Leadership News, Features, and Interviews

In our latest series on leading issues in and around customer experience, we ask two brand marketing leaders and an industry expert to share their thoughts on the ways to ensure authentic, diverse marketing​.

Nikki Clarkson has been promoted to chief marketing and communications officer for Southern Cross Austereo (SCA) from her role of head of marketing and communication.

Building a universally informed, data-driven system incorporating granular insight on end-consumer demand as well as the supply chain is key to FritoLay as it works to meet the changing snacking needs of consumers.

​Sport Australia CMO and former ANZ bank marketing, chief Louise Eyres, is joining Vanguard investments in December as its first head of marketing for Australia.

​​Dentsu​ has announced a new group structure as of 2020, following disappointing Q3 FY2019 financial results, driven mainly by the APAC region.

While many organisations still consider culture an afterthought, savvy organisations increasingly know culture can make or break commercial success.

Former Cash Converters CMO and IAB CEO, Alice Manners, has switched the commercial sector for not-for-profit and taken up a customer leadership position with West Australia-based Brightwater.

One in four customer experience (CX) professionals will be out of a job in 2020, according to the latest Forrester 2020 predictions. But don’t read that as a sign interest in CX is waning: On the contrary, the level of c-suite and high-level CX managers is set to increase.

A new study conducted for sports retailer, Intersport, has revealed sensory experiences increased in-store sales by 10 per cent.

Australian milk producer, The a2 Milk Company, is on the hunt for a new global chief marketing officer after confirming the departure of longstanding executive, Susan Massasso.

Wireless speaker producer, Sonos, doesn’t have a chief marketing officer. Nor has it had one for nearly two years.

The thrill of the chase and building a challenge brand has wooed experienced sports marketer, Luke O’Shea, to the CMO’s post at sports apparel retailer, 2XU.

Technology has finally given marketers the tools to answer the tough questions around how, where and when to spend their marketing dollars. But it’s the ability to transform alongside technology, gain internal buy-in for change and iterate that’s vital to achieving success.

Qantas has confirmed to CMO that Jo Boundy will be moving from Qantas Loyalty, where she is currently executive manager, marketing and Qantas Group accommodation, to become executive manager, group brand and marketing, effectively the Qantas Group’s chief marketing officer position.

Several Australian businesses including NAB, Commonwealth Bank, Telstra and Microsoft are trialling a series of eight principles aimed at driving more ethical use of artificial intelligence (AI).

Magnify, impact and storytelling – these three words sum up the method behind the creative ‘madness’ of Citroen’s global chief marketing officer, Arnaud Belloni’s marketing strategy.

​Drakes Supermarket is finally in control of its own ​marketing​, for the first time, and it is having a lot of fun with it.

An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling.

Former eHarmony, Woolworths and Ovo marketing leader, Nicole McInnes, has been confirmed as the new director of marketing and commercial for the revitalised WW (Weight Watchers) brand in Australia.

Seven announced its plans last month to merge with Prime by acquiring all its issued shares, in order to become ‘the leading wholly-owned commercial premium broadcast, video and news network across Australia, reaching over 18 million people each month’. It is also planning on divesting itself of its Western Australian radio assets to Southern Cross Media for $28 million.

In order for ​artificial intelligence (AI)​ to effectively engage with humans and keep their attention, they need to look more human-like, David Hanson, founder of Hanson Robotics, said today at CEBIT in Sydney.