IBM's Watson: From game shows to game changer in the enterprise

ANZ Bank is deploying a new IBM system – Watson Engagement Advisor – that can be used to drive better interactions with customers

IBM's Watson artificial intelligence technology – perhaps most famous for its 2011 victory in US game show Jeopardy! – will be used by ANZ Bank to deliver faster financial recommendations to customers.

ANZ is one of the launch customers for Watson Engagement Advisor, a system that leverages IBM's Watson technology and can deliver an intelligent agent running on a single server that uses a combination of data about an individual client, natural language processing and a stored repository of information to offer tailored responses to customer queries.

Other customers include Celcom, IHS, Nielsen and the Royal Bank of Canada. The system can either be directly customer-facing or used to inform the client engagement of the legacy human workforce.

The new system can work across multiple channels, such as mobile devices or standard websites, and runs on a single IBM Power 750 server. This reduces the size of the hardware, IBM said, to the equivalent of a stack of four pizza boxes.

The original hardware used by Watson for Jeopardy! was a cluster of 90 Power 750 servers with 2880 processor cores and 16TB of RAM. The system used Hadoop for massively parallel processing and the GPFS for file storage.

The new Watson Engagement Advisor can be used for proactive engagement with customers, IBM said, and can also learn from past interactions.

According to IBM, the Watson system's performance has been boosted by 240 per cent and its physical requirements reduced by 75 per cent.

IBM announced in 2011 that it wanted to bring Watson to enterprises in a range of industries. Technology based on Watson has already found its way into areas such as health care.

"We envision Watson to serve as cognitive assistant, adept and quick at making sense of big data, that can empower our regional bank advisors to better serve our 2 million wealth management clients across the region," ANZ's Joyce Phillips, CEO Global Wealth and Group Managing Director, Marketing, Innovation and Digital, said in a statement.

"We are pleased to explore with IBM how Watson can enable smarter, faster financial recommendations – yielding a customer experience that is simple, personalised and steeped in data-informed insights."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in