Leadership News, Features, and Interviews

The a2 Milk Company has confirmed former Danone consumer marketing director, Edith Bailey, as its new chief marketing officer to commence later this year and revealed an interim CMO in the meantime.

Following its entry to the Australian telco market in late 2019, mobile virtual network operator, Circles.Life, has appointed a new local chief and head of marketing to spearhead growth.

Music bodies, the Australian Recording Industry Association (ARIA) and Phonographic Performance Company of Australia (PPCA) are installing a new marketing and communications manager from later this month.

AGL has confirmed its chief customer officer, Christine Corbett, as managing director and CEO of its newly demerged energy retailer, AGL Australia, as the organisation embarks on a significant restructure to become two businesses.

On June 1 2021, Credit Union Australia officially switched its branding over to Great Southern Bank and debuted a fresh purpose and new set of propositions targeting first-home buyers. As Great Southern Bank’s chief customer officer, Megan Keleher, put it to CMO, the task of transitioning the banking provider to a fresh brand and purpose was the biggest change the organisation has faced in its 70-plus year history. Which made it vital every person across the organisation was onside.

Mobile menu ordering platform, me&u, has brought on former My Muscle Chef marketer, Clementine Churchill, as its new head of marketing.

Samsung Australia has confirmed the departure of its CMO, Josh Grace, following a restructure of its corporate marketing function.

Balancing flexibility and routine, community contribution and the consumer’s desire for optimism proved instrumental for The Lott’s marketing team over the last 15 months. And they’re the keys to getting through this next normal, too.

Audi Australia’s chief customer and marketing officer, Nikki Warburton, will leave the automotive group in July after a three-year tenure.

A new In-House Agency Council (IHAC) has been launched by a handful of Australia’s biggest brands aimed at helping marketers do a better job of building capability and sharing best practices across their in-house teams.

Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25 winners.

Brownes Dairy marketing and sales chief, Natalie Sarich-Dayton, has been promoted to the CEO’s post, becoming the company’s first female leader in its 135-year history.

Those first 60 to 90 days in your new role are crucial. In fact, they’re so crucial, you’ll find dozens, if not hundreds, of books written on the subject. And chief marketing officers are no different in their need to prove their worth and importantly, set themselves up as big ‘M’ marketers to the CEO and executive team in those early days.

It’s organisations boasting strong alignment between marketing and other functions – especially the CIO - that are going to get the great things done that matter most to the bottom line.

Transparency, preparedness, a unified communications approach - both proactively and reactively – and perspective are key to brands preparing for as well as navigating their way through a cyber data breach, several industry experts say.

Unifying customer service and data insights and building a destination marketing mindset and approach are key priorities for West HQ chief marketing officer, Michaela Chan.

Quick thinking to pivot a series of physical events to virtual to build partner pipeline has certainly seen Nutanix’s head of marketing, Amber Watson, earn her stripes as an adaptive marketing chief this past year.

CMO is delighted to officially open nominations for the CMO50 2021, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.

RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer.

The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice.

Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth.