Customer Experience Management

PEOPLE

• How Hesta used co-creation to help members

• How a focus on employees has helped NRMA improve its CX scores

• Great Southern Bank's customer chief: Scoring rebrand impact

• How CX leaders can broaden their scope of impact

• Customer chief profile: Embedding diversity, inclusion and experience into fintech brand thinking

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STRATEGY

• How True Alliance is tapping omnichannel data and AI to further marketing and service personalisation

• How Hesta used co-creation to help members

• How a focus on employees has helped NRMA improve its CX scores

• The steps REA Group is taking to build an organisation-wide CX strategy

• Great Southern Bank's customer chief: Scoring rebrand impact

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MEASUREMENT & ANALYTICS

• The steps REA Group is taking to build an organisation-wide CX strategy

• Forrester: Why it’s time to inject confidence and energy into CX

• CMO's top 8 martech stories for the week - 3 February 2022

• 9 ways Aussie Home Loans made CX transformation and culture stick

• Report: Loyalty programs kept customers engaged during Covid

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