Leadership News, Features, and Interviews

It’s been 12 months since a group of ex-banking executives joined forces to build Finspo, a new digital broker proposition aiming to help level the playing field between banks and Australian consumers. And according to Finspo CMO, Dylan Keath, realising the brand and product has required adopting several critical marketing and business priorities.

CMO 50 alumni, Chris Taylor, has been appointed chief experience officer at global men’s health charity, Movember and it comes after he spent three years at the Heart Foundation as its first CMO. He has also held senior marketing roles across a range of industries and brands, including Woolworths and Visa International, and has a strong focus on data and insights, innovation, user experience, loyalty, channel and product development.

External partnerships are a crucial part of brand building and growth. But fail to look beyond audience and brand synergies when inspecting a partner’s potential and you risk unexpected consumer and market backlash, NT Tourism executive GM of marketing, Tony Quarmby, says.

Australian lender, Nimble, has debuted a new brand campaign, its first big external step to transform out of its traditional cash lending roots and into the wider near-time lending space.

Marketing and communications job ads were up 23 per cent in February from January 2021, according to the latest SEEK Employment report. It was the biggest rise across all the sectors, including trades, accounting, engineering and ICT.

Insights and analytics capabilities will be a key focus this year, according to the Adobe Digital Trends 2021 report. While digital disruption hit organisations as the COVID-19 pandemic broke last year, it has had a lasting effect on predictability.

A digital transformation overhaul and collaboration between CMO, CIO and operations proved the driving forces behind a highly successful 50th anniversary marketing activation for the team at Pizza Hut Australia.

Creativity at the heart of strategy is the interesting place to be, says Deloitte Consulting global CMO, David Redhill. And having occupied such a position with the consulting giant for over 18 years, it’s one he’s confident he can find in his next professional role.

International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.

​You are much more likely to deliver on your brand purpose by doing and saying something in partnership with another than doing something in isolation, says RB Health marketing director, Henry Turgoose.

CMO and CIO are delighted to confirm our annual flagship CMO-CIO Executive Connections event returns in 2021 as in-person event in Sydney + live virtually streamed event!

‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.

New purpose-driven brand, MOOD tea, has launched in a bid to help fight youth suicide. The purpose-driven tea brand, created by the Australian media, marketing and creative industry, is a first social enterprise product to raise funds for youth mental health programs.

Health products producer, Life-Space Group, has brought on a new executive-level marketing leader as it looks to become a trailblazer in the probiotic space.

Long-term brand building and distinctiveness are the hardest things for today’s chief marketing officers to accomplish, IAG’s Brent Smart says.

When Farzeen Quadir-Hegde joined Taipei-based technology maker, ASUS, as its head of marketing for Australia in October 2019, her goal was to localise what had previously been a headquarters-centric marketing program. Her timing was fortuitous however, with COVID-driven lockdowns soon highlighting the need for on-the-ground experience.

Ground-breaking research into the brand building and business impact of news media advertising will take centre stage at CMO’s latest virtual event on 18 March.

The more diverse and open-minded your partnership portfolio approach is, the more opportunity you give yourself to learn, says Binge chief marketing officer, Louise Crompton.

Trust is at an all-time high across Australia’s government, media and corporate institutions according to the latest Edelman Barometer Index - even as the trust-inequality gap remains significantly larger here than globally.

For experienced digital marketer, Rich McPharlin, his decision to take on the CMO role at comparison service, Compare Club, was motivated by his positive impressions of the company’s culture and growth potential. But it was his recollection of his own experience with the business that led him to see the true opportunity it presented.

In 2020 political division and instability shocked the world, and it came in a year with protests and a new movement for racial equality, all while the world grappled with the coronavirus pandemic. The events of last year have thrown the role of brands into sharp relief as many people looked to them for their support and leadership on these health, social, racial and progressive crises.