Leadership News, Features, and Interviews

Mars Wrigley Australia has brought on Bega's former marketing and innovation director as its new local marketing chief across its 17 iconic brands including Mars, Snickers, Maltesers, Skittles, Eclipse and M&Ms.

Australian Radio Network (ARN) has confirmed the departure of chief marketing officer, Anthony Xydis, after a seven-year run.

Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.

It’s a situation many brand marketers want to get to: A healthy and highly engaged customer loyalty program delivering potentially millions in sales and value to business and customers alike. And for iced bubble tea franchise outlet, Chatime, efforts to deliver just that will not only help build long-term brand equity, but provide some tools to help cope with the current COVID-19 crisis.

Finder has released a solution for secure online identity verification for banking details in its new app, a very timely solution given the current necessity for Australians to self isolate.

​Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.

Keeping marketing teams engaged during the COVID-19 crisis by upskilling on marketing and brand strategy fundamentals has prompted a new education offering from the Association of Data-driven Marketing and Advertising (ADMA) and marketing thought leader, Mark Ritson.

The Association of Market and Social Research Organisations (AMSRO) has sent an open letter to all governments in the wake of COVID-19 asking that all levels to continue to use and support market and social research services as a priority.

oOh!media and its publishing business Junkee Media have launched a new campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its assets.

Media companies are continuing to withdraw their earning guidance as COVID-19 continues to spread and affect business operations globally, while others suspend trade altogether.

WPP AUNZ has confirmed the departure of its chief customer officer, Sunita Gloster, after less than 18 months in the role and a month after the group posted more than $230 million in losses in the first-half 2020.

Brand purpose and community awareness has been becoming increasingly important over recent years. And with the rise of the COVID-19 crisis, it's never been more important than now.

In the wake of International Women’s Day, there was a lot of talk about how women need to forge ahead in their careers. CMO had the opportunity to talk to a number of marketers about how they got ahead in their careers and the top lessons they learnt along the way - lessons to benefit all those looking to make their careers in marketing.

A new survey has found most Australian organisations plan on giving staff access to leave, paid time off, or the ability to work from home in order to ride out the COVID-19 crisis.

​Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.

Forrester has released The Forrester New Wave: EX Management Platforms for Large Enterprises, Q1 2020, naming Qualtrics, Confirmit, Medallia, and MaritzCX as leaders in employee experience management (EX) platforms.

​Adobe has released record first quarter 2020 results, but does expect to be impacted by COVID-19 in its upcoming quarter.

Brands locally and globally are increasingly turning to CEO communication updates as a way of reassuring customers of their credentials and support as the growing COVID-19 pandemic continues.

Team clarity, customer journey mapping and cross-functional connection lie at the heart of success for Good2Give’s inaugural chief customer officer.

Building brand awareness for Shopify’s enterprise-level ecommerce offering is priority number one for newly installed head of APAC marketing, Robin Marchant.

​Jemma Blanch has been appointed as director of marketing, events and activation for Four Pillars.