Digital Marketing News, Features, and Interviews

​​Organisations need to be careful they don’t look too far forward in their quest for digital transformation and technology innovation and focus on the customer problems of today or risk being paralysed into inaction.

Cash Converters is aiming to perform a hat trick: Focus better on customers, enhance digital capabilities across sales and marketing, and beef up brand awareness.

​American Express has taken the Australian wrappers off its first united global brand platform, ‘Powerful Backing: Don’t do business / Don’t live life without it’, a program of activity that includes a $1 million investment into Australia’s music scene.

Marketing automation platform, ActiveCampaign, is set to open its first international office in Sydney in August. It plans to recruit up to 50 people in customer support and market development functions within the first year.

YouTube viewers come in many forms and to the platform for many different reasons, according to new Australian audience research that analyses the ‘how and why’ of user engagement across three key demographics: Parents, millennials and Gen X.

AdRoll’s EMEA and APAC president has reaffirmed the adtech company’s commitment to Australia and the region, but played down the need to bolster headcount to achieve its revised brand objectives.

Western Union's Nicole Zimmermann is all too aware of the challenges and responsibilities associated with handling massive amounts of customer data.

Building a successful use case for emerging technologies like chatbots is less about the technology and more about your ability to embrace human-centred ways of thinking and working, AGL’s innovation manager, Sam King, says.

Nearly 60 associations and commissions, media houses and brands have submitted to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms inquiry, it was revealed today.

It doesn’t seem that long ago that conferences were jammed with sessions on how techniques and ideas from the world of electronic gaming were revolutionising marketing.

All the latest martech and adtech news this week from Marketo, Snooper, Meltwater, Radius, Optimizely, BigCommerce, TripleLife and WhiteOps

There’s no doubt we’re living in a world where content, brand and technology are converging, BBC Studios' global CMO, Jackie Lee-Joe, says. And that’s exactly why she believes data-driven, digitally savvy and customer-aware marketers are in an incredibly strong position to help their organisations succeed.

As the CMO at a company focused on helping clients make better technology decisions, it’s no surprise to Forrester’s Victor Milligan that much of his time is spent providing that same service to marketers.

Unicef is tapping into the cryptocurrency craze to generate much-needed funding for vulnerable children worldwide and is calling on Australian consumers to hand over their computing power to help.

​It’s only a matter of time before we starting seeing enterprise marketing functions outsourced and the emergence of more ‘marketing-as-a-service’ business models globally.

In an industry where broadcast viewing is declining, Brad Schultz, Fox Sports’ Head of Digital explains why platform experimentation is vital to success.

Facebook has seen advertising revenues leap 50 per cent year-on-year to US$11.79 billion, although dip compared to Q4, as it battles ongoing media, political and legal scrutiny around consumer data and privacy practices.

All the latest martech and adtech news this week from Oracle, Bluedot, dotmailer, Promo, AppNexus, Facebook, Leanplum and incites.com

Western Sydney University (WSU) is on what its CMO says is an ambitious transformation strategy that kicked off with a brand relaunch in 2015 and has now seen the rollout of a new student portal and website.

Finding people who can “thrive in the grey” has become an increasingly important element of any marketing leader’s recruitment make-up, AGL’s Alison Wild believes.

​Marketing, digital and data leaders were debating the right way to lift engagement efforts at CMO's latest Melbourne roundtable, Optimising Customer Engagement, sponsored by Oracle. Here are pictorial highlights from this latest event.