Leadership News, Features, and Interviews

The Australian Marketing Institute (AMI) has partnered with the UK’s Chartered Institute of Marketing (CIM) in a bid to increase professional development opportunities for members at a global level.

It’s the psychology of getting people to fall in love with a brand that drives Chatime’s chief marketing officer, Joanna Robinson. And having built her career foundations in FMCG marketing, she has plenty of experience to bring to the task at the bubble tea maker.

Hot on the heels of a partnership with The Iconic, Australian circular economy startup, AirRobe, has brought on Sephora’s former general manager and professional marketer as its new GM.

The second episode of CMO’s new video series on 2022 readiness: Delivering marketing impact in the next normal is now live!

UniSuper has recruited a new chief marketing and growth officer as one of a trio of new faces to its executive leadership team.

Quest Apartment Hotels has created a new customer leadership role and appointed its chief marketing and digital officer to the job.

CMO is delighted to present the first episode of our new multi-part video series on 2022 readiness: Delivering marketing impact in the next normal.

Seeking new challenges after charting the international cycle of agribusiness is in the sights of SunRice’s head of marketing and insights, Andrew Jeffrey, who finishes up with the company this week.

A desire to create breakthrough brand messaging that stands out in a sea of sameness has led Anytime Fitness to embark on a transformative diversity and inclusion program across the organisation.

Toyota has appointed 20-year company veteran, Vin Naidoo, as its new chief marketing officer in Australia.

Audi Australia has confirmed Volkswagen senior marketing leader Nick Reid, as its new general manager of marketing.

Taking a brave step as a marketer does pay off when your foundations are right, says Nicole Papoutsis, who is now looking towards her next professional endeavour after departing IVF business, Genea.

There was never any doubt in Nathan Low’s mind the summer Australian lamb campaign would be provocative.

Nova has created a new chief growth officer position to oversee brand marketing and communications as well as audience growth through digital product, content development and data utilisation.

Mini marketing leader, Alex McLean, has been promoted to general manager of BMW marketing as the automotive brand looks to drive awareness of its electrified and increasingly tech-fuelled vehicles.

Eighteen months after launching its premium restaurant delivery service to Melbourne foodies, Providoor has recruited its first chief marketing officer to drive growth.

It’s a truth increasingly acknowledged that human beings only have a finite amount of decision- making power in any given day. And it’s minimising the mental cost of switching from B2B to B2C decision making Zai global CMO, Andrea Linehan, was keen to avoid when she set out to orchestrate a global rebrand bringing two such teams together.

The pandemic may have been a time of digital acceleration, but it’s brought with it the tools and tenacity to enable brands to find more human connections with customers and employees. That is at least is the view of marketing and digital leaders from McDonalds, General Motors, Target US, Instacart and Salesforce, who participated in a panel discussion at the Consumer Electronics Show.

Former Greencross and Seafolly marketing leader, Adriane McDermott, has taken the leap into running her own FMCG business and co-founded a new low alcohol botanical spirit brand.

Toyota Motor Corporation Australia chief marketing officer, John Pappas, has taken his next step up at the automotive giant, becoming the new chief executive officer of Lexus Australia.

As we wave goodbye to the year that was 2021, CMO presents our top 21 stories of the year across CMO Australia based on audience engagement.