Digital Marketing News, Features, and Interviews

Monash University, borrowing from the retail approach to targeting and customisation, is now at the two-year mark on its multi-channel personalisation and automation program.

All the latest martech and adtech news this week from Salesforce, Adobe, Focusvision, Google, Openprise, Simon Data, Cere Network and CtrlShift.

Mining giant, Rio Tinto, has teamed up with Marcel Sydney on a campaign harnessing augmented reality (AR) in order to raise money for the Royal Flying Doctor service.

iSelect is continuing to transform its relationship to customers and further develop digital marketing through automation and new affiliates to improve personalisation for enhanced customer journeys and ROI.

Libra has brought its new #bloodnormal campaign to Australia, aiming to address the stigma around periods in mainstream culture.

​For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.

Hoyts has redesigned its loyalty program, Hoyts Rewards, to combat the widespread trend of program fatigue among Australian consumers to offer instant benefits and new membership tiers.

Can brands striving for inspirational brand building also achieve performance marketing success? Or is brand work inconsistent with the metrics, measurement and real-time nature of performance marketing?

​Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.

Accenture is looking to strengthen its data game with the acquisition of Analytics8, a privately held Australian big data and analytics consultancy specialising in data management, reporting and visualisation, data science and analytics services.

All the latest martech and adtech news this week from Siteimprove, Microsoft, LiveTiles, Twilio, Zylotech, Bomora, SurveyMonkey, GetFeedback, inMarket, Thinknear, PromoteIQOpens and MessageMedia.

The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti​.

For the longest time, people have used words like ‘plumbing’ to describe technology. Yet as digital becomes a critical aspect of every facet of business, it’s clear organisations and brands are being defined by the experiences technology enables.

BIG4 Holidays Parks has joined forces with popular kids entertainers, The Wiggles, to release a new branded tune, with proceeds going to the leisure park's charity partner, Make-a-Wish Australia.

Publicis Groupe A/NZ has acquired New Zealand’s largest independent agency, MBM, expanding the ad giant’s Kiwi footprint with a local full-service media business with offices in Auckland and Wellington.

CMO from IDG is delighted to confirm our fabulous speaker line-up for CMO Momentum Melbourne, the newest addition to our events portfolio.

It’s been 12 months since the University of Canberra confirmed a new digital partner and began rolling out Adobe’s Experience Cloud platform, and two months since it debuted its new-look current student portal.

The managing director of Wotif says the travel booking site's latest campaign effort aims to be bold, meaningful and personal. And it's focusing on digital channels over TV to achieve it. ​

Nine is making an offer to acquire the remaining 45.5 per cent stake in Macquarie Media, which it gained through the Fairfax Media merger in late 2018, at a cost of $113.9 million.

If you’ve been around the marketing traps for the last year, you may have heard of ‘Zero Party Data’. However, you may be unclear as to what it actually is. It is a fancy way of saying first party data? Is it is different kind of data altogether? Are we not already inundated with too much data? How many more data categories do we really need as marketers?

With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.