Digital Marketing News, Features, and Interviews

All the latest martech, adtech and customer technology news from Meltwater, OpenText, Braze, Tapjoy, Narrative Science, Tableau, Anyword, NICE, Google and aqfer.

Seven in 10 Australian consumers are likely to buy through social media channels, with livestreams and conversation commerce proving strong prompters for purchase, a new report indicates.

With Covid shuttering businesses and driving down foot traffic, many, especially those in hospitality, were floundering as they grappled with the challenges of shifting to digital marketing to support online efforts.

There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.

TikTok is dominating the social media platform scene right now at a consumer level. And with that comes a rush of brands looking to get into the game and build engagement through the platform with these far-reaching audiences.

All the latest martech and adtech news from Criteo, Genesys, Google, Informatica, Amobee, Litmus, Similarweb, EasySend and Freshworks.

The Commonwealth Bank’s decision to integrate retail offers into its mobile banking app signals the arrival of the ‘super app’ play to Australia’s financial services market and a new generation of integrated consumer experiences, industry experts agree.

Basing digital media ROI on pure performance metrics is no longer cutting it for advertisers as brand safety and responsible marketing practices increasingly take centre stage.

Signet found itself facing the dual challenge of lifting customer sentiment and digital infrastructure capability in order to pursue growth.

Infusing its product offering with data and analytics capabilities that help sporting groups better track participation trends has proven key to GameDay driving customer and revenue growth.

The fluidity of grocery shopping between in-store and online channels is something modern FMCG marketers can expect to face permanently thanks to the digital acceleration and consumer expectations brought about by Covid-19.

All the latest martech and adtech news from Dun & Bradstreet, Treasure Data, Microsoft, Tableau, Medallia, Celtra, DoubleVerify and Demandbase.

Commitment to a new level of measurement including neuroscience qualitative measures, standardisation with a ‘share of time’ approach plus sustainability targets are a few of the advertiser-friendly measures announced yesterday by out-of-home providers.

Southern Cross Austereo (SCA) is branding its new partnership with contextual intelligence platform, NumberEight, a direct response to growing impetus for alternative digital advertising solutions that meet tighter privacy regulations and forthcoming iOS updates.

A complete rethink of personal information, changes to how organisations collect, disclose and use consumer data, stronger online privacy protections and higher penalties for non-compliance are some of the transformative changes Australia’s new privacy law proposals could present marketers.

Cultural relevance and appealing to a broader array of casual gamers are in the sights of EA Games with this year’s new and improved FIFA Ultimate Team (FUT) United global squad-building competition.

All the latest martech and adtech news from Zendesk, Momentive, LivePerson, Nielsen, Adqsuare, Permutive, Intuit, Mailchimp, Impact, HubSpot, Airship and ActiveCampaign.

Facial recognition companies and brands endeavouring to use the technology have been put on notice by Australia’s privacy commissioner after two rulings determined such data collection to be a breach of consumer privacy.

Digital technologies have delivered a host of ways for observing the behaviours of customers and listening in to their conversations. They have also introduced methods for marketers to engage with customers in their natural environment – if they dare.

The latest SMI advertising figures for September are in and show the prolonged Covid-19 lockdowns across Sydney and Melbourne taking their toll on outdoor spend even as TV bucked up.

Building influence and community lies at the heart of Australian beauty brand, Sunny Skin, debuting its first NFT (non-fungible token) collection in the metaverse.