Customer Experience Management

PEOPLE

• How Wendy's CX team is cooking up better social and digital service

• Gartner report: CX is a people issue

• Panel: The quick wins of customer experience improvement are over

• 6 ways to close the employee experience loop

• Food for Thought: How a policy of diversity and inclusion helps improve CX

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STRATEGY

• Why this IBM marketing veteran switched gears to jump into a tech startup

• Report: Experience-led businesses see double-digit revenue growth against laggards

• Foxtel unveils 4k live channel, heralds next era of TV

• Panel: The possibilities and pitfalls of AI in CX

• Suncorp outlines customer investments, digitisation as key to business improvement

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MEASUREMENT & ANALYTICS

• How Scoot Airlines plans to make CX the competitive advantage in the low-cost carrier space

• Alvin Electronics leaps into realm of machine learning

• ThinkTV: Broadcasters want standardised portal to make TV easier to trade

• Kantar global CEO: Marketers don't understand people as well as they think they do

• Gartner: What it takes to measure customer experience

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RESOURCES

• 
  State of the CMO 2018
• 
  Australia’s DIGITAL MARKETING & CUSTOMER EXPERIENCE MATURITY