Digital Marketing News, Features, and Interviews

“I think in the last five years, we've gone from being able to use some information about an individual to being able to effectively monetise and deliver the exact right message to the exact right person at the exact right time through the martech stack.”

All the latest martech and adtech news this week from Salesforce, Confirmit, BlueVenn, Leanplum, QMS Media, Automation Anywhere, Verint and Adobe, and NetOpt

The latest total TV viewing measurement from OzTAM, Virtual Australia, is about to arrive. Here, we explain how this new marketing measurement has been created and what it promises

Digital audio advertising is reaching maturity, with 90 per cent of advertisers choosing streaming services and some 75 per cent opting for podcasts, according to the 2020 Interactive Advertising Bureau (IAB) Audio Advertising State of the Nation report.

“The way we have historically looked at creating relationships with customers has been relatively ineffective. It's very expensive and it's highly unpredictable.”

An increased focus on customer experience (CX) and a new management team has been pledged in an effort to turn Blackmores’ fortunes around, following the release of its half year results.

Integral Ad Science (IAS), the digital ad verification outfit, has issued a warning to the ad industry about a large-scale ad fraud scheme which produces fake browser data and fabricated URLs in order to steal advertisers’ media spend.

A digital-first approach to consumer journeys is being tapped by Miele in what the company describes as its largest brand campaign in Australia in 120 years.

Do consumers have digital advertising and marketing fatigue? Recently there has been talk of a return to ‘analogue’ marketing, such as snail mail, brochures, and face-to-face engagement, and away from digital marketing. CMO asks the experts.

Scaling consumer trials on-premise, lifting product awareness and increased distribution are in the sights of South Australian beverages brand, Bickford’s Group, following a new partnership with fellow SA tech startup, Shouted.

The US Super Bowl has become as much about the football and half-time performances as it has about the ads. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation - blockchain-based digital advertising by Avocados from Mexico.

All the latest martech and adtech news this week from Habu, Databook, Aimia, WPP, Upland Software, Rakuten, Facebook and Seismic

Ikea's decision to give customers more control about how it handles their data signals the role privacy around customer data now plays in the brand marketer's toolkit, several industry experts say.

The CMO of tech startup, Silver Peak, has been lucky enough to be one of those few with a long career in marketing, and as such, has seen its evolution from using transparencies on projectors, to being data-driven and targeted.

Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report. ThIs interconnectedness is expected to be a key driving force in shaping the impact and value of technology in the coming years.

The Australian Competition and Consumer Commission (ACCC) has officially embarked on an inquiry into digital advertising services as part of its newly granted powers regulating competitions across the country’s online advertising landscape.

It’s a business objective many FCMG and B2C brands will be all-too- familiar with: How to increase sales and household penetration of products. For Care Pharmaceuticals head of marketing A/NZ, Daniela Fra, this was the catalyst for what became an ambitious shift of Hydralyte’s advertising away from TV and above-the-line to a digital-first media strategy and approach.

One of the most iconic TVCs from radio stations in recent years would have to be the smoothfm ad featuring Michael Buble. The ad, along with the station’s niche targeting, helped propel it to the number one FM station in Sydney and number two in Melbourne.

All the latest martech and adtech news this week from Snowflake, Adobe, Clipchamp, Amazon Web Services, Adobe, Outfit, Optimove and Retina

Hotel group Ovolo has set out to create a brand evolution which celebrates the unique character of each hotel, along with its eclectic portfolio of restaurants and bars, which are experience destinations brimming with character, full of eye-catching art and vibrant atmosphere.

Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.