Digital Marketing News, Features, and Interviews

Despite their obvious importance, digital and social remain distinct activities within many marketing teams. But CMOs must integrate these channels into the one customer journey if they’re to remain at the top of their game, Adobe’s digital chief claims.

There's no shortage of speculation about why Amazon founder Jeff Bezos is buying the Washington Post. It could be for access to local news, content deals involving the Amazon Kindle, political self-interest or even ego.

Marketers who use last ad attribution to measure Facebook’s brand impact as part of a multi-channel campaign are devaluing the social network’s impact and making flawed marketing decisions, a new report claims.

The CSIRO has created a new research department that will focus on computational and information sciences.

The Northern Territory Government is giving $1 million to tourism business operators for digital marketing activities in a bid to draw more visitors to the region.

A startup competitor to Amazon Web Service's cloud computing platform is accusing the company of engaging in a "fake price war" and inflating the prices of its services.

A lack of technology, skills and senior management support are hindering advancements to the online customer experience across Australian organisations, according to new research.

There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.

Marketing automation is reaching a tipping point that will see it become more readily adopted across organisations, according to new research from Ovum’s Digital Marketing and Connected Customer practice.

B2B marketers have become obsessed by content marketing, but their approach is largely mediocre and isn’t changing the customer’s behaviour enough to move the commercial needle, an industry advisory group claims.

Enterprises like Sears, Starbucks and Harvard are hiring Chief Digital Officers to help monetise digital content, better connect with customers and drive their businesses forward. But does every company need one?

Chrome is Google and Google is Chrome. The Chrome browser is Google's most potent strategic weapon, a former Microsoft program manager says.

Whether you're new to predictive analytics or have a few projects under your belt, it's all too easy to make gaffes. "The vast majority of analytic projects are riddled with mistakes," says John Elder, CEO at data mining firm Elder Research.

Instagram users fretting about ads clogging up their image feed can breath easy, at least for now. Facebook said Wednesday it has no immediate plans to put ads in its photo-sharing app -- though make no mistake, they are coming eventually.

Telstra has been revealed as the first Australian brand to get on-board Sponsored Updates feeds on LinkedIn’s professional social networkiing site.

Recent Facebook campaigns by Nike and handbag website Sterling & Hyde engaged customers and generated significant buzz for their brands, according to speakers at the MagentoLive conference.

What is the dollar value of a customer unsubscribing from your email services? That was a key question for the team at online retailer, Elan Media Partners, when it began looking to improve its utilisation of customer data.

What does it take to be a digital CMO? According to new research from analyst group, Gartner, success comes down to a host of factors including strategic campaign investment, staff skill sets, consistent customer experience and telling the right story with the help of data analytics.

The ability to track TV viewing in line with digital and mobile analytics for a complete customer picture is becoming a reality at Telstra thanks to pioneering technology and business strategy.

Technology has disrupted all walks of life and business. How can then the business of marketing remain untouched by the waves of disruptive technologies?

More than half of Australian marketers don’t have a clear strategy for cross-channel marketing and most don’t even truly understand the concept, a new report claims.