Digital Marketing News, Features, and Interviews

Accenture has acquired one of the world’s most impactful creative agency heavyweights to propel its CMO services capabilities further, picking up US-based creative player, Droga5.

Putting customer requirements first, recognising digital is not just an exercise in mathematics and ensuring better project check-ins are just a few lessons Jetstar’s CMO has taken away from a digital marketing transformation.

Given how fast the consumer landscape is moving, and the brands leaders of today might not be around tomorrow, brands must change how they operate to remain relevant.

When crafting the blueprint for marketing technology transformation at Australian industry super fund, CBUS, its head of technology and digital, Rob Pickering, turned to customer experience design as his first port of call.

With lofty ambitions to be the number one motors marketplace in Australia, Gumtree’s ‘test and learn’ mentality when it comes to its marketing is an advantage.

​It’s well over 100 years since American merchant, John Wanamaker, once opined his ignorance regarding which half of his marketing budget was wasted.

Ad server adtech player, Sizmek, has filed for Chapter 11 bankruptcy as its continues to try and overcome financial woes in the midst of adtech consolidation.

There’s no doubt about it: Marketers are being asked to be change agents within their organisations. And it became apparent at this week’s Adobe Summit that technology marketing leaders have been successfully doing just that.

​Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.

Following the almost daily data privacy breaches going on around the world, the Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives.

It was improving access to student services and not acquisition activity that the team at University of NSW chose as the pilot project to try out its newly acquired marketing technology stack.

All the latest martech and adtech news this week from HCL, ReachLocal, Hootsuite, Adobe, McDonald's, Dynamic Yield, Pocketmath, Intercom, Domo, Salesforce, TripleLift, and more.

Digital platforms such as Facebook and Google are potentially facing a huge backlash from crucial advertisers unless they change the way they operate.

Intelligence-driven companies don’t just take CRM data and make customer management better; they take all the data they have and make all interactions better, Microsoft CEO, Satya Nadella, says.

Few startups take on a marketing executive at inception. The focus on product development and driving immediate sales revenue tends to soak up whatever cash the founders have got their hands on.

Measuring commercial success in retail must shift away from traffic and conversion rates to how many customers you have relationships with and how you retain those customers in a way that’s relevant to them.

A real-time customer data engine and platform, Customer Experience cloud improvements, a new Commerce Cloud and integration of Marketo into Marketing Cloud are among Adobe’s latest efforts to deliver the customer experience management vendor of choice to enterprises.

​Where human outcomes are the goal, black box algorithms should not be allowed, said a data scientists from the University of Sydney.

​Network 10​ is upping the ante with its data and customer communication, announcing a partnership with global customer engagement platform, Braze.

Digitisation in retail today is less about table stakes capabilities such as ecommerce and omnichannel efficiency and more about how brands innovate their customer experience, particularly in-store, SAP’s retail chief claims.

Social media platforms are set to face a commercial reckoning as news media organisations harness the power of customer data with contextual and professional editorial experience, News Corp Australia’s COO, Publishing, and former CMO, Damian Eales, says.