Leadership News, Features, and Interviews

Several Australian high-profile business leaders and thinkers are urgently calling for debate on the regulatory and ethical implication of artificial intelligence (AI) as the technology soars into the mainstream.

It’s been five years since the Australian Radio Network (ARN) launched KIIS 1065, a new-look station to house Sydney FM breakfast duo, The Kyle & Jackie O Show. And if there’s one thing chief marketing officer, Anthony Xydis, is quick to pinpoint as a lesson, it’s the importance of recognising where opportunity lies.

TEG, owner and operator of the Ticketek business in Asia-Pacific, has appointed its former CMO and local country manager to a newly created regional operations role as part of plans to transform its business approach.

Consumers are increasingly demanding the brands they support contribute a positive impact on the society in which we all live, and stand for something. From HSBC to Schweppes, many big brands are leading the way to do just this successfully, or sometimes not so successfully, whilst also selling their wares.

​Former marketing director of ALDI, ​Samuel Viney​, has been appointed head of advertising at Westpac.

Michael Laxton is joining the Coles marketing team as general manager of brand and media, starting next week, according to a statement from the supermarket giant.

Is Australia Day too tainted a concept for brands to be associating with? How important is taking a stance on the nation’s increasingly controversial day of national celebration in light of the wider need and desire for brands to take a purpose-led approach? And should more of our iconic local brands be taking a position on Australian identity?

Digital transformation, self-regulatory frameworks, lobbying government, membership lifecycle management and state-to-national leadership collaboration – these are just some of the day-to-day priorities Katherine Raskob has faced in her first five months as chief of the Fundraising Institute of Australia (FIA).

Tinder has hired three new marketing executives as it continues to expand across Australia and Asia.

​Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value report by Brand Finance.

Marketing leaders are under more pressure than ever to deliver results that can be clearly demonstrated as contributing to company growth. Yet with a remit that’s arguably more fluid and fast-moving than ever before, finding ways to deliver on those growing - and often hyperbolic - executive demands must also be supported by the right resources, strategy, data and team capability.

The Interactive Advertising Bureau of Australia (IAB) has confirmed Nine’s director of sales and publishing as its new chair.

Marketing pasta to consumers is like making a lasagne: There so many layers to it, you have to invest in all of them to unlock growth.

After a short sabbatical and a career in agencies, Adam Lee has become the first chief marketing and commercial officer at RT Health Fund.

​KFC marketing stalwart, Ashley Hughes, has made the move to Red Rooster after being appointed the brand’s new director of marketing.

​Gillette is the latest brand to decide it will stand for something and change societal narrative for the better, with its ‘Best men can be’ campaign, a play on its traditional tagline ‘the best a man can get’.

​Marketing is evolving at such a rapid rate the skills gap between marketers and what the role now needs is continuing to expand, according to the latest Hays Jobs Report.

Profitability is set to replace customer experience as the chief marketing officer’s number one strategy priority in the next three years as the state of data and technology matures and consumer behaviour shifts further, a new report claims.

​Marketing and transformation lead, Deirdre Boyle, has been appointed chief product and marketing officer of BankVic, in a move to boost the product and strategic marketing capability of the organisation as it sharpens its focus on member experience.

Here, the global CMO of CrowdStrike, Johanna Flower, outlines key ways she’s helped accelerate the company's rapid growth geographically and commercially, work that’s led to a market valuation of $3 billion and the vendor becoming a highly respected leader in the cybersecurity space.

​Former RACV CMO, Nick Thomas, has been appointed the managing director of specialist executive search and advisory firm, Ampersand International Melbourne.