Leadership News, Features, and Interviews

Former ANZ and Deakin University senior marketer, Trisca Scott-Branagan, has become the chief marketing officer for recently established growth capital firm, Australian Business Growth Fund (ABGF).

QMS has recruited Melbourne Fashion Festival’s head of sales and marketing as its new chief marketing officer after promoting Sara Lappage to chief operating officer – customer.

Having the respect of the CFO and an ability to speak to both cause and effect is one of the vital skills CMOs need to earn their place at the executive leadership table today. And it’s also instrumental to making the leap up to CEO, iSelect CEO, Warren Hebard, says.

Ever-sophisticated use of intent data and predictive intelligence, along with a stronger emphasis on marketing’s contribution to revenue, are firmly in the sights of Boomi’s marketing chief as she looks to fuel growth at the tech vendor.​

A deficit of marketing discipline and diversity of thought are key challenges modern marketing leaders are facing right now. Fail to tackle them, and you'll miss out on the creative empathy and big ideas needed to cut through to modern consumers.

A picture of the difficulties faced by many CMOs was painted by Gartner’s team in the opening keynote to the analyst firm’s Marketing Symposium in September.

Australian cryptocurrency micro-investment platform, Bamboo, has brought on its first chief marketing officer as it looks to capitalise on growing interest in the next-generation digital currency.

Relationship building, curiosity, a high threshold for change and positive mindset are vital attributes marketing leaders look for when they recruit for regional marketing teams.

Dentsu has brought on a local chief marketing officer to drive understanding and awareness of its portfolio of agency brands.

Mining through the ‘minutiae’ of seemingly niche cultural phenomena could provide marketers with the toolkit for far stronger and more impactful engagement with consumers than purely relying on digital or survey data.

According to CMO’s annual State of the CMO research, marketing leaders rate the CEO/MD as their biggest champion and advocate within the organisation. So what does it take to truly build a great, strategic connection with your CEO/MD? We ask leading marketers from Greencross, MyDeal, Audi, NAB and West HQ for their valuable insights.

The annual leadership development scholarship program at The Marketing Academy is now open for nominations of potential marketing industry leaders by bosses or peers.

Road safety analytics startup, Advanced Mobility Analytics Group (AMAG), has recruited HP’s marketing leader, Darren Needham-Walker, as its first chief marketing officer.

On 6 September, Brightstar officially takes the wrappers off its comprehensive rebrand to Likewize. The massive effort is designed to showcase the global company’s transformation from mobile phone distribution to a broader technology protection and services provider. Here, its CMO shares the key steps taken by him and the Brightstar team to orchestrate the rebrand, and hefty learnings along the way.

ASX-listed Freedom Foods has brought on a new chief marketing officer and chief customer officer to round out its new-look executive leadership team.

Fostering strong relationships as a CMO with cross-functional leaders is vital to being able to exercise strategic and impactful organisational influence. And if this year’s State of the CMO is any guide, the best marketing chiefs are actively working to ensure their CEO is their biggest advocate.

The growing number of Australian brands with in-house agencies see brand knowledge, cost efficiencies and speed and agility as the biggest benefits to the approach, a new report claims.

Feelings often trump rational thought when it comes to many decisions we make in our lives. And it’s this very insight that’s behind the rebrand strategy employed by MyDeal CMO, Ryan Gracie, to kickstart a new era for the 10-year-old online retail business.

Foxtel has recruited Virgin Australia’s former brand and marketing chief, Michael Nearhos, as its new executive director of marketing to oversee a centralised marketing, creative, media and content communication team.

CMOs who find themselves battling to get their results heard and budget maintained need to align themselves more closely with finance and learn to speak the CFO’s language to tie marketing impact to business results, Forrester Research reports.

Flexibility and agility are top of mind for Schneider Electric marketing leader, Chris Quinn, as he takes the reins for marketing across the East Asia and Japan regions.