Digital Marketing News, Features, and Interviews

A Net Promoter Score of +74 and 30 per cent year-on-year growth are just some of ways BizCover’s transformative investment into personalised and increasingly automated customer service and marketing has delivered.

Brands need to be in the business of hope and community if they’re to truly foster trust with their customers in this new world of Covid-normal, says Salesforce’s global chief marketing officer.

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools and processes. It was the pain felt by professionals in other functions however that first led to the emergence of a set of tools referred to as robotic process automation, or RPA.

Want to transform your company’s customer and digital technology stack? Then don’t scrimp on strategy, expect more costs than you originally anticipated, put data at the centre of investment and make sure robust governance frameworks are in place.

Personalisation has never been important in the way brands provide experiences to their customers. And in a world where digital is the primary vehicle of engagement, and data is exchanged, customer expectations on how personalised experiences need to be are higher than ever.

All the latest martech and adtech news from Salesforce, Optimizely, SugarCRM, Act-on Software, Zendesk, Oracle, Progress, Yotpo and Sendinblue.

With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.

All the latest martech and adtech news from Intuit, Mailchimp, InMoment, Zeotap, Salesforce, Nielsen, PubMatic, Contxtful, Neustar and MessageMedia.

Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.

Winning over the millennial generation of consumers and taking advantage of rapid digital take-up has led iconic 90-year-old Australian brand, Dri-Glo, to take its first steps into direct-to-consumer commerce.

Woolworths retail media arm, Cartology, has partnered up with YouTube to connect the video platform with its advertising offering for FMCG customers.

Outdoor Media Australia (OMA) and its research partner, Neuro-Insight, are claiming to have found the holy grail of outdoor advertising in world-first results launched jointly today.

All the latest martech and adtech news from Sitecore, Mailchimp, Convo Ink, Tableau, Hootsuite, Acquia, MessageMedia and Pipeliner CRM.

Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.

Three months after doubling conversions through a new ecommerce, ordering system and website overhaul, Barbeques Galore is looking to cook up even bigger sales with the debut of its third-party marketplace strategy.

Six months after being acquired by US software company, Thryv, Australia’s Sensis business has undergone a rebrand and launched a new local edition of the business management product range in the Australian market.

Relationship building, curiosity, a high threshold for change and positive mindset are vital attributes marketing leaders look for when they recruit for regional marketing teams.

All the latest martech and adtech news from Zendesk, Cognigy, Contentsquare, DoubleVerify, Brandcrush, Netcore, NielsenIQ, Qualtrics and Freshworks.

​Kmart has joined other retailers by invigorating its online content to engage customers with a series of ‘masterclasses’. The classes also market its expanding furniture range – another response to customers’ increasingly indoor lives.

Exponential growth in ecommerce drove Australia Post to record group revenue of $8.27 billion, up 10.3 per cent for the financial year. And the online driver was echoed in year-end reports from retailers, Coles and Woolworths.

The Interactive Advertising Bureau (IAB) of Australia has appointed Ipsos as sole supplier for planning, buying and reporting of digital audience measurement data in Australia, marking the first change in its supplier agreement in a decade.