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State of the CMO 2020
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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Launch Marketing Council Episode 1: Launching in the beverage sector
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
- 24 March 2021
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Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.
Donut King takes in-store marketing to the next digital level
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What does the Oculus Rift launch mean for marketers?
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Making sense artificial intelligence - Food for thought - CMO Australia
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The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia
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Brand storytelling lessons from Singapore’s iconic Fullerton hotel
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
You’re doing it wrong: Emotion doesn’t mean emotional
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
Why does brand execution often kill creativity?
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
