Digital Marketing News, Features, and Interviews

​One of the interesting things to come out of this year’s unprecedented market conditions was a rethink around external partnerships and collaborations by local and global brands. Here, we highlight a few of the more unusual, unlikely pairings we saw during 2020 and why they were explored by the brands engaging in them.

Google has labelled the News Media Bargaining Code tabled in Australian Parliament earlier this month as “unworkable” until further changes are made to the legislation.

ASX-listed comparisons site, iSelect, has struck a two-year exclusive affiliate marketing partnership with News Corp worth at least $4.5 million.

All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.

Raising local and international awareness of Queensland’s wine industry is the name of the game for the new ‘Vine and Shine Trail’ and campaign launching this month after three years in the making.

Deepfake technology has been employed for good in a new campaign for the Victorian Police aimed at delivering a critical message around mental health and suicide awareness.

The Australian Competition and Consumer Commission (ACCC) is once again instigating proceedings against Facebook, this time for allegedly misusing consumer data relating to a VPN app for marketing purposes.

Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.

Australian mattress and furniture online retailer, Koala, is spending the next six months undergoing a large-scale data transformation to bring customer insight into every step of its decision-making processes.

In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. We explore the major ingredients that will help drive digital marketing success in the New Year.

Blackmores has brought on a new testing and optimisation platform to help fuel growth across its ecommerce offering.

Three leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.

All the latest martech and adtech news from Fabulate, Salesforce, Sitecore, MediaMath, HootSuite, Admetrics, Springbot and Digivizer.

News of the Federal Government tabling the ACCC’s news media bargaining code of conduct bill this week in Parliament has been welcomed by several Australian news media organisations even as questions about the ongoing power of digital platform providers continue.

While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour.

The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.

Here from CMO 50 marketers Movember Australia marketing director, Jason Olive, along with Tennis Australia chief marketing and insights officer, Josie Brown, Brownes Dairy director of sales and marketing, Natalie Sarich-Dayton, Nestlé Oceania
 director of eBusiness, strategy and marketing, Martin Brown and Amaysim CMO, Renee Garner about how their executing data-led marketing.

Marketing technology is expensive, ineffective and anyone using it will tell you it’s complicated. So how do you improve your chances of creating an effective martech stack?

The world of 2021 marketing and commercial growth will be driven by human connection and the overarching need for organisations to not only be trusted but also embraced by the customers they’re striving to engage with. That was the overarching takeaway of Deloitte’s recent 2021 Global Marketing Trends report, which was explored practically this week through the experiences of trio of leading Australian chief marketing officers from Coles, ANZ and Telstra.

All the latest martech and adtech news this week from Salesforce, ServiceNow, Facebook, Frontify, Seismic, Verint, ShareThis and Gainsight

Bold test-and-learn, commitment to data-driven cultural change and employing a predictive and prescriptive approach are key to making marketing analytics truly impactful on the brands it’s being applied to serve, says Gartner.