Digital Marketing News, Features, and Interviews

Data management provider, Lotame, has debuted its new second-party data marketplace, an offering it claims will help the four in five marketers struggling to trust accuracy of external audience data sets today.

Less than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.

All the latest martech and adtech news this week from Acquia, Confirmit, Xandr, Drift, Freshworks, HubSpot, Aprimo, Blis, AgilOne and Big IDea.

Deakin is using natural language processing (NLP) and artificial intelligence (AI) to speed up customer service times for financial services provider, IOOF.

The first thing Digital Realty's APAC marketing operations chief, Omer Wilson, noticed upon taking up his regional role was just how quickly Southerast Asian countries are growing. The second thing was the differing maturity levels between the two parts of the globe.

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming world.

Brands are increasingly turning to real-world location data to not only build and target audiences, but also weigh up their relevance, formulate new partnerships, and close the loop on business decision making, Near’s co-founder says.

The advertising industry code of ethics is due for a full review and industry consultation the Australian Association of National Advertisers (AANA) has announced.

​Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.

Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.

In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist could teach the Fairfaxes and NewsCorps a thing or two about how to attract, and retain, readers.

Targeting audiences by category and buyer insights is becoming a reality across oOh! Media’s out-of-home network from this month after the media company announced its new data-driven planning and delivery tool.

​GoFundMe has overhauled its digital offering, with user experience (UX) the core reason for the change.

All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.

The latest Guinness World Records book has been released today and features six new Australian campaigns from brands including Nutella, KMart, T20 World Cup 2020 and Australian Radio Network.

RedBalloon parent company, Big Red Group, has continued its acquisitions spree by picking up Australia’s Lime&Tonic for an undisclosed sum.

The measurability of digital platforms has enabled some unlocked capabilities for testing and optimisation. But in the race to measure and optimise performance, should we even be trying to optimise the process in the first place?

Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.

A new industry council for local influencer marketing has been created by the Audited Media Association of Australia (AMAA).

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.

​The Retail Food Group (RFG) is continuing the rollout of a raft of new product marketing initiatives for its Michel’s, Brumby’s and Gloria Jean’s network amid poor financial results.