Whitepapers


Sort by: Date | Company | Title


State of the CMO 2019
By CMO | 13/6/2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. The report looks into key aspects of the CMO position and function, encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more.

Download this now


State of Marketing: Fifth Edition
By SalesForce Australia | 10/1/2019

Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands among an array of other findings.

Download this now


Data Sharing Technology Unlocks Analytics Insights for ANZ
By Data Republic | 5/11/2018

The Australia and New Zealand Banking Group (ANZ) is one of the largest financial institutions in Australia. As a highly regulated financial services provider, ANZ has an absolute priority on data security. ANZ wanted to strategically innovate and drive internal exploration of its corporate data. The bank knew that it can make good business sense for organizations to share data to drive better business decisions. Data exchanges happen frequently when relationships are already set up, such as credit bureaus providing credit assessments to lending institutions evaluating a loan application.

Download this now


How Much is Your Company's Data Really Worth?
By Data Republic | 5/11/2018

The first step in the journey towards bringing data onto the balance sheet is for businesses to evaluate and treat data as an asset, as they would their brand. The aim of this paper is to describe how businesses can determine the market price of their data assets when used by other organisations and the resulting total opportunity for revenue derived from data commercialisation.

Download this now


The Data Governance Effect: How to structure your business for data liquidity.
By Data Republic | 5/11/2018

In today’s hyper-connected digital world, access to data has become a top priority for organizations of all sizes. The ebook you’re reading is designed to help shift perceptions around this status quo. It describes how organizations can create new data governance structures that define the collection of useful data, ensure its secure storage and position it as a strategic asset. It also details how businesses can begin setting up systems within their own walls to investigate this data, uncovering new insights independently

Download this now


Guide: Journey to the Data Economy
By Data Republic | 5/11/2018

Managing an organisation without all the adequate data about existing and potential customers, citizens, markets and other critical areas is much like being that triathlete with flawed equipment. With no way to accurately view and characterise your audience, most businesses struggle to effectively connect them with the goods and services they require. Data sharing and commercial data exchange (DX) is a powerful process that, when implemented correctly, can illuminate the best path for your business to join the data economy. This guide introduces the path to internal and external data sharing, outlining the benefits it can bring to business and government entities, and offers a basic primer on how to integrate this activity into an organisation. We will also explore how secure data exchange can turn the data your organisation collects into a new revenue stream, thus joining the rapidly expanding data economy.

Download this now


The Future of Work is All About Life
By LogMeIn | 31/10/2018

Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re getting the job done while still achieving personal goals and enjoying the moments that matter most. The future of work is flexible, globally collaborative, simplified by technology – and all about life.

Download this now


The Modern Face of Collaboration: Infographic
By LogMeIn | 31/10/2018

The collaboration market is evolving. We’ve seen numerous mergers and acquisitions, enterprise investments and startup solutions in just the last year. What’s driving these dynamics? And how can you ensure your business stays ahead?

Download this now


Amplify your voice with GoToMeeting: Infographic
By LogMeIn | 31/10/2018

In an instant, the business world can change. You need to harness the limitless potential of your employees with fast, flexible and frictionless communications that bring all the best voices to the table so they can deliver on your game-changing.

Download this now


A Better Customer Experience Starts with a Better Agent Experience: How to Maximize Productivity to Drive Results
By LogMeIn | 23/10/2018

You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only as good as your team.” It’s true, having the best people onboard makes your business stronger. But let’s say you hit the hiring jackpot and have the best team on the planet working in your contact center. Your customer experience is going to be awesome, right? Unfortunately, the answer is not a definite yes.

Download this now

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Commercial.

Djordje Milutinovich

​Understanding customer experience from the inside out

Read more

Latest Podcast

More podcasts

Sign in