Leadership News, Features, and Interviews

Seven West Media has confirmed Optus VP of marketing, Melissa Hopkins, as its new group chief marketing and audience officer.

Endeavour Group has appointed for general managers to its expanding omnichannel marketing function, dipping deep into agency ranks to fill the posts.

ASX-listed wine and drinks business, Australian Vintage, has appointed its first chief marketing officer, recruiting former Freedom Foods and All G Foods marketer, Tom Dusseldorp, to the post.

Record levels of mergers and acquisition, spin offs and corporate change is increasing the need for brand transformation, according to Landor & Fitch global CMO, Jane Bloomfield. Yet too many businesses continue to fall into the trap of seeing transformation as a digital, technology and process game, rather than one centred in people and customers.

An initiative at Melbourne-based fintech company, Iress, to enable better communication within teams is now transforming engagement in its marketing function and delivering a better experience for customers.

When you’re looking to transform a business, it pays to have a former marketer at the helm, Nick Baker believes.

In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?

Do you have a fork in the road you didn’t take professionally and reflect on as one of your best careers moves to date?

​FMCG giant, Kellogg, has recruited Johnson & Johnson’s senior marketing chief, Leanne Bell, as the new marketing director across A/NZ.

Building social and metaverse muscle to deliver modern-day marketing and customer obsession have been priorities for The Iconic’s chief customer officer in the first year of the job.

Challenging the position of super funds on providing value and championing the power of choice are key prongs in the brand transformation strategy of Colonial First State’s new customer experience chief, Josh Grace.

ASX-listed online wagering operator, BlueBet Holdings, has recruited Tony Thomas as its Australian chief marketing officer.

ALDI is bringing on Westpac’s Jenny Melhuish as its new Australian marketing chief following the departure of Mark Richardson in early 2023.

SPC is synonymous with preserved fruit, but as the 110-year-old company strives to assert itself commercially in the wake of its 2019 sale by owners Coca-Cola Amatil to a private equity consortium, it is looking beyond its heritage to find new opportunities for growth.

Art versus science, method versus magic, data versus gut – it’s the modern marketing quandary. Just how much of each really goes into the make-up of marketing execution and strategy today?

Gym chain, Fitness Playground, has brought on former mixed category marketer, Nick Coulman, as its new chief growth officer.

Building maturity and growth through marketing, sales and R&D is in Bethaney George’s sights as she puts her stamp on the CEO role at Victorian-based FMCG, Mayver’s.

Explaining local marketing nuances to international HQ has come up as one of the biggest battles Australian marketers are facing right now.

Flybuys has confirmed former BankVic marketing chief, Deirdre Boyle, as its new chief customer officer.

Realising brand value is the name of the game for Zara Curtis, who has been appointed interim chief marketing officer at IAG.

Emma Terry has become the latest CMO making the leap to the top job and has been announced as the new chief executive of the South Australian Tourism Commission (SATC).