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CMO50 special report: Building consumer trust in the digital-first era
By CMO | 14/4/2022

There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world run on customer connections and the very human concept of trust.

According to the latest research conducted by Adobe, consumers will stop purchasing from brands, opt out of communications, cancel subscriptions and go so far as to post negative social reviews if they feel their privacy and trust has been compromised. So how do brands ensure they are building a connection with customers that engenders trust? In this special CMO50 whitepaper featuring insights from our CMO50 alumni, we’ll explore what brands see as the most important elements, how and where marketing leaders are responding to ever-greater demands of relevancy and personalisation in customer interactions – and where they aren’t, plus technology and digital capability investments helping them in the quest to build trusted customer relationships.

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State of CX Leadership 2021
By CMO | 11/11/2021

CMO’s State of CX leadership survey is a new annual research initiative gauging the state of customer experience leadership across Australian organisations today, both in terms of role and structure, as well as position and influence within the business. To do this, our survey looks at which functional and/or business leaders are responsible for CX management within Australian organisations, encompassing the work they oversee, metrics and measures used to understand and improve CX, technologies supporting CX efforts, skills development, relationship with marketing, and more.

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State of the CMO 2021
By CMO | 3/8/2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how Australian marketing leadership is evolving both in terms of functional role, as well as contribution to business. Our special 2021 report looks into key aspects of the CMO position and marketing function, encompassing the professional standing of the modern marketing leader, their technology procurement and influence, functional responsibilities and remit, budgets, extent of influence as a digital and customer custodian within their organisations, skills and priorities.

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State of the CMO 2021

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Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

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