Digital Marketing News, Features, and Interviews

Building a regulatory right enabling Australian consumers to safely share their personal data with trusted service providers is vital to competition, privacy and transparency, the chief of Australia’s leading watchdog claims.

Brands not taking the opportunity to get on the front foot of voice-based interaction and experiment with devices such as Amazon Alexa risk missing the boat on the next wave of customer engagement.

Marketing leaders are seeking to bring more content managers and writers in-house with an understanding of user experience in online, while bumping up temporary and contract staff to assist with digital projects, a new report claims.

In the late 18th century, Wolfgang von Kempelen amazed the world with his chess playing automaton, the Mechanical Turk, as it defeated worthy opponents including Napoleon Bonaparte and Benjamin Franklin.

Mini Australia’s latest out-of-home campaign is tapping into a combination of geographic and contextual data sets in order to deliver more dynamically targeted content to consumers.

Looker CMO, Jennifer Grant, is eager to test machine learning on its website and investigate new martech tools to see how the company can continue to optimise and grow the business.

The UK’s Information Commission Office has fined Facebook £500,000 million and called for a new statutory Code of Practice for use of personal information in political activity following its investment into the practice of using data analytics in political campaigns.

Large established companies need to take a “best of both worlds” approach to innovation in order to be competitive and meet ongoing consumer expectations, according to Daniela Simpson, a FMCG executive and a newly appointed general manager of a $1.1 billion candy and fruit snacks business unit of Ferrero USA.

Facebook is trialling augmented reality (AR) advertising units for selected advertisers on its news feed in the lead-up to Christmas.

All the latest martech and adtech news this week from Forrester, MediaMath, Marketo, Seven West Media, Partnerize, Yahoo7, Medallia, Exponential, OneTrust and Cedato

Building a modern-marketing function - and injecting and maintaining ‘cultural’ elements like back-end collaboration - is easier said than done, according to a group of marketing chiefs speaking at the second annual CMO Momentum.

An overhauled ecommerce site, marketing specialist skills in-house and an investment in a next-generation digital marketing platform has seen US-based gifting business, Hickory Farms, lift off-season revenues by more than 30 per cent.

The University of Canberra has appointed a new digital partner and is rolling out Adobe’s Experience Cloud platform as part of a digital student journey transformation project aimed at delivering more holistic student experiences.

​Brands that don’t get on the front foot with a voice strategy will be missing out on a significant share of the market.

The skills required of marketing leaders in startups are not as dissimilar to CMOs across established organisations and centre around two key attributes: Listening and responding accordingly.

Home-grown artificial intelligence assistant company, Flamingo AI (ASX:FGO), has confirmed 10 clients are progressing through paid trials and nine are now deploying its virtual sales and service assistants.

All the latest martech and adtech news this week from The Trade Desk, SessionM, Criteo, OneTrust, OpenX, HubSpot, Freshworks and Netbase.

Looker CMO, Jennifer Grant, didn’t always envision a career in marketing. In fact, she had her heart set on being an actress. That was, until she realised business - marketing in particular - was her true calling.

Customer service is going through one of the most transformative times in history and being turned on its head as organisations look to drive integrated engagement across the customer lifecycle.

Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion.

Discussion of the use of artificial intelligence in the workplace today inevitably leads to questions about the role it will play – and what might happen to those people who previously performed those roles.