Measurement & Analytics News, Features, and Interviews

Technology brands have dominated the top global brands of 2020 ,with Apple coming in first place, followed by Amazon and Microsoft, according to Interbrand’s 21st annual Best Global Brands report.

Australian marketers have almost universally shifted their priorities to focus on marketing-led growth, marketing efficiency and improving ROI, according to a new report.

The Iconic has chosen Optimizely as its experimentation platform to help ensure its customer engagement and conversion testing is as impactful as possible while avoiding site performance issues.

SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.

InMoment has launched Experience Intelligence (XI), a new platform that brings together a collection of software and services designed around the concept of owning and improving the key moments in customer and employee journeys.

A few years ago, century-old South Australian-born company, National Pharmacies, decided to update its mission.

“It’s incredible valuable because there’s nothing that falls through the cracks.”

Data enables marketers to better understand the true state of the world within which they operate. But what do you do when the data being used to make those predictions no longer describes reality?

Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand generation activities using Alibaba Cloud’s artificial intelligence (AI) and cloud-based technologies.

Salesforce has dominated for leadership and vision in Gartner’s latest rankings of the top customer service and support software vendors globally. But a number of other players have been highlighted as leaders in what is fast becoming a busy list.

As an energy wholesaler, Jemena is one step removed from electricity and gas users. But wanting better visibility of customers, the B2B company decided to adopt an entirely new customer experience (CX) platform.

Coronavirus tracing apps, temperature sensing drones, phone apps to monitor social distancing, tech giants sharing smartphone location and mobility data - the COVID-19 pandemic is revealing the many ways technology and data can be used to protect human health. But at what cost to privacy?

InMoment is merging with MaritzCX in a deal aiming to create the world’s largest enterprise customer experience technology company.

Customer feedback management (CFM) platforms and are becoming increasingly crucial in the martech stack and vendors including Clarabridge, Medallia, InMoment, Qualtrics and Confirmit are leading the way​.

Startup Plastiq has launched an equity crowdfunding campaign on Equitise to raise $400,000 for a new cash back rewards business.

Nine out of 10 CEOs agree: Mastering the customer agenda is the primary challenge their organisations face now and into the future. Yet when it comes to actually orchestrating the people, process and technological changes necessary to ensuring an organisation delivers and exceeds modern customer expectations, many are struggling to truly break ground.

Pharmaceutical wholesaler, Sigma Healthcare, knew it needed to modernise with a renewed customer-first approach. In choosing the new platform to support these aims, however, it was very much a case of evolution, rather than revolution, as any new system needed to fit with its legacy tech while offering a future path for continual development.​

Better claims and rehabilitation management, transparency and improved member experiences are all coming to fruition for Zurich’s OnePath life insurance business after adopting artificial intelligence (AI) technology.

The data practices of loyalty programs must stop automatically linking members’ payment cards to their loyalty scheme profiles and changes are needed consumer and privacy law, according to the Australian Competition and Consumer Commission’s (ACCC) final report into customer loyalty schemes.

9Galaxy will become the technology underpinning a common demand-side buying platform (DSP) for the television industry after Australian broadcasters joined forces to agree to a unified platform for advertising.

Southern Cross Austereo (SCA) says it has achieved more than one million listens to its 'News on Demand' smart speakers and app service, less than two years after launch, reflecting fast adoption of voice-activated device engagement.