Digital Marketing News, Features, and Interviews

​SodaStream is taking a leap into AI as it looks at changing how it goes to market in the coming few years.

Sixteen years ago, Krispy Kreme launched in Australia, and it’s fair to say there were doughnuts everywhere. Aussies couldn’t get enough – until they did.

​Nine made a raft of announcements last night at its Upfront 2020 event, including data unification across the whole enterprise, an advertising effectiveness offering, and cost per view of BVOD.

All the latest martech and adtech news this week from Demandbase, Qualtrics, Campaign Monitor, Kibo, Pega, Bazaarvoice, Zendesk and Aqilliz

Martech acquisition has grown 22 per cent last year, according to a global report, to be worth more than US$121 billion. However, there are concerns the concentration on data is coming at the expense of creativity.

Facial recognition technology is being used in a new out-of-home (OOH) campaign to read facial expressions.

The move to tailored, digital experiences for customers and passenger education are key priorities for Metro Trains Melbourne’s first executive-level brand and marketing leader as she officially takes up her new role.

​Machine learning trials to better serve up content and product navigation, building a single customer view, and lifting brand consideration across channels are just some of the steps Canstar’s marketing chief is taking to drive growth.

​In its latest effort to modernise to provide the kind of customer experience the consumer now demands, Baby Bunting has undergone a brand refresh to facilitate a better emotional connection with customers through increased personalisation.

A redesigned website, fresh insights into competitive opportunities and growing audience engagement and conversion are just some of the wins Finder is having after investing in a new brand and consumer experience measurement platform.

All the latest martech and adtech news this week from Oracle, Mood Media, Criteo, Emarsys, MiQ, Engagio, Oracle, Demandbase, Taboola, Outbrain, Campaign Monitor, Wrike and Purple Square.

Australian consumers are known for their love of sport. But for any new team that wants to build an audience, establishing a brand among so much competing noise can be a difficult challenge.

All the latest martech and adtech news from Acquia, Cheetah Digital, Salesforce, Auttomatic, Segment, RedPoint, Criteo and Robling.

Officeworks has launched its new integrated back to school campaign early this year to alert parents the office supplies outlet is an option for the booklist in addition to the official school supplier. It’s targeting parents over the coming months via TV, online, radio, social media, PR, outdoor, CRM, catalogue and in-store with its message that smarter parents shop with Officeworks.

The Guardian's new brand campaign ‘Hope is Power' is an affinity campaign designed to inspire, support and reinforce what the media brand stands for today, its chief customer officer says.

Big4 and oOh!media have partnered up on a first-of-its-kind pilot uniting the holiday park operator’s first-party data with a fresh way of harnessing out-of-home media.

It’s a problem most marketing teams now face: How to make real-time engagement a reality and personalised? This past year, Travel Money Group has been doing something about it, and chalked up a 12 per cent lift in email sales as a result.

All the latest martech and adtech news this week from Tealium, InMoment, Tableau, Arq Group, Playground XYZ, Ometria, Oracle and Daisy Intelligence

Today’s marketing teams are filled with specialists in fields such as data analytics or the use of specific tools, and the introduction of artificial intelligence (AI) is threatening to increase the need for dedicated professionals. But perhaps AI might also be the tool that finally lets marketers get back to doing marketing?

The key role of marketers is to not only keep up with changing consumer expectations, but bring that external view into their organisation in order to help both grow and retain relevance, Bankwest’s executive GM of customer experience says.

A digital marketing and personalisation transformation has not only helped National Tiles lift online retail sales to 15 per cent of total revenue, it’s also seeing average online basket values soar.