Leadership News, Features, and Interviews

Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.

Former Visit Victoria general manager of digital, marketing services and strategy, Melanie De Souza, is relocating to Saudi Arabia to take up an executive marketing role at one of the world’s most significant forthcoming destinations.

Echoing what good marketers already know, emotional campaigns are more effective for growing long term market share, according to a new report.

​Marketers must drive the narrative of a company from the beginning, to inform products, marketing and growth.

Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.

​Brands not only need to be purpose led, they must bring soul into their storytelling if they want to build cultural cut through with modern consumers, Universal Music Group’s chief of possibilities says.

​The rise of the chief growth officer should be a warning sign to CMOs that too many of them have sacrificed their positions driving real organisational growth and lost face in the boardroom.

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

EBay marketing leader, Julie Nestor, is switching online marketplace selling for hospitality and relocating to Singapore.

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

Relationship building and consistency are key tenets for Deloitte’s first Asia-Pacific chief marketing officer as he strives to align marketing strategy and activity across the region.

ASX-listed Treasury Wine Estates has a new global chief marketing officer following the departure of global CMO, Michelle Terry, in August.

Marley Spoon marketing chief, Dave Malcolm, is switching food delivery for pet products and joining The Real Pet Food Company to head up ecommerce.

Carlton & United Breweries has promoted contemporary brand director, Brian Phan, to VP of marketing as its current leader takes up a regional role.

As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.

In an effort to raise the bar and help the marketing and media industry understand the impact it has on its workers’ mental health, The Mentally Healthy Change Group has launched industry minimum standards for mental health.

​Data and analytics market leader, CoreLogic, has appointed Ryan Dinsdale as executive, customer operations, sales and marketing for Australia and New Zealand, effective immediately.

​ Balancing technological change with cultural change is part and parcel of digital transformation. And yet even at digital experience platform provider, Sitecore, its chief marketing officer found many employees were still not clear on why culture was as important as technology in transformation.

One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.

​CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.

DoorDash, the largest on-demand food platform for door-to-door delivery in the US, is making its official launch in Australia, beginning with Melbourne.