Digital Marketing News, Features, and Interviews

News Corp has sold its programmatic video marketplace, Unruly.

The sheer volume of digital channels available to marketers has brought a corresponding level of complexity to the task of creating and delivering content suitable for each, making the goal of ‘write once, run anywhere’ increasingly difficult to achieve.

It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.

​Change, disruption, uncertainty and engagement on the customer’s terms – looking at this year’s list of most-read stories on CMO, you’d be forgiven for thinking we’d actively sought out these topics as areas to focus on. Yet it’s clear the transformation of marketing from broadcast to two-way engagement, thanks to the ongoing disruptive impact of digital and connectivity, has continued to dominate marketing industry discussions and thinking in 2019.

We’ve all seen it happen: You spend months creating an ad or a marketing campaign. Blood, sweat and tears have gone into it, the boardroom applauds it, and yet it results in no discernible uptick in sales or brand awareness. Or worse, it gives a competitor, who may be better known in the space, a free kick.

The Australian Competition and Consumer Commission (ACCC) has pushed back the launch date for Australia’s new consumer data right to July, citing a need for more testing.

According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.

Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.

Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.

All the latest martech and adtech news this week from LogMeIn, Denodo, You & Mr Jones, Informatica, Knorex and Tapad, Qualtrics, OpenX and Bold360.

With more than 3000 people dying as a result of sleep-related issues each year, it’s clear Australia’s sleep health needs to be put in the spotlight. And that’s exactly what ResMed hopes to do with a rebrand, omni-channel investment plan and its largest marketing campaign to date.

Cloud-based connectivity vendor and Bold360 owner, LogMeIn, has entered into an agreement to be acquired by affiliates of Francisco Partners, a leading technology-focused global private equity firm.

Compare the Market has supported the launch of its Simples Fuel app helping consumers find cheaper fuel using digital billboards to broadcast live fuel prices in locations across Brisbane.

Four new appointments to the Ad Standards Community Panel aims to further strengthen the ability of Australia’s independent system of ​advertising ​complaints adjudication to reflect community standards.

What does 2020 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2020 and beyond, and what marketers will need to know moving forward.

The Queensland Symphony Orchestra is investing in social media and digital marketing to make music more accessible to all Australians.

Mastercard is launching a pilot program to test the effectiveness of a new digital identity verification service, with the aim of developing a new system to verify a person’s identity immediately, safely and securely in both the digital and the physical world. It will also make additional partnerships and pilots throughout 2020.

Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.

If there’s one lesson Luxury Escape’s chief customer officer, Jason Shugg, has learnt through the process of overhauling marketing, sales and service technology, it’s the importance of communication.

All the latest martech and adtech news this week from Acquia, AgilOne, Adobe, Ogury, Canva, Broadsign and Adform, Zendesk, Pitney Bowes and LiveRamp.

These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.