Digital Marketing News, Features, and Interviews

We’ve long known consumers hate bad ad experiences. It also turns out marketers do too. But while marketers are aware of the problems bad experiences cause, it may be that little will change until marketing team structures change.

The AANA, IAB and MFA are positioning their first joint, cross-industry digital advertising practices as a way to restore trust and drive up credibility across the ecosystem of supplier, advertisers, publishers and technology providers.

Industry broadcasting behemoths have welcomed news of OzTAM and Nielsen’s new integrated database aimed at providing a more complete picture of TV viewing in Australia.

​The relatively small step of undertaking programmatic, data-driven, content-curated email marketing delivery has made a big difference to fashion rental company, GlamCorner.

Nine Network and Fairfax sent shockwaves through the media industry yesterday after announcing the companies are merging to become Australia's biggest integrated media company.

Sydney startup, Assignar, has overhauled the communications of its sales and marketing departments, both internally and externally, a move that’s increased monthly website traffic by 83 per cent and grown the customer base by 120 per cent.

Becoming a more customer-focused organisation has been one of the best things to ever happen to The Iconic, said COO of the online fashion retailer, Anna Lee.

All the latest martech and adtech news this week from Oracle, Maritz Loyalty, Nugit, Vendasta, QuanticMind, Sprout Social, Qubit, and OneTrust.

Driven by enormous change in the research industry, one of Australia’s leading data analytical and data science businesses, TEG Rewards, has rebranded as TEG Insights this week.

Specialist independent wholesaler, Alvin Electronics, is using the power of analytics and machine learning to assist in its customer retention efforts, a move that helps level the playing field for this small business provider.

Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.

​In an effort to allow consumers to transfer data in and out of any participating platform, Facebook, Google, Microsoft, and Twitter have joined forces to create the Data Transfer Project (DTP).

Just weeks after revealing plans to launch its new mobile-first, customer-led banking offering to Australian consumers later this year, newly established 86 400 has taken the wrappers off its visual brand identity.

All the latest martech and adtech news this week from Blis, Hubspot, AMSRO, Microsoft, Amobee,Omnicom, Sizmek and Google.

Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.

Google has been ordered to pay a €4.34 billion fine and stop forcing Android smartphone makers to install its search engine and browser on their phones. That decision was handed down by the European Union's antitrust authority on Wednesday.

Salesforce has stepped up its Marketing Cloud game once again, acquiring AI-powered data analytics player, Datorama, in a deal estimated to be worth upwards of US$800 million.

Blockchain has gained yet another foot in the adtech door with news that the Interactive Advertising Bureau (IAB) US launching a new pilot program to test and provide best practice use cases in the digital advertising sphere.

​Amazon is hoping for record Prime Day sales and sign-ups to Prime memberships in Australia, even after its website crashed at the beginning of the event.

One well-established Australian electrical goods wholesaler is using the power of personalisation and email marketing automation to enhance the customer experience and propel its industry sector into the digital age.

Australians are either ‘not sure’ or only ‘somewhat understand’ how several leading apps use and/or share their data, according to a new Roy Morgan privacy study.