Leadership News, Features, and Interviews

Bpay has promoted its senior brand and marketing manager to a new head of product position to spearhead the product roadmap for its Osko and Bpay offerings.

In our latest food for thought, we ask three marketing leaders who have switched industry sectors to share how they're applying the experiences gleaned in one category to their latest role.

Nominations for the CMO50 2021 are now open. We ask several of this year’s judges for their views on how marketers can put their best foot forward this year

All the latest martech, adtech and customer technology news from Outbrain, Medallia, The Trade Desk, Hopin, Clara, Slack and Yellowfin.

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with Matt Lawton, MD at independent agency, Five by Five Global.

Experience FMCG marketer, Adam Ballesty, has joined Domino’s as its new chief marketing officer for Australia and New Zealand.

The a2 Milk Company has confirmed former Danone consumer marketing director, Edith Bailey, as its new chief marketing officer to commence later this year and revealed an interim CMO in the meantime.

Following its entry to the Australian telco market in late 2019, mobile virtual network operator, Circles.Life, has appointed a new local chief and head of marketing to spearhead growth.

Music bodies, the Australian Recording Industry Association (ARIA) and Phonographic Performance Company of Australia (PPCA) are installing a new marketing and communications manager from later this month.

AGL has confirmed its chief customer officer, Christine Corbett, as managing director and CEO of its newly demerged energy retailer, AGL Australia, as the organisation embarks on a significant restructure to become two businesses.

On June 1 2021, Credit Union Australia officially switched its branding over to Great Southern Bank and debuted a fresh purpose and new set of propositions targeting first-home buyers. As Great Southern Bank’s chief customer officer, Megan Keleher, put it to CMO, the task of transitioning the banking provider to a fresh brand and purpose was the biggest change the organisation has faced in its 70-plus year history. Which made it vital every person across the organisation was onside.

Mobile menu ordering platform, me&u, has brought on former My Muscle Chef marketer, Clementine Churchill, as its new head of marketing.

Samsung Australia has confirmed the departure of its CMO, Josh Grace, following a restructure of its corporate marketing function.

Balancing flexibility and routine, community contribution and the consumer’s desire for optimism proved instrumental for The Lott’s marketing team over the last 15 months. And they’re the keys to getting through this next normal, too.

Audi Australia’s chief customer and marketing officer, Nikki Warburton, will leave the automotive group in July after a three-year tenure.

A new In-House Agency Council (IHAC) has been launched by a handful of Australia’s biggest brands aimed at helping marketers do a better job of building capability and sharing best practices across their in-house teams.

Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25 winners.

Brownes Dairy marketing and sales chief, Natalie Sarich-Dayton, has been promoted to the CEO’s post, becoming the company’s first female leader in its 135-year history.

Those first 60 to 90 days in your new role are crucial. In fact, they’re so crucial, you’ll find dozens, if not hundreds, of books written on the subject. And chief marketing officers are no different in their need to prove their worth and importantly, set themselves up as big ‘M’ marketers to the CEO and executive team in those early days.

It’s organisations boasting strong alignment between marketing and other functions – especially the CIO - that are going to get the great things done that matter most to the bottom line.

Transparency, preparedness, a unified communications approach - both proactively and reactively – and perspective are key to brands preparing for as well as navigating their way through a cyber data breach, several industry experts say.