Digital Marketing News, Features, and Interviews

In a world of huge data growth, where data has been identified by some as the “new oil”, the most critical point for businesses is understanding the identity behind the data, according to Warren Jenson, chief financial officer, president and executive managing director of international, LiveRamp.

According to a new study, 71 per cent of companies that invest in account-based marketing (ABM) report their return on investment is somewhat or significantly higher than traditional marketing programs.

Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. But since overhauling strategy over the last two years, the company has caught up to the tune of a 1100 per cent growth in online.

Melbourne-based digital transformation agency, Revium, has secured an equity partnership with Australian accounting and advisory firm, William Buck.

The latest GroupM global media and advertising forecasts show continued deceleration in advertising growth in 2020 off the back of slowdown this year.

“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael Kostow.

Advertisers will increase global ad expenditure by 4.3 per cent in 2020, but audiences of traditional mass media such as print and TV will shrink by 1.6 per cent, pre-empting another sluggish year for advertising in those channels, Zenith’s 2020 advertising expenditure forecasts suggest.

Automated campaigns that didn’t exist 12 months ago have generated 16 per cent of a total 37 per cent digital marketing revenue growth for the team at Sheike in the past year.

The Coffee Club was facing a situation many brands find themselves in today: Meeting rising customer expectations along with the need to harmonise its customer insights.​

Cementing its position as a premium QSR brand and becoming the stand out pizza choice in a disrupted food delivery market lie at the heart of Crust’s brand overhaul and fresh campaign work this month.

​Price Attack has overhauled its brand strategy, re-evaluated its partner network and instituted a data-led customer lifetime value and retention transformation program in order to jump-start company growth.

​Head of data and personalisation at Endeavour Drinks, Andy Sutton, had a very clear remit when he started at Dan Murphy’s 18 months ago: To transform customer experience (CX) in a way that not only drives revenue, but also drives a better outcome for customers.

All the latest martech and adtech news this week from Sprinklr and Nanigans, IgnitionOne, Intema and SqueezeCMM, Appier, Vibenomics, VTEX and Anchanto.

Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology for technology’s sake can wind up being a costly exercise with no point.

Marketing has become more complex and competitive with the proliferation of data and the abundance of consumer choice in the online and offline worlds. Yet its primary function remains: To communicate with consumers about products and services to meet their needs and wants.

In February this year, the UK’s Advertising Standards Authority banned two television commercials. While far from being the first ads to ever be banned, they were the first found to violate new rules prohibiting the depiction of men and women in gender-stereotypical activities.

​Optus has launched a new digital inclusion initiative, Donate Your Data, with the aim of helping bridge the digital divide for young Australians living in poverty.

For most women, a bra is a very personal and rarely spoken about thing. So to use artificial intelligence (AI) for not only determining a better bra fit for women, but for personalising the marketing journey, could easily have flipped over the line from helpful to creepy.

CMO has filled our virtual sack with Christmas campaigns from the supermarket chains and big retailers to department stories and even the postal service to see how they’re sharing the message of Christmas this year. And we’ve canvassed some industry insiders and experts who share their reactions and analysis on this year’s batch of Christmas campaigns.

All the latest martech and adtech news this week from Sprinklr, LivePerson, PayPal and Honey, Integral Ad Science and ADmantX, Tapad and Lifesight, Swiftpage, Marin Software, and GroundTruth.

The recently launched Tourism Australia 'Philausophy' campaign attracted its fair share of criticism, with many arguing the word play for international audiences, particularly in non-English speaking countries, will be confusing.