Digital Marketing News, Features, and Interviews

​Nissan Australia has added to its sponsorship of the Suncorp Super Netball through a new data-driven initiative for player performance metrics.

Striking a healthy balance between innovation and human attributes such as warmth, friendliness and family is the key to ASB’s brand success, its GM of marketing, Shane Evans, believes.

All the latest martech and adtech news this week from Demandbase, Twilio, Sprinklr, LiveTiles, SAP, Mapp, Webtrekk, Optimove, Validity, Return Path, Glow, Dynata, Location Sciences and more.

​While the majority of Australian businesses agree AI will provide them with a significant competitive advantage in the coming years, few are prepared for the implementation and risks that go along with AI, a new report shows.

Australian payments company, Afterpay, is one of the relatively few tech success stories this country has produced. And it’s through a consistently stable yet increasingly diverse approach to mobile and Web capability that the business is capitalising on growing international consumer demand, its chief product officer says.

Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer experiences, to appeal to a greater number of potential customers.

Network 10 gave Sydney residents a chance to experience a little of what the fictional realm might be like through an experiential installation at Westfield Sydney in late April, in support of the launch of a new The Twilight Zone series on its '10 All Access' service.

Ask any CMO what skills they’re investing in to support the modern marketing function, and chances are a big one will be ‘insights’.

​For a company that didn’t even have a data department or a strategy early last year, Network 10 is certainly making up for lost time.

All the latest martech and adtech news this week from ForgeRock, Verint, Optimove, Freshworks, FullStory, Quantum Metric, SugarCRM, Khoros and more.

PEXA’s mission was a humble one: transform a 150-year-old legal process for property exchanges, enabling them to be completed securely and remotely. The company did this by taking a system entrenched in manual, paper transactions, digitising it and putting it online. Yet this wasn't enough, and PEXA went further by adopting Medallia, a best-of-breed application, to transform its member feedback systems.

​Data loss and theft continues to rise, yet two thirds of organisations in Australia do not have a team or capability to respond to cyber security incidents.

With the global wine market softening and competition growing, wine producers and retailers are having to work harder to maintain their customer bases. For Accolade Wines, that has meant getting much smarter about how it communicates.

All the latest martech and adtech news this week from Terminus, Intercom, Engagio, LiveTiles, Informatica, Native, Blueshift and Quantum Metric.

B2B brand marketers are recognising the difference content can make to the bottom line, but few are clear on how to execute it.

When your product is sales training, the last thing you want to admit to is problems with managing your own pipeline.

Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.

All the latest martech and adtech news this week from Verint, RollWorks, Adform, Animoca Brands, Google, AudienceX, LiveRamp, Gooroo, Lexer, and more.

It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.

Digital billboards can actually improve driver behaviour, a new Australian study conducted by the Australian Road Research Board (ARRB) on behalf of the Outdoor Media Association (OMA) claims.

Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.