Digital Marketing News, Features, and Interviews

The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.

“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.

Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.

Aligning sales and marketing teams and securing executive buy-in are arguably the hardest parts of adopting an account-based marketing (ABM) strategy, Aprimo’s global demand generation and ABM marketing leader says.

If anyone is qualified to understand the potential impact of robotic process automation (RPA) on marketing, it’s Shail Khiyara.

Niche industries can be small, but that doesn’t mean they can’t be lucrative. And as Aligner Advantage has found, even the most specialised of industries can also harbour their own lucrative niches.

All the latest martech and adtech news this week from Qualtrics, Aprimo, Liferay, Twitter, Salesforce, Fluent, Intercom, Digiviser, Clevertar, LinkedIn, and more.

Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's more, direct email marketing remains vital to get consumer attention.

Ovolo’s marketing chief says the group’s latest ‘No F***ing way’ campaign is the latest reflection of how the boutique hotel brand is evolving its ‘effortless’ experiences both onsite and digitally.

Amazon has confirmed it is acquiring the ad server and creative optimisation divisions of Sizmek’s ailing business, strengthening its own offering against the might of Google.

The proposition for convenience stores is pretty straightforward. But how does that translate in a world where convenience is now more often associated with digital experiences rather than those in the real world?

Buying beauty and skincare products is a highly personalised experience, often stretching across offline and online engagement. And thanks to a significant overhaul of its digital platforms, customer data approach and CRM strategy, it’s a personalised experience Jurlique is increasingly confident of delivering.

All the latest martech and adtech news this week from Verint, Freshworks, Hoozu, Salesforce, Datorama, Hootsuite, Zendesk, Qualtrics, Tableau, LinkedIn and Acquia.

Browser locker is the biggest threat to digital ad campaigns and it's far more common in one popular browser, according to a new report from AdSecure. The report, the first of its kind from the digital security company, analysed malvertising, cybercrime and digital campaign threats for more than 200,000 ad campaigns across multiple regions, devices and browsers between 1st January to 31st March.

Things were so easy for digital marketers in the 1990s, when the world simply consisted of desktop Web pages and email. Now, as we exit the 2010s, digital channels have proliferated, with chatbots, voice assistants and half a dozen messenger apps all vying for customers’ attention.

​In only a few short months, online weight loss program, SuperFastDiet, has halved its cost per lead (CPL), simply by making better use of its data.

All the latest martech and adtech news this week from CM Group, Adobe, Amazon, Talend, Pegasystems, Informatica, Curiious, Qualtrics, Acquia, BigCommerce, InMoment and IntelligenceBank.

​Menulog is focused on growing its presence, and delivery network, in what is a unique market here in Australia.

Performance marketing has never been more effective as a strategy, but securing short-term efficiency gains is just the tip of the iceberg for how it should be harnessed by marketers looking for build effective, omnichannel and consumer-led strategy.

Real Insurance is claiming a life insurance industry first with a new Google Assistant app allowing customers to gather details on policy information through their mobile or smart speaker.

Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.