Digital Marketing News, Features, and Interviews

Giving students real-world skills to stay above water and make strategic career moves, while helping industry build the modern workforce, are driving forces behind RMIT’s new learning partnership with Adobe, its strategy and product lead says.

Metcash’s liquor division, Australian Liquor Marketers (ALM), is taking its marketing to the cloud after signing an agreement with Complexica for standardising and optimising its promotional activities using AI.

All the latest martech and adtech news this week from Dynamic Yield, Yotpo, Dun & Bradstreet, Sigst, Meltwater, Google Analytics, Blippar and Intercom

IBM industry veteran, Michelle Zamora, is over the moon about jumping into startup land and using her fine-tuned skills in building business strategy and driving growth.

There is more than meets the eye to tech startup, AutoGuru. On its surface, car servicing seems like a mundane, very basic, have-to-have-it service. But AutoGuru is having none of this.

Having a customer lifecycle-led, targeted approach to marketing is vital to the Australian Red Cross Blood Service’s efforts to grow its customer database to 580,000 and meet the ever-increasing need for blood donations, its marketing leader says.

Data-driven intelligence is key to the next-generation organisation, according to Sephora Asia’s head of business intelligence. But in order to get there, employees not only need to have access to data; they also need to be able to interrogate it effectively.

Elizabeth Minogue, EGM media and content at REA Group, is departing the company after less than three years, as the digital advertising business ‘realigns’ its teams.

The launch of Panthers Group's new-look customer loyalty program isn’t just a reflection of the clubs owner's enhanced investment into communications and engagement; it’s also proven a catalyst in aligning internal teams.

iSelect has claimed the ineffective marketing approach that saw the brand too focused on traditional media and led to a 2 per cent dip in revenues for the FY18 financial year is on its way to being arrested.

The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.

If there’s one thing Andrew Joyce has learnt being co-founder of Australian mobile-oriented jobs startup, Found, it’s that he is hopeless at predicting what millennials and Gen Z consumers are going to like in an advertisement.

Suncorp has attributed a 4.7 per cent increase in customer deposits across its product portfolio to a combination of new product offerings, increased digitisation, and simplified processes driven through its increasingly ecosystem-led approach to customer engagement.

All the latest martech and adtech news this week from Salesforce, Criteo, Freshworks, Zendesk, Twilio, GrowthOps, HubSpot, Tableau, Glow, Genesys and Intercom

​The Interactive Advertising Bureau (IAB) has refused to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product until qualifiers are introduced that meet agreed measurement standards.

High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.

The online world has delivered massive benefits to Australian corporations and consumers alike. Well, most of them.

Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit are leading the pack when it comes to delivering personalisation engines to marketer, digital and CX practitioners, a fresh Gartner report claims.

Nine is claiming an Australian first after launching addressing video advertising through its 9Now video on-demand offering.

All the latest martech and adtech news this week from SessionM, Cleverbridge, Sendy, Rakuten Marketing, Sizmek, Qlik, Cheetah Digital and Twilio

Network Ten and Multi Channel Network (MCN) have confirmed they will cease their advertising sales representation arrangement, effective 1 January 2019, as the broadcast network takes its sales in-house.