It’s no secret that customer experience (CX) is now a boardroom conversation – and for good reason. Previous research has shown that 82% of customers have stopped doing business with a company following a bad customer experience.
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only as good as your team.” It’s true, having the best people onboard makes your business stronger. But let’s say you hit the hiring jackpot and have the best team on the planet working in your contact center. Your customer experience is going to be awesome, right? Unfortunately, the answer is not a definite yes.
Back in the early 1990’s, the explosion of e-commerce websites fundamentally changed the way people shop and interact with brands.Clicking “add to cart” was so much more convenient than visiting a physical retail store, and people never looked back.
This resource is the LogMeIn 2018 AI Customer Experience Report. As customer experience becomes a key success factor for organisations across the APAC region, many are struggling to deliver the fast and personalised service modern consumers are demanding.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian marketing leadership is evolving. This 2018 edition lookins into key aspects of the CMO position and marketing function, the professional standing of the marketing leader, remit, technology procurement and much more.
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only ...
This resource is the LogMeIn 2018 AI Customer Experience Report. As customer experience becomes a ...
It’s no secret that customer experience (CX) is now a boardroom conversation – and for ...
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.
CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...
Ludovic Leforestier
Report: Gartner recognises the best adtech players in Magic Quadrant
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect
Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...
rsgame
Image intelligence:10 must-see infographics for marketers