The State of the CMO is designed to provide a benchmark in terms of the CMO’s position and marketing function, and shines a light on where marketing leaders are focusing their efforts as well as experiencing challenges.
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In the confusion and complexity of today’s rapidly evolving digital and data-driven landscape, advertisers are demanding more trust and transparency. But viewability alone is not the lightning rod for quantifying accountability, nor is it the key to understanding the effectiveness of advertising. For brands, marketers and advertisers that are getting ROI right, things aren’t as cut and dried as they might appear. As we move into a new era of metrics fuelled by adtech and martech innovation, a fresh ecosystem of measurability is evolving where a number of different variables must come into play.
Saving Relationships By Effectively Resolving Customer Issues
We have all heard the saying "If you don't plan, you're planning to fail". Nowhere is this more the truth than when you are implementing a CX strategy.
Challenge: Too much feedback and not enough time to dig through it. Goal: Quickly and ...
The Employee-Customer Equation
How listening to members helped Solarity Creditunion increase NPS by 40%
If trust is the new currency, then we’re in deep trouble. Here's why.
Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?
Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I have a friend from LA, he went to Australia two years ago and said me that it was very cool, but very expensive. People don't earn enou...
Rental24hAustralia
Tourism Australia flexes brand awareness, sets sights on US traveller market
https://bit.ly/2qLgzmR Transform your life a proven digital blueprint
Okitoi Steven
How this banking group tackled a digital marketing transformation
Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...
Blue Mushroom Infozone Pvt Ltd
Out of home advertising companies strive for greater metrics and transparency
Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing
gve
How AMP is using AI to create effortless ‘experiences’
is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...
Sunita Madan
Society will decide where digital marketing takes us next: Oracle