Leadership News, Features, and Interviews

The rise of embedded technology in consumer products has changed the very nature of brand building and could finally kill off advertising as we know it, P&G’s chief brand officer, Marc Pritchard, claims.

Brand and direct response teams can no longer stand on opposite sides of the street – the two must unite to achieve modern customer cut-through, Shutterstock’s global CMO claims.

Australian polar cruising specialist, Aurora Expeditions, has brought on six new sales and marketing executives including a global marketing chief to support what it’s predicting will be a bumper year in 2019.

It’s the ability to tie activities and emerging technology utilisation to a brand’s business ambition, rather than standalone media metrics, that’s key to agencies building stronger trust with clients.

​Three of the globe’s top CMOs came together to discuss technology’s impact on brand strategy at Consumer Technology Association's CES 2019 this week.

New head of marketing for premium watch manufacturer, TAG Heuer, says the brand’s trend-setter heritage and culture will be key to continuing its bold marketing approach in 2019.

​Tourism Australia’s chief marketing officer, Lisa Ronson, has resigned to take up a post with Coles Group.

Well-respected marketer and former Suncorp customer experience chief, Mark Reinke, has joined the leadership team at News Corp as part of an executive reshuffle.

Mastercard is taking the next step in its brand evolution by dropping its name from its brand mark.

​Nine’s former marketing and digital leader, Alex Parsons, has returned to the business after a 16-month absence to lead the sale of the group’s recently acquired events business from Fairfax.

Utter the phrase ‘world record attempt’ in anything other than a sporting contest and the immediate connection is to Guinness World Records and the eponymous book that records them.

We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.

​It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.

Three in 10 A/NZ marketers are tapping artificial intelligence (AI) to improve customer experiences even as a third feel the pinch of balancing personalisation with privacy, a new report has found.

SPC Ardmona’s (SPC) former general manager for marketing and innovation, Simone Cote, has been tasked with continuing the strategic growth of iconic Australian dairy brand, Bulla, as of January next year.

The Star has created its own in-house creative agency and invested in new marketing management platforms to help cope with proposed exponential growth across its entertainment and hotel portfolio.

Unconscious bias originating in marketing and advertising creative is affecting the financial performance of brands and perpetuating stereotypes in society.

​Corporate branding is more important than ever, as companies with a good reputation can command a minimum 9 per cent premium for products, a new study has shown.

​Many companies across the marketing ecosystem, including private equity players, have been sold the dream marketing is now a science, Rakuten Marketing’s global CEO, Stuart Simms, says. But it’s not exactly true.

Category innovation and progressive thinking lie at the heart of the Mondelez International business model, its director of marketing for chocolate, Paul Chatfield, says. But at a time when consumers seek emotional brand connections more than ever, no brand can afford to abandon its heritage or roots.

Opening a bricks-and-mortar store in an increasingly digitally-driven consumer culture seems counterintuitive. Yet Greenstone Financial Services are banking on its new store giving customers what they want.