Digital Marketing News, Features, and Interviews

Domino’s has introduced what it claims is the world’s first augmented reality (AR) pizza ordering offering.

It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?

​Marketing technology accounts for 30 per cent of the average modern marketing function’s budget, with a third going to services and support, according to fresh research from Gartner.

The future is looking bright for the Australian arm of AdRoll, its regional VP claims, with new partnerships and products on the agenda.

Online consent can be a minefield for brands, and just doing enough to fulfil legal obligations no longer cuts it. Transparency is key, balanced with the right amount of information.

Marketers have sought a single view of their customers ever since the word ‘omnichannel’ was first coined. After all these years, could the martech industry have finally delivered a solution?

​Streamlining disjointed systems and taking content marketing to the next level has seen First National Real Estate​ increase its organic traffic by 50 per cent. And this is just the beginning.

​The issue of measurement and metrics has become somewhat polarised in recent years, with a focus on what is ‘good’ or ‘bad’. In fact, rather than ‘either/or’ when it comes to measurement of campaigns, everyone should be concentrating on ‘and’ and bringing everything together.

All the latest martech and adtech news this week from Roy Morgan, Taboola, VoiceFoundry, Amazon, Soul Machines, Genesys, Salesforce, LiveChat, Smaato, and more.

It was four years ago when Nav Salimian overheard the conversation that would reset the direction of his working life, and thrust a small independent fashion label into the digital spotlight.

As consumers, we’re well accustomed to ads from brands ‘following’ us around the Internet, and brands using information we’ve volunteered – or they have gathered – to offer us products and services we may be interested in.

Fashion retailer, City Beach, was having a dream trading run until the late 1990s. After surviving the first hurdle into digital and embracing email as a marketing tool, City Beach hit a problem with its legacy automated marketing platform.

Most marketers have bought into the benefits of martech and digital innovation for improving customer experience. It’s clear from research that companies can achieve a 3X ROI on their CX strategy by adopting or upgrading martech stacks and investing in the right approach.

All the latest martech and adtech news this week from Qualtrics, TVSquared, Twilio, Adobe, Autopilot, Turing Analytics, InMobi, Thunder Experience Cloud, and more.

An accusation of using data to discriminate a potential audience is the stuff of nightmares for marketers. However, without the right safeguards and processes in place, it’s a very, very real possibility for most out there.

​While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.

The decision by Nike to feature controversial American footballer, Colin Kaepernick, in a campaign to celebrate the 30th anniversary of ‘Just Do It’ took what might have been a strong but potentially forgettable creative and elevated it into the global dialogue. But would any Australian brand dare to do something similar?

When your business exists to sell the work of undiscovered artists, being seen is critical. But with the proliferation of online retailers in Australia today, standing out from the crowd has become an increasingly difficult proposition.

​Australian organisations that integrate marketing and sales will be better positioned to take advantage of business growth, according to a new report.

In September, Ray White launched the first brand campaign in its 116-year history. Following up from the news, and in the style of CMO’s ongoing c-suite perspective series, we caught up with Ray White director, Dan White, to understand how the broader executive team perceives the role of marketing and the CMO today,

Tourism Australia has completed a triumvirate of Hemsworths with the launch of the next phase of its $36 million Dundee campaign.