Digital Marketing News, Features, and Interviews

​TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.

All the latest martech and adtech news this week from Clearbit, Lotame, Brightcove, Contentserv, ExoClick, AdRoll, Finteza, Syte, Blis, Digivizer and AdSparc.

Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.

​ADMA and the associations sitting under parent company, Australian Alliance for Data Leadership (AADL), have been acquired by the Australian Computer Society (ACS) in a deal reflecting the growing connection between traditional technology and digital, governance, analytics and marketing and the CMO and CIO.

It was during his time as CMO at Groupon North American in 2015 that the dilemma of modern data-driven marketer truly confronted Australian-born marketer, Jon Wild.

​The rise of the chief growth officer should be a warning sign to CMOs that too many of them have sacrificed their positions driving real organisational growth and lost face in the boardroom.

Bankwest's latest campaign highlights its diminishing role in customer's lives and how the bank is working to simplify banking and interactions for its customers. As part of this, it has adopted in-app messaging in its ongoing push to focus on the customer and provide seamless interactions across all its channels.

​Tourism NT has launched new branding with the tagline ‘Different in every sense’ in a bid to attract more visitors to the territory.

Data management provider, Lotame, has debuted its new second-party data marketplace, an offering it claims will help the four in five marketers struggling to trust accuracy of external audience data sets today.

Less than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.

All the latest martech and adtech news this week from Acquia, Confirmit, Xandr, Drift, Freshworks, HubSpot, Aprimo, Blis, AgilOne and Big IDea.

Deakin is using natural language processing (NLP) and artificial intelligence (AI) to speed up customer service times for financial services provider, IOOF.

The first thing Digital Realty's APAC marketing operations chief, Omer Wilson, noticed upon taking up his regional role was just how quickly Southerast Asian countries are growing. The second thing was the differing maturity levels between the two parts of the globe.

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming world.

Brands are increasingly turning to real-world location data to not only build and target audiences, but also weigh up their relevance, formulate new partnerships, and close the loop on business decision making, Near’s co-founder says.

The advertising industry code of ethics is due for a full review and industry consultation the Australian Association of National Advertisers (AANA) has announced.

​Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.

Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.

In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist could teach the Fairfaxes and NewsCorps a thing or two about how to attract, and retain, readers.

Targeting audiences by category and buyer insights is becoming a reality across oOh! Media’s out-of-home network from this month after the media company announced its new data-driven planning and delivery tool.

​GoFundMe has overhauled its digital offering, with user experience (UX) the core reason for the change.