Digital Marketing News, Features, and Interviews

Harnessing digital platforms and AI for customer experience, breaking down situational thinking and embracing journey-based thinking, and finding a north star for engagement are just some of the ways Mercer and Gartner see organisations building better customer experiences.

Subscription-based beauty products player, bellabox, has inked a new mobile app partnership aimed at rewarding women for their loyalty to mobile gaming.

All the latest martech and adtech news this week from Salesforce, AT&T, Oracle, Insightly, Engagio, Infor, Vonage and Talend.

Australia is quick to embrace new technology and brave in its application, Salesforce APAC senior vice-president, Lee Hawksley, claims.​

In today’s experience economy, Australian company, Intrepid Travel, has found data and personalisation have made all the difference. In fact, using data has been so successful, the group recently sold out a tour in 16 hours, the fastest in its 30-year history.

Adobe, SAP and Microsoft have joined forces in a new Open Data Initiative (ODI) which the vendor trio say will shake-up customer experience delivering by allowing clients to combine and harness data from across their respective technology platforms.

When you have more than 100 different products on offer, how do you decide which ones to focus your market efforts around? You can promote those that have the highest margins, but doing so might come at the expense of higher sales volumes from lower cost products.

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.

​Traditional A/B testing can be biased in terms of results and limited in terms of designs available for testing. Ultimately, someone has to choose something, and if you end up choosing two ineffective sites for testing, the results will be meaningless.

Adobe has confirmed its acquisition of Marketo, paying US$4.75 billion to acquire the B2B marketing automation player.

All the latest martech and adtech news this week from Salesforce, Twilio, Radius, Pitney Bowes, Hyp3r, Qlik, Ooyala, and Talend.

It’s rare to find a company that has been in business long enough to have completely transformed the way it does business, and still thrive in what is an increasingly dynamic and demanding consumer market.

Challenges remain for content providers, marketers, advertisers, and media, according to the Deloitte Annual Media Consumer Survey, as consumer attention spans wane, trust is eroded, and content choice increases. ​

With one of the best known travel retail brands in the country, Flight Centre Travel Group head of creative and content, Luke Wheatley, isn’t exactly worried about traditional brand building.

The marketing and media industry is too heavily skewed towards data, efficiency and short terminism in this mid-digital age where consumers are confused and neither brand nor media is benefiting as a result, Zenith Media’s head of innovation, Tom Goodwin, claims.

Adobe is reportedly in talks to purchase best-of-breed marketing automation vendor, Marketo.

Chatbots are the customer-experience (CX) buzz technology of 2018, and there is no doubt that when implemented properly, they can improve CX for thousands of consumers, freeing up call centre staff to focus on higher-value conversations.

All the latest martech and adtech news this week from Adobe, Deloitte, Episerver, MediaMath, Demandbase, BigCommerce, Beckon, Impact and MediaRails.

It was the death of close friend, Dwayne Lally, by suicide in 2013 that led Casey Lyons and Sam Webb to come together in business. Neither had been aware of the extent of Rally’s battle with depression and bipolar disorder.

The ACCC is calling for industry and public feedback on developing rules supporting Australia’s Consumer Data Right (CDR), a regulatory framework enabling consumers to share their personal data with trusted service providers.

Mindshare and blockchain provider, Zilliqa, have partnered with MediaMath, Rubicon Project and Integral Ad Science to build a programmatic alliance on blockchain designed to address industry challenges in programmatic advertising.