White Papers

Featured White Papers



Marketing Intelligence Report
By Salesforce Datorama | 18/8/2020

See new research on the evolving meaning of growth and its role as a key mandate for marketers. Learn about the top challenges marketers face in operationalising growth for their businesses in our survey of top marketing leaders.

Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.

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Marketing Intelligence Playbook
By Salesforce Datorama | 18/8/2020

In this guide, you will learn:

The importance of marketing intelligence as key to customer and business impact The main data challenges that marketers face today Three steps to creating an effective measurement strategy

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Why CX is the Secret Ingredient for CMOs
By InMoment | 15/10/2020

Digital Transformation is driving CMOs to become more customer centric. As consumer behaviour evolves and digital channels accelerate, it has become increasingly important for CMOs to understand the 'why' and 'how' of customer purchasing decisions. Read this whitepaper to learn how digital transformation is accelerating the customer experience and business outcomes.

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State of the CMO 2020
By CMO | 28/7/2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. This year's report looks into key aspects of the CMO position and function,encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more. We also look at the impact of COVID-19 on budgets, strategy and priorities.

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State of the CMO 2019
By CMO | 13/6/2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. The report looks into key aspects of the CMO position and function, encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more.

Download this now

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Commissioning personas that get used

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Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

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