Leadership News, Features, and Interviews

CMO jobs are at risk if customer experience strategies don’t succeed and, in particular, if customer engagement doesn’t satisfy digitally demanding consumers, according to a new CMO Council report.

As the CMO at a company focused on helping clients make better technology decisions, it’s no surprise to Forrester’s Victor Milligan that much of his time is spent providing that same service to marketers.

​It’s only a matter of time before we starting seeing enterprise marketing functions outsourced and the emergence of more ‘marketing-as-a-service’ business models globally.

What does it really take to craft a memorable experience with your customers? Who should be leading it? And how do you action the insights you have to achieve it?

​Partnering for the first-time to celebrate global free cone day, Ben & Jerry’s, Shazam, and POSmusic delivered an integrated in-store activation recently, which combined curated playlists, brand audio messaging, and a specially created Ben & Jerry’s augmented reality experience.

Col Kennedy has left his role as Country Road’s general manager of brand and customer experience and taken up a marketing director’s position with Australian QSR, Grill’d.

Finding people who can “thrive in the grey” has become an increasingly important element of any marketing leader’s recruitment make-up, AGL’s Alison Wild believes.

Myer has recruited UK retail industry veteran, John King, as its new CEO and managing director following an international executive search.

​iSelect’s CEO is out and a new chief marketing officer is in as the insurance comparison site lowers its trading expectations for the 2017 financial year and shakes up its marketing and customer strategy.

Treasury Wine Estates has promoted two of its key marketing leaders following the departure of global CMO, Simon Marton, after more than 20 years with the ASX-listed wine producing giant.

Westfield A/NZ’s new visual identity and digital platform relaunch represents a small part of a much wider change in strategy at the Scentre Group business aimed at becoming a more customer-led organisation, its customer experience leader says.

Marketing teams that don’t align on customer throughout the planning, launch and optimisation of brand campaigns are missing out on the opportunity to drive better experiences and engagement.

​Ex-Caltex marketing director, Natasha Daly, has been appointed marketing director of ride sharing platform, Ola.

​The Marketing Academy (TMA) has launched an Alumni Program, with insurance giant, IAG, as its founding partner.

Notable agency and media leader, John Sintras, has re-emerged in Australia as chief audience and content officer for SBS.

The CMO role has expanded to encompass a broader set of requirements, particularly around digital marketing, social media and martech, as campaigns and CX shift to being more personalised and measurable. As a result, marketing leaders have become all things to all people, says Stephen Byrne, CMO of Targus.

Rapid technological change and innovation is seeing demand rise for hard-to-hire skills sets in marketing, particularly around technology. But marketers equally need to ensure humanity if they’re to build sustainable brands and growth.

GM Holden has confirmed its New Zealand managing director will take up the A/NZ marketing reins following the departure of Mark Harland from the automotive business.

Australian craft beer player, Gage Roads Brewing, has recruited former Little Creatures marketing and creative director as its new national marketing leader.

Are Australian marketers increasingly spending more money on technology? Do most CMOs now have responsibility for the CX and digital strategies of their organisation? And just how much pressure are we all under to prove marketing’s worth?

Janine Allis never set out to become one of the most recognised faces in Australian business. It was more just a matter of necessity.