CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. The report looks into key aspects of the CMO position and function, encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems that aren’t capable of segmenting data just the way marketers want it.
For businesses and organisations that already recognise the value of digital marketing and delivering the data it needs for success, a purpose built customer data platform (CDP) is proving to be key for providing rich customer experiences that translate into sales and ongoing loyalty. For medium-to-large enterprises that haven’t yet made the leap to a CDP, there’s a business case to write.
In our latest whitepaper, we address the top 5 reasons management and IT decision makers need to understand why marketing so desperately needs its own data platform.
Top 5 reasons include: 1. Marketing needs a fast torrent of data, not a slow trickle 2. Marketing needs to add data constantly 3. Marketing needs massive data storage 4. The data needed for marketing isn’t needed anywhere else 5. Taking marketing data out of the mix is a weight off operational systems
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The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.
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