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State of the CMO 2020
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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State of the CMO 2019
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By CMO | 13/6/2019
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. The report looks into key aspects of the CMO position and function, encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more.
State of the CMO 2020
Download this now
By CMO | 28/7/2020
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. This year's report looks into key aspects of the CMO position and function,encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more. We also look at the impact of COVID-19 on budgets, strategy and priorities.
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State of the CMO 2019
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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