Digital Marketing News, Features, and Interviews

It’s by tapping into data for decision making, rather than concentrating on data from marketing actions, that will enable CMOs to identify new paths to growth and revenue, Constellation Research VP and analyst, Liz Miller, says.

Salesforce is reportedly in talks to acquire workplace messaging app Slack in a bid to expand its offerings to businesses. The cloud-based marketing and sales software company could make a play to buy Slack sources have said after Slack shares ended trading in the US on Tuesday at US$29.57, well below the US$42 high they reached on their first day of trading last year.

Seeking to address growing consumer demand for familiar, trustworthy brands by highlighting its rich history as an premium Australian winemaker has led to a new brand platform from Peter Lehmann’s parent company, Casella Family Brands.

All the latest martech and adtech news this week from Dataweavers, Demandbase, Yieldify and Klaviyo, Criteo, SugarCRM, Socialbakers, Snowflake and Metigy

​With 50,000 students studying more than 200 courses across five physical sites and one virtual campus, South East Queensland’s Griffith University is a large and complex organisation to manage.

Customer migration driven by the COVID-19 crisis might be here to stay for many businesses across Australia and New Zealand, according to the latest Salesforce State of the Connected Customer report.

ShEqual, a new initiative that aims to improve gender equality and address violence against women through the advertising industry, was launched in Australia this week.

Online beauty retailer, Adore Beauty, has a catalogue of over 15,000 products across over 200 cosmetics brands, serving more than a million transactions a year. Its unique market proposition is providing beauty consultation services through its digital channels, aimed at allowing customer to skip the intimidating traditional cosmetics floor. This ethos has been built into its communications, but Adore Beauty wanted to extend this into its lifecycle marketing by analysing real-time customer behaviour.

Three in four Australian consumers believe brands are lying in their marketing communications and more than half are not convinced they’re being rewarded for their loyalty, a new survey has found.

A not-for-profit organisation focused on delivering Australia’s first truly sustainable and environmentally conscious funerals has debuted its brand identity and website as it works to secure funding needed to launch.

​The latest IAB digital advertising figures show ad spending is rebounding, with an 11.3 per cent increase between Q2 and Q3, 2020.

Australians have boosted their spending on TV and music streaming, esports and podcasts this year to see them through the COVID-19 experience, according to the PwC Australian Entertainment & Media Outlook 2020-2024.

One of the country’s largest independent supermarket owners, Ritchies IGA, has rolled out a new digital customer loyalty program to mature and build on its longstanding customer membership offering.

All the latest martech and adtech news this week from Neustar, InsideView, Quantcast, AdQuick, Kantar, Klaviyo, Snap and Dynamic Yield.

Beauty subscription box provider, Bellabox, has seen its email marketing revenue increase by 156 per cent in the past 12 months after successfully transforming its digital marketing approach.

Another new telco brand has hit the virtual shelves this week, with the launch of gomo, billed as a low-cost mobile provider, which is backed by Optus.

Australian privacy laws will be reviewed through the Attorney-General's department, the government recently announced. The inquiry is currently accepting submissions with an issues paper to be released at the end of this month.

​Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to Australian buyers and delivering over a million views every month.

Australia has ranked as the 12th most valuable nation brand, valued US$1.3 trillion, according to the Brand Finance Nation Brands 2020 index. However, in recession for the first time in 28 years, Australia is seeing higher unemployment and significant government debt, although economic partnerships with East Asian nations should help in supporting growth.

All the latest martech and adtech news this week from Oracle, Cheetah, Blis, Sprinklr, ZoomInfo, SAP and Demandbase

It’s not often a technology which was once thought would signal the decline of an industry actually ends up revitalising it. But somewhere in the 2000s other technologies began to emerge that would start to describe a future for audio.