Modern marketing and why it’s a matter of trust: CMO50 2022 series - Episode 3

In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.

During this lively discussion, the pair delve into the macro forces that have led to a new-found focus on consumer trust, explore the persistent gap between what consumers expect and brands are delivering today, and share how they’re seeing data used to foster a trust-based relationship in the modern age.

The 3-part CMO50 video series brings together thought leaders from our CMO50 alumni as well as sponsor, Adobe, to look at what makes up the foundations of trust in a digital-first business and marketing approach and how responsible use of data has become the admission ticket for establishing strong digital relationships. We also explore ways marketing leaders are building trust into every program and experience through personalisation, creative content and consumer choice.

Watch Episode 3, featuring:

Jeremy Nicholas

Jeremy is the recently appointed digital services and sales executive at Telstra. Prior to this, he was Chief Marketing Officer at Telstra, leading the transformation of marketing as part of the company’s T22 strategy by driving a human-centred, innovation and creative agenda.

In business for over 20 years, Jeremy has spent the majority of his career as a strategist and leader of globally influential, creative agencies in UK and Australia. As a corporate leader, Jeremy has held global Vice President roles at payment technology giant, Visa based in San Francisco, California and board positions in Australia. Jeremy is also currently a board member of the AANA, Australia’s peak client body. Jeremy has a passion for football, the ocean and the creative arts and lives in Sydney with his wife and two children.

Duncan Egan

Duncan Egan leads Marketing for Adobe’s Digital Experience (DX) Enterprise and Commercial business in Asia Pacific and Japan. He is responsible for overseeing all regional marketing activities spanning strategic planning, demand generation, digital marketing, communications, PR and thought leadership.

Prior to joining Adobe, Duncan led the marketing growth for ServiceNow across APJ and helped the business achieve double-digit growth for seven consecutive years. Before that, he was based in Silicon Valley, where he held marketing leadership positions with Oracle, Taleo, and TIBCO Software. He loves technology of all kinds and is an unashamed early adopter.

Duncan is passionate about improving customer experience and strongly aligns to Adobe’s mission of changing the world through digital experiences. He holds a Bachelor of Science from San Jose State University.

And if you haven’t already, check out the first two episodes of our CMO50 2022 video series:

• Episode 1: Featuring Commonwealth Bank CMO, Jo Boundy
• Episode 2: Featuring SiteMinder global CMO, Mark Renshaw