Canon appoints new GM of consumer marketing

Former MLC brand lead Vivien Lee steps into the position and will focus on driving innovation and more consumer engagement

Canon Australia has appointed Vivien Lee as its new general manager of consumer marketing with a mandate to drive innovation and consumer engagement.


Lee was previously the head of brand, digital and customer intelligence for the wealth division of NAB, owned by MLC. Her resume also includes stints as the head of marketing communications at NRMA Motoring and Services, as well as regional marketing manager for American Express International.

Lee will report to director of consumer imaging, Jason McLean, and starts this week. She replaces former general manager of marketing, Darren Ryan, who resigned in February after seven years with the company and finished up on 26 April.

“Vivien’s broad and diverse experience is just what we need at a time of continual and significant shifts in consumer behaviour and the rapid growth of global online commerce,” McLean said following the announcement of her appointment.

“We look forward to her steering the brand as a leader in marketing innovation and consumer engagement.”

News of Lee’s appointments comes just weeks after Canon launched its $13 million ‘no one sees it like you’ consumer campaign, its largest consumer marketing campaign to date. The initiative includes TV, cinema, print, online and outdoor advertising, in-store merchandising and a website hub.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

Read more

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Latest Podcast

More podcasts

Sign in