Digital Marketing News, Features, and Interviews

All the latest martech, customer and adtech news from OpenX, Nextech AR, Quantcast, WP Engine, Vungle, Hopin, Emotive and smrtr

Bondi Sands knew the Australian Open (AO) was the best platform to launch its new sunscreen range. “We thought what better way to showcase our sporting products, than at an iconic Australian sporting event,” said Bondi Sands CMO Alexandra Peek.

Trip Advisor has launched a new subscription offering, Tripadvisor Plus, aimed at travellers who want to get access to discounts, personalised service, upgrades and other benefits for an annual membership fee of US$99. Like Amazon Prime and eBay Plus, the travel booking platform wants to appeal to customers willing to pay a premium for insider discounts and perks.

UN Women Australia has launched a new campaign, ‘When Will She’ll Be Right?’, which focuses on gender inequality in Australia and the UN’s goal of achieving equality for women globally by 2030.

A digital transformation overhaul and collaboration between CMO, CIO and operations proved the driving forces behind a highly successful 50th anniversary marketing activation for the team at Pizza Hut Australia.

​Confirmation of Google’s decision to drop identifiers to track individuals in any shape or form once the iconic cookie is phased out has been met with positive and negative responses from the wider advertising and media ecosystem.

All the latest martech, customer and adtech news from Sitecore, Nielsen, Cision, MetaCX, Flashtalking, BrandMaker, Highspot and Creatio

Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences.

Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.

Australia’s SMB marketing services business and owner of the Yellow Pages and White Pages, Sensis, has been sold in a $260 million deal to US SMB software player, Thryv Holdings.

ASX-listed media company results show ad spend is recovering faster than expected, but it’s not uniform. In line with easing lockdowns and digital-first consumer behaviour, but continuing travel restrictions, ​some areas of ad spend are recovering better than others.

The quest for marketing alignment and improved campaign execution and efficiency across its dealer network has seen Kia Australia kick-off a digital marketing pilot with home-grown adtech player, Cartelux.

Australia’s News Media and Digital Platforms Bargaining Code has officially passed through the Senate a day after the Government confirmed last-minute amendments made as part of the Morrison Government’s negotiations with Facebook over the past week.

All the latest martech, customer and adtech news from VidMob, InMobi, AppsFlyer, Leadspace, DoubleVerify, LinkedIn, Taboola, Dynamic Yield and

Online auto trading platform, carsales, has launched its new brand platform with the tagline ‘Everything You Auto Know’, leaning into its role as a trusted place for car sales and extending that into deeper vehicle buying, comparison and valuation advice.

TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this week.

Record ecommerce growth and digital engagement has proven a key growth contributor for Australia’s two supermarket giants as both report their half-yearly financial results.

Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.

The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.

All the latest martech, customer and adtech news from ClickDimensions, Digivizer, Copper, PFL, Signkick, ActiveCampaign, Adgile and PureB2B

Consumer confidence is the biggest hurdle to the recovery of the travel industry, according to a panel of Australia's top travel sector chiefs.