Digital Marketing News, Features, and Interviews

Panadol has partnered with mental health and wellness non-profit organisation, Smiling Mind, in a new initiative to help Australians look after their mental health and wellbeing during the COVID-19 pandemic.

The launch of IGA’s online grocery delivery service is a lesson in developing minimum viable product that responds quickly to the needs of customers during a rapidly evolving crisis, its shopper engagement leader says.

The COVID-19 pandemic has seen local news outlets reach a new high of 18.2 million readers, the highest figure recorded since the introduction of Enhanced Media Metrics Australia (emma) in 2013, with consumption of digital news sites the key driver.

SAP’s head of marketing A/NZ, Rushenka Perera, is a big believer in brand building in a time of downturn and crisis. Why is why she’s committed to brand-led activities during the COVID-19 pandemic.

Rising customer expectations have pushed marketers into being engagers, beyond just messengers, fostering customer engagement well beyond the first purchase, according to the latest Salesforce State of Marketing report. And in the wake of the COVID-19 pandemic, standards of customer engagement are shifting yet again, with marketers on the forefront of new trends.

IAB Australia hosted a data governance and consumer privacy webinar recently. As part of this, principal of one of Australia's most respected experts in privacy law and practice, Salinger Privacy, Anna Johnston, shared her thoughts on the future of privacy for the Australian and global media and marketing industry.

All the latest martech and adtech news this week from Partnerize, Sympler, GoodData, Uberflip, Marketpoint, Adobe, SmarterHQ and Optimizely.

Movember’s digitally-driven MayEight festival has been heralded a success after chalking up more than 33,000 views this year.

National Reconciliation Week 2020 kicks off this week with the theme ‘In This Together’ that highlights whether in a crisis or in reconciliation it’s about coming together to support each other in a shared experience.

Across all countries, just over half of consumers are using Amazon and search engines as their starting point for inspiration, according to the Future Shopper 2020 report.

A fresh take on TV digital services and a new on-demand app offering have debuted today from Foxtel and Network 10 as the pair look to shore up their consumer streaming pitches.

An online shop, mobile app, fresh take on customer loyalty and new product ranging are just some of the steps Max Brenner’s local marketing chief says it’s taking to prepare the once-embattled brand as Australia recovers from COVID-19.

​NBN Co, operator of Australia’s national broadband network (nbn), has taken its customer ambassadors online with a new virtual offering designed to replace the face-to-face time lacking during COVID-19.

All the latest martech and adtech news this week from Cheetah Digital, Lotame, Pega, CyberArk, Wrike, Precisely, Adobe and Salesforce

A digital distribution platform for marketing content, created by Gefen Technologies, is set to launch in Australia with plans for an initial public offering (IPO) and to list on the ASX by year-end.

Klarna, the buy-now-pay-later fintech outfit, had just launched in Australia with its global campaign, ‘Get What You Love’, featuring Lady Gaga, when the COVID-19 pandemic broke.

The coronavirus pandemic is affecting everyone the world over, bringing unprecedented disruptions and challenges both to the way we work and the way we live. Marketers seeking new tools for navigating the changing operating environment will find many martech outfits have been quick to retool solutions to meet the coronavirus challenges.

The latest Australian online advertising statistics show spending markedly slowed across all categories in the first quarter of this year as crises from bushfires to COVID-19 took their toll.

The ACCC has put the call out for submissions to its new mandatory code of conduct governing Australia’s news media and digital platforms, a move aimed at helping address the imbalance between traditional media companies and Google and Facebook.

Carsales has wrapped up its brand new social content series, ‘Grey Nomads’, a light-hearted look at the life of caravanning around Australia on the ‘Big Lap’.

A product launch that out of necessity became a virtual event first for John Frieda’s brand team has set the scene for more marketing innovation and transformation, its marketing chief says.