Leadership News, Features, and Interviews

Eventbrite head of marketing, Josh McNicol, has been promoted to general manager for Asia-Pacific and will lead a team of more than 35 staff across its regional offices spanning Melbourne, New Zealand and Singapore.

​Hot on the heels of its ​recent acquisition of New Zealand’s largest independent agency, MBM​, Publicis Groupe announced customer experience agency Affinity ID has joined the Publicis Groupe’s global network and will relaunch this month under the ‘Digitas’ brand.

Defining a brand strategy is arguably the easy bit when you’re trying to turn a brand around; it’s the ability to drive such a strategy through everything you do where CMOs truly earn their keep.

​For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.

Origin Energy’s former chief marketing officer has joined the NAB team in the newly created role of general manager, strategic marketing.

Rapid investment into digital and technology, along with the need for growth, are seeing more marketers stepping into Australian boardrooms. But unless more of the marketing fraternity get onto the c-suite, do a better job of understanding the balance sheet and firmly grasp risk and governance, they’re going to struggle to gain a substantial foothold long-term.

Positive emotions, like love and connection, facilitate change in human behaviour and should be top of mind for marketers looking to fuel their creativity.

Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?

The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti​.

For the longest time, people have used words like ‘plumbing’ to describe technology. Yet as digital becomes a critical aspect of every facet of business, it’s clear organisations and brands are being defined by the experiences technology enables.

Former Bupa CMO, Jane Power, has switched health insurance for pet care and retail, joining Petbarn owner, Greencross, as its chief customer officer.

Selling tea to the English. Invoking ancient tea-making rituals in Asia. Giving tea a fresh face in the US. Re-invigorating retail tea stores in Australia. These were just a few of the challenges T2 Tea set itself in re-invigorating the brand and bringing it to a global audience.

Former Qantas, NRL, Air New Zealand and IAG marketing leader, Lewis Pullen, has taken up his next endeavour as head of sales and marketing for Swisse Re-backed digital insurance business, iptiQ.

​Brand purpose has to be authentic and not be too far removed from your business proposition for it to resonate and be successful.

CMO from IDG is delighted to confirm our fabulous speaker line-up for CMO Momentum Melbourne, the newest addition to our events portfolio.

​The need to move toward matrix, cross-functional, or hybrid structures to better enable collaboration and a customer-focused approach is driving 54 per cent of Australian employers to restructure their department or organisation.

There are few sporting codes with as much controversy surrounding them as the NRL.

​More than 120 of Australia's marketing managers and leaders descended on the International Convention Centre in Sydney. Here are a few pictorial highlights from the third annual conference, dedicated to leading and sustaining the modern marketing function.

​Former Village Roadshow marketer, Clare Smith has joined Vinomofo as its new CMO.

Mobile customer experience consultancy, Geronimo, has brought on BT Financial’s former chief marketing officer as its new COO.

​​CMO50’s 2017 third place winner, Stephanie Tully​, has been promoted to the role of chief customer officer within Qantas.