Digital Marketing News, Features, and Interviews

There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the virtual and digital offerings it’s rapidly created, and the longer-term innovations they’re helping inform.

IAG’s NRMA insurance achieved record online customer engagement and successfully reached business objectives thanks to its Stevie award-winning ‘Arlo the Koala’ chatbot, an extension of its ‘Arlo the Koala’ advertising campaign that made headlines across marketing and media press.

Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.

All the latest martech and adtech news this week from Toluna, Segment, AdColony, Qlik, Astute, BrandTotal, Replicant and Sprinklr

The Athlete’s Foot’s long-serving digital and omnichannel customer engagement chief, Marl Teperson, has hung up his shoes after 11 years to join Afterpay.

A prudent investment into ecommerce and marketing automation platforms has enabled Australian health beverages brand, Remedy Drinks, to better ride out the COVID-19 pandemic and drive commercial growth.

LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.

All the latest martech and adtech news this week from Profitero, dunnhumby, SparkPost, Episerver, RTB House, Sarbacane, Salesforce and RichRelevance

​Flipping coin collection on its head has seen the Royal Australian Mint and Saatchi & Saatchi Melbourne this week launch ‘Donation Dollar’, the world’s first legal tender currency designed to be donated to charity.

The Australian Competition and Consumer Commission (ACCC) will start its investigation of the mobile app marketing in Australia, part of its ongoing digital platforms inquiry.

Despite the COVID-19 crisis and subsequent clampdown on conferences and seminars, lead generation still needs to come from somewhere.

Voice recognition technology is being tapped by R U OK? and JCDecaux in their latest collaboration aimed at supporting Australians feeling the mental health strain during the ongoing COVID-19 pandemic.

With a global pandemic upon us, news, rather than film, is the must-see event of 2020, according to the latest Deloitte Australia Media Consumer Survey. From Covid to bushfires, Australians have binged on news content updates on the small screen and social channels, reflected in an overall increase in all news sources across all demographics during lockdown.

When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.

Episerver is describing its acquisition of Optimizely as putting it on a par with Adobe and Salesforce in the battle to help marketers build out and optimising digital experiences across every customer touchpoint.

Vinomofo has seen a five-fold increase in re-engaged customers and chalked up record-high customer satisfaction scores off the back of efforts to integrate channel communications and create a 360-degree customer view.

Needing to revamp its online presence, high-end fashion house Aje tapped Shopify to improve its online metrics, which came at just the right time for the sudden reliance on ecommerce with the Coronavirus pandemic.

All the latest martech and adtech news this week from HubSpot, InfoSum, UJET and Zendesk, Demand Science Group, Taguchi, Genesys, DoubleVerify and Oracle

Google and Facebook have hit back with public campaigns warning of the dire consequences of a news payments regime proposed by the Australian Competition and Consumer Commission (ACCC).

National ad spend is showing signs of recovering, with lower declines in June and July and August numbers already showing stronger spending than previous months, according to the latest Standard Media Index data from July.

Having a lean-in culture and attitude for finding solutions to a challenge is just as important as having the technical or operational capability to achieve it, NTT’s global CMO says.