Leadership News, Features, and Interviews

Providing real-time audience insight across its national radio properties and digital and social engagement, as well as what is and isn’t working, lies at the heart of the Australian Radio Network’s (ARN) decision to launch a ‘data’ RFP.

REA Group CEO, Tracey Fellows, is stepping down from the top post in January in favour of a global role with News Corp.

​It’s time for organisations to stop decorating their customer experience and start renovating the foundations, Forrester’s senior CX analyst says. ​

Vocus general manager of consumer and digital, Stu French, believes the only way to drive transformation home is to literally start changing things, then ask for forgiveness later. ​So that’s the approach he’s adopted as he strives to digitise the ASX-listed company’s ailing Dodo $800 million consumer telecoms and energy consumer business

​Vocus GM of consumer and former NAB CMO, Sandra de Castro, has left the ASX-listed telco as part of a restructure to unite its consumer and SMB businesses.

Four years ago, CMO launched the first CMO50 list of Australia’s most innovative and effective marketers. And like most of the work we’ve been doing at CMO since we launched five years ago, we’ve been witnessing an incredible evolution story during that time.

It’s been two-and-a-half years since Wesfarmers appointed Kmart turnaround champion, Guy Russo, to institute a transformation of ailing sister department store chain, Target, and restore the 92-year brand to its former glory.

​Marketing technology accounts for 30 per cent of the average modern marketing function’s budget, with a third going to services and support, according to fresh research from Gartner.

In the wake of lessening trust around data use and privacy by consumers, Australian Market and Social Research Society (AMSRS) is releasing Fair Data this month, a trust mark helping companies provide consumers with ​data confidence​.

​The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.

JCDecaux has announced a new leadership team for the combined APN Outdoor and JCDecaux businesses, including a the CMO, the day after the previous general manager of marketing of APN Outdoor, Charlotte Valente, left.

​Geoff Ikin, Tourism Australia’s general manager, global media, PR and social, has left the organisation to become chief customer officer at Myer.

If you ask a brand what their visual brand assets are, there is no doubt they could rattle off a list as long as your arm, down to the colours, sizes of logos and even their offices.

Charlotte Valente is leaving APN outdoor for new challenges, following the ​$1.12 billion acquisition of the business by French out-of-home giant, JCDecaux​.

Ola has confirmed Natasha Daly has left ride share platform after ​only seven months as marketing director​.

​Lee Tonitto has stepped down as CEO of the Australian Marketing Institute (AMI) after four years in the role.

​In an effort to create better customer experiences, NAB and Microsoft have designed an Automatic Teller Machine (ATM) using cloud and artificial intelligence (AI) technology for facial recognition.

​Online home loan platform, Lendi, has appointed Zara Cobb as its new CMO to lead the company’s strategic marketing.

In September, Ray White launched the first brand campaign in its 116-year history. Following up from the news, and in the style of CMO’s ongoing c-suite perspective series, we caught up with Ray White director, Dan White, to understand how the broader executive team perceives the role of marketing and the CMO today,

Being bold isn’t the only thing modern CMOs must do – they’re also required to put that courage to the test, as this year’s CMO50 list highlights.

Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.