Digital Marketing News, Features, and Interviews

Digital Marketing

Why more brands need to say sorry

Sorry is a word that few brands like to say. But there is a good chance brands in Australia will be apologising more often come February 2018, with the Australian Government introduces new rules for mandatory data breach notification.

Digital Marketing

Randstad CMO looks to technology to deliver human CX

​Randstad Australia’s digital-first transformation program and new-look brand strategy are about tapping technology in order to give candidates a more human customer experience that’s severely currently lacking in the recruitment industry, its CMO says.

Digital Marketing

Why bias is the biggest threat to AI development

Bias – both human and data-based – is the biggest ethical challenge facing the development and adoption of artificial intelligence, according to a panel of world-leading AI luminaries.

Digital Marketing

New AR campaign set to revive Aussie’s love of greenery

Horticultural research foundation, Hort Innovation, has launched a new augmented reality campaign designed to revive Australia’s love for styling homes with plants, and raise awareness of the health and wellbeing boost of embracing more greenery.

Digital Marketing

Oxil launches app to tackle growing youth obesity

Australian tech company Oxil has launched a new app to boost the health and wellbeing of adolescent children by enabling them to track food intake, level of activity and potentially, break bad habits.

Digital Marketing

Rolling out agile marketing at Deakin

If this year’s CMO50 nominations are anything to go by, ‘agile’ has become the buzzword of 2017. Marketers striving to build more adaptability, resiliency and a culture of continuous improvement are all turning to the lessons of software’s Agile methodology as a way of reshaping their function for the future, albeit with varying degrees of success.

Featured Whitepapers

Recovering Revenue

America’s Largest Cable and Home Internet Provider Recovers $23 Million in Annual Revenue

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Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

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Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

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Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

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the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

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Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

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