Leadership News, Features, and Interviews

ASX-listed Jetset Travelworld Group (ASX:JET) has recruited Kim Portrate as chief marketing officer (CMO) to help manage the group’s brand and customer transformation.

The first global marketing chief at cloud-based accounting software provider Xero has highlighted culture and embracing the brand’s ‘alternative’ position with small businesses as key to his success.

Big Data-as-a-Service offers quick, inexpensive, targeted analytics. The information is coming in fast, at high volumes, in a variety of formats. It's too much for human beings to handle – it's a job for big data analytics.

The economic shift from transaction-based purchasing to subscription models has huge implications on how marketers interact with their customers, as well as perform their role as business leaders, Zuora’s CMO claims.

Big data analytics are being increasingly infiltrating Australian businesses but more than half claim their attempts to leverage such information to improve customer experience have failed, a new report claims.

For decades, IT vendors have offered small 's' solutions that were really bundles of hardware, software and services that they wanted to sell regardless of what customers actually needed. Now firms such as Dell, IBM and EMC are using analytics to help customers decide which products are best for their needs. Oracle, HP and others struggling with big 'S' solutions may get left behind.

There are many ways to connect with customers, but which ways are the most effective? Business owners and managers as well as customer relationship experts share their tips on how and where to best engage with existing and prospective customers.

Many Australian businesses claim to be data driven but are in fact using information to support existing beliefs rather than achieve new and valuable consumer insights, a senior PricewaterhouseCooper (PwC) senior partner claims.

Search was the first medium to lend itself to defining customer intent through automation and data sets, and is the foundation for how data and technology are being used right across marketing today, Marin Software’s new CMO claims.

The role of the CMO is one that evades a clear definition. While most of these leaders agree they’re responsible for customer experience, how they go about achieving this, and the tools at their disposal, can be as different as chalk and cheese.

Google, and not Apple, is now the world's most valuable technology company - if you use the less common 'enterprise value' rather than market capitalisation.

Kirsten Lynch, CMO at US-based Vail Resorts, says her partnership with the CIO leads to better guest experiences.

With the unemployment rate for tech workers below 4 per cent across the US, there's growing competition for IT talent. Lately, some of the demand for tech candidates is coming from outside the IT department. Who's behind it? Marketing.

The chief of ADMA has lambasted government plans to impose compulsory data breach notifications as a threat to the prosperity of hundreds of thousands of Australian businesses.

Andy Lark is one of Australia’s most high-profile CMOs. So when he says marketing chiefs must be agents of change, you know he must be on to something.

Forrester founder and CEO George Colony touted the shift from IT to business technology and urged CIOs to get closer to their marketing colleagues in the age of the customer.

Tourism NT's executive director of marketing, Adam Coward, talks about how his commitment to change, conversion strategy and partnership are helping the tourism agency to turn the dial back to growth.

A host of big companies have explained how they have benefitted from Big Data in a research report published this week.

Business buyers continue to give vendors poor marks for value and trustworthiness when it comes to their online content, a new CMO Council survey claims.

Well-known Australian accounting products producer, MYOB, is one of many software vendors embracing the cloud with a range of subscription-based solutions. But like all cases of disruptive change, the transition raises questions around how to juggle loyal and new customers.

CMOs across the Asia-Pacific region are leveraging mobile applications to improve loyalty but admit they need to do more to make them customer-friendly, a new report claims.