Digital Marketing News, Features, and Interviews

Real Insurance is claiming a life insurance industry first with a new Google Assistant app allowing customers to gather details on policy information through their mobile or smart speaker.

Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.

Adobe, IBM, Marketo, Oracle, SAP, SAS and Salesforce have been named as ‘leaders’ in Gartner’s recent Magic Quadrant for Multichannel Marketing Hubs report.

All the latest martech and adtech news this week from Salesforce, SAP, Kapost, Act-On Software, Engagio, Microsoft, S4M, Acquia, Mautic, Zeta Global, CIMET and more

​While businesses have access to unprecedented amounts of data, bringing it all together, democratising it across an organisation, and then serving up meaningful insights in real time during marketing campaigns is the big challenge, and remains so, according to Domo, a company aiming to be the ‘operating system’ for business.

eBay Australia has embraced an omnichannel approach to reaching its buyers by launching its first Australian paper catalogue. There will also be a digital shoppable version of the catalogue online from next week.

​Nissan Australia has added to its sponsorship of the Suncorp Super Netball through a new data-driven initiative for player performance metrics.

Striking a healthy balance between innovation and human attributes such as warmth, friendliness and family is the key to ASB’s brand success, its GM of marketing, Shane Evans, believes.

All the latest martech and adtech news this week from Demandbase, Twilio, Sprinklr, LiveTiles, SAP, Mapp, Webtrekk, Optimove, Validity, Return Path, Glow, Dynata, Location Sciences and more.

​While the majority of Australian businesses agree AI will provide them with a significant competitive advantage in the coming years, few are prepared for the implementation and risks that go along with AI, a new report shows.

Australian payments company, Afterpay, is one of the relatively few tech success stories this country has produced. And it’s through a consistently stable yet increasingly diverse approach to mobile and Web capability that the business is capitalising on growing international consumer demand, its chief product officer says.

Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer experiences, to appeal to a greater number of potential customers.

Network 10 gave Sydney residents a chance to experience a little of what the fictional realm might be like through an experiential installation at Westfield Sydney in late April, in support of the launch of a new The Twilight Zone series on its '10 All Access' service.

Ask any CMO what skills they’re investing in to support the modern marketing function, and chances are a big one will be ‘insights’.

​For a company that didn’t even have a data department or a strategy early last year, Network 10 is certainly making up for lost time.

All the latest martech and adtech news this week from ForgeRock, Verint, Optimove, Freshworks, FullStory, Quantum Metric, SugarCRM, Khoros and more.

PEXA’s mission was a humble one: transform a 150-year-old legal process for property exchanges, enabling them to be completed securely and remotely. The company did this by taking a system entrenched in manual, paper transactions, digitising it and putting it online. Yet this wasn't enough, and PEXA went further by adopting Medallia, a best-of-breed application, to transform its member feedback systems.

​Data loss and theft continues to rise, yet two thirds of organisations in Australia do not have a team or capability to respond to cyber security incidents.

With the global wine market softening and competition growing, wine producers and retailers are having to work harder to maintain their customer bases. For Accolade Wines, that has meant getting much smarter about how it communicates.

All the latest martech and adtech news this week from Terminus, Intercom, Engagio, LiveTiles, Informatica, Native, Blueshift and Quantum Metric.

B2B brand marketers are recognising the difference content can make to the bottom line, but few are clear on how to execute it.