Digital Marketing News, Features, and Interviews

Chemist Warehouse has struck a partnership with DoorDash to deliver pharmaceutical products via the on-demand platform to customers within 24 hours.

When Julie Mathers founded ecommerce business, Flora & Fauna, in 2014 after a lengthy career in retail, she did so with the intention of creating a business that was both better and kinder.

All the latest martech and adtech news from Adobe, Seismic, Twilio, Qualtrics, InMobi, Liftoff, Vungle, Lytics and Bench.

Building brand credibility as a pure-play marketing vendor and demonstrating local customer commitment through tech and employee investment is how Acoustic is hoping to secure growth in Australia and across Asia-Pacific.

Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising - all by day five.

Comparison services provider, iSelect, has highlighted Australia’s Consumer Data Right (CDR) legislation as its next big customer growth opportunity and an instrumental part of its five-year strategy.

Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.

Australia’s digital advertising sector has recorded its highest double-digit annual growth in five years in the face of the continuing COVID-19 pandemic, chalking up more than $11 billion in total spend for the FY21 financial year.

For some advertisers, even Facebook and Google have their limits. Such was the case for Australian-born personal hearing device maker, Nuheara, whose narrow target audience was challenging its ability to grow direct-to-consumer business using standard digital channels.

All the latest martech and adtech news from Salesforce, Qlik, Mailchimp, Zoho, Fonto, Moloco, Adverity and Senseforth.ai.

Salesforce wants to make it easier for sales, marketing and service teams to chat and share information when using its Customer 360 platform.

Marketers inherently understand the importance of customer loyalty and engagement and are usually more than willing to invest in technology that will enhance customer interactions. But marketers rarely have full control over big-ticket purchasing. And that means needing to build business cases that stack up in the eyes of their c-level peers.

More than three-quarters of digital marketers are finding customer expectations harder to meet than a year ago, according to the latest State of Marketing Report from customer relationship management (CRM) platform, Salesforce.

All the latest martech and adtech news from Dataiku, Bluecore, NICE, FullStory, Verint, Integral Ad Science, Validity, Spamhous and Toluna.

An update to the Influencer Marketing Code of Practice, and a new Guide to Gifting and Ad Disclosure have been released by the Australian Influencer Marketing Council (AIMCO) to give further clarity to brands, creators and agencies using influencer marketing.

After at least decade without sustained marketing communications effort for its masterbrand, Dairy Farmers has stepped up activity under ‘Here’s to Good’ banner with marketing bursts for core products.

More than $160 million in incremental turnover and a seamless connection between physical and digital customer engagement are just some of the big wins for Tabcorp since kicking off its best-in-class personalisation program.

Advertisers are increasingly looking to take direct control of their media spend and they’re looking for more ways to harness first-party data to improve these advertising efforts, a new report finds.

Marketers investing in digital out-of-home (DOOH) media can boost their understanding of the medium with a new DIY manual on DOOH just released by the Interactive Advertising Bureau Australia’s (IAB) working group of industry stakeholders.

More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology stack.

All the latest martech and adtech news this week from Qualtrics, Clarabridge, Hootsuite, Yellow.ai, The Trade Desk, Shutterstock, Tapjoy, Podium and Gupshup.