Whitepapers


Sort by: Date | Company | Title


Power Your Digital Transformation With Guided Analytics
By SAS Institute Australia | 12/7/2018

Digital transformation has created consumer expectations that is wrapped in opportunities and headaches. Marketers have many obstacles to overcome to deliver consistently good, timely and engaging customer experience, across devices, that customers demand.

This paper will cover how to boost marketing productivity with fresh insights and new discoveries.

Download this now


State of the CMO 2018
By CMO | 22/6/2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian marketing leadership is evolving. This 2018 edition lookins into key aspects of the CMO position and marketing function, the professional standing of the marketing leader, remit, technology procurement and much more.

Download this now


Accelerate Your Journey to Modern Commerce Forrester Analyst Study
By PROS | 21/5/2018

Modern commerce is a must-do for today’s B2B businesses. From dynamic, transparent pricing to personalised offers to omnichannel sales, you need to keep up with your customers or get left behind.

Get there faster with Accelerate Your Journey To Modern Commerce, a commissioned study conducted by Forrester Consulting on behalf of PROS. This in-depth study includes statistics, analysis, and recommendations to help you craft and implement a successful modern commerce strategy.

Download this now


PROS: Are You Ready for the New Age of Digital Business?
By PROS | 21/5/2018

Why modern commerce with dynamic pricing science is the key to maintaining growth and viability.

The buying experience has changed forever. Today’s B2B buyers demand to be served on their terms. This eBook will help you understand why business leaders must adopt a modern commerce approach to selling if they intend to survive and thrive past 2020.

Download this now


Australia’s DIGITAL MARKETING & CUSTOMER EXPERIENCE MATURITY
By Capgemini | 22/3/2018

This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by CMO in partnership with Capgemini, and is aimed at understanding how technology is impacting the remit, success and evolution of marketing leadership in Australia. To do this, our questions focused on the strategies, practices and foundational technologies being utilised by marketers and digital teams to help manage customers and how their organisations realise the potential of these next-generation capabilities. Read More

Download this now


Five Critical Requirements for Customer Experience in an Ultra-Connected Era
By Genesys | 22/3/2018

Taking a journey-focused approach to customer experience is critical. It helps put the customer at the centre of your business strategy, which, in turn, drives loyalty and revenue.

Download this now


Artificial Intelligence With The Human Touch
By Genesys | 22/3/2018

Companies are leveraging AI embedded in their customer engagement platforms to gain efficiencies, increase agent productivity, deliver better customer experiences, and, ultimately, transform operations by uncovering new revenue streams.

Download this now


Digital Transformation:Deadlocked or Road Blocked?
By Artis Group | 26/2/2018

As the year 2017 bowed out, a wide range of Australian businesses confessed to feeling stuck and unable to move forward because of the digital deadlock/roadblock confronting their organisations. This Ebook will detail insights around digital transformation.

Download this now


Customer- Centricity in Retail: Are you on track for 2018?
By Usabilla | 26/2/2018

In this report you’ll find an overview of data and insights taken from our Voice of Customer (VoC) solution. Focusing on the retail industry, we dive into the busiest period of the year - the holiday season - where up to 20% of annual sales can occur.

Download this now


Next Level CX: The Brands That Are Getting It Right
By Usabilla | 26/2/2018

It’s predicted that 2018 will be the year of reckoning for ecommerce and retail platforms. Read on to see how some of ecommerce’s biggest brands are setting themselves apart (plus the ones who could be doing more).

Download this now

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

More whitepapers

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

Latest Podcast

More podcasts

Sign in