Leadership News, Features, and Interviews

More CMOs need to insert themselves into the IPO process, something they are not yet taken seriously for in the drive to make the process all about financials.

The move to tailored, digital experiences for customers and passenger education are key priorities for Metro Trains Melbourne’s first executive-level brand and marketing leader as she officially takes up her new role.

Intrepid Travel has promoted its marketing chief to A/NZ managing director, Sarah Clark, as part of a new executive line-up.

​Machine learning trials to better serve up content and product navigation, building a single customer view, and lifting brand consideration across channels are just some of the steps Canstar’s marketing chief is taking to drive growth.

Steve Brennen is switching the world of Uber for the world of fintech disruption, taking up a new role as chief customer officer at Zip Co.

Uber's director of marketing APAC and #8 on the CMO50 2018 list, Steve Brennen, is departing after nearly three years with the business. Lucinda Barlow has been added to the Uber marketing team as senior director of marketing APAC.

Seven West Media has appointed its first-ever chief marketing officer (CMO), Charlotte Valente, in an effort to become more audience-centric.

Former PwC marketing and communications leader has switched the consulting house for private investment firm, becoming the new chief marketing officer of Wingate.

The NBL’s Sydney Kings has partnered with Dentsu to help execute and strategically position the Club to drive ticket sales, membership and core revenue targets, and committed to one of the largest advertising campaigns by a sporting team in Australia.

Brand ownership: Many of us would confidently state the CMO should have responsibility for it. But Atlassian's marketing chief, Robert Chatwani, sees it as a cooperative job across the organisation.

New UK and US research from Gartner is showing a dip in marketing budgets, the first time numbers have dropped under 11 per cent since 2014.

Repositioning a growing brand, improving end-to-end customer experiences and enabling transformation are catch cries for many CMOs today. And for BankVic’s chief product and marketing officer, Deirdre Boyle, the opportunity to do all three came with the added bonus of working for a member-owned bank.

Being inclusive in your marketing approach is as much about transforming brand purpose and company culture as it is about creative and messaging, says Seafolly’s chief marketing officer.

​ If Wilson Parking’s GM of marketing and customer experience, Vanessa Lyons, had to pinpoint one challenge she faced during her transformational first year with the parking operator, it’s overcoming traditional business mindsets.

The science of psychology has long and deep associations with marketing, but it also offers a lot to marketers as leaders within their organisations.

The desire to take brands into new territories can be hard to resist for marketers, especially when the reasons for doing so are compelling. But it is also possible to extend a brand faster than customers can adapt.

Former UBank CMO, Jo Kelly, has re-emerged as the new chief customer officer at Good2Give, a fintech operating in the social enterprise space.

It’s easy to get growth when the macro-economic environment and consumer sentiment is strong. But it’s the tougher climates like the one banks are facing now that are the most rewarding and prove the mettle and magic of marketing, says NAB’s Suzana Ristevski.

The key role of marketers is to not only keep up with changing consumer expectations, but bring that external view into their organisation in order to help both grow and retain relevance, Bankwest’s executive GM of customer experience says.

The onslaught of technology and automation, performance-driven digital advertising and data-led marketing decision making are raising considerable questions about how to ensure creativity continues to flourish in the marketing function.

​More than 60 marketing, digital and CX leaders descended on Crown Towers on 19 September for the first CMO Momentum Melbourne conference, presented by CMO. Here are pictorial highlights from our jam-packed half-day event.