Whitepapers


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State of Marketing: Fifth Edition
By SalesForce Australia | 10/1/2019

Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands among an array of other findings.

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Data Republic’s Senate platform
By Data Republic | 5/11/2018

Insights drive competitive advantage, and companies need to move beyond their own data siloes to realize the transformative potential of data.

However, the time required to set up the legal framework and build a technical solution for one-off data exchanges is prohibitive—value is overshadowed by lengthy processes and associated costs. And when data sharing projects do proceed, organizations must meet benchmarks for data security and control, regulatory requirements, and data governance.

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Data Sharing Technology Unlocks Analytics Insights for ANZ
By Data Republic | 5/11/2018

The Australia and New Zealand Banking Group (ANZ) is one of the largest financial institutions in Australia. As a highly regulated financial services provider, ANZ has an absolute priority on data security. ANZ wanted to strategically innovate and drive internal exploration of its corporate data. The bank knew that it can make good business sense for organizations to share data to drive better business decisions. Data exchanges happen frequently when relationships are already set up, such as credit bureaus providing credit assessments to lending institutions evaluating a loan application.

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How Senate Matching Manages the Legal and IT Security Risks of Data Matching
By Data Republic | 5/11/2018

Senate Matching is a decentralized solution for privacy-preserving data linkage and analytics. When properly used, Senate Matching provides an ability to link anonymized datasets from different companies, while ensuring that PII never leaves your organization. Security and trust are critical to the success of Data Republic (DR) and its customers. This document has been prepared to assist customer and partner organizations to assess their participation in Senate Matching.

The whitepaper is broadly organised into four main sections: 1. Senate Matching Overview – What it does, how it works to secure data. 2. IT Security – Data Republic information security practices 3. Legal – Privacy and compliance considerations 4. Risk – Risk management and controls

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How Much is Your Company's Data Really Worth?
By Data Republic | 5/11/2018

The first step in the journey towards bringing data onto the balance sheet is for businesses to evaluate and treat data as an asset, as they would their brand. The aim of this paper is to describe how businesses can determine the market price of their data assets when used by other organisations and the resulting total opportunity for revenue derived from data commercialisation.

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The Data Governance Effect: How to structure your business for data liquidity.
By Data Republic | 5/11/2018

In today’s hyper-connected digital world, access to data has become a top priority for organizations of all sizes. The ebook you’re reading is designed to help shift perceptions around this status quo. It describes how organizations can create new data governance structures that define the collection of useful data, ensure its secure storage and position it as a strategic asset. It also details how businesses can begin setting up systems within their own walls to investigate this data, uncovering new insights independently

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Guide: Journey to the Data Economy
By Data Republic | 5/11/2018

Managing an organisation without all the adequate data about existing and potential customers, citizens, markets and other critical areas is much like being that triathlete with flawed equipment. With no way to accurately view and characterise your audience, most businesses struggle to effectively connect them with the goods and services they require. Data sharing and commercial data exchange (DX) is a powerful process that, when implemented correctly, can illuminate the best path for your business to join the data economy. This guide introduces the path to internal and external data sharing, outlining the benefits it can bring to business and government entities, and offers a basic primer on how to integrate this activity into an organisation. We will also explore how secure data exchange can turn the data your organisation collects into a new revenue stream, thus joining the rapidly expanding data economy.

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The Future of Work is All About Life
By LogMeIn | 31/10/2018

Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re getting the job done while still achieving personal goals and enjoying the moments that matter most. The future of work is flexible, globally collaborative, simplified by technology – and all about life.

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The Modern Face of Collaboration: Infographic
By LogMeIn | 31/10/2018

The collaboration market is evolving. We’ve seen numerous mergers and acquisitions, enterprise investments and startup solutions in just the last year. What’s driving these dynamics? And how can you ensure your business stays ahead?

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Amplify your voice with GoToMeeting: Infographic
By LogMeIn | 31/10/2018

In an instant, the business world can change. You need to harness the limitless potential of your employees with fast, flexible and frictionless communications that bring all the best voices to the table so they can deliver on your game-changing.

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Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

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Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

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That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

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Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

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Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

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Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

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