Digital Marketing News, Features, and Interviews

A new study by IBM into the behaviour of marketers has detailed a significant gap between leading marketers and their peers around personalisation, optimisation and cross-channel utilisation.

Innovation and big data are dominant drivers in how today’s marketers interact with customers and require a business-wide focus and long-term commitment, according to several representatives from Australia’s biggest brands.

Twitter has rolled out Twitter Amplify, an official program that lets broadcast companies and their advertisers push out promoted tweets. The move is aimed at tapping into the lucrative second screen market of consumers simultaneously watching TV and interacting through mobile and other devices.

Canon Australia has appointed Vivien Lee as its new general manager of consumer marketing with a mandate to drive innovation and consumer engagement.

Cloud-based marketing automation software vendor, Marketo, has raised US$79 million in its initial public offering (IPO) in the US, marking the next phase in its growth strategy.

IBM's Watson artificial intelligence technology – perhaps most famous for its 2011 victory in US game show Jeopardy! – will be used by ANZ Bank to deliver faster financial recommendations to customers.

Managing the brand assets of a company the size of alcoholic beverage giant Diageo is no mean feat. Rising sensitivity and complex legal requirements around how alcohol is marketed globally make it an even bigger challenge.

Australian online retailer, Oo.com.au, has adopted Responsys’ digital marketing platform to drive its customer retention and management strategy across web, social and display.

Tablet-based advertising is the rising star of mobile advertising and exceeded smartphone revenue in the March quarter 2013, new research from the Internet Advertising Bureau (IAB) claims.

How do you use data to visible improve customer experience and boost bottom line results when you’re merging two of the world’s largest corporate companies and their loyalty programs?

Telstra has issued a formal apology to affected customers after phone numbers, names and home addresses contained in spreadsheets were found online during a Google search.

Several users of devices running Google's Android operating system have filed an amended version of an earlier lawsuit accusing the company of illegally collecting, and allowing others to collect, extensive amounts of mobile user data without proper notice or consent.

Inspired marketing is increasingly reliant on data and analytics for customer relevancy, but can your efforts become too personalised?

New research undertaken by Google has found 84 per cent of shoppers use their smartphone to help make purchases while in-store, marking a significant shift in pre-shopping behaviour.

CMO picks 5 of the most intriguing, insightful and entertaining stories for marketers from around the web.

Amazon is reportedly developing a smartphone that sports a 3D screen that relies on retina-tracking technology to make images seem to float above the screen like a hologram.

Nearly two-thirds of Australian consumers will stop using a brand that upsets or irritates them through its social media behaviour, a new report claims.

Content marketing may be the hot area of investment for marketers, but most organisations are still failing to address their activities either strategically or tactically.

Big data may seem to promise big insights to users, but more isn't always better, cautions statistician Nate Silver, who became one of America's most well-known faces of data analysis after his FiveThirtyEight blog accurately predicted 2012 presidential election results in all 50 states.

In a sign of the powerful impact mobile is having on ecommerce, a new US report claims 15 per cent of online retail sales will take place via mobile devices this year.

Many companies are ramping up their big data initiatives in areas like sales, marketing, customer service and R&D and claiming returns of at least 25 per cent.