Digital Marketing News, Features, and Interviews

The inaugural Beauty Drop, a 48-hour online-only beauty sale, was developed by GO Digital as a unique, bespoke event which would give the agency’s stable of beauty brands a rallying event to lift sales and build direct relationships with their customers.

All the latest martech and adtech news from Unity, IronSource, Twilio, Qlik, Samba TV, Klaviyo, Eyeo, Blockthrough, Openprise and GetMee.

All the latest martech and adtech news from MoEngage, Freshworks, mParticle, Kibo, Emplifi, Pixlee TurnTo, Anchora, OpenWeb and ShortTok.

A new online marketplace is reshaping how ordinary Australians think about dentistry and bringing pricing transparency to an otherwise tight-lipped market.

In a market as crowded as skincare, it can be hard for a brand to stand out. But for Zoë Foster Blake's Go-To Skincare, cut-through is coming through a combination of a clever creative campaign, a close partnership with the retailer Mecca, and a successful foray into the fast-moving world of TikTok.

A doubling down on growth in 2023 in the face of tough economic conditions could result in too many marketing leaders trying to rack up quick performance hits at the expense of building brand equity, Forrester warns.

Four months after delaying the final demise of third-party cookies, Google has now pushed back sunsetting Universal Analytics by nine months to give enterprises more time to switchover to Google Analytics 4.

Brands are putting themselves at needless risk of cybersecurity breaches with their obsession for collecting customers’ personal data and should instead be getting their data minimisation strategies in order, two industry experts agree.

All the latest martech and adtech news from Jasper, Oracle, Alida, NICE, Infosum, Experian, Mortar, Lytics and Flaunter.

Crypto.com has found its marketing sweet spot, with sporting partnerships extending from the AFL in Australia to the UFC, World Cup, Formula One and Paris Saint Germain.

It’s the brilliant basics TAB’s inaugural chief customer officer, Jenni Barnett, is counting on to deliver growth as she brings a unifying focus to CX across the wagering and media organisation.

​Universities are data rich, but in comparison to their corporate counterparts, these organisations have been slow to leverage their own assets, according to La Trobe University director of data and analytics, Anthony Perera.

Reckitt and PubMatic have become the latest organisations to join the Ad Net Zero Global Group aimed at bringing sustainability transparency to the advertising supply chain and decarbonising the ecosystem.

While many Australians were locked in their homes through parts of 2020 and 2021, beyond their four walls the out-of-home advertising sector was going through a quiet revolution, as site after site was converted to digital screens.

All the latest martech and adtech news from Sitecore, Pega, Acoustic, Pixis, Qualtrics, Insite AI, Kyra and Criteo.

When Leandro Perez arrived back in the APAC region in February 2020 as Salesforce's vice-president and CMO, he had no idea of what he was about to walk into.

Being able to scale and flex digital, marketing, commerce and services capability responsively and with minimal development work has become a reality for alcohol delivery services player, Jimmy Brings, after adopting a composable commerce approach.

Too many marketers still haven’t prepared themselves for the loss of cookies and need to activate their first-party data in advertising so they’re not left scrambling, says Criteo global chief product officer, Todd Parsons.

It takes bravery for CMOs to use creativity to connect the dots across emotional brand connection, functional customer experience and commerce, VMLY&R’s global CEO, Jon Cook, says.

Marketing and advertising teams are looking less for search engine marketing (SEM) skills and putting more emphasis on search engine optimisation (SEO) and traditional advertising, Freelancer.com’s latest figures show.

A product-led approach to marketing and the philosophy that people are people regardless of environment will hold Canva in good stead as it extends globally and into more functions across the enterprise, its CMO says.