Leadership News, Features, and Interviews

Commonwealth Bank has brought on Optus former brand manager, Dianne Everett, as its new general manager of brand.

Digital technology is transforming work, yet Australian workers don’t feel equipped for the changes because of a lack of training, according to new Swinburne research.

The Australian Government’s carbon neutral certification has recently been renamed, rebranded and relaunched as 'Climate Active', all with the aim of becoming the ‘Heart Foundation tick’ of climate action.

Building a brand from a blank sheet of paper can be a difficult ask, especially when the product you are selling is mostly made from blank sheets of paper.

The Workability Index, a new corporate culture transparency rating platform, has just launched by an Australian culturetech startup.

UBank is embracing the industry shift to Open Data through a partnership with Australian fintech, Basiq, leveraging machine learning (ML) to give customers a more complete picture of their finances.

“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael Kostow.

Seven West Media has confirmed Pacific Magazines chief, Gereurd Roberts, as its group chief digital officer.

Traditional media from across the TV, outdoor, print, premium digital and radio industries have joined forces on what they’re claiming is the biggest combined campaign in this country’s history to encourage c-level executives to put their dollars behind advertising.

Treasury Wine Estates (TWE) has appointed Australian marketer and business leader, Ben Dollard, as its new president of company operations in the Americas.

WPP announced it has completed 90 per cent of the transaction to sell 60 per cent of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, in a deal worth around £2.4 billion.

The leader of GM Holden’s commercial operations, Kristian Aquilina, has been appointed interim chairman and managing director, GM Holden, succeeding Dave Buttner, who is leaving the company for personal reasons.

In February this year, the UK’s Advertising Standards Authority banned two television commercials. While far from being the first ads to ever be banned, they were the first found to violate new rules prohibiting the depiction of men and women in gender-stereotypical activities.

​Commonwealth Bank’s online trading division, CommSec, has confirmed it’s brought on its first GM of marketing and strategy.

​TAFE NSW has become the first training provider in NSW to offer Adobe certification for students and businesses.

LG Australia announced Angus Jones has stepped down as CMO and general manager of marketing.

World Vision Australia has appointed a new CMO, following Teresa Sperti’s resignation after two years with the not-for-profit.

After nearly 18 months as ​chief digital officer for Hotsprings​, Sven Lindell has made the transition back to chief marketing officer (CMO), this time for Winning Group.

AuMake has appointed Jenny Brown to the newly created role of group marketing manager, strengthening its senior management team.

Marketers need to work harder to provide customers with transparency and an ability to control their own data as part of their ethical – and not just legal – responsibility towards them, Salesforce global CMO, Stephanie Buscemi, believes.

Being a leader is not a matter of having your name up in lights, making speeches or corralling power at the top. It’s identifying the power in other people and unleashing it, former US president, Barack Obama, believes.