Leadership News, Features, and Interviews

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

South Australian Tourism Commission (SATC) has brought on San Remo’s former CMO as its new marketing chief to replacing outgoing executive marketing leader, Brent Hill.

Visit Sunshine Coast has brought on a new head of marketing as the organisation hits the pedal on its new destination brand, ‘For real’.

PETstock has recruited a new general manager of marketing and customer engagement incorporating ecommerce off the back of crafting a fresh five-year vision for the pet retailing business.

Louise Crompton has switched Binge for the ViacomCBS network and is to head up marketing for its new-look subscriber-based media streaming service, Paramount+.

A petition encouraging Australian employers to grant pet owners ‘PETernity’ leave, along with pet personality scores driving product recommendations and membership benefits, are just some of the tools PetCulture’s first CMO is using to drive aggressive growth.

Data is of most valuable if you’re using it to be more intimately connected to your customer and identifying pain points you can solve for them.

The Australian Institute of Food Science and Technology (AIFST) has brought on Mars Food marketing chief, Bronwyn Powell, as a non-executive board member.

Two new group executives covering customer and brands and customer portfolios are set to join the Medibank leadership team.

An irony of the data age is that while it is mostly B2C brands lauded for their data prowess, the companies supplying them with analytics tools tend to be B2B. And for this latter group, that means they don’t always get the bask in the glory of what they enable.

Australian Association of National Advertisers chief, John Broome, will step down from his position after a four-year term.

Demand for marketing professionals has increased by 33 per cent over the last 15 months, the highest percentage of any professional vertical, the latest Hays Salary Guide reports.

​We’re delighted to confirm CMO Momentum is returning on 3 August 2021 as an in-person event as well as via live virtual stream! And CMO has a special earlybird offer right now for those quick enough to book their tickets this month.

A 50/50 split between brand and performance marketing spend isn’t something that seemed conceivable at hipages three years ago. But that’s exactly what has occurred at the ASX-listed tradie marketplace thanks to the impact of its mainstream media investments on consumer awareness and consideration.

Building brand and the right team are among top priorities for MyDeal's new chief marketing officer, Ryan Gracie, who has joined the ASX-listed online marketplace this week.

BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer.

Nick Baker, former Triptech CEO, is set to take the reins of Reflections Holiday Parks from July, with a remit to continue to advance the holiday parks as a leading provider of home-grown caravan and camping experiences.

Fresh brand positioning, adopting Agile ways of working and taking advantage of a multi-million-dollar investment into marketing technology are some of the ways Swinburne University’s CMO is finding opportunity in the midst of ongoing uncertainty facing the tertiary education sector.

Cementing a differentiated position in the outdoors category globally while getting local consumers to reappraise and fall back in love with its brand lies at the heart of new brand positioning and vision work undertaken by Kathmandu.

​Being the customer’s champion, providing the glue that drives alignment across the organisation and enabling innovation are three ways ANZ’s marketing team is working to bring the financial services giant’s purpose of helping people and communities thrive to life.

Customer obsession is the end-to-end organisational approach companies should be embracing to help them make the choices that ensure today’s economic climate is one of the best of times, rather than the worst.