Digital Marketing News, Features, and Interviews

A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.

Google will stop scanning personal Gmail accounts in order to deliver targeted advertising from later this year.

Historic galleries are under more pressure than ever to meet new audience and stakeholder expectations. Even such a highly engaged venue as the Art Gallery of NSW (AGNSW) has slipped from a top 20 global art listing. But while bringing digital change can be challenging, AGNSW’s director of public engagement, Jacquie Riddell, said the decision to invest in the right tech stack is starting to generate positive stakeholder outcomes, help boost engagement and drive internal efficiencies.

Labelled as the great ‘Dubbo disruptor’, online platform, Channel 40, is Australia’s first-ever app connecting drivers and freight owners in an Uber-like system. And its impact has already been felt across the heavyweight trucking industry.

All the latest adtech and martech news from Alibaba Group, Verizon, Integral Ad Science, Taboola, Sysomos, Sprout, Qualtrics and Smaato.

Grace Group has undergone its first brand overhaul in more than 30 years aimed at unifying and showcasing the breadth of records management, storage and removal services it offers.

The interconnected digital world has fundamentally shifted how people choose, share and value brand messaging and raised the importance of being ‘meaningful’ in order to stand out from the crowd.

​Over the last decade, a perfect storm of game-changing technologies have entered the global market, disrupting industries, organisations and people in their wake. There are many who believe blockchain technology could be just as transformative. Specifically, on how we address personal data and identity.

Yogurt company, Chobani Australia, has sunk its teeth into a Qualtrics experience management platform that the company said will bring together CX insights and staff engagement metrics.

​SumoSalad co-founder and CEO, Luke Baylis, talks about marketing's broader business role and why he's so keen to improve customer understanding at the healthy fast food restaurant chain.

Google remains as Australia’s most influential brand, with social media giant Facebook a close second, a new study from Ipsos reports.

Eventbrite and Facebook have taken the wrappers off a new event discovery and ticket buying facility in Australia, allowing users to buy tickets directly within Facebook, without having to leave the site or app.

When Cochlear’s first global leader of digital marketing operations, Divya Jumani, joined the ASX-listed organisation 12 months ago, she faced an all-too common quandary: A marketing automation platform largely being used as an email tool.

More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.

CMO is delighted to announce nominations for the 2017 edition of our CMO50 are now open.

It’s being imperfect, rather than perfect, that brands should focus on if they want to win over consumers.

Just how useful is a traditional marketing background in a non-traditional business? And if the answer is ‘not so much’, then what sort of background would be?

Design thinking began in the realm of design, academia and startups. But it’s increasingly gaining favour in the corporate world as a tool and methodology for designing business processes, products and services, problem identification and problem solving and ensuring a more human and customer-centric approach.

Artificial intelligence-powered CRM will deliver more than US$1.1 trillion in new GDP impact globally and $19 billion in increased revenue in Australia over the next five years, as well as create 800,000 net-new jobs worldwide, a new report claims.

Rolling out a new wireless data analytics platform will give the National Museum of Australia (NMA) the ability to better understand its visitors and drive new levels of both gallery and mobile engagement, its CIO says.

All the latest martech and adtech news this week from Salesforce, ROKT, Cheetah Digital, Simple, LogMeIn, Jive Software, Lotame, Appboy, Acast and Ubiquity.