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How to get the conversation right
By Jade Software | 25/2/2019

With the world becoming more and more digitally focused, developing close relationships and real connections with customers and employees is a must. The way we can do this is through conversation - after all, conversations are what people use to get things done. Chatbots probably wouldn’t be the first solution you’d think of to address this issue, and we wouldn’t blame you.

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State of the CMO 2018
By CMO | 22/6/2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian marketing leadership is evolving. This 2018 edition lookins into key aspects of the CMO position and marketing function, the professional standing of the marketing leader, remit, technology procurement and much more.

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State of Marketing: Fifth Edition
By SalesForce Australia | 10/1/2019

Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands among an array of other findings.

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Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

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RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

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Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

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So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

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