White Papers

Featured White Papers



To Keep the Customer, Keep the Customer Connected
By OpenText | 11/6/2017

CEM is critical to the success of any enterprise in today’s connected business world. You’re in a race where your ability to reach customers faster with more and more interesting content will determine your ability to win their business. You need to leverage automation to optimise your customer communications by customising them to each customer, promoting a deeper relationship with every touch.

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CrowdStrike Falcon Prevent Next-Generation Antivirus
By CrowdStrike | 13/7/2017

GET BETTER PROTECTION AND BETTER PERFORMANCE IMMEDIATELY BY REPLACING YOUR CURRENT AV SOLUTION WITH CROWDSTRIKE FALCON PREVENT

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State of the CMO 2017
By CMO | 16/6/2017

The State of the CMO is designed to provide a benchmark in terms of the CMO’s position and marketing function, and shines a light on where marketing leaders are focusing their efforts as well as experiencing challenges.

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A Better Way to Engage - Redefining the Customer Journey for a Digital World
By OpenText | 11/6/2017

The old traditional models of a singular pre-determined linear path or funnel from awareness to purchase no longer apply in a digital world where flowcharts have given way to multiple interactions at whatever point the customer wants it to be. The customer is not only driving the decision on when and how interactions are made, they are also demanding a more personalised experience.

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Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

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When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

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Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

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Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

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Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

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Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

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