Whitepapers


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Conversational AI Solutions: The Happy Medium with Bold360
By LogMeIn | 16/10/2018

Back in the early 1990’s, the explosion of e-commerce websites fundamentally changed the way people shop and interact with brands.Clicking “add to cart” was so much more convenient than visiting a physical retail store, and people never looked back.

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A Better Customer Experience Starts with a Better Agent Experience: How to Maximize Productivity to Drive Results
By LogMeIn | 16/10/2018

You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only as good as your team.” It’s true, having the best people onboard makes your business stronger. But let’s say you hit the hiring jackpot and have the best team on the planet working in your contact center. Your customer experience is going to be awesome, right? Unfortunately, the answer is not a definite yes.

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Impact of Chatbots and AI on the Customer Journey: LogMeIn 2018 AI Customer Experience Report
By LogMeIn | 16/10/2018

It’s no secret that customer experience (CX) is now a boardroom conversation – and for good reason. Previous research has shown that 82% of customers have stopped doing business with a company following a bad customer experience.

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The Impact of Chatbots and AI on the Customer Journey: LogMeIn 2018 Executive Summary
By LogMeIn | 16/10/2018

This resource is the LogMeIn 2018 AI Customer Experience Report. As customer experience becomes a key success factor for organisations across the APAC region, many are struggling to deliver the fast and personalised service modern consumers are demanding.

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Digital Asset Management Comparison Guide
By Bynder | 3/10/2018

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research regarding vendor selection. Moreover, you are probably at the stage where you have realised that all vendors offer different features geared towards meeting different requirements. This comparison guide aims to help you compare DAM sofware by giving you an idea of the different features DAM solutions can offer.

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Power Your Digital Transformation With Guided Analytics
By SAS Institute Australia | 12/7/2018

Digital transformation has created consumer expectations that is wrapped in opportunities and headaches. Marketers have many obstacles to overcome to deliver consistently good, timely and engaging customer experience, across devices, that customers demand.

This paper will cover how to boost marketing productivity with fresh insights and new discoveries.

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State of the CMO 2018
By CMO | 22/6/2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian marketing leadership is evolving. This 2018 edition lookins into key aspects of the CMO position and marketing function, the professional standing of the marketing leader, remit, technology procurement and much more.

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Accelerate Your Journey to Modern Commerce Forrester Analyst Study
By PROS | 21/5/2018

Modern commerce is a must-do for today’s B2B businesses. From dynamic, transparent pricing to personalised offers to omnichannel sales, you need to keep up with your customers or get left behind.

Get there faster with Accelerate Your Journey To Modern Commerce, a commissioned study conducted by Forrester Consulting on behalf of PROS. This in-depth study includes statistics, analysis, and recommendations to help you craft and implement a successful modern commerce strategy.

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PROS: Are You Ready for the New Age of Digital Business?
By PROS | 21/5/2018

Why modern commerce with dynamic pricing science is the key to maintaining growth and viability.

The buying experience has changed forever. Today’s B2B buyers demand to be served on their terms. This eBook will help you understand why business leaders must adopt a modern commerce approach to selling if they intend to survive and thrive past 2020.

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Australia’s DIGITAL MARKETING & CUSTOMER EXPERIENCE MATURITY
By Capgemini | 22/3/2018

This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by CMO in partnership with Capgemini, and is aimed at understanding how technology is impacting the remit, success and evolution of marketing leadership in Australia. To do this, our questions focused on the strategies, practices and foundational technologies being utilised by marketers and digital teams to help manage customers and how their organisations realise the potential of these next-generation capabilities. Read More

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Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...

Bobbo

Announcing the CMO50 for 2018

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Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...

Ludovic Leforestier

Report: Gartner recognises the best adtech players in Magic Quadrant

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Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

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Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

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A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

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