Digital Marketing News, Features, and Interviews

Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.

Australia’s digital advertising sector has recorded its highest double-digit annual growth in five years in the face of the continuing COVID-19 pandemic, chalking up more than $11 billion in total spend for the FY21 financial year.

For some advertisers, even Facebook and Google have their limits. Such was the case for Australian-born personal hearing device maker, Nuheara, whose narrow target audience was challenging its ability to grow direct-to-consumer business using standard digital channels.

All the latest martech and adtech news from Salesforce, Qlik, Mailchimp, Zoho, Fonto, Moloco, Adverity and Senseforth.ai.

Salesforce wants to make it easier for sales, marketing and service teams to chat and share information when using its Customer 360 platform.

Marketers inherently understand the importance of customer loyalty and engagement and are usually more than willing to invest in technology that will enhance customer interactions. But marketers rarely have full control over big-ticket purchasing. And that means needing to build business cases that stack up in the eyes of their c-level peers.

More than three-quarters of digital marketers are finding customer expectations harder to meet than a year ago, according to the latest State of Marketing Report from customer relationship management (CRM) platform, Salesforce.

All the latest martech and adtech news from Dataiku, Bluecore, NICE, FullStory, Verint, Integral Ad Science, Validity, Spamhous and Toluna.

An update to the Influencer Marketing Code of Practice, and a new Guide to Gifting and Ad Disclosure have been released by the Australian Influencer Marketing Council (AIMCO) to give further clarity to brands, creators and agencies using influencer marketing.

After at least decade without sustained marketing communications effort for its masterbrand, Dairy Farmers has stepped up activity under ‘Here’s to Good’ banner with marketing bursts for core products.

More than $160 million in incremental turnover and a seamless connection between physical and digital customer engagement are just some of the big wins for Tabcorp since kicking off its best-in-class personalisation program.

Advertisers are increasingly looking to take direct control of their media spend and they’re looking for more ways to harness first-party data to improve these advertising efforts, a new report finds.

Marketers investing in digital out-of-home (DOOH) media can boost their understanding of the medium with a new DIY manual on DOOH just released by the Interactive Advertising Bureau Australia’s (IAB) working group of industry stakeholders.

More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology stack.

All the latest martech and adtech news this week from Qualtrics, Clarabridge, Hootsuite, Yellow.ai, The Trade Desk, Shutterstock, Tapjoy, Podium and Gupshup.

June has delivered the biggest month in ad spend for any month since Standard Media Index’s collection of ad payment data began in 2009, pointing to a sustainable recovery for advertising. The month’s spend of $754 million, up 44 per cent on June 2020, showed digital media also smashing records and all major media benefiting.

One of the great benefits of digital media is the speed at which an idea can be brought to market. So when Sportsbet general manager of marketing, Tim Hernadi, heard that a video of Indian cricketer star, Virat Kohli, smacking balls around in the Adelaide nets had gone viral, he knew this was something his team could jump on.

Building direct engagement with customers while bolstering brand discovery and sales through a two-pronged marketplace approach is the aim of the game for HMD Australia after a rapid-fire technology investment.

​Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.

All the latest martech and adtech news from Medallia, OpenText, Oktopost, Criteo, Taboola, DoubleVerify, Klaviyo and BigCommerce.

A national rewards program is in the sights of eftpos’ new recruit and digital strategist, Mark Britt, as he joins the group as the new chief of its Beem It division.