Digital Marketing News, Features, and Interviews

The ACCC is calling for industry and public feedback on developing rules supporting Australia’s Consumer Data Right (CDR), a regulatory framework enabling consumers to share their personal data with trusted service providers.

Mindshare and blockchain provider, Zilliqa, have partnered with MediaMath, Rubicon Project and Integral Ad Science to build a programmatic alliance on blockchain designed to address industry challenges in programmatic advertising.

​If your marketing is intrusive, you will not exist. This is the advice from Bonzai CEO, Rahul Pandey, who was visiting Sydney last week.

The concept of category design has not only given hipages the tools to create its first mass market brand campaign, it’s also crystallising the business strategy for its next rapid phase of growth.

Amazon’s Prime Day sales launch in Australia failed to generate the membership and visitor increase expected to the company’s local online ecommerce offering and did not sufficiently close the expectation gap with consumers.

It’s 70 years this year since Sportsgirl opened its doors in Australia. And in all that time, its core demographic – the 16-24 year-old transitioning from girlhood to womanhood – has remained constant, national marketing manager, Kate Rees, says.

All the latest martech and adtech news this week from Lithium Technologies, Thunder Experience Cloud, LogMeIn, Slack, Seven Stars, and Aircall.

The City of Melbourne says Telstra’s new payphones are actually ‘advertising masquerading as payphones’ and will seek to halt the roll out of 80 more of the structures.

A flourishing online consumer community is not only helping the ABC improve programming and product development, it’s also delivering an ability to demonstrate impact on attitudes and behaviours towards vital issues such as waste management.

​​Tennis Australia​ has appointed digital marketing guru, ​Josie Brown​, in a new role of chief insights and marketing officer, effective from September.

​Business software provider, Epicor, has its eyes trained firmly on the future – and the future is AI-powered technology.

B2C marketers have skewed too far towards activation-based advertising in the face of digital and should reset the balance firmly towards brand building if they want to build growth.

​People’s subconscious drives 95 per cent of their purchasing decisions. This is not necessarily something marketers want to hear, but true nonetheless, said Arron Child, head of neuromarketing at Finder, at the recent ADMA Global Forum.

Building your organisation’s data muscle successfully is about keeping consumer data safe, not losing it and being ethical with how you apply it to deliver end-user value.

A true data professional is often described as someone who can balance technical competency with business know-how and the softer skills or being able to listen and communicate effectively. It’s a rare requirement, but one the UK-based Data School is striving to instil in its graduates, including the first cohort who were recently welcomed into Data School Australia.

Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.

Craft beer brand, Kaiju! Beer, is brewing up a customer experience strategy that aims to spread its message of ‘quirkiness’ to a wider audience and gain competitive advantage over larger multinational brewers.

All the latest martech and adtech news this week from Simple, Cognizant, PebblePost, Freshworks, PubMatic, Bonzai, Vendasta, TargetEveryone, Tobii Pro and Act-On software.

Adbank co-founder and CMO, Angelo Dodaro, is on a mission to solve the advertising industry’s transparency issue and is using the power of blockchain and artificial intelligence to “follow the money” and fight the $50 billion ad fraud problem.

Marketing services provider, Salmat, has announced a $5.2 million loss for the last financial year, despite selling its contact centre business for $53 million.

Simply switching email marketing platforms has seen online activewear retailer, Abi and Joseph, increase its subscriber base by 66 per cent and lift engagement rates by 12 per cent.