Customer Experience Management

PEOPLE

• Coles: Using metrics to foster end-to-end customer thinking

• CMO’s new State of CX Leadership report finds functional misalignment hampering CX efforts

• Bradshaw joins CarExpert as inaugural chief exprience and innovation officer

• CMO to CEO: How Humm Group's Rebecca James designed her path to the top

• Are you a leader or manager of CX in your organisation? Then please complete CMO’s new survey

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STRATEGY

• Shopping reports show ecommerce booming but Aussies miss in-store retail

• De'Longhi Coffee Lounge debuts as part of CX strategy

• How Theatre Royal Sydney is putting the theatregoer centre stage

• Havaianas puts foot forward towards sustainability

• How phone tech and database smarts has helped lift supporter donations at Canteen Australia

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MEASUREMENT & ANALYTICS

• Coles: Using metrics to foster end-to-end customer thinking

• How GameDay is using data-driven insights to pursue customer growth

• How Theatre Royal Sydney is putting the theatregoer centre stage

• How phone tech and database smarts has helped lift supporter donations at Canteen Australia

• CMO's top 8 martech stories for the week - 7 October 2021

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