Australian online fashion retailer switches out Freshdesk for Zendesk as it looks to improve its customer services management and reporting
Customer experience director shares how the launch of a new ordering platform has done a lot more than just generate sales - it's lifted B2B customer engagement
Reaching fragmented audiences has never been more difficult. But there's one social platform Australian marketers may be missing
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing ...
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such ...
Slideshow In pictures: The CMO50 2018 event
Slideshow In Pictures: CMO50 2018 top 10 winners
Slideshow In pictures: Better realising customer technology investment success
Slideshow In pictures: What does it really take to innovate? A special CMO50/Adobe breakfast
Slideshow First pictures: CMO Momentum 2018
GM of consumer and digital of telco and energy retailer shares the digital transformation journey he's on and the people, process and technology changes it involves
Mobile apps have become a must-have for brands in the smartphone era. But how do you ensure yours actually sticks with customers?
Marketing director at the iconic Australian department store shares the brand and customer-led transformation efforts to date and how insights are informing everything from strategy to product and marketing campaigns
CDPs have become the latest must-have tool for marketing teams. We speak to the brands making the most of this new martech
Marketing leaders come together at CMO's recent roundtable held in partnership with Sitecore and Avanade to discuss how to better improve their use of marketing technology
The business leader behind the Claudio Lugli brand shares his journey to harness retargeting, social media marketing and prospecting to find commercial sucess
Consent is one of the big words in the world at present, and requests for your virtual agreement are now a common part of daily online life.
City Beach explains how a new marketing automation platform and AI is reviving its retail fortunes
A rebrand and debunking of a common myth has seen Australian Eggs achieve amazing results in just a year
Nike's latest campaign featuring controversial footballer, Colin Kaepernick, has proved a win for the brand. But would Australian marketers be brave enough to follow suit?
Data discrimination is a hot topic of conversation and something you can find yourself questioned on, regardless of your motives.
Recently installed marketing chief and former AMEX customer and consumer marketer, Julie Nestor, shares her views on brand building, consumer insights and Australia's retail landscape
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only ...
In an instant, the business world can change. You need to harness the limitless potential ...
Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re ...
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief