Leadership News, Features, and Interviews

Navigating this new world of for-purpose consumers requires marketers to start thinking more like activists and less like marketers, says co-founder of Activista LA, Beto Fernandez.

Seven in 10 CMOs are reporting increased budgets compared to last year, according to the latest Gartner 2022 CMO Spend and Strategy Survey.

Pivoting an entire organisation from a sales-led to marketing-led culture is firmly in the sights of Profectus Group’s first chief marketing officer.

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

Human capital management consultancy, Smart WFM, has brought on bestselling author, Andrew Griffiths, as its first global advisory board member to oversee marketing, branding and messaging.

Intrepid Travel is boasting of its first all-female regional leadership team following several executive changes announced this week.

Brick Lane Brewery CEO, Paul Bowker, is the first to admit his perceptions of marketing have dramatically changed as the business has matured.

Aged care and disability services provider, Mable, has brought on former RedBalloon growth leader and marketer, Matthew Cavalier, as its new chief growth officer.

The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.

Strategy, operations and commitment are critical if brands wish to ensure their ethical marketing approach can cut the mustard with consumers, Forrester principal analyst, Xiaofeng Wang, says.

A sense of positivity, individual empowerment and control, along with a catchcry turning its brand effectively into an adjective, are key elements of Selfwealth’s first rebrand in its 10-year history.

A doubling of market share across first-home buyers, portfolio growth 1.8 times system growth and a slew of younger customers are some of the hefty commercial wins Great Southern Bank has chalked up following a transformational rebrand.

Payments fintech, Openpay, has confirmed its new A/NZ head of marketing as it takes the wrappers off its annual OpenMay campaign.

It’s time for customer experience leaders to open the aperture and think more broadly about the ways they can impact, align with and accelerate key business initiatives, says Forrester’s CX executive partner and senior analyst, Su Doyle.

​Blooms The Chemist has appointed a new chief marketing officer to build brand strategy and drive visibility as well as build out its marketing team.

Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.

Diversity and inclusion is one of the biggest cultural challenges organisations are grappling with in 2022. But it’s not necessarily the topic you’d expect a fintech scale-up to be actively trying to cement a position on when it’s still in its brand infancy.

Like many other manufacturers, Miele has noted these initiatives are becoming more important to consumers. But according to Miele executive director for marketing and sales, Axel Kniehl, for the company to achieve its full sustainability ambitions, it must embrace the idea that responsibility continues long after its goods have left the warehouse.

There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world that relies on the very human concepts of connection and trust.

Investments into people, processes and systems, along with a fresh digital marketing agency, are all part of Ahoy Club’s aggressive plans to scale the luxury brand and business, its marketing chief says.