Digital Marketing News, Features, and Interviews

CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.

For decades now, marketers have strived to deliver greater engagement through their online properties.

When you are the head of marketing or analytics for a company that offers marketing and analytics solutions, you need to be at the top of your game. Thankfully for Erin Hutchinson and Shirli Zelcer, they have had almost two decades to nail down their working relationship and master their domains.

All the latest martech and customer tech news from Zappi, Dialpad, MessageGears, Optimizely, Zitcha, Integrate, 6sense, NICE and Soprano Design.

2022 was a big year for diversity and inclusion, reconciliation and team emphasis for marketing leaders.

When Chrystal Dias joined 128-year-old family-owned building supplies business, Bowens, as a digital marketing specialist, she joined an organisation with no ecommerce presence and a digital marketing team of just three. Two years later, Dias has risen to the role of digital marketing manager, the team numbers 13, and ecommerce now represents Bowens' single largest store.

Consolidation has largely defied the marketing technology ecosystem. For every acquisition and merger over the past 10-15 years, a plethora of fresh-faced players has sprung up, bringing disruption and new must-have martech categories with them.

All the latest martech and adtech news from Rokt, BigCommerce, Frame AI, Crownpeak, Local Measure, Chattermill, Operative Intelligence and Amperity.

As a non-bank lender, Pepper Money doesn’t want to compete on generic search terms in the financial services category because it’s just too expensive and not worth the investment to go head-to-head with the dominant players.

Real, retro, animal influences and wellness are dominating creative visual trends and design aesthetics going into 2023, Adobe’s latest Stock 2023 Annual Creative Trends Forecast suggests.

Both Australia and global advertising market growth are set to slow in 2023 after double-digit results in 2022 off the back of slowing momentum across television and digital channels.

A bullish belief in cloud-based, composable architecture, the convergence of content and commerce and personalisation are what Sitecore’s global CEO believes will help the martech vendor continue to win market share.

For a concept no one seems confident to define, the metaverse is proving incredibly costly, with McKinsey estimating in June more than US$177 billion had been sunk into it since 2021.

Deepfakes will be widely used in mainstream media and advertising within a decade and could provide the next step up in personalised advertising, leading university researchers believe. If brands get it right.

All the latest martech and adtech news from Zendesk, Freshpaint, HotJar, iion, Tealium, Deloitte, Fast Simon, Talkdesk and AppHub.

In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?

More than 15 per cent of ad spend is wasted on inventory that generates no economic value but has an excessively negative effect environmentally, a first-of-its-kind report has found.

Australia’s digital advertising industry contributed $94 million to the national GDP and was responsible for $55.5 billion in social value in terms of consumer benefits in 2021-2022, a fresh report claims.

Being able to personalise engagement on the fly to suit audience diversity and drive visitation frequency is in the sights of TGV Cinemas after deploying a customer data platform.

All the latest martech and adtech news from Contentstack, Optimizely, LiveTiles, Sprinklr, Toluna, WP Engine, DoubleVerify and Loops.ai.

Two-and-a-half years ago, the entire live events industry, from touring concerts to major conferences, was forced into a digital transformation unlike anything experienced by any industry before.