Leadership News, Features, and Interviews

Leadership

IWD 2022: Why programs to mentor women make good business sense

Mentoring can be a transformational relationship, one that can lift career trajectories through powerful support and encouragement across industries and sectors. In particular, mentoring plays a key role in the development for nearly all executives.

Leadership

Bringing sports betting smarts to next-gen trading

Investing is a serious business, and one that poses significant consequences for reckless or risky behaviour. But it can also deliver rewards above and beyond just financial gains, especially for those investors who enjoy the thrill of picking winners.

Leadership

IWD 2022: How hard is it to break the bias?

What does a world free of bias look like? This year’s International Women’s Day theme is ‘breaking the bias’ and it’s about working towards a world free of stereotypes and discrimination that is diverse, equitable and inclusive. It’s a world where difference is valued and celebrated.

Leadership

Blooms The Chemist CMO promoted to COO

Blooms The Chemist has promoted its chief marketing officer to the newly created role of chief operating officer after a restructure triggered by its new CEO.

Leadership

How My Muscle Chef is building on its brand strengths

For Australian ready meals company, My Muscle Chef, ‘strength’ was originally defined in physical terms, with its products catering to nutrition seekers in the workout crowd. But as the company began looking to expand beyond its initial success as a direct-to-consumer food business, head of marketing, Liam Loan-Lack, and his team started questioning exactly what strength means in today’s context.

Leadership

State of the CMO 2022: Help us gauge the real state of marketing leadership

Just how are Australian CMOs faring as we embrace a third year of living with the global pandemic? How has this impacted the strategic and executive standing of marketing leaders? What are the technologies and in-house functional skills marketers continuing to invest in? How are marketing functions really doing when it comes to resiliency, adaptability and commercial acumen? And what’s on the company growth agenda in 2022?

Leadership

Brand individuality effort continues with ME's latest push for good

Australia’s banks have not always enjoyed the strongest corporate reputations, consistently earning headlines that are best describe as bad news. So it takes a particularly bold perspective and a tonne of supporting proof points for a bank to muster the conviction that it deserves to be seen as a force for good.

Leadership

CMO profile: Reclaiming Target’s brand heritage

Reclaiming Target’s heritage in affordable quality products and harnessing digital to get people to fall back in love with the brand is the sustained objective of general manager of marketing, Jamima White. And nearly 12 months into the role, she’s spearheaded new ways of working and a masterbrand strategy enterprise-wide in order to achieve it.

Leadership

Microsoft Australia gets a new CMO

Microsoft has brought on a new chief marketing officer after promoting Pip Arthur to a product management leadership position in its Workplace Business Group.

Leadership

Cummins switches tax for World Vision

Louise Cummins is switching tax services for the not-for-profit sector and taking up the chief marketing officer’s post at World Vision Australia.

Leadership

How ShEqual is looking to bring equality into advertising

Backed by industry and government leaders, an Australian first initiative to champion equality in advertising has launched. ShEqual aims to positively transform Australia’s advertising landscape and is an initiative of Women’s Health Victoria, a state-wide not-for-profit, women’s health promotion, advocacy and support service.

Leadership

Reckitt Health announces new A/NZ marketing director

Reckitt has confirmed Holly McCarthy as its new marketing director for Australia and New Zealand following the relocation of Henry Turgoose to a new role with the US consumer healthcare division.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

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good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

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Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

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Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

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