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The Future of Work is All About Life
By LogMeIn | 31/10/2018

Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re getting the job done while still achieving personal goals and enjoying the moments that matter most. The future of work is flexible, globally collaborative, simplified by technology – and all about life.

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A Better Customer Experience Starts with a Better Agent Experience: How to Maximize Productivity to Drive Results
By LogMeIn | 16/10/2018

You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only as good as your team.” It’s true, having the best people onboard makes your business stronger. But let’s say you hit the hiring jackpot and have the best team on the planet working in your contact center. Your customer experience is going to be awesome, right? Unfortunately, the answer is not a definite yes.

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The Impact of Chatbots and AI on the Customer Journey: LogMeIn 2018 Executive Summary
By LogMeIn | 16/10/2018

This resource is the LogMeIn 2018 AI Customer Experience Report. As customer experience becomes a key success factor for organisations across the APAC region, many are struggling to deliver the fast and personalised service modern consumers are demanding.

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Amplify your voice with GoToMeeting: Infographic
By LogMeIn | 31/10/2018

In an instant, the business world can change. You need to harness the limitless potential of your employees with fast, flexible and frictionless communications that bring all the best voices to the table so they can deliver on your game-changing.

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State of the CMO 2018
By CMO | 22/6/2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian marketing leadership is evolving. This 2018 edition lookins into key aspects of the CMO position and marketing function, the professional standing of the marketing leader, remit, technology procurement and much more.

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Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

This is so cool & Innovative . A Milestone will be created by this.

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