Leadership News, Features, and Interviews

​IBM has confirmed Jodie Sangster will return to Australian shores as its local chief marketing officer, as current A/NZ CMO heads off to India to take on a fresh marketing leadership challenge.

For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.

Blackmores’ first chief marketing and innovation officer has her sights set on reframing marketing as the company’s growth engine as the ASX-listed vitamins giant charts a new global course.

The emergence of service-based delivery models in what were previously product sales categories has been one of the key sales trends of the 2010s.

It’s International Women’s Day today and to celebrate women, CMO decided to ask some successful women their thoughts around gender parity and keys to their respective successes.

Amanda Tibbett has been promoted to chief marketing and communications officer at global investment manager, First Sentier Investors.

Meerkat-loving outfit, Compare the Market, has appointed Christopher Catchpoole as its chief marketing officer, a position left vacant after Jenny Williams left the comparison business in 2019.

Kathmandu has appointed its first chief customer officer following the departure of long-serving marketing and online chief, Paul Stern.

T2 CEO and experienced FMCG marketing leader, Nicole Sparshott, will take over the Australia and New Zealand reins at Unilever next month after the retirement of local CEO, Clive Stiff.

​After three years at the marketing helm of one of Australia’s most iconic swimwear brands, Adriane McDermott has wrapped up her role as CMO of ​Seafolly​.

Campbell Arnott’s former CMO has made the leap to the top job, becoming the new managing director for Hasbro’s Pacific operations.

​Brands that do not stand for something are wasting their power and their voice, not to mention commercial opportunities, said a professor of management at Macquarie Business School.

Stockland announced Sharmila Tsourdalakis will be joining the property giant in the role of chief innovation, marketing and technology officer (CIMTO).

Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.

CMO and House of Brand partnered on a lively roundtable discussion in Sydney looking at how marketing leaders can unite their brand expertise and energy with customer experience. Here are pictorial highlights from the event

​There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.

When Lisa Pearson joined Australian-grown BigCommerce as its global marketing chief, she faced a significant brand job spearheading the company’s push from SMB into mid-market. But heaven forbid the ecommerce software business’ staff see it as a rebrand.

The A2 Milk Company CMO, Susan Massasso, has announced her intention to stay on with the group in a new and expanded role following a restructure of the executive team confirmed today.

Former ANZ marketing leader, Carolyn Bendall, has become the new chief marketing officer at Swinburne University.

WPP AUNZ has announced a strategy shake-up after posting disappointing results including a $235.5 million loss during the first-half of its 2020 financial year.

Do consumers have digital advertising and marketing fatigue? Recently there has been talk of a return to ‘analogue’ marketing, such as snail mail, brochures, and face-to-face engagement, and away from digital marketing. CMO asks the experts.