Digital Marketing News, Features, and Interviews

Getting specialist marketers to appreciate each other’s prowess is one thing; getting them to work truly collaboratively is another. Which is why Sportsbet’s CMO and now chief commercial officer, Barni Evans, decided to switch around his brand and creative head with his head of media and data-driven marketing.

Law firms are still coming to terms with the new digital landscape and many are still struggling with the concept of having to actually promote their professional services, so the role of marketing is more important to firms than ever before, Holman Webb Lawyers’ chief marketing and corporations relations officer, Adriana Giometti, says.

All the latest martech and adtech news from Adobe, Marketo, Sitecore, Blis, Optimizely, Maximizer and more

The social media outcry over an advertisement for Dove body wash showing a black woman removing her top to reveal a white woman was too harsh on the brand, several creative experts are claiming.

The future holds a generation of socially-connected Internet ‘addicts’ that expect a more human and authentic digital experience, a new report has found.

Experimental loyalty agency, LoyaltyX, and the University of NSW (UNSW) have partnered on an innovative blockchain loyalty research project, giving students an opportunity to earn ‘Ethercryptocurrency’ at the checkout of participating merchants simply by scanning a barcode in their digital wallet.

Brand that don’t recognise their future is dependent on their ability to harness data and who haven’t already started rethinking core business models will not survive the onslaught of artificial intelligence.

The AANA is embarking on a review of its self-regulatory system for the advertising industry as it strives to keep “draconian” measures from hindering the future prosperity of advertising, its chief says.

It’s not always possible for a brand to provide personalised contact through every engagement with a customer. But for workplace injury insurance provider, Employers Mutual Limited (EML), it may have found the next best thing.

Rockend has been in the property software game for more than 35 years, providing real estate and strata software solutions to agents and strata managers across Australia and New Zealand. But it’s the group’s more recent voice of customer and employee efforts that are paying fresh dividends.

All the latest martech and adtech news from Salesforce, Aprimo, Criteo, ShareRoot, Acquia, Brandwatch, MediaMath and 250ok.

The highly competitive finance and insurance sector demands effective marketing campaigns to get noticed from the crowd, which is what comparison site BizCover decided to do to turn around its keyword optimisation strategy. It recently integrated Marin Software’s offerings to better streamline a scalable solution, and experienced better than anticipated results.

Adobe has poached Experian’s A/NZ managing director to take over the reins for Australia and New Zealand following the departure of Chris Skelton.

World-leading brands that maintain the highest level of customer experience satisfaction are more than twice as likely than others to employ comprehensive, leading-edge technology solutions, a new global study found.

Dropbox has unleashed the biggest change to the company’s brand in its 10-year history, and global CMO Carolyn Feinstein is banking the bold repositioning will help eliminate the “grind and mania” that modern workers face and deliver a more ‘collaborative’ work environment.

Village Cinemas’ marketing chief says a 10 per cent increase in its Net Promoter Score is the result of significant investment and cross-divisional support for its voice of customer program.

The new voice-activated era is driving more brands to launch innovative marketing campaigns, with some reaping more success than others. We take a look at 8 brands who are leveraging voice-activation to boost engagement and drive customer experience.

​Tourism Australia has launched a $5 million, socially-led campaign that uses a dedicated news channel curated by youth to win over the youth travel and working holiday market.

All the latest martech and adtech news from Marketo, Sprinklr, Demandbase, Bluecore, mParticle, Nielsen, Quantic Mind and Scribblelive.

Greater choice in the superannuation sector means customers are expecting more than just low management fees and high return, they’re expecting a superior experience.

IBM has acquired Sydney-based boutique agency, Vivant Digital, as part of a strategy to extend the design expertise, business talent and digital transformation capabilities of IBM iX