Digital Marketing News, Features, and Interviews

Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.

Squarespace has just launched its first major creative campaign in Australia, ‘Launch It’, aimed at encouraging people to take the next steps in making their dreams a reality and launch their business with the all-in-one website launching platform. Yet it hasn’t been the usual path to a launch.

The latest Gartner Adtech Magic Quadrant has been released and shows Google, Adobe, The Trade Desk, Amobee, MediaMath and Adform leading the way.

Flybuys has today launched its new data platform, Unpacked by Flybuys, providing data, insights and measurement into their audiences geared towards marketers. The new data offering has been rebuilt from its previously Flybuys Digital Audiences offering.

Coles and the Heart Foundation have teamed up to launch a new health initiative, the Coles Health Hub, aimed at helping Australians reach their health goals.

It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable best-of-breed alternative to the enterprise marketing clouds.

Modibodi’s latest campaign continues the brand’s mission to break down taboos around periods and is another step in building trust, its marketing chief says.

More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found.

All the latest martech and adtech news this week from MetaCX, Eyeota, Digivizer, Taboola and IAS, Amobee and Lotame, Amperity, Medallia and Dynata

Box Hill Institute, in downtown Melbourne, relaunched its website, but after an initial surge in interest soon found conversion wasn’t what it had expected. And with the global pandemic seeing people rely on websites more than ever for researching and choosing between educational providers, a call was made to deploy some additional tools.

Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.

The AANA has released its new code of ethics for advertising, following a comprehensive review, initiated in 2019. The new code applies to all advertising in Australia and is intended to ensure advertising is legal, honest and reflects prevailing community standards.

After launching its Cartology digital screen network across its supermarkets in 2019, Woolworths is now rolling out a new network in Dan Murphy’s nationwide.

We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?

There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the virtual and digital offerings it’s rapidly created, and the longer-term innovations they’re helping inform.

IAG’s NRMA insurance achieved record online customer engagement and successfully reached business objectives thanks to its Stevie award-winning ‘Arlo the Koala’ chatbot, an extension of its ‘Arlo the Koala’ advertising campaign that made headlines across marketing and media press.

Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.

All the latest martech and adtech news this week from Toluna, Segment, AdColony, Qlik, Astute, BrandTotal, Replicant and Sprinklr

The Athlete’s Foot’s long-serving digital and omnichannel customer engagement chief, Marl Teperson, has hung up his shoes after 11 years to join Afterpay.

A prudent investment into ecommerce and marketing automation platforms has enabled Australian health beverages brand, Remedy Drinks, to better ride out the COVID-19 pandemic and drive commercial growth.

LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.