Leadership News, Features, and Interviews

Nicole Sheffield has switched Australia Post for Wesfarmers, joining the ASX-listed retail owner to supercharge its digital and data capabilities.

Marketers inherently understand the importance of customer loyalty and engagement and are usually more than willing to invest in technology that will enhance customer interactions. But marketers rarely have full control over big-ticket purchasing. And that means needing to build business cases that stack up in the eyes of their c-level peers.

Westpac Group has confirmed its new chief brand and marketing officer across both retail and business marketing.

There are just a few days left to get submissions in for this year’s CMO50 2021 program recognising Australia’s most innovative and effective marketing leaders.

Proving the value of brand-led engagement to the bottom line is firmly in the sights of Michael Hill’s chief marketing officer following investment into a new brand and employee management platform.

Darren Wright has once again changed roles within Flight Centre. He’s leaving his position as global CMO - retail, to become global chief marketing officer for its leisure division, including the global Flight Centre brand and Travel Associates.

More than $160 million in incremental turnover and a seamless connection between physical and digital customer engagement are just some of the big wins for Tabcorp since kicking off its best-in-class personalisation program.

Commonwealth Bank has elevated its chief marketing officer, Monique Macleod, to group executive of marketing and corporate affairs.

Kmart’s general manager of marketing, Laurie Lai, has left the retailer after 13 years to pursue her next professional challenge.

Perceptions of resiliency and adaptability are higher than ever across Australia’s marketing leadership fraternity. Yet the stature of marketing as a business leader and partner have declined since the first months of rapid customer and product innovation in the Covid-19 global pandemic.

Building the ‘why’ and personality behind Airtasker’s brand proposition is a key priority for the Australian company’s new chief marketing officer, Noelle Kim.

National Institute of Dramatic Art CEO, Liz Hughes, has welcomed Lorelle Yee as NIDA’s director of partnerships and engagement to help the Institute bring the power of the performing arts to stage, screen and future media.

SodaStream has promoted its Australian marketing director, Laura Wilson, to managing director locally, becoming the first female in the post.

Next-generation payments and shopping services vendor, Klarna, has recruited rival Zip Co’s marketing chief as its new director of marketing.

With the Covid-19 crisis accelerating future ways of working while presenting unique leadership challenges to navigate, one organisation that’s been spending time and effort to build out its future of work approach is Reckitt.

CMO is extending nominations for this year’s CMO50 2021 program to a final deadline Monday 16 August 2021. Don’t miss this opportunity to have your marketing leadership, as well as the work of your team, recognised and get that questionnaire completed now!

Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.

Any business that has been around for more than 100 years must know a thing or two about being sustainable, at least in the traditional sense of the world.

Building trust and educating consumers about cryptocurrency are firmly in the sights of Banxa’s inaugural marketing chief, Dave Malcolm, who officially joined the business this past week.

There’s under four weeks left until nominations for our seventh annual CMO50 list of Australia’s most innovative and effective marketing leaders close!

Livestock farm management platform, AgriWebb, has gone from startup seven years ago to having 15 million head of livestock under management across more than 30 million hectares in Australia alone. That’s not including the farmers using its platform in the UK, South Africa and, soon, the US, where it has just opened an office in Denver, Colorado.