Digital Marketing News, Features, and Interviews

All the latest martech, adtech and CX tech news from Twilio, AppLovin, Unity, Ping Identity, CleverTap, Aisera, Forsta, Klaviyo, Shopify, Omeda, Yellow.ai and Cyara.

Forrester has released its latest Marketing Resource Management (MRM) Wave, highlighting nine vendors across its leadership, strong performer, contender and challenger ranks.

The annual total TV advertising figures are in, showing a double-digit increase in spend over the last year buoyed by significant increases into BVOD services.

New purpose-driven social media platform, WeAre8, has confirmed nine commercial partners have signed up to its new platform as it officially launches in the Australian market.

Campaigns have been a part of marketing since marketing began. Now Vivek Sharma believes its time to let them die, and Da Vinci is his chosen assassin.

It’s been almost 10 years since Victoria’s Metro Trains and McCann Melbourne had Australians singing about being killed by public transport.

Dynamic Yield has once again led Gartner’s annual Magic Quadrant 2022 report analysing personalisation engine platforms in market, followed by Insider, Salesforce, Adobe and SAP.

All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine.

If Priscilla Hajiantoni hadn’t struggled with her skin as a teenager, it is unlikely she would have ever set out on the journey that led her to found her own skin care range three years ago. Now she is hoping to reward those customers for the loyalty they have shown through a new program built on the Yotpo ecommerce marketing platform.

One of the common challenges facing direct-to-consumer brands is getting products into the hands of would-be consumers before they purchase.

When Amy de Groot was initially approached to join startup, Cars24, her first thought was that she didn’t want to become a used car salesman.

CMO speaks with Volvo Car Australia MD, Stephen Connor, and GroupM Australia and New Zealand CEO, Aimee Buchanan, to discuss why the automotive brand was one of the first clients to sign up to the Good-Loop carbon reporting partnerships, and what learnings have been gleaned so far on the state of emissions across Australia's digital advertising supply chain

Stay alert, don’t get complacent and don’t delay shifting off your reliance on cookies is the overall advice from industry following news that the cookie’s final demise has been delayed once more.

All the latest martech and adtech news from Cordial, Amobee, Oracle, Microsoft, Alida, Infobip, InfoSum and Annex Cloud.

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a global business.

Design has played a critical role in the emergence of many of Australia’s leading digital organisations. But with total demand for designers estimated to be growing upwards of 13 per cent annually, new solutions are needed to ensure a steady supply of suitable workers equipped with the specialist skills needed for modern design challenges.

Singtel has attributed its decision to sell its digital adtech business, Amobee, for US$239 million to its decision to focus on higher-return growth areas.

By Caroline Ruddick’s estimation, the marketing of law firms has traditionally resembled wallpaper – visible, but easily dismissed.

Organisations that will increasingly fall under Australia’s Consumer Data Right legislation are now being offered a free tool by the Australian Competition and Consumer Commission (ACCC) to help them prepare.

All the latest martech and adtech news from Contentsquare, Oracle NetSuite, Sitecore, Optimove, Flip, Kentico, Verve Group and Forsta.

Bringing younger shoppers into the baked beans category is behind SPC’s new sound collaboration with Vegemite and creator, DJ Andy Murphy, its marketing manager says.