Whitepapers


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A guide to digital platforms used for direct and indirect marketing
By n3hub | 23/9/2020

In this day and age, every industry has their own platforms, which in turn, come with their own set of acronyms – so it should come as no surprise that the digital, marketing and communication industries are no different. The more you try and understand, the more acronyms you come across and the more confusing it gets.

To help demystify the differenct platforms, n3 hub have come up with a guide to the various marketing platforms you need to know about, how they are used and what you need to make them work best for you.

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Employee Experience and Business Transformation: The View from APJ and GCN
By SAP Australia | 8/9/2020

DX is still a challenge in the Asia/Pacific Region.

With very diverse culture, languages and business practices digital transformation is happenning at different pace by country, but there are some common patterns.

The lack of relevant digital skills for newer technologies is seen as a major challenge for a third 32.9% of all organizations across the region; almost twice as many organizations 61% find that transforming their people and processes to new ways of operating is a difficult challenge.

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THE AGILITY ENGINE - The role of IT in preparing small and midsize organizations for growth in the next economy
By SAP Australia | 8/9/2020

IT is at the center of modern businesses. CIOs have emerged as key strategic leaders, developers are in demand, and organizations across industries subscribe at some level to the notion that every company is a technology company. At small and midsize operations, IT faces particular opportunities and challenges. They prepare the rest of the organization for long-term resilience, set the foundation for ongoing digital transformation, and ensure that every other part of the business has the tools it needs—all while managing the budget and talent constraints that many smaller firms face.

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Experience management: Lay the foundations for a successful business recovery today
By Qualtrics | 20/8/2020

Businesses are operating in new commercial contexts as they work to accommodate changes and restrictions few saw coming. Nowhere is this more apparent than in the way customers are perceiving and interacting with experiences brands deliver during this time. If brands are going to remain relevant, considered and rewarded for their efforts right now, it’s absolutely essential they are able to deliver in the moments and areas that matter.

But even as we continue to navigate the unchartered waters of the COVID-19 crisis, brands must also keep a firm eye on how the now feeds into the next if they’re to retain the hearts and minds of customers as the economy and society recovers. Because it’s today’s experiences that will influence how you’re remembered tomorrow.

Join us for CMO’s recorded virtual event, sponsored by Qualtrics and featuring Volkswagen’s Jason Bradshaw expert industry opinion, real-life customer and subject matter expert insights, as they explore:

* Why ongoing investment into customer and brand experience is critical in today’s climate * What consumers expect of brands and organisations during this time, and how brands should act for optimum impact * How brand experience and customer experience can operate in tandem in the moments that matter * What steps marketing and customer leaders can take to set up for a post-COVID-19 world * The role of customer, employee, and market feedback and insight in charting a course towards recovery

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Marketing Intelligence for Financial Services
By Salesforce Datorama | 18/8/2020

Discover the top challenges of today’s financial services marketers.

Learn their three main concerns — and the data-driven solutions that are helping solve them.

In this guide, get a glimpse into the top issues, including: Connecting disparate data Improving on delivering relevant and authentic messages Ensuring efficiency and ROI

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Marketing Intelligence Playbook
By Salesforce Datorama | 18/8/2020

In this guide, you will learn:

The importance of marketing intelligence as key to customer and business impact The main data challenges that marketers face today Three steps to creating an effective measurement strategy

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Marketing Intelligence Report
By Salesforce Datorama | 18/8/2020

See new research on the evolving meaning of growth and its role as a key mandate for marketers. Learn about the top challenges marketers face in operationalising growth for their businesses in our survey of top marketing leaders.

Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.

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Accelerate data collaboration time-to-value
By Data Republic | 29/7/2020

Ready to get started with data collaboration and innovation? Watch now.

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State of the CMO 2020
By CMO | 28/7/2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. This year's report looks into key aspects of the CMO position and function,encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more. We also look at the impact of COVID-19 on budgets, strategy and priorities.

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Journey to the Data Economy
By Data Republic | 28/7/2020

With no way to accurately view and characterise your audience, most businesses struggle to effectively connect them with the goods and services they require. Data sharing and commercial data exchange (DX) is a powerful process that, when implemented correctly, can illuminate the best path for your business to join the data economy. This guide introduces the path to internal and external data sharing, outlining the benefits it can bring to business and government entities, and offers a basic primer on how to integrate this activity into an organisation. We will also explore how secure data exchange can turn the data your organisation collects into a new revenue stream, thus joining the rapidly expanding data economy.

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State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

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Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

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