Whitepapers


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Transforming the modern marketing function
By CMO | 24/9/2019

How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in order to meet the demands of their CEO, business and customers? And how do they anticipate the rise of AI and machine learning will transform how marketing teams operate in the future? Download our whitepaper to see how marketing has been experiencing transformative change as digital becomes a business imperative.

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Maximising the impact of your innovation programme
By Oracle | 12/9/2019

Organisations are stuck on their digital journeys. Battling to get to scale and caught in a digital deadlock, the majority of innovation projects do not see the light of day. Measuring both new and traditional KPIs, technology has clearly had an impact on marketing teams; in line with technology now transforming this line of business as a whole. Download our whitepaper to understand that with data quality, meaningful insights can be extracted and delivered.

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Trusting marketing with data
By Oracle | 12/9/2019

Modern organisations live and die by their ability to collect, analyse and utilise data. When data is well managed, it is a rich source or competitive advantage. But poor management of data can lead to company-ending outcomes. Download our whitepaper and see specific findings relevant for marketing leaders.

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State of the CMO 2019
By CMO | 13/6/2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. The report looks into key aspects of the CMO position and function, encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more.

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State of Marketing: Fifth Edition
By SalesForce Australia | 10/1/2019

Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands among an array of other findings.

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Data Sharing Technology Unlocks Analytics Insights for ANZ
By Data Republic | 5/11/2018

The Australia and New Zealand Banking Group (ANZ) is one of the largest financial institutions in Australia. As a highly regulated financial services provider, ANZ has an absolute priority on data security. ANZ wanted to strategically innovate and drive internal exploration of its corporate data. The bank knew that it can make good business sense for organizations to share data to drive better business decisions. Data exchanges happen frequently when relationships are already set up, such as credit bureaus providing credit assessments to lending institutions evaluating a loan application.

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How Much is Your Company's Data Really Worth?
By Data Republic | 5/11/2018

The first step in the journey towards bringing data onto the balance sheet is for businesses to evaluate and treat data as an asset, as they would their brand. The aim of this paper is to describe how businesses can determine the market price of their data assets when used by other organisations and the resulting total opportunity for revenue derived from data commercialisation.

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The Data Governance Effect: How to structure your business for data liquidity.
By Data Republic | 5/11/2018

In today’s hyper-connected digital world, access to data has become a top priority for organizations of all sizes. The ebook you’re reading is designed to help shift perceptions around this status quo. It describes how organizations can create new data governance structures that define the collection of useful data, ensure its secure storage and position it as a strategic asset. It also details how businesses can begin setting up systems within their own walls to investigate this data, uncovering new insights independently

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Guide: Journey to the Data Economy
By Data Republic | 5/11/2018

Managing an organisation without all the adequate data about existing and potential customers, citizens, markets and other critical areas is much like being that triathlete with flawed equipment. With no way to accurately view and characterise your audience, most businesses struggle to effectively connect them with the goods and services they require. Data sharing and commercial data exchange (DX) is a powerful process that, when implemented correctly, can illuminate the best path for your business to join the data economy. This guide introduces the path to internal and external data sharing, outlining the benefits it can bring to business and government entities, and offers a basic primer on how to integrate this activity into an organisation. We will also explore how secure data exchange can turn the data your organisation collects into a new revenue stream, thus joining the rapidly expanding data economy.

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The Future of Work is All About Life
By LogMeIn | 31/10/2018

Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re getting the job done while still achieving personal goals and enjoying the moments that matter most. The future of work is flexible, globally collaborative, simplified by technology – and all about life.

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Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...

Xen Chia

Report: Only 11 per cent of brands use customer data effectively

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I think they are overpriced. Don't you think so? I won't buy them.

Donna Green

Apple Watch arrives April 24, some models top $10K

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Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...

samried

How one energy company is giving itself a social media makeover

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That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.

Simon Smith

Facial recognition technology being used in a new out-of-home campaign

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This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

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