Customer Experience Management

PEOPLE

• ​Fight Gear Direct’s three Rs of brand rejuvenation

• How this chief marketing, tech and innovation officer aligns her company to the customer

• Coles: Using metrics to foster end-to-end customer thinking

• CMO’s new State of CX Leadership report finds functional misalignment hampering CX efforts

• Bradshaw joins CarExpert as inaugural chief exprience and innovation officer

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STRATEGY

• ​Fight Gear Direct’s three Rs of brand rejuvenation

• Shopping reports show ecommerce booming but Aussies miss in-store retail

• De'Longhi Coffee Lounge debuts as part of CX strategy

• How Theatre Royal Sydney is putting the theatregoer centre stage

• Havaianas puts foot forward towards sustainability

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MEASUREMENT & ANALYTICS

• Latest Gartner voice of customer report reveals top tech players in the field

• Coles: Using metrics to foster end-to-end customer thinking

• How GameDay is using data-driven insights to pursue customer growth

• How Theatre Royal Sydney is putting the theatregoer centre stage

• How phone tech and database smarts has helped lift supporter donations at Canteen Australia

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