White Papers

Featured White Papers



A guide to digital platforms used for direct and indirect marketing
By n3hub | 23/9/2020

In this day and age, every industry has their own platforms, which in turn, come with their own set of acronyms – so it should come as no surprise that the digital, marketing and communication industries are no different. The more you try and understand, the more acronyms you come across and the more confusing it gets.

To help demystify the differenct platforms, n3 hub have come up with a guide to the various marketing platforms you need to know about, how they are used and what you need to make them work best for you.

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Keeping customer interactions intelligent in the face of change
By ADMA | 9/7/2020

For marketers working their way through the fallout from COVID-19, there has been an inevitable shift from acquisition to customer engagement and retention. Never has customer experience management been more important. And smart marketers not only recognised it, they acted on it.

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CMO50 2020 special report: Customer-led innovation in a time of crisis and beyond
By CMO | 15/10/2020

In the midst of the strife of the COVID-19 pandemic, we’ve seen a flourishing of innovation across Australian marketing and customer teams as they strive to keep up with rapidly changing customer needs and expectations, acceleration of digitisation and connectivity, and the customer retention imperative.

As we come into what some are pitching the ‘next normal’, are there lessons and future opportunities from these innovations CMOs are looking to sustain and grow? And how has this time of necessary invention changed the role and impact of the CMO on their organisation’s innovation efforts? In this whitepaper, we speak to five leading Australian marketing chiefs from our CMO50 alumni to find out.

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State of the CMO 2019
By CMO | 13/6/2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. The report looks into key aspects of the CMO position and function, encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more.

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Why CX is the Secret Ingredient for CMOs
By InMoment | 15/10/2020

Digital Transformation is driving CMOs to become more customer centric. As consumer behaviour evolves and digital channels accelerate, it has become increasingly important for CMOs to understand the 'why' and 'how' of customer purchasing decisions. Read this whitepaper to learn how digital transformation is accelerating the customer experience and business outcomes.

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Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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