Digital Marketing News, Features, and Interviews

Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.

All the latest martech and adtech news from Zoho, Qualtrics, SAP, Validity, Conversica, Odaseva, Swiftline, SAS and Databricks.

The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.

All the latest martech and adtech news from Movable Ink, ActiveCampaign, Madison Logic, StackCommerce, InMobi, Integrate, Xandr, GumGum and Upwave.

ASX-listed online retailer, Temple & Webster, has debuted a new online destination targeting the DIY renovation and home improvements market.

​After a two-year wait, Scott Brinker and Frans Riemersma have debuted the 2022 edition of their marketing technology supergraphic to coincide with this year’s international martech day, highlighting nearly 10,000 vendors across the ecosystem.

Australian media agencies figures are showing the advertising industry to be enjoying its 14th consecutive month of growth, with the March quarter again showing record levels of spend.

Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.

Several Australian big retailers and brands have taken to personalised digital gift vouchers in time for this year’s Mother’s Day on 8 May.

A fresh report from the Australian Competition and Consumer Commission (ACCC) into online retail marketplaces has raised a number of concerns around their consumer data collection, recommendation and service practices.

All the latest martech and adtech news from impact.com, Freshworks, HubSpot, Humanitix, GupShup, Qualtrics, InfoSum, Databricks and ON24.

Understanding what’s driving customer engagement and rapid-fire website innovation are a couple of the benefits Aussie fintech, HelpPay, is gleaning from early investment into a digital marketing platform.

It’s the power of marketing and service together that will help brands grow moments into lifelong customer relationships, Salesforce’s executive VP of industries and cloud marketing, Lynne Zaledonis, believes.

An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team.

Data-driven loyalty offers tailored to a segment of one and across multiple brands and regions is one step closer to reality for Seagrass Boutique Hospitality Group after embarking on a major data and customer loyalty program transformation.

Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving significant changes to the positioning of data management platforms (DMPs) used to manage digital advertising efforts.

Accommodation comparison website, Trivago, has been ordered to pay penalties of $44.5 million by the Federal Court for misleading consumers two years after being found in breach of Australian consumer law.

As the world celebrates Earth Day on 22 April 2022, CMO took a look at some of the ways Australian and global brands are embracing the spirit of the movement in campaigns and experiential activations.

News Netflix may introduce advertising on its streaming platform following its first subscriber decline in 10 years has surprised no one in the wider advertising and technology industry ecosystem. But how the streaming services does it successfully has certainly raised fervent speculation.

Three quarters of senior marketers don’t feel they have the technical ability to realise their digital ambitions and half feel overwhelmed by the amount of martech at their disposal.

All the latest martech and adtech news from Cal.com, Fulcrum, ActionIQ, Comscore, Instreamatic, DoubleVerify, Owler and Yotpo.