Leadership News, Features, and Interviews

​More than 35 of Australia's marketing leaders came together before the recent CMO Momentum conference in Sydney to debate what it truly takes to foster customer-led innovation at a special breakfast held by CMO in partnership with our CMO50 sponsor, Adobe. Here are pictorial highlights from the event.

Cracker Barrel's former chief marketer, Chris Ciavarra, has bucked the trend and landed himself a board role, a feat he recognises isn’t always possible for today’s modern marketing professionals.

​Brands that don’t get on the front foot with a voice strategy will be missing out on a significant share of the market.

​Former Yahoo7 local chief and advertising and media veteran, Ed Harrison, has emerged as the new CEO of ASX-listed market intelligence firm, iSentia.

The skills required of marketing leaders in startups are not as dissimilar to CMOs across established organisations and centre around two key attributes: Listening and responding accordingly.

​More than 100 of Australia's marketing leaders descended on the ICC Sydney on 4 July for our second annual CMO Momentum conference. Here are pictorial highlights from the event for sustaining and leading the modern marketing function.

Looker CMO, Jennifer Grant, didn’t always envision a career in marketing. In fact, she had her heart set on being an actress. That was, until she realised business - marketing in particular - was her true calling.

While the reputations of Australia’s financial services companies might be copping a hammering right now at the hands of the Royal Commission, they might take take heart from the knowledge that no matter how bad things, there is usually a way back. Most of the time, at least.

Domain has recruited former Google Australia and New Zealand managing director, Jason Pellegrino, has its new chief following the sudden departure of Antony Catalano earlier this year.

Home-grown freelance business management marketplace, Expert360, has hired its first VP of marketing to help accelerate its regional presence.

​What started as a potentially career-ending sea change for Splosh CMO, Sally Boyes, has ended up being the best and most unique opportunity of her profession to date.

Westpac’s former general manager of digital, Travis Tyler, has popped up as the inaugural chief marketing and product offer at newly established banking challenger, 86 400.

​Ben Sharp, former AdRoll managing director, and managing director of ADMA for just two weeks, has been appointed the head of revenue and operations A/NZ at online research and digital advertising operation, Pureprofile.

Former ADMA director of communications and customer experience and experienced marketer, Katherine Raskob, has taken up the CEO reins at the Fundraising Institute of Australia (FIA).

National Heart Foundation CMO, Chris Taylor, is carving out a new consolidated marketing strategy amid sweeping transformational changes to the organisational structure. He is tasked to develop a single marketing function for the national body for the first time.​

No one would doubt it’s been a tough decade for retailers, and many have failed in the face of digital disruption and transformation. But for Salesforce senior VP of retail and consumer goods, Shelley Bransten, the rise of relationship-based engagement is offering up reasons to be increasingly optimistic about the retail market moving forward.

Joanne Crewes knows all too well about pressure. Business and marketing pressure, that is. As Procter and Gamble’s (P&G) former president of the Global Prestige Business, she managed a US$4 billion business unit.

Just why so many Australian marketing leaders are forgoing big corporates in order to work with startups will take centre stage at next week’s CMO Momentum conference in Sydney.

PwC Australia has taken the wrappers off a new CMO Growth Agenda program aimed at helping marketing chiefs better link business transformation, customer experience and marketing to enterprise business ambitions.

It’s been another big recruiting week for consultancy firm, KPMG, which has brought on former Publicis Communications chair and CEO, Andrew Baxter, as senior adviser to its Customer, Brand and Marketing Advisory business (CBMA).

Nearly two-thirds of Australian marketers own their organisation’s customer experience function and one in three have sole purchasing power for customer technologies, our latest State of the CMO 2018 research has found.