Leadership News, Features, and Interviews

Digital Marketing

CMOs: It's time to lift our data-for decision making game

It’s by tapping into data for decision making, rather than concentrating on data from marketing actions, that will enable CMOs to identify new paths to growth and revenue, Constellation Research VP and analyst, Liz Miller, says.

Leadership

The 5 big trends Julia Gillard sees defining 2021

There aren’t many of us who haven’t felt the profound impact of the COVID-19 crisis on our professional and personal lives. But just as it’s been a time of trauma, it’s also one of growth and opportunity to learn, says Australian former Prime Minister, Julia Gillard.

Leadership

We ask the CMO50: What does it take to make marketing innovative?

Innovation is one of those terms that gets bandied about. But it was clear during the COVID-19 crisis that ‘innovation’ was what marketing leaders and their teams needed to embrace in order to pivot and adapt to the rapidly changing consumer and market conditions.

Leadership

CMO Momentum 2020 – now available to you on-demand for 30 days!

Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working? These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.

Leadership

CMO Momentum 2020: Innovating during a crisis

The COVID-19 pandemic has been an unprecedented global event, causing huge uncertainty, economic hardship and shutdowns across the world. In a time of crisis, organisations have little option but to respond. Innovation suddenly becomes a means of survival rather than an optional extra. Four marketing chiefs explain what it’s been like to innovate during a crisis.

Leadership

TPG to launch new green-powered mobile brand

TPG has launched felix, Australia’s first telco brand to be powered by 100 per cent renewable energy. felix, which is also certified carbon neutral and digital-only, will go live over coming weeks. TPG Telecom CEO, Iñaki Berroeta, said the model is the way of the future.

Leadership

7 ways the CMO50 are ensuring they remain future-fit

There’s no doubt marketing leadership has undergone massive transformation over the last 5-10 years with the rise of marketing technology, data and digitally driven marketing tools and insights, a push to personalise and be more customer experience-led, and more. So what does it take to ensure you remain a future-fit CMO?

Leadership

Grounded by the pandemic, Qantas marks its 100-year history

Celebrating its centenary, Qantas has marked 100 years since it was founded as the Queensland and Northern Territory Aerial Services in the Australian outback. It comes in a year when the iconic airline has been grounded because of the global coronavirus pandemic.

Leadership

CMO Momentum 2020: How to embrace agile marketing

At this week’s CMO Momentum virtual conference, four marketing chiefs from areas as varied as the university sector, airlines and real estate shared their insights and experience on working in an agile way in the marketing remit.

Leadership

How Fiverr has its eye on the local market for digital services

Fiverr is doubling down on its marketing spend in Australia with the rollout of its first ever national TV and BVOD campaign in Australia. The local launch is an extension of Fiverr’s global ‘It Starts Here’ brand campaign announced in September, which provided a glimpse of the challenges and triumphs of small businesses, while showcasing the impact Fiverr has created in local communities.

People

How DUAL boosted staff mental health during COVID

Insurance business, DUAL, tapped video to promote mental health awareness, celebrate events, brief staff and stakeholders and keep its unique internal culture alive during the coronavirus lockdown.

Leadership

CMO50 2020 list is revealed!

The ABC’s director of audiences, Leisa Bacon, has taken the number spot in this year’s CMO50 list among a list of familiar and new faces in the top 10 this year.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Why the art of human-centred design has become a vital CX tool

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Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

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Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

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