CMO’s State of CX leadership survey is a new annual research initiative gauging the state of customer experience leadership across Australian organisations today, both in terms of role and structure, as well as position and influence within the business. To do this, our survey looks at which functional and/or business leaders are responsible for CX management within Australian organisations, encompassing the work they oversee, metrics and measures used to understand and improve CX, technologies supporting CX efforts, skills development, relationship with marketing, and more.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how Australian marketing leadership is evolving both in terms of functional role, as well as contribution to business. Our special 2021 report looks into key aspects of the CMO position and marketing function, encompassing the professional standing of the modern marketing leader, their technology procurement and influence, functional responsibilities and remit, budgets, extent of influence as a digital and customer custodian within their organisations, skills and priorities.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.
Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.
I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...
Rajesh Acharya
Digital take-up and experiences help drive Suncorp's solid FY21 performance
Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...
shiree Gilroy
Catch Group combines commercial and marketing role
I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...
Jack Reacher
Report: Marketers failing to realise the benefits of customer loyalty programs
One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...
Vaishnavi Pillai
Women in leadership the focus on International Women’s Day
Great post!
deen8
What felix Mobile is doing to keep customer support cost-effective