time and were in the spotlight during this year’s CMO50 judging.

Leadership

Customer-led innovation in a time of crisis and beyond

At its most basic, innovation is the introduction of something new. And in the midst of the COVID-19 pandemic, the process of innovating has flourished across Australian marketing and customer teams as they strive to keep up with the rapidly evolving crisis and its impact on customers, business models and market dynamics. CMO caught up with five marketing leaders from the 2019 CMO50 list of Australia’s most innovative and effective marketing leaders to find out more.

Digital Marketing

CMO profile: Building the growth engine during a pandemic

​It’s a process Maria Robinson has applied to every new role she’s held as a marketer since cutting her teeth in the dotcom era: The no-fly zone. And it’s one that’s particularly useful when you’re the first CMO appointed to a company like Nitro, looking to ride the rapid growth opportunity presented by COVID-19.

Leadership

McDonald’s Australia appoints Chris Brown as new CMO

McDonald’s Australia has appointed Chris Brown as VP and CMO for the iconic fast food business. With over 23 years’ experience leading creative and digital agencies in Australia and overseas, Chris will join the McDonald’s Australia senior leadership team, reporting directly to CEO, Andrew Gregory.

Leadership

Learn how to rewrite the marketing playbook with CMO Momentum's latest keynote speakers

Every marketing leader is endeavouring to transform their marketing organisation to be more customer-led. But what does it really take to disrupt your approach to achieve success?Mastercard global CMO, Raja Rajamannar, has done just that, and he’s going to share his very valuable insights at this year’s CMO Momentum conference, reimagined as a virtual event and taking place 11-12 November 2020.

Leadership

Report: What will 2021 bring for CMOs?

CMOs will need to drive customer obsession within their firms, rather than simply guiding ad procurement and promotions, according to Forrester’s 2021 prediction. This means marketing teams will need to put the customer at the center of everything they do, including leadership, strategy and operations.

Leadership

​ 4 ways for CMOs to face-off the post-COVID recession

With Australia entering the uncharted waters of a pandemic-driven recession, it is becoming harder and harder make predictions about future customer sentiment and behaviour. There are signals and trends, however, that are evident today which begin to describe likely scenarios and outcomes. So here are four factors marketers need to prepare for in the post-COVID recession.

Leadership

What it takes for CMOs to prepare for an uncertain future

The words ‘new normal’ have quickly emerged as the go-to phrase for describing the world created by the COVID-19 crisis and its impact on the economy and national psyche. But have we even reached the ‘new normal’ yet?

Leadership

9 lessons in building a purposeful brand

An ambition to attach meaning to money through brave and purposeful brand work is the key to making an impact for Future Super’s chief marketing officer, Grace Palos. Here, she shares 9 elements key to the way the business builds out its brand strategy.

Leadership

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Oath to fully acquire Yahoo7 from Seven West Media

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Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

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Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

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Sanwataram

Predictions: 14 digital marketing predictions for 2021

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Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

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