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Accelerate Your Journey to Modern Commerce Forrester Analyst Study
By PROS | 21/5/2018

Modern commerce is a must-do for today’s B2B businesses. From dynamic, transparent pricing to personalised offers to omnichannel sales, you need to keep up with your customers or get left behind.

Get there faster with Accelerate Your Journey To Modern Commerce, a commissioned study conducted by Forrester Consulting on behalf of PROS. This in-depth study includes statistics, analysis, and recommendations to help you craft and implement a successful modern commerce strategy.

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PROS: Are You Ready for the New Age of Digital Business?
By PROS | 21/5/2018

Why modern commerce with dynamic pricing science is the key to maintaining growth and viability.

The buying experience has changed forever. Today’s B2B buyers demand to be served on their terms. This eBook will help you understand why business leaders must adopt a modern commerce approach to selling if they intend to survive and thrive past 2020.

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Australia’s DIGITAL MARKETING & CUSTOMER EXPERIENCE MATURITY
By Capgemini | 22/3/2018

This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by CMO in partnership with Capgemini, and is aimed at understanding how technology is impacting the remit, success and evolution of marketing leadership in Australia. To do this, our questions focused on the strategies, practices and foundational technologies being utilised by marketers and digital teams to help manage customers and how their organisations realise the potential of these next-generation capabilities. Read More

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Five Critical Requirements for Customer Experience in an Ultra-Connected Era
By Genesys | 22/3/2018

Taking a journey-focused approach to customer experience is critical. It helps put the customer at the centre of your business strategy, which, in turn, drives loyalty and revenue.

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Artificial Intelligence With The Human Touch
By Genesys | 22/3/2018

Companies are leveraging AI embedded in their customer engagement platforms to gain efficiencies, increase agent productivity, deliver better customer experiences, and, ultimately, transform operations by uncovering new revenue streams.

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Digital Transformation:Deadlocked or Road Blocked?
By Artis Group | 26/2/2018

As the year 2017 bowed out, a wide range of Australian businesses confessed to feeling stuck and unable to move forward because of the digital deadlock/roadblock confronting their organisations. This Ebook will detail insights around digital transformation.

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Customer- Centricity in Retail: Are you on track for 2018?
By Usabilla | 26/2/2018

In this report you’ll find an overview of data and insights taken from our Voice of Customer (VoC) solution. Focusing on the retail industry, we dive into the busiest period of the year - the holiday season - where up to 20% of annual sales can occur.

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Next Level CX: The Brands That Are Getting It Right
By Usabilla | 26/2/2018

It’s predicted that 2018 will be the year of reckoning for ecommerce and retail platforms. Read on to see how some of ecommerce’s biggest brands are setting themselves apart (plus the ones who could be doing more).

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Driving Customer Lifetime Value with Customer Communications Management
By OpenText | 8/12/2017

Businesses today are shifting from pushing individual products and services to building long-term customer relationships. These changes shift the firm’s focus from product profitability to customer profitability, as measured by metrics such as customer lifetime value (CLV), a forward-looking indicator of customer profitability. A key contributor to CLV is customer experience (CX), which is (in turn) influenced by customer communications management (CCM). Having data analytics in place for measuring, predicting, and controlling these factors is becoming a competitive differentiator for businesses today.

This white paper, which is sponsored by OpenText, explains how CCM facilitates the customer journey and so helps to maximize CLV and discusses the importance of CX and analytics in this process. It also introduces and briefly describes OpenText’s new CCM offering: OpenText Communications Center.

Sponsored by OpenText

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To Keep the Customer, Keep the Customer Connected
By OpenText | 7/12/2017

This is an exclusive IT report on customer experience. It looks at the role Customer Experience Management (CEM) in delivering an enjoyable digital customer experience at scale.

Sponsored by OpenText

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