Leadership News, Features, and Interviews

RACQ has repurposed funds allocated to the cancelled Motorfest 2020 into a $100,000 donation to the University of Queensland’s COVID-19 vaccine research program. It’s just one of the steps the brand has taken to support community and members and pivot its marketing approach during the current crisis.

Former Infotrack marketing leader and CMO50 honorary, Roni Millard, has taken the step up to executive leadership as joined GDR as managing director to build out its agency offering.

HESTA has announced a new brand and acquisition GM, among a raft of new appointments for the health and community services sector superannuation fund.

The most important thing brands can do right now is be of service to their customers. Because if you do that, your brand will improve in people’s estimations and be better off post-COVID.

​In this latest episode, we catch up with one of Australia's most experienced marketing leaders and our long suffering CMO50 judge, David Morgan, to explore key questions marketing leaders should be asking of their marketing plans in this current phase of the crisis, how the situation changes the nature of customer value and delivery, and the importance of CMOs working with the CFO.

It was during his time as consumer marketing leader at Netflix that Koala’s global CMO, Peter Sloterdyk, got a taste of the sensitivities marketing faces during a time of crisis.

Australian startups provide 'growth marketers' with solid salaries across the country, according to a new report just published.

Greencross CEO, George Wahby, is a great believer in focusing all your organisational energy on providing the best customer experience you can. Which is exactly what the company has been doing to navigate its Petbarn and Greencross Vet clinics and hospitals through the COVID-19 crisis.

The cliche that marketing and finance are focused on different objectives and fundamentally incompatible has past its due date, according to John Batistich.

In this episode, former World Vision chief marketing and product officer and now founder of Arktic Fox, Teresa Sperti, talks through the lessons of modern marketing transformation that can help CMOs balance the now and next and ride out the current crisis.

Two surveys out this week show the extent to which the coronavirus pandemic has impacted business, with local business leaders revealing a slightly more positive outlook than globally.

The current COVID-19 crisis has thrown marketing leaders an unprecedented challenge around marketing campaigns, strategy and customer connection. So how many are struggling versus excelling in this current time of change?

Kellogg’s A/NZ marketing chief, Tamara Howe, has taken the reins as the FMCG’s general manager of New Zealand, the next step in her varied career with the company.

In this episode, Heart Foundation CMO, Chris Taylor, talks through pivoting marketing strategy, the latest campaign and what it takes to keep teams connected during this unprecedented time. ​

​Online mattress and furniture retailer, Koala, says the decision to bring on its first global chief marketing officer is about fulfilling the next phase of its growth ambitions.

A new industry superfunds campaign is a direct response to community demand for these organisations to demonstrate the leadership role they’re playing for both individuals and the country’s economic health during COVID-19, the marketing chief behind it says.

In this episode, former Unilever GM and CMO of refreshments and brand purpose expert, Paul Connell, explores how brand purpose as a principle and marketing North Star can impact the way your organisation survives and thrives during the COVID-19 crisis.

There are plenty of tough challenges facing all industries and the marketers supporting them as we progress through the unprecedented COVID-19 crisis. But for oOhmedia’s chief customer officer, David Scribner, this is time to brand build, not shut up shop.

The Marketing Academy’s Leaders Programme, now in its sixth year in Australia, is a professional development program which consists of mentoring, residential learning boot camps featuring lectures from subject matter experts and speeches from industry experts, and professional coaching.

A raft of brands, both local and global, are teaming up with charities and non-for-profits during the ongoing COVID-19 pandemic to offer support to people and donations of funds as the crisis continues to unfold.

A strong background in crisis communications is coming to the fore for Supply Nation’s new head of marketing and communications in the current COVID-19 environment.