Leadership News, Features, and Interviews

Leadership

Seafolly CMO on embracing more inclusive marketing

Being inclusive in your marketing approach is as much about transforming brand purpose and company culture as it is about creative and messaging, says Seafolly’s chief marketing officer.

Leadership

CMO interview: Turning parking into a customer-driven industry

​ If Wilson Parking’s GM of marketing and customer experience, Vanessa Lyons, had to pinpoint one challenge she faced during her transformational first year with the parking operator, it’s overcoming traditional business mindsets.

Leadership

The psychology behind good leadership

The science of psychology has long and deep associations with marketing, but it also offers a lot to marketers as leaders within their organisations.

Leadership

WW: Recovering from a rebrand setback

The desire to take brands into new territories can be hard to resist for marketers, especially when the reasons for doing so are compelling. But it is also possible to extend a brand faster than customers can adapt.

Digital Marketing

What Bankwest has done to build better CX

The key role of marketers is to not only keep up with changing consumer expectations, but bring that external view into their organisation in order to help both grow and retain relevance, Bankwest’s executive GM of customer experience says.

Digital Marketing

CMO Momentum panel: How CMOs can retain creativity

The onslaught of technology and automation, performance-driven digital advertising and data-led marketing decision making are raising considerable questions about how to ensure creativity continues to flourish in the marketing function.

Leadership

In Pictures: CMO Momentum Melbourne debuts

​More than 60 marketing, digital and CX leaders descended on Crown Towers on 19 September for the first CMO Momentum Melbourne conference, presented by CMO. Here are pictorial highlights from our jam-packed half-day event.

Digital Marketing

GroupM economist: Ignore martech and adtech at your peril

Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.

Leadership

Setting up a new Australian digital bank: A CMO’s story

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

Leadership

Myer brings on new marketing, media chiefs

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

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Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

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Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

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Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

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>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

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