Leadership News, Features, and Interviews

The age of the ‘marketing campaign’ is over as good marketers shift to a focus on continuous experience and storytelling, CMO of Salesforce, Stephanie Buscemi, says.

ELB (Electroboard) has appointed a head of marketing as well as general manager of sales and marketing, as a part of its new leadership team.

CX is not the same as customer service, nor is it another name for user experience, CRM, technology or digital transformation, according to Gartner VP distinguished analyst, Don Scheibenreif.

Former Nine chief marketing and digital officer, Alex Parsons, has returned to CarAdvice as its new CEO.

Consumers are demanding better, more personalised experiences, and make no distinction between profits, non-profits and educational institutions when it comes to these expectations.

The CMO team is delighted to announce nominations for the 2019 edition of the CMO50, Australia’s list of most innovative and effective marketers, are now open!

MetLife Australia says its decision to create a chief customer and marketing role is about elevating the role and cultural approach within the business.

AGL has confirmed former longstanding Australia Post executive, Christine Courbett, as its new chief customer officer.

It was the unsexy digital and back-end challenges of rebranding UBET to TAB, rather than the tranche of customer-facing programs, which proved the bigger deal for the wagering company’s marketing team.

Customer analytics is ultimately an exercise in asking the right questions and successful change management, Gartner senior analyst, Melissa Davis, claims. And to get there, you’re better off giving up on a 360-degree of your customers and instead, building a minimal viable customer data view to inform your approach.

Marketing leadership tenure is still shortening, and Australian CMOs are continuing to feel boardroom and executive pressure as many struggle to quantitatively prove their impact, according to our latest State of the CMO research findings.

Endota is on the hunt for a chief marketing officer following the decision by its longstanding general manager of marketing to chart a different professional course.

Former Curtin University CMO and CMO50 top 10 honorary, Tyron Hayes, has debuted a new consulting offering aimed at helping marketing teams close the gap on culture, capability and innovation.

In another big acquisition this week, Wesfarmers has agreed to purchase Catch Group, in an effort to accelerate its digital and ecommerce capabilities.

Australian renewable energy management firm, Evergen, has brought on its first chief marketing and analytics officer.

​A new report is urging entertainment and media companies to reinvent traditional platforms, and be fundamentally driven by what value they can offer consumers in order to achieve growth in the coming five years.

​Coopers Brewery has restructured its senior management to drive the company’s future growth, appointing Kate Dowd as its new national marketing manager.

At first glance it might not seem like there’s a natural affinity between life’s clangers, cane toads, 50 somethings managing retirement and the sound of a rallying cry for teen girls. But these make up some of the recent marketing campaigns for Suncorp and demonstrate the business's goal of staying relevant and authentic to its varied customer groups.

CMO is delighted to confirm our CMO Momentum conference focused on inspired and sustainable marketing and customer leadership, is returning to the ICC in Sydney on 8 August!

The Heart Foundation found itself in the eye of a storm recently after its campaign to raise awareness about heart disease, the single biggest killer of Australians, attracted a swift, vocal barrage of criticism. The not-for-profit has since apologised and pulled the ads, although it defends the need for strong messaging on what's a life and death issue.

Former Carsales marketer and chief customer officer, Vladka Kazda, has joined the Xero team to head up marketing.