Digital Marketing News, Features, and Interviews

Krispy Kreme’s Australian business chalked up a 23 per cent increase in conversions in just one month after becoming the brand’s first team globally to rollout a cross-channel payments solution.

​The implementation of the Australian Government’s first Digital Transformation Strategy is a step closer with the launch of a new whole-of-government platform, known as Service Connect, which will change the way Government services are delivered.

All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.

If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become mainstream, it can feel as marketers, that we are always chasing our tails.

​Many companies across the marketing ecosystem, including private equity players, have been sold the dream marketing is now a science, Rakuten Marketing’s global CEO, Stuart Simms, says. But it’s not exactly true.

The ACCC’s preliminary Digital Platforms Inquiry report has scored a big thumbs up from the marketing and media industry, with several praising the watchdog’s extensive investigation and “engaging” recommendations.

A fresh report on voice usage in Australia shows 1.35 million Australians now have a smart speaker with voice activated assistant at home, 200 per cent growth in just four months.

Category innovation and progressive thinking lie at the heart of the Mondelez International business model, its director of marketing for chocolate, Paul Chatfield, says. But at a time when consumers seek emotional brand connections more than ever, no brand can afford to abandon its heritage or roots.

The Australian Competition and Consumer Commission (ACCC) has called for more regulatory authority to investigate, monitor and report on how Facebook and Google are dominating news content and advertising services as well as capturing data about consumers in the digital age.

The University of NSW has thrown its dollars behind Adobe’s Experience Cloud as part of a digital experience transformation aimed at lifting its reputation and standing to the top echelons of tertiary providers globally.

All the latest martech and adtech news this week from LiveChat, InMarket, Point Inside, SurveyMonkey, Data Republic, Brandollo, Daitum, Adobe, and more.

Consumers are holding companies responsible for data security and are likely to abandon a business entirely, and take legal action, if they suffer a data breach, according to a new study.

Tip Top held its first ever pop-up café this week to mark its 60th birthday in an experiential event designed to meld new with nostalgia to keep the iconic brand top of mind.

Brands are too important to just be the sole responsibility of marketing teams and CMOs should shift from brand protectors to promoters if they’re to truly take their place as the great corporate connector.

More disruptive creative that combats physical laziness in Australians via digital and contextual messaging, along with national commercial partnerships, are among next steps for Sport Australia in the second wave of its ‘Move It AUS’ program.

For many organisations, the emergence of digital channels necessitated creation of an entirely new business function to support them. A key question then is where to house that function – within marketing, IT, operations, customer, or someplace else?

Australia’s ad spend is expected to grow by 4.4 per cent to $17.2 billion in 2019 off the back of strong display advertising investments and as TV records its first growth in six years.

REA Group's executive manager of customer platforms, Shane Williams,​ has a busy few years ahead of him. Having just implemented a sales and service CRM across the business, he is now turning his attention to optimising marketing automation, migrating legacy data, and managing a system to create a single view of customer, no matter what business line that customer traverses.

All the latest martech and adtech news this week from Amobee, Oracle Data Cloud, Marchex, OtherLevels, Hypetap, Shutterstock, Amazon, Finteza, Tapjoy, and more.

Industries are being won or lost based on user experience that drives an emotional response from customers.

Marketers are looking at new metrics to measure digital media placement to better prove its effectiveness and increase budgets, according to a new report. ​