Leadership News, Features, and Interviews

QSR operator of The Coffee Club, Ribs & Rumps and the Nomad Coffee Group speciality wholesaler, Minor DKL, has brought on its first chief brand officer.

Aussie Home Loans is looking to bring on its first chief digital officer following the departure of GM of customer experience and technology, Richard Burns.

Google is bringing back its regional marketing strategy and operations leader to head up the A/NZ business.

Mondelez has promoted its category marketing head to director of marketing for its chocolate business in A/NZ.

The role of creativity in an increasing tech and data-driven world was one of the topics discussed at the ​ADMA​ global forum last week, with the overwhelming response being that creativity and storytelling is more important than it’s even been.

​​Tennis Australia​ has appointed digital marketing guru, ​Josie Brown​, in a new role of chief insights and marketing officer, effective from September.

B2C marketers have skewed too far towards activation-based advertising in the face of digital and should reset the balance firmly towards brand building if they want to build growth.

​People’s subconscious drives 95 per cent of their purchasing decisions. This is not necessarily something marketers want to hear, but true nonetheless, said Arron Child, head of neuromarketing at Finder, at the recent ADMA Global Forum.

It’s the combination of great technology and people that will give organisations the means to deliver personalised experiences that actually meet customer expectations, AGL’s chief customer officer, Melissa Reynolds, claims.

​Myer has confirmed its executive GM of marketing and customer, Louise Pearson, is one of a number of executive and senior-level roles slashed from the department store giant this week.

Building your organisation’s data muscle successfully is about keeping consumer data safe, not losing it and being ethical with how you apply it to deliver end-user value.

A true data professional is often described as someone who can balance technical competency with business know-how and the softer skills or being able to listen and communicate effectively. It’s a rare requirement, but one the UK-based Data School is striving to instil in its graduates, including the first cohort who were recently welcomed into Data School Australia.

​One small customer insight can lead to millions in extra sales, according to Joe Urbany, professor of marketing at the University of Notre Dame, who spoke at the ADMA Global Forum today.

Avis Budget Group has promoted its head of product and PR to the top marketing job across the Pacific region.

Former Expert360’s head of marketing, Michael Tan, has clinched the newly created role of head of growth and marketing position at FlexCareers.

Fairfax’s chief marketing officer, Michael Laxton, will step down from the role in September after nearly four years with the ASX-listed media giant.

​Being diagnosed with cancer aged just 26 would seem insurmountable to many people. Not so for Kate Massey, who, eight years later is now cancer-free and using her experience to not only raise $100,000 for Cure Cancer Australia, but is also implementing her key learnings into her role as CMO of JCurve Solutions.

Medibank’s fortunes are rising thanks to a “substantial turnaround” in customer advocacy and retention, driven by consistently delivering a better customer experience, more value and recognising customer loyalty, according to CEO Craig Drummond.

ADMA has itself a new chief, with former Jurlique global chief brand officer, Andrea Martens, stepping in as CEO of both the data-driven marketing association and its sister group, the Digital + Technology Collective.

Isentia has announced a 7.1 per cent loss in revenue, reporting a $5.1 million loss for the first half of 2018 compared to 2017, off the back of a unsettled year in the Australia and New Zealand markets.

American Express is bringing its US VP of customer relationship management back to local shores as its new managing director for Australia and New Zealand.