Leadership News, Features, and Interviews

Bold test-and-learn, commitment to data-driven cultural change and employing a predictive and prescriptive approach are key to making marketing analytics truly impactful on the brands it’s being applied to serve, says Gartner.

Nine has brought on Visit Victoria’s former general manager of marketing as one of two leadership appointments across its newly launched Powered Enterprise business.

Pepsico Australia and New Zealand has appointed its first group chief marketing officer overseeing both beverage and snacks portfolios.

It’s by tapping into data for decision making, rather than concentrating on data from marketing actions, that will enable CMOs to identify new paths to growth and revenue, Constellation Research VP and analyst, Liz Miller, says.

There aren’t many of us who haven’t felt the profound impact of the COVID-19 crisis on our professional and personal lives. But just as it’s been a time of trauma, it’s also one of growth and opportunity to learn, says Australian former Prime Minister, Julia Gillard.

Innovation is one of those terms that gets bandied about. But it was clear during the COVID-19 crisis that ‘innovation’ was what marketing leaders and their teams needed to embrace in order to pivot and adapt to the rapidly changing consumer and market conditions.

Commercial kitchen equipment provider, SilverChef, has created its first dedicated executive-level customer role and appointed Wotif Group’s former digital marketing leader to it.

Chris Taylor has confirmed his departure from the National Heart Foundation after nearly three years as its first national chief marketing officer.

Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working? These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.

Growing emphasis on soft skills, empathy and team resiliency, along with better data and customer behavioural insight, are just some of the ways modern marketing leaders are looking to strengthen the commercial muscle of their functions right now.

The COVID-19 pandemic has been an unprecedented global event, causing huge uncertainty, economic hardship and shutdowns across the world. In a time of crisis, organisations have little option but to respond. Innovation suddenly becomes a means of survival rather than an optional extra. Four marketing chiefs explain what it’s been like to innovate during a crisis.

TPG has launched felix, Australia’s first telco brand to be powered by 100 per cent renewable energy. felix, which is also certified carbon neutral and digital-only, will go live over coming weeks. TPG Telecom CEO, Iñaki Berroeta, said the model is the way of the future.

There’s no doubt marketing leadership has undergone massive transformation over the last 5-10 years with the rise of marketing technology, data and digitally driven marketing tools and insights, a push to personalise and be more customer experience-led, and more. So what does it take to ensure you remain a future-fit CMO?

Australian forex broker, Pepperstone, has appointed Sportsbet’s former data products leader, Tony Gruebner, as its chief marketing officer.

Celebrating its centenary, Qantas has marked 100 years since it was founded as the Queensland and Northern Territory Aerial Services in the Australian outback. It comes in a year when the iconic airline has been grounded because of the global coronavirus pandemic.

At this week’s CMO Momentum virtual conference, four marketing chiefs from areas as varied as the university sector, airlines and real estate shared their insights and experience on working in an agile way in the marketing remit.

Fiverr is doubling down on its marketing spend in Australia with the rollout of its first ever national TV and BVOD campaign in Australia. The local launch is an extension of Fiverr’s global ‘It Starts Here’ brand campaign announced in September, which provided a glimpse of the challenges and triumphs of small businesses, while showcasing the impact Fiverr has created in local communities.

Insurance business, DUAL, tapped video to promote mental health awareness, celebrate events, brief staff and stakeholders and keep its unique internal culture alive during the coronavirus lockdown.

A rebrand, retail network expansion and digital acceleration are all firmly in the sights of KYHA Studios recently installed CEO and former Tabcorp and William Hill marketing chief, Claire Murphy.

It’s just a week until our CMO Momentum 2020 virtual event debuts, and we’re delighted to confirm our final tranche of brilliant speakers in our line-up!

The ABC’s director of audiences, Leisa Bacon, has taken the number spot in this year’s CMO50 list among a list of familiar and new faces in the top 10 this year.