Digital Marketing News, Features, and Interviews

Southern Cross Austereo (SCA) is partnering up with Salesforce to unify its customer data sets and build out a single view of its audiences.

SmileDirectClub, the tele-dentistry platform that connects customers to dentists or orthodontists in its network, wanted to go one step further in linking people with healthcare.

All the latest martech and adtech news from Genesys, Marketplacer, Integral Ad Science, Sprinklr, Yellowfin, Singular, Qlik, UiPath and ActiveCampaign.

Australia’s advertising spend growth is set to continue into 2022, albeit at moderate rates of between 4 to 5 per cent, against a globally recharged media market.

It’s a conundrum facing many marketing leaders right now: How do you upskill marketing teams not just in capabilities necessary to the job today, but also emerging skillsets required in an age of mainstream artificial intelligence (AI)?

Latest figures around Australia’s advertising market’s performance in recent months reveals ad spend is more buoyant than the overall economy even as lockdowns and ongoing Covid-19 conditions impacted some spenders.

All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.

Like many existing brands, Fight Gear Direct had reached a certain level that required shifting the focus from growing sales to sustaining sales. Yet a lack of focus in innovation across product categories or marketing and no real desire to continue growing an audience was holding it back.

Four in 10 top 200 companies globally do not list their corporate values anywhere on their website, 94 per cent don’t use personalisation online and fewer than 15 per cent have accessible digital offerings.

It’s one thing for brand marketers to build a campaign proposition, creative concept and marketing plan they’re happy with. It’s quite another to orchestrate the work with speed, consistency and agility.

All the latest martech, adtech and customer technology news from Meltwater, OpenText, Braze, Tapjoy, Narrative Science, Tableau, Anyword, NICE, Google and aqfer.

Seven in 10 Australian consumers are likely to buy through social media channels, with livestreams and conversation commerce proving strong prompters for purchase, a new report indicates.

With Covid shuttering businesses and driving down foot traffic, many, especially those in hospitality, were floundering as they grappled with the challenges of shifting to digital marketing to support online efforts.

There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.

TikTok is dominating the social media platform scene right now at a consumer level. And with that comes a rush of brands looking to get into the game and build engagement through the platform with these far-reaching audiences.

All the latest martech and adtech news from Criteo, Genesys, Google, Informatica, Amobee, Litmus, Similarweb, EasySend and Freshworks.

The Commonwealth Bank’s decision to integrate retail offers into its mobile banking app signals the arrival of the ‘super app’ play to Australia’s financial services market and a new generation of integrated consumer experiences, industry experts agree.

Basing digital media ROI on pure performance metrics is no longer cutting it for advertisers as brand safety and responsible marketing practices increasingly take centre stage.

Signet found itself facing the dual challenge of lifting customer sentiment and digital infrastructure capability in order to pursue growth.

Infusing its product offering with data and analytics capabilities that help sporting groups better track participation trends has proven key to GameDay driving customer and revenue growth.

The fluidity of grocery shopping between in-store and online channels is something modern FMCG marketers can expect to face permanently thanks to the digital acceleration and consumer expectations brought about by Covid-19.