Leadership News, Features, and Interviews

CMO asks four industry leaders to shake their crystal balls and share their thoughts about what the business landscape might look like as we make our way through the coronavirus pandemic. On the other side, how will things look?

Screen Queensland has brought on a new marketing and comms leader as part of trio of new executive-level appointments at the arts organisation.

Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report.

The Athlete’s Foot’s long-serving digital and omnichannel customer engagement chief, Marl Teperson, has hung up his shoes after 11 years to join Afterpay.

Digital marketing outfit, Sensis, has appointed Matt Mulligan as its new chief product and customer experience officer, tasked with the job of growing the business to be the country’s leading platforms business.

Newly rebranded sports and entertainment industry strategy consultancy, Tenka Group, has promoted its marketing chief to managing director and will bring on a new divisional manager of marketing strategy as part of a leadership reshuffle.

Better distinguishing Winning Group’s portfolio of brands externally while building an integrated marketing function internally have been top priorities for CMO, Sven Lindell, in his first year in the job.

Growth through stronger customer retention is firmly in the sights of Youfoodz CMO, Simon Jarvis, and he’s doubling down on his CRM and data strategy to achieve it.

Jan Hutton is taking the step up from CMO to CEO and has been appointed the new chief of Australian Tourism Data Warehouse.

JCurve Solutions marketing chief, Kate Massey, has resigned from her post after an 11-year stint.

In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.

Leading brands like Alibaba will come to differentiate with ethical marketing to build long-term value off the back of the COVID-19 crisis, according to Forrester.

The challenge of how to build on elevated consumer interest in superannuation off the back of the COVID-19 crisis is firmly in the sights of Rest super’s new head of marketing, Jane Merrick.

Nine’s former group marketing director has become the new director of marketing, communications and fundraising for Taronga Zoo.

Having a lean-in culture and attitude for finding solutions to a challenge is just as important as having the technical or operational capability to achieve it, NTT’s global CMO says.

OOh!media is set to have a new managing director and chief executive officer from early 2021 after the out-of-home provider announced a successor to well-known founder, Brendan Cook.

It's time for another episode of Conversations over a Cuppa with CMO. Joining us this time is Mercer partner, and platform business and leader, Cambell Holt.

A very robust brief, empathy, collaboration and a willingness to pivot and adapt to new ways of working proved vital elements in creating Catch Group’s first major brand building campaign, the company’s chief marketing officer says.

A partnership with the Foundation for National Parks & Wildlife to restore Australia’s natural habitats and vegetation after the devastating bushfires is just one further step in L’Occitane’s sustainability commitment as a brand and business.

A new campaign aimed at raising awareness of the many Australians suffering from dyslexia has proven an emotional project for Auto & General’s CMO, Jonathan Kerr, based on his own personal experiences.

In our latest episode of Conversations over a cuppa with CM, we catch up with CMO50 alumni, Louise Eyres, to talk about building her marketing team for growth during the COVID-19 crisis.