White Papers

Featured White Papers



Marketing Intelligence Playbook
By Salesforce Datorama | 18/8/2020

In this guide, you will learn:

The importance of marketing intelligence as key to customer and business impact The main data challenges that marketers face today Three steps to creating an effective measurement strategy

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State of the CMO 2020
By CMO | 28/7/2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. This year's report looks into key aspects of the CMO position and function,encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more. We also look at the impact of COVID-19 on budgets, strategy and priorities.

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Why does marketing need its own data platform?
By n3hub | 19/2/2020

The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems that aren’t capable of segmenting data just the way marketers want it.

For businesses and organisations that already recognise the value of digital marketing and delivering the data it needs for success, a purpose built customer data platform (CDP) is proving to be key for providing rich customer experiences that translate into sales and ongoing loyalty. For medium-to-large enterprises that haven’t yet made the leap to a CDP, there’s a business case to write.

In our latest whitepaper, we address the top 5 reasons management and IT decision makers need to understand why marketing so desperately needs its own data platform.

Top 5 reasons include: 1. Marketing needs a fast torrent of data, not a slow trickle 2. Marketing needs to add data constantly 3. Marketing needs massive data storage 4. The data needed for marketing isn’t needed anywhere else 5. Taking marketing data out of the mix is a weight off operational systems

Fill in your details to download your free copy.

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What marketers can learn from today to reinvent brand marketing tomorrow
By ADMA | 9/7/2020

Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 as a crisis has presented all industries, there’s been unprecedented innovation in brand and consumer engagement.

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Marketing Intelligence for Financial Services
By Salesforce Datorama | 18/8/2020

Discover the top challenges of today’s financial services marketers.

Learn their three main concerns — and the data-driven solutions that are helping solve them.

In this guide, get a glimpse into the top issues, including: Connecting disparate data Improving on delivering relevant and authentic messages Ensuring efficiency and ROI

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Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

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Winning means losing in the game of customer retention

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