Digital Marketing News, Features, and Interviews

All the latest martech and adtech news this week from Verint, RollWorks, Adform, Animoca Brands, Google, AudienceX, LiveRamp, Gooroo, Lexer, and more.

It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.

Digital billboards can actually improve driver behaviour, a new Australian study conducted by the Australian Road Research Board (ARRB) on behalf of the Outdoor Media Association (OMA) claims.

Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.

​It is hoped the creation of a data-generated virtual candidate might change the political conversation leading up to the election.

The need for cross-media measurement is the standout recommendation from the upcoming IAB Future of Measurement report, due out later this month. But getting there will require cooperation and starting small.

Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.

All the latest martech and adtech news this week from Lotame, InSites, Twilio, Lunar, Zoho, Squelch, Integrate and DoubleVerify.

Opinion is divided over the news of Amazon launching its advertising services in Australia, with some saying it will make little impact, and others saying that Amazon will not only take a large place in the sales funnel, they will be the entire funnel.

​T2 has enjoyed amazing growth since its first store opened in Melbourne in 1996. Now in seven countries, with multiple ecommerce sites, T2 needed to evaluate its ongoing ecommerce strategy, particularly around organic traffic and SEO.

More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.

IBM is offloading its marketing and commerce technology portfolio to private equity in order to spin off the offering into a new commercial entity. But several analysts are questioning whether the decision will provide the focus needed to succeed in the rapidly evolving martech landscape.

Vladka Kazda had no idea what she was in for when she volunteered to tackle customer retention at online marketplace, Carsales.

​Virtual reality (VR) is becoming a game changer in the events industry, pre and post event, said a leading events management company.

The latest Scott Brinker martech lumascape has hit the street, and shows the list of technology players vying for the marketing and customer budget has swelled to more than 7000 logos.

The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.

It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.

The Federal Government’s hastily proposed bill to penalise and imprison companies and individuals distributing abhorrent and violent material across social media channels has passed the House of Representatives just a day after sailing through the Senate.

CBRE is using the latest in big data to help retailers decide where they should be trading and communicating with customers.

All the latest martech and adtech news this week from Brightcove, Ooyala, Delacon, Blueshift, Brandcrush, Zendesk, Tru Optik, Demandbase, Marketo, The Trade Desk, Evolv, Scout, and more.

Accenture has acquired one of the world’s most impactful creative agency heavyweights to propel its CMO services capabilities further, picking up US-based creative player, Droga5.