Digital Marketing News, Features, and Interviews

All the latest martech and adtech news from GupShup, Amplitude, IAS, PubMatic, Idiomatic, Broadsign, Lexer and Airship.

In few places has the acceleration of digital adoption in the last two years been more prominent than in healthcare, where Covid drove a rapid switch to virtual delivery.

Australian online advertising continued to grow in the first quarter of the year, buoyed by political and government spending.

Mastercard has again taken out the top spot in the fourth and expanded edition of amp’s Best Audio Brands Index.

Reframing your approach from brand to community will be critical if marketers are to make the most of the opportunities emerging through the metaverse.

Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.

Next-best bet recommendations, real-time updates on the next race markets and personalised performance scores are just some of the ways Betfair is harnessing dynamic content in its email marketing efforts.

All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.

When the Covid-19 lockdowns hit Australia in 2020, no segment of the advertising sector was hit harder than our-of-home (OOH) advertising. According to PwC, the sector saw a 39 per cent decrease in year-on-year revenue to A$772 million.

Solving the challenge of a single customer record that can be harnessed for event-based and personalised marketing, with tools to visualise and analyse the full customer journey, has led Australian tech vendor, Autopilot, to a new platform play and brand overhaul.

Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found.

The Australian Football League (AFL) and Reddit are claiming a world first with the introduction of a limited edition set of AFL-themed avatars on the forum site. The news comes just weeks after the AFL struck a multi-year agreement to mint its own NFTs and step firmly towards the metaverse.

Building an exclusive Glenfiddich community and gaining insightful learnings into how to step forward into the metaverse are two big measures of success for the brand’s creative collaboration chief following its first NFT debut.

CMO is working with The Trade Desk on a dynamic new in-person event on 2 June 2022 exploring how brands can drive the next generation of audience connection.

All the latest martech and adtech news from Tableau, Salesforce, Curious Thing, Robotic Marketer, IAS, Creatio, mParticle and Similarweb.

AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.

Telstra has teamed up with Accenture and Google on a new augmented reality (AR)-based wayfinder experience for Melbourne’s Marvel Stadium ahead of the AFL’s 2023 season.

Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.

All the latest martech and adtech news from Zoho, Qualtrics, SAP, Validity, Conversica, Odaseva, Swiftline, SAS and Databricks.