Digital Marketing News, Features, and Interviews

Digital Marketing

Building a seamless customer journey at Griffith Uni

​With 50,000 students studying more than 200 courses across five physical sites and one virtual campus, South East Queensland’s Griffith University is a large and complex organisation to manage.

Digital Marketing

Report: Covid has created new digital consumers

Customer migration driven by the COVID-19 crisis might be here to stay for many businesses across Australia and New Zealand, according to the latest Salesforce State of the Connected Customer report.

Digital Marketing

How Adore Beauty boosted customer engagement

Online beauty retailer, Adore Beauty, has a catalogue of over 15,000 products across over 200 cosmetics brands, serving more than a million transactions a year. Its unique market proposition is providing beauty consultation services through its digital channels, aimed at allowing customer to skip the intimidating traditional cosmetics floor. This ethos has been built into its communications, but Adore Beauty wanted to extend this into its lifecycle marketing by analysing real-time customer behaviour.

Digital Marketing

Report: Covid sees big uptake in digital entertainment

Australians have boosted their spending on TV and music streaming, esports and podcasts this year to see them through the COVID-19 experience, according to the PwC Australian Entertainment & Media Outlook 2020-2024.

Digital Marketing

Australian privacy law set to be reviewed

Australian privacy laws will be reviewed through the Attorney-General's department, the government recently announced. The inquiry is currently accepting submissions with an issues paper to be released at the end of this month.

Digital Marketing

Budget Direct acquires Chasing Cars automotive reviews platform

​Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to Australian buyers and delivering over a million views every month.

Digital Marketing

Report: Top 100 nation brands lose US$13.1 trillion of brand value

Australia has ranked as the 12th most valuable nation brand, valued US$1.3 trillion, according to the Brand Finance Nation Brands 2020 index. However, in recession for the first time in 28 years, Australia is seeing higher unemployment and significant government debt, although economic partnerships with East Asian nations should help in supporting growth.

Digital Marketing

How digital saved the radio star

It’s not often a technology which was once thought would signal the decline of an industry actually ends up revitalising it. But somewhere in the 2000s other technologies began to emerge that would start to describe a future for audio.

Digital Marketing

Report: Covid has changed Australian shopper behaviour forever

Consumer shopping habits formed in lockdown are here to stay, according to Opinium Research, which was commissioned by payments platform Adyen. While COVID-19 has been a huge catalyst for change, it’s also solidified our preference for certain activities, including shopping in-store.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in