Leadership News, Features, and Interviews

Excelling at marketing demands a highly commercial and client-oriented approach, grounded in strong focus on the outcomes, according to Link Group CMO, Wendy Mak.

It might sound altruistic, but demonstrating kindness through leadership and organisational action can have powerful employee impact.

Australian online art marketplace, Bluethumb, has appointed its first chief marketing officer, nabbing SelfWealth’s marketing leader for the role.

Yahoo VP and global head of B2B marketing, Jen Whelan, is the first to admit a double take when she found out Verizon Media was going to rebrand back to Yahoo.

When Renee Howie told people she was joining AMP, she got more than a few raised eyebrows. But as the marketing leader tells CMO, she had good reasons for wanting to take on the brand and business challenge.

There might be a host of brand achievements to her name, but Lisa Ronson says it’s her impact on people through authentic and caring leadership that’s arguably one of her greatest legacies as a CMO to date.

Brands want to embrace sustainability as part of their brand narrative. But one thing is holding them back - fear of communicating their sustainability strategy and the fallout if it doesn’t go as planned, a new report has found.

According to this year’s State of the CMO research, three in four marketing leaders see acquiring new customers in the next 12 months as their key growth priority.

KPMG’s national lead for its Reputation Advisory business, Josh Faulks, is set to become the new CEO of the Australian Association of National Advertisers (AANA) following and international search process.

Alex Clarke-Groom is taking his first steps into client-side marketing leadership, becoming the new head of marketing for digital trading platform player, Selfwealth.

Former chief customer officer of Betfair Australia, Nick Thomas, has joined marketing transformation agency, -lution, as its new partner and chief strategy officer.

Extended and final nominations deadline for the 2022 edition of the CMO50 list is 26 August 2022: Get those questionnaires completed!

Bringing an 80-year-old iconic Australian brand back to life after a quarter of a century is a rare honour for a marketing leader to take on. According to Jenny O’Regan, chief brand officer at Ampol Australia, her marketing training across businesses from McDonalds to Big W and IGA provided solid smarts for the once-in-a-career opportunity.

Blooms the Chemist former CMO and now COO, Pamela Bishop, never thought to use the phrase “kindness in business” two years ago. Fast forward to today and not only is it part of her vocabulary, it provides the foundation of her leadership and ESG approach.

When Amy de Groot was initially approached to join startup, Cars24, her first thought was that she didn’t want to become a used car salesman.

Aussie employment tech startup, WithYouWithMe, has promoted its engaging and strategy leader to chief marketing officer.

Real estate group, Marshall White, has appointed a new general manager of marketing as well as chief commercial officer as it looks to build its prestige reputation in market.

Demonstrating Visa’s commitment to constructive social impact, its broader payments capabilities and exclusive experiences for partners and consumers are all front and centre in its FIFA Women’s World Cup 2023 sponsorship, its A/NZ head of marketing says.

Amaysim’s former marketing and customer leader and now business chief, Renee Garner, believes it’s curiosity, rather than a linear career path, that has led to her to the top job.

By Caroline Ruddick’s estimation, the marketing of law firms has traditionally resembled wallpaper – visible, but easily dismissed.

“Describing what people who love Aston Martins feel” is the ambition underpinning the iconic British automotive group’s new creative brand platform and strategy, its iconic global chief creative officer says.