Leadership News, Features, and Interviews

​Cadbury is the latest brand to take a stand for something positive, with the launch of a new initiative to fight racism and other forms of intolerance.

Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.

​In a move that demonstrates the growing important of martech not just for the marketing function, but at an infrastructure level across organisations, WPP ​AUNZ recently hired its first chief of marketing technology​ – a role sure to become more vital as businesses look to technology to create brand experiences.

World Vision’s chief marketing, data and product officer, Teresa Sperti, has resigned after a two-year stint that has seen her transforming the not-for-profit’s marketing and member engagement.

'Is Don, Is Good' became one of those iconic ads that most Australians over a certain age will remember. In fact, it was so iconic and so effective, it set Don up as the leader in the Australian smallgoods category even now, 30 years later.

​Former REA marketer and current IAB board member, Elizabeth Minogue, has been appointed chief revenue officer (Australia) of flexigroup, and will be responsible for overseeing the next phase of sales growth in Australia.

Consumer expert and former marketing function leader, Vicki Brady, has been appointed CFO and head of strategy for Telstra.

ADMA’s CEO, Andrea Martens, is taking the reins of the association’s overarching holding group, Australian Alliance for Data Leadership, following the departure of Stephen Porges.

Domain has confirmed a new chief consumer officer to lead its marketing, audience and content teams.

Menulog has hired a new marketing director following the departure of CMO50 2018 honouree, Tasman Page.

Vladka Kazda had no idea what she was in for when she volunteered to tackle customer retention at online marketplace, Carsales.

Zip is enjoying significant local growth if its recruitment is anything to go by.

Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.

​It’s well over 100 years since American merchant, John Wanamaker, once opined his ignorance regarding which half of his marketing budget was wasted.

There’s no doubt about it: Marketers are being asked to be change agents within their organisations. And it became apparent at this week’s Adobe Summit that technology marketing leaders have been successfully doing just that.

​Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.

It was improving access to student services and not acquisition activity that the team at University of NSW chose as the pilot project to try out its newly acquired marketing technology stack.

The more brands invoke the unmet, unarticulated needs of consumers by showing empathy, the more they will innovate.

For years, there’s been an urban myth that Australia’s sporting codes are so competitive, they’d never willingly share marketing and audience insights. And it’s simply not true, says CMO of Sport Australia, Louise Eyres.

Intelligence-driven companies don’t just take CRM data and make customer management better; they take all the data they have and make all interactions better, Microsoft CEO, Satya Nadella, says.

Few startups take on a marketing executive at inception. The focus on product development and driving immediate sales revenue tends to soak up whatever cash the founders have got their hands on.