Leadership News, Features, and Interviews

​More than 120 of Australia's marketing managers and leaders descended on the International Convention Centre in Sydney. Here are a few pictorial highlights from the third annual conference, dedicated to leading and sustaining the modern marketing function.

​Former Village Roadshow marketer, Clare Smith has joined Vinomofo as its new CMO.

Mobile customer experience consultancy, Geronimo, has brought on BT Financial’s former chief marketing officer as its new COO.

​​CMO50’s 2017 third place winner, Stephanie Tully​, has been promoted to the role of chief customer officer within Qantas.

It’s arguably the hottest new c-level job title many CMOs always wanted to have and are actually perfect for: Chief growth officer. So as we reached out to gauge insight into the appetite for such a job change locally, who better to ask than people already holding the job title.

The top analytics leaders in Australia have been named, with JLL, The Iconic and QBE topping the list.

Nestle Oceania’s director of ebusiness, strategy and marketing, Martin Brown, has taken up the chair’s post at the Australian Association of National Advertisers (AANA).

CMO is extending the submission deadline for this year’s CMO50 program to a final due date of Monday 12 August based on overwhelming demand.

​Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.

​Impact, a partnership automation company, has appointed its first APAC marketing director, Ayaan Mohamud.

While much of the talk around robotic process automation (RPA) has centred on its potential to replace human beings in marketing roles, for Berlin-born software maker, Signavio, the opposite appears to be the case.

​How do you go about rebranding and merging already well-branded organisations? This is the question Aruma had to ponder seriously over the last year.

Earlier this week, WA Tourism dropped George Calombaris from its most recent campaign in the wake of the chef’s underpayment of staff wages scandal.

It’s that time of year again: CMO50 nominations. And with it come copious requests to the CMO team on the best way to fill in the questionnaire and ensure a place as one of the year’s most innovative and effective marketers.

​Sheridan has committed to new sustainability model and campaign, in an effort to address the more conscious consumer.

In recent weeks, speculation has risen as to whether the number of global brands appointing chief growth officers rather than CMOs signals another executive marketing makeover is underway.

​In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.

Former Westpac head of advertising, Samuel Viney, has a new role as general manager, customer, at Amart Furniture. The role had been vacant since earlier this year.

UniSuper has brought on a new chief strategy and marketing officer off the back of a restructure of its org chart.

West Australian-based investment firm, Minderoo, has recruited former Telstra CMO, Joe Pollard, to advise its marketing and corporations team over coming months.

Binary debates or sticking to a ‘speciality’ in marketing is doing the industry a disservice, marketing stalwart, Karl Winther, told CMO. Marketers need to be open to all tactics and avenues to be effective, he said.