Digital Marketing News, Features, and Interviews

Google and not Facebook could lead the way in defining a ‘database of affinity’ that brings new rigour and understanding to brand advertising, a Forrester Research analyst has claimed.

Canon has embarked on a phased upgrade of its underlying digital platforms to support its largest-ever consumer marketing campaign aimed at changing the way customers engage with the brand.

In the second of CMO’s series on marketing chiefs at fast-growing companies, we talk to Andrew Sinkov, VP of marketing at apps producer Evernote, about why customer ambassadorship is key in its communication strategy.

IT decision makers are not the only drivers for big data adoption as the marketing department is also playing a large part in this, according to IDC's Australia telecommunications group associate director, Dustin Kehoe.

More than 25 years after Apple introduced "Knowledge Navigator" as a concept that envisioned the future of computers, Intel has reintroduced the concept as the future of smartphones.

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.

I believe making smart, fact-based decisions is absolutely essential to customer-centric leadership. I'm sure many of you reading this will say to yourselves, ‘We're already doing that’. Sorry, but you're probably not.

During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their top tips for improving your approach to data analytics.

How can you know if a customer is thinking about defecting from your products or services? Is it possible to predict this attrition, or even stop it in its tracks?

After dumping Facebook a little less than a year ago, General Motors is back, running an advertising test on the social network.

Improving users' experiences is no justification for using consumer information in big data projects, according to Europe's top data protection officials.

Lenovo Australia has claimed its adoption of Adobe’s Marketing Cloud has helped it exceed search engine marketing targets by more than 30 per cent in its first three months.

Over the past three years, the buzz around big data has continued to grow. While some dismiss it as so much hype, businesses around the world are taking notice: In its recently released 5th annual Digital IQ Survey, consulting firm PwC found 62 per cent of respondents believe big data can give them a competitive advantage.

More than half of Australian companies are increasing their overall marketing budget this year, and with it their investment into digital marketing technologies, a new survey reports.

Cloud-based marketing automation vendor Marketo's plans to raise up to US$75 million in an initial public offering could influence larger companies to acquire the company, including Salesforce.com and SAP.

Global Internet advertising spend is expected to exceed US$113bn (AUD$108.39bn) this year as marketers truly embrace digital as the mainstream channel for communication.

Facebook has started displaying targeted ads in some users' desktop News Feeds in a test of Facebook Exchange ad delivery system.

More than two-thirds of adults trust brand or product recommendations from friends and family but are suspicious of brands served up through website and text-based advertising, a new survey claims.

This week's round-up of marketing news around the globe looks at why CMOs are analytically challenged, the rockers of content marketing, mobile tagging and more

Real-Time Marketing (RTM) isn’t just about responsive or event-based campaigns but about truly understanding and anticipating the needs of the individual customer, Altimeter’s founder said.