Tablets driving more mobile sales

New eMarketer report estimates online retail sales on mobile devices will hit US$39bn this year and will represent a quarter of all online sales by 2017

In a sign of the powerful impact mobile is having on ecommerce, a new US report claims 15 per cent of online retail sales will take place via mobile devices this year.

The latest report from market research group, eMarketer, estimates US retail mcommerce sales will reach nearly US$39bn in 2013, up 56.5 per cent year-on-year and almost triple the amount spent in 2011.

It reported 79.4 million US consumers, or 51 per cent of digital buyers, will purchase online using a mobile device this year, leaping to 77.1 per cent by 2017.

The organisation also claims the percentage of sales made by mobile devices will represent one quarter of all ecommerce sales in the US by 2017, or $108.56bn.

Tablets are driving a significant proportion of the growth, eMarketer claimed, and will account for the majority of mcommerce sales this year, followed by smartphone devices (35 per cent). By 2017, this split is expected to reach 71.5 per cent tablet against 27 per cent smartphones.

“Undoubtedly, some mcommerce sales merely replaced purchases that would have otherwise occurred online via PC or laptop. But mobile is an ecommerce sales driver in two ways: It gives consumers reasons to shift spending from stores to the Internet, and it stimulates incremental purchases that stem from impulse buying,”eMarketer said in its report.

The estimates are based on analysis from other research firms, estimated mobile sales data from lead retailers and weighing overall consumer shopping trends. They include products and services ordered online from any mobile device.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in