Digital Marketing News, Features, and Interviews

Former Unilever and Kellogg’s marketing leader, John Broome, has been confirmed as the next CEO of the Australian Association of National Advertisers (AANA).

A business that cares about its customers is an easy thing to say; it’s much harder to do.

Cook Islands Tourism (CIT) is looking to looking to build out a comprehensive digital advertising strategy after its first-ever programmatic activity resulted in double-digit brand recall across Australia and New Zealand consumers.

Walled gardens such as those built by Google, Facebook and Amazon are the deepest threats to another brand’s customer data and survival, martech guru, David Raab, claims.

While explosive growth in data volumes presents a challenge for many marketers, for US-based data storage technology company, NetApp, servicing that storage need has helped it grow to US$5.5 billion in annual revenue. But the company’s success has also come at a cost, serving to typecast and limit its visibility. Enter the CMO.

​A lift in episodic as well as strategic Net Promoter Scores (NPS) is proof Telstra is acting on its number one objectives of putting customers first, CEO, Andy Penn, claims.

All the latest martech and adtech news this week from Appboy, Geronimo, Mobile Embrace, Tableau, ClearGraph, Meltwater, Optimizely, Seismic and Videology.

Insurance giant nib announced a new partnership with software company MaritzCX to launch a multi-brand customer experience program to help refine and scale the company’s voice of the customer strategy as part of its wider customer-centric vision across Australia and New Zealand.

Against a back drop of global giant Amazon heading to Aussie shores, US Tech giant Optimizely launched in Sydney and Melbourne, and CEO Dan Siroker warned Aussie businesses to adopt a more test and learn approach if they want to survive.

PricewaterhouseCoopers digital marketing leader, Sarah Peacock, has become the first chief marketing officer for national online directory, True Local, and its app subsidary, Skip.

Gourmet Garden is forging ahead with a design-led strategy and overhauling its food production and design, packaging, distribution and marketing strategy all in the name of better brand connections with customers.

Australia’s first QSR virtual assistant, a relaunch of a 131 phone number supported by click-to-call technology, and a customer service focused brand campaign featuring franchisees, are some of the highlights for Domino’s in its latest financial report.

Isentia’s acquisition of Brandtology and King Content has ignited media speculation about the future of King Content’s capabilities, but chief executive and managed director John Croll confirmed the move is about prioritising content strategy.

Going viral is the holy grail for many marketers looking to extend the reach of their advertising and better engage with the consumer. But how do you make something powerful enough it encourages someone to share it?

The biggest challenge to data-enabled marketing success is fostering collaboration across internal and agency teams, ANZ’s head of performance marketing says.

Demographic marketing is dead, and it’s only by combining people smarts and imagination with multiple, contextual data sets that brands will truly win over the ever-changing consumer.

The dire shortage of expertise around digital marketing, automation and personalisation has made it imperative for marketing leaders to promote learning first, and capability second, Jetstar’s CMO claims.

All the latest martech and adtech news from Acxiom, Salesforce, Demandbase, Tremor, Taptica, Optimizely, Signals Analytics, Criteo and Rakuten Marketing.

Lonely Planet has launched a new self-publishing content platform, Trips, offering travellers an opportunity to share and discover memorable experiences while better engaging with the brand.

Sydney-based communications agency The Core Agency announced it appointed former Anytime Fitness CMO Rob Kain as its new CX director.

Australian data analytics company, TEG, has struck an exclusive partnership with Havas Sports & Entertainment in a bid to offer marketers deeper insights into their target audience's purchase behaviour.