Leadership News, Features, and Interviews

NAB is dropping its GM of brand experience role and elevating a number of brand managers to directly report to the CMO as part of a reshuffle of its marketing function.

Australia Post has confirmed former News Corp digital leader, Nicole Sheffield, is joining Australia’s postal player as its new chief of consumer and community.

In an era of automotive market saturation and game-changing technological innovation, Hyundai credits its top-down marketing association with football with keeping it in the growth game.

Jurlique global chief marketing and brand officer, Andrea Martens, has left the Australian-based skincare products manufacturer after a two-year stint.

​The broader remit of CMOs to include customer experience (CX) and technology may be hampering their ability to achieve basic marketing requirements, such as brand consistency, according to a recent report.

Telstra is cutting 8000 staff and contractors, slashing customer plans and pricing and creating a new infrastructure business unit in a strategy shake-up it claims will simplify structure and cut costs while improving customer experience.

If there’s one lesson to be taken from Australia’s recent Royal Banking Commission and AMP’s subsequent board and executive exodus, it’s that a disconnect exists between board directors and organisational culture, Tim McColl-Jones, believes. And it’s one of the reasons why the former brand and agency leader is advocating for more marketers on boards.

As Camp Australia’s first-ever CMO, Tom Dusseldorp, is on a journey to help lead the traditional 30-year-old bricks and mortar business further and deeper into the world of digital.

​Isentia’s chief product manager and former CMO, Richard Spencer, has resigned from the organisation.

​A new tagline is the beginning of Xero’s evolution from a pure accounting software supplier to a more holistic small business platform, a move, it says, is vital in a changing market.

​Humility and courage are key to implementing a successful voice of customer (VoC) transformation program, as is a willingness to be open to the fact you might have been wrong, sometimes for years.

CMO is very excited to officially open submissions for the 2018 edition of our CMO50 program.

Marketing, IT and product leaders are going so far as swapping talent between their functions as digital transformation reshapes the way organisations approach both technology procurement and customer engagement.

​News Corp has confirmed the departure of CMO, Tony Philips, at the end of the year after two-and-a-half years in the role.

Seasoned business leader, Stephen Porges, has been named CEO of the Australian Alliance for Data Leadership (AADL), a move aimed at enabling Australian businesses and the economy through data leadership, advocacy and governance.

Customer experience stalwart and marketing veteran, Mark Reinke, is joining the advisory board of PwC’s growing CMO Advisory Practice.

Customer trust is not only vital in an environment where customer expectations are increasing daily and competition is fierce, it is a brand differentiator that could make or break a business. You only have to look at the recent scandals around Facebook or the Australian Banks to see this happening.

Lenovo’s Nick Reynolds is exiting the regional CMO role after five years and taking on the global head of marketing for digital, web and social. Bhaskar Choudhuri is stepping into the regional CMO role, responsible for elevating Lenovo’s brand across the region.

Stronger commercial accountability, data and technology savviness, and the ability to better influence the company culture are significant changes CMOs have experienced in their roles over the last five years. And they’re striving to be braver and take more risks as a result.

The days of quick customer experience wins through digital and mobile innovation are gone and organisations must tackle the more complex task of overhauling their culture in order to find sustainable improvement.

​The importance of building brands and customer experience has never been more vital for the bottom line and shareholder value. This is just one of the findings from the WPP BrandZ Top 100 Most Valuable Global Brands 2018 report.