Whitepapers


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Maximising the impact of your innovation programme
By Oracle | 12/9/2019

Organisations are stuck on their digital journeys. Battling to get to scale and caught in a digital deadlock, the majority of innovation projects do not see the light of day. Measuring both new and traditional KPIs, technology has clearly had an impact on marketing teams; in line with technology now transforming this line of business as a whole. Download our whitepaper to understand that with data quality, meaningful insights can be extracted and delivered.

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Trusting marketing with data
By Oracle | 12/9/2019

Modern organisations live and die by their ability to collect, analyse and utilise data. When data is well managed, it is a rich source or competitive advantage. But poor management of data can lead to company-ending outcomes. Download our whitepaper and see specific findings relevant for marketing leaders.

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State of the CMO 2019
By CMO | 13/6/2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. The report looks into key aspects of the CMO position and function, encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more.

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State of Marketing: Fifth Edition
By SalesForce Australia | 10/1/2019

Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands among an array of other findings.

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Data Sharing Technology Unlocks Analytics Insights for ANZ
By Data Republic | 5/11/2018

The Australia and New Zealand Banking Group (ANZ) is one of the largest financial institutions in Australia. As a highly regulated financial services provider, ANZ has an absolute priority on data security. ANZ wanted to strategically innovate and drive internal exploration of its corporate data. The bank knew that it can make good business sense for organizations to share data to drive better business decisions. Data exchanges happen frequently when relationships are already set up, such as credit bureaus providing credit assessments to lending institutions evaluating a loan application.

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How Much is Your Company's Data Really Worth?
By Data Republic | 5/11/2018

The first step in the journey towards bringing data onto the balance sheet is for businesses to evaluate and treat data as an asset, as they would their brand. The aim of this paper is to describe how businesses can determine the market price of their data assets when used by other organisations and the resulting total opportunity for revenue derived from data commercialisation.

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The Data Governance Effect: How to structure your business for data liquidity.
By Data Republic | 5/11/2018

In today’s hyper-connected digital world, access to data has become a top priority for organizations of all sizes. The ebook you’re reading is designed to help shift perceptions around this status quo. It describes how organizations can create new data governance structures that define the collection of useful data, ensure its secure storage and position it as a strategic asset. It also details how businesses can begin setting up systems within their own walls to investigate this data, uncovering new insights independently

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Guide: Journey to the Data Economy
By Data Republic | 5/11/2018

Managing an organisation without all the adequate data about existing and potential customers, citizens, markets and other critical areas is much like being that triathlete with flawed equipment. With no way to accurately view and characterise your audience, most businesses struggle to effectively connect them with the goods and services they require. Data sharing and commercial data exchange (DX) is a powerful process that, when implemented correctly, can illuminate the best path for your business to join the data economy. This guide introduces the path to internal and external data sharing, outlining the benefits it can bring to business and government entities, and offers a basic primer on how to integrate this activity into an organisation. We will also explore how secure data exchange can turn the data your organisation collects into a new revenue stream, thus joining the rapidly expanding data economy.

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The Future of Work is All About Life
By LogMeIn | 31/10/2018

Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re getting the job done while still achieving personal goals and enjoying the moments that matter most. The future of work is flexible, globally collaborative, simplified by technology – and all about life.

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The Modern Face of Collaboration: Infographic
By LogMeIn | 31/10/2018

The collaboration market is evolving. We’ve seen numerous mergers and acquisitions, enterprise investments and startup solutions in just the last year. What’s driving these dynamics? And how can you ensure your business stays ahead?

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Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

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Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

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Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

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Well, I wish we could change the situation. But I am not sure it's possible.

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Does social media make astroturfing acceptable?

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