Leadership News, Features, and Interviews

A firm eye on customer trust, increasing confidence in proving marketing’s worth and changing customer technology purchasing dynamics are just a few of the key findings of this year’s State of the CMO research by CMO.

Joachim Holte has been appointed as the new chief marketing officer at Queensland-based insurer Youi, heading up its award-winning in-house marketing team.

Brand building and authentic community connection are key for Didi Australia’s head of marketing as the challenger rideshare business looks to mature its marketing strategy while navigating the tumultuous COVID-19 climate.

Australian Ethical Investments is boasting of gender parity on its senior leadership team after bringing on a new chief customer officer as well as its first chief strategy and innovation officer.

In this episode of Conversations over a Cuppa with CMO, Monash University chief marketing officer, Fabian Marrone, talks through the disruption of the COVID-19 crisis, and how he's keeping up team morale as the second wave hits Victoria.

CMO is delighted to share our stellar line-up of speakers for the second of our 2-part CMO/CIO Executive Connections event on how to better harness technology and culture to drive company growth.

Despite the demand for marketing technology, statistics have shown about half of all martech stack implementations fail. There are a mix of technical, operational and cultural reasons for this, but arguably the big hurdle is marketing and technology functional alignment. During this week’s Adobe Experience Makers virtual event, the CMO and CIO of Mission Australia jointly shared lessons they learnt when tackling the not-for-profit’s marketing technology stack implementation in order to achieve success.

Melbourne-based technology research firm, Glow, has a new global marketing director based out of Australia.

​It’s nominations time for the CMO50, the annual list of the most effective and innovative marketing leaders across the country. As we look to hear from those who’ll make our 2020 ranks, the CMO team decided to look at our 2019 over-achievers to see who has since spread their wings to seek new professional opportunities.

There are plenty of “red herrings and wild goose chases” marketers can pursue in the name of brand building, Mars Wrigley Australia marketing director, Ben Hill, believes.

A physical mascot for customers in meetings, ruthless prioritisation, cross-functional teamwork and employee camaraderie are just a few ways Australian retail group, Super Retail Group, has ridden through the COVID-19 crisis.

Bernard Wilson has been appointed as chief executive officer at Cashrewards, departing data science and artificial intelligence firm, Quantium.

Taronga Zoo is searching for a new marketing and fundraising chief following the departure of Libby Hodgson after an 11-year stint.

There’s a positive side to come out of the COVID-19 crisis for Hudson’s chief marketing officer, Vivianne Arnold, in the way she’s repositioned the professional services’ marketing function from content and brand to revenue generator.

CMO50 nominations are now open for 2020, and CMO is calling on Australian marketing leaders to put themselves forward for our list of effective and innovation marketing chiefs this year. To help, we’ve asked several of this year’s judging panel to share what it is they’re looking for in a submission.

CMO is delighted to confirm our annual Executive Connections event series in partnership with CIO has been reimagined to an exciting new virtual format in July.

Former marketing leader for Australia’s Endota Spa brand, Amanda Connors, has rejoined the wellness industry with a new role at essential oils provider, doTerra.

As the coronavirus pandemic forces business functions to be reconfigured as virtual events, one CMO has turned to a hackathon as a collaborative, online initiative to problem solve and broaden marketing with the company’s extended ecosystem.

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

The Coffee Club has officially unveiled a new brand platform and visual look, the latest step in a strategic refresh program that’s arguably only grown in scope and momentum during the COVID-19 crisis.

Brand building is now a priority over analytics, personalisation and martech, according to the 2020 Gartner CMO spending survey.