Digital Marketing News, Features, and Interviews

News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.

Knowing consumers intimately, leaning in to brand ‘superpowers’ and digital capability, and disrupting from within have helped digital beauty retailer, e.l.f, buck category sales decline and chalk up 13 percentage point growth this year.

IntelligenceBank releases new dynamic creative templates

Shifting to evolving and intent-based customer journeys, automated product recommendations and re-engaging dormant subscribers are just some of the ways leading retailers are tapping artificial intelligence (AI) to lift their customer strategies.

Konica Minolta has formed a global digital experience marketing council and launched its first-ever worldwide branding campaign as part of large-scale efforts to transform the business from print and camera provider to innovative ICT solutions player.

Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.

Too many people confuse innovation with change, and trade on false positives such as privacy coming at the expense of progress, Apple CEO, Tim Cook believes. And it’s by identifying the distinction between these that he says allows the technology company to continue to succeed.

Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.​

Salesforce has debuted a new open cloud data initiative, fresh connectors for data integration across disparate systems to create a single source of truth, and single customer identification across its product ecosystem in a bid to bring the Customer 360 vision to life.

Disney+, the streaming platform from the iconic studio, launches in Australia and New Zealand today, following news reports of hacked accounts and a ​troubled US launch last week. The new streaming service will be home to hours of shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and will add further pressure to existing players.

​It’s November so, naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting, and all year round messaging? And, most importantly, how do they do this in a cost effective way?

For some motorcycle owners, their bike is their life. For others, it is just the cheapest means of getting from one place to another. For group head of ecommerce at MotorCycle Holdings, Elliot Schoemaker, the diversity of motivations held by motorcycle owners presents a clear challenge in creating and promoting content that will bring would-be buyers to the company’s showrooms.

Forrester has revealed its leaders in global digital experiences agencies, with Publicis Sapient, Deloitte, IBM, Accenture, and PwC named in the top spots.

All the latest martech and adtech news this week from Tealium, Longtail UX, ZMC, OpenText and Carbonite, Seismic and Percolate, Act-On, DoubleVerify and Ad-Juster, and MessageMedia.

​Getting some pork on your fork just got a bit easier thanks to a new ready-to-eat roast pork offering from Riverina-based producer, Riverview Farms. The Riverview Farms Pork Roast with Crackle product is sold cooked, hot and ready to eat, much like the hot chickens many consumers buy each week. And it’s all part of a highly organised approach to brand marketing for the food brand.

​First State Super has found out first-hand what a difference a good digital experience can make to consumers, marketing, and the bottom line.

Retail stores of the future must be flexible to adapt to rapidly changing consumer demand, boast of embedded sustainability, and become experience and information destinations over transactional capability, Luxottica’s VP of marketing, Milena Cavicchioli, believes.

Real estate group, Dexus has launched its ‘Brainwaves’ art installation in North Sydney, featuring wearables technology to detect brainwave activity and create an artistic visualisation of the changes projected onto the 16-metre lobby screen. The aim is to showcase how workspaces have an impact on work productivity.

Australian fintech unicorn and credit card disrupter, Zip, has launched its first integrated brand campaign using the tagline ‘Nothing comes between me and my …’.

Advertising-enabled electronic tables have been installed in the T1 food court at Sydney International Airport, providing a new avenue for digital out-of-home advertising.

​Mobiles are the fastest growing device for ecommerce payments, privacy concerns are growing, and consumers are sceptical about the benefits of 5G, a new survey has found.