Leadership News, Features, and Interviews

Marketing and customer experience professionals looking to artificial intelligence (AI) to improve their organisation’s customer game are going to have to find a way to work with IT or risk missing out on the real benefits of the emerging technology.

If brands don’t implement some kind of counterfeit protection now, they will find hard-won brand reputation and consumer trust eroded over the next 10 years.

​Brand trust can no longer be assumed, it must be earned, and consumers now require brands to prove they are trustworthy through identification, integrity, and inclusion.

​There has been no ease-in period for ​Mim Haysom, Suncorp’s CMO/EGM brand & marketing​ of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.

Australian CMOs are largely missing a strong competitive advantage that is helping the likes of Google, IBM and Visa, according to Yale University’s Centre for Customer Insights

​Improved human-bot interactions for better personalisation may not be as far off as we think, thanks to new research linking personality to eye movements using artificial intelligence (AI).

Talent management firm, Harrier Human Capital, has brought on a new group head of marketing to driving brand awareness in Australia.

Based on overwhelming demand, we’ve extended the submission deadline for this year’s CMO50 to a very final deadline of Friday 10 August.

​What do you do when you are faced with a traditional retailer, who has been around for 118 years, that is in decline and unable to quickly effect change? You disrupt it from the inside, said Robbie Tutt, GM of Omni Channel at Myer, who spoke at the Online Retailer conference in Sydney last week about how he has set about turning around the beleaguered retailer’s fortunes.

The launch of the Australian Government’s Sport 2030 plan, new-look national sporting body, Sport Australia, and fresh marketing and community creative platform, 'Move It', are all part of an ambitious agenda to make Australia the most active sporting nation in the world.

The Ruby Red Foundation is fostering a design-thinking approach to bolster its research and grants program. The intention is to unravel life-changing findings, educate the community on its mission and provide ongoing support to people living with a rare form of blood cancer.​

Airbnb business, marketing and operations leader, Eva Ross, has returned to Australia to become Sendle’s new chief marketing officer following co-founder and CMO, Craig Davis’ decision to step back from day-to-day operations.

Audi Australia has recruited one-time Austar product sales and marketing group director, Nikki Warburton, as its new chief marketing officer.

​Val Morgan Group has promoted both its GM of sales and marketing and its director of marketing as part of a new-look leadership team unveiled today.

Telstra’s CMO, Joe Pollard, will exit the embattled telco next month as part of a shake-up of its executive restructure.

Nine Network and Fairfax sent shockwaves through the media industry yesterday after announcing the companies are merging to become Australia's biggest integrated media company.

NAB's former GM of brand experience, Michael Nearhos, has been named Virgin Australia’s new marketing director.

Fairfax Media and Nine Entertainment are joining forces, creating a $4.2 billion integrated media firm that will establish Nine as one of Australia’s leading independent media companies. The merger represents one of the biggest moves in Australian media history.

Andrew Howie is leaving Westpac as head of advertising to take on Amazon Australia's head of brand post.

Brent Smart believes his switch from creative agency chief to first CMO at IAG says as much about the insurance giant as it does about him.

Former NAB CMO, Andrew Knott, is reportedly venturing overseas and taking on a newly created role at JPMorgan Chase in the US as its first-ever chief media officer.