Leadership News, Features, and Interviews

Being inclusive in your marketing approach is as much about transforming brand purpose and company culture as it is about creative and messaging, says Seafolly’s chief marketing officer.

​ If Wilson Parking’s GM of marketing and customer experience, Vanessa Lyons, had to pinpoint one challenge she faced during her transformational first year with the parking operator, it’s overcoming traditional business mindsets.

The science of psychology has long and deep associations with marketing, but it also offers a lot to marketers as leaders within their organisations.

The desire to take brands into new territories can be hard to resist for marketers, especially when the reasons for doing so are compelling. But it is also possible to extend a brand faster than customers can adapt.

Former UBank CMO, Jo Kelly, has re-emerged as the new chief customer officer at Good2Give, a fintech operating in the social enterprise space.

It’s easy to get growth when the macro-economic environment and consumer sentiment is strong. But it’s the tougher climates like the one banks are facing now that are the most rewarding and prove the mettle and magic of marketing, says NAB’s Suzana Ristevski.

The key role of marketers is to not only keep up with changing consumer expectations, but bring that external view into their organisation in order to help both grow and retain relevance, Bankwest’s executive GM of customer experience says.

The onslaught of technology and automation, performance-driven digital advertising and data-led marketing decision making are raising considerable questions about how to ensure creativity continues to flourish in the marketing function.

​More than 60 marketing, digital and CX leaders descended on Crown Towers on 19 September for the first CMO Momentum Melbourne conference, presented by CMO. Here are pictorial highlights from our jam-packed half-day event.

Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.

Former Visit Victoria general manager of digital, marketing services and strategy, Melanie De Souza, is relocating to Saudi Arabia to take up an executive marketing role at one of the world’s most significant forthcoming destinations.

Echoing what good marketers already know, emotional campaigns are more effective for growing long term market share, according to a new report.

​Marketers must drive the narrative of a company from the beginning, to inform products, marketing and growth.

Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.

​Brands not only need to be purpose led, they must bring soul into their storytelling if they want to build cultural cut through with modern consumers, Universal Music Group’s chief of possibilities says.

​The rise of the chief growth officer should be a warning sign to CMOs that too many of them have sacrificed their positions driving real organisational growth and lost face in the boardroom.

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

EBay marketing leader, Julie Nestor, is switching online marketplace selling for hospitality and relocating to Singapore.

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

Relationship building and consistency are key tenets for Deloitte’s first Asia-Pacific chief marketing officer as he strives to align marketing strategy and activity across the region.

ASX-listed Treasury Wine Estates has a new global chief marketing officer following the departure of global CMO, Michelle Terry, in August.