Leadership News, Features, and Interviews

Intelligence-driven companies don’t just take CRM data and make customer management better; they take all the data they have and make all interactions better, Microsoft CEO, Satya Nadella, says.

Few startups take on a marketing executive at inception. The focus on product development and driving immediate sales revenue tends to soak up whatever cash the founders have got their hands on.

Measuring commercial success in retail must shift away from traffic and conversion rates to how many customers you have relationships with and how you retain those customers in a way that’s relevant to them.

Forrester has named its top Global Digital Business Transformation Accelerators for the first quarter of the year, with EY, McKinsey & Company, Accenture, Publicis Sapient, IBM, and PwC leading the way.

​Sydney-based workforce management software solution, Deputy, has appointed Jennifer Shambroom as CMO, globally.

SiteMinder’s new chief marketing officer, Mark Renshaw, has always had a rather visceral reaction when people say ‘best practice’ marketing – and not in a good way.

ASX-listed banking and wealth management group, MyState, has appointed its first group general manager of digital and marketing to put both at the centre of its business strategy.

Human-centred design, customer insights engine, having the consumer voice at the executive table – these are just a few key priorities for Tennis Australia’s first chief marketing and insights officer, Josie Brown, as she strives to construct a future focused marketing approach.

As we put the call out for marketing leaders to complete the survey for our 2019 edition of this special report, we take a look at three things we discovered about the State of the CMO from our 2018 findings.

Being bold and doing things differently have paid revenue and audience acquisition dividends for Tabcorp’s Lotteries team after launching one of the group’s largest brand refreshes in several years.

Head of Big Bash League at Cricket Australia, Kim McConnie, is switching the physical pitch for broadcasting, and is joining Foxtel’s marketing team.

​While marketing a product to developers may be different in many ways, there are many similarities, says the CMO of Twilio, Sara Varni.

Brands must take care not to perpetuate outdated and harmful gender stereotypes as they increasingly utilise humanised voice-activated devices and artificial intelligence (AI) in every part of our lives, Landor’s strategy chief warns.

Former HealthEngine CMO has been appointed head of marketing APAC at Instructure. Instructure is a software-as-a-service (SaaS) technology company, with plans for growth in the APAC region.

​Jayride has promoted its marketing lead to a newly created executive-level role as part of the next phase of the transport comparison website’s growth.

A refreshed education curriculum, new-look awards program and membership benefits driven by simplicity are just some of the ways ADMA’s CEO is looking to ensure the association’s relevance to modern marketers.

Human creativity will be key to avoiding the diminishing returns of technology and data as artificial intelligence (AI) and machine learning become an everyday part of our marketing lives.

It’s cultural change and overcoming society’s embedded ‘Matrix’ that makes gender equality a tough nut to truly crack, say several of the industry’s key marketing and media leaders.

Putting creativity and machine learning into the same sentence might seem like an oxymoron, but it’s only by combining both that brands will harness artificial intelligence for customer engagement success.

HG Wells’ 1910 novel The Sleeper Awakes tells the story of a man who falls asleep for 203 years and awakens to a strange and unfamiliar world. While the experience for Lynne Capozzi has not been quite so extreme, stepping back into the chief marketing role at Boston-based technology company, Acquia, after an eight-year absence has thrown up some notable changes.

​More than 90 IT and marketing leaders descended on the The Westin in Sydney for the final leg of our annual CMO-CIO Executive Connections event on uniting humans with machines for customer success. Here are a selection of snaps from the event.