Leadership News, Features, and Interviews

It’s the public search results Google displays to consumers every day that ultimately provide the best transparency check around the search giant’s impact and role in society, its search chief claims.

Kia Motors Australia has confirmed a new general manager of marketing and promoted its former marketing leader to a fresh position on the local executive team.

The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.

​Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.

Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.

‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.

Workplaces of the future will be about upskilling and investing in existing talent, rather than poaching and recycling, said General Assembly's president and COO, Scott Kirkpatrick, on a visit to Sydney this week.

AMP chief customer officer, Paul Sainsbury, will leave the financial services giant following a new leadership structure announced just days after the release of the Royal Commission into Australia’s Banking, Superannuation and Financial Services Industry.

In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP AUNZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.

​Spotify’s A/NZ managing director, Jane Huxley, has been promoted to the role of managing director for Europe/Middle East/South Africa for Spotify.

​Melissa Cicero has been appointed as CMO and head of digital acquisition at lender, SocietyOne.

​One of the world’s biggest seasoning manufacturers is launching an AI-powered flavour development platform later this year.

The report has been tabled and the 76 recommendations are in. And there are a few clear lessons on what many have recognised are keys to ensuring your organisation is customer-led, from the very top to the very bottom and everywhere inbetween.

Village Roadshow marketing chief and one of the CMO50’s 2017 and 2018 top 15 performers, Mohit Bharvaga, is switching movies for holiday parks.

It was a rebrand challenge two-a-half years and one arguably large misstep in the making. Following the acquisitions of AOL in 2015 and Yahoo in July 2016, US-based telco giant, Verizon, set out on a mission to unify and rebrand its media, adtech and Internet properties as one global offering. The resulting ​umbrella entity, Oath,​ was officially unveiled in June 2017 at Cannes.

Super Retail Group (ASX: SUL) has confirmed former Foster’s marketing and experienced retail growth leader, Anthony Heraghty, as its new chief.

Moet Hennessy’s Australian team is on the hunt for a new marketing leader following the promotion of its marketing and business development director to the top job in Korea.

​Former Deloitte marketer, Pamela Kemp, has been appointed A/NZ head of marketing for Hootsuite.

​Sqware Peg, a digital transformation company and the first Salesforce partner in Australia, has been acquired by Simplus.

​Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar.

As leaders move into a new calendar year, there's always the opportunity to take a close look at what is and isn’t working in their go-to-market strategies, and how things could improve. And given the rapid pace of change in the industry, it's vital leaders take stock regularly and adapt and pivot to meet ever-changing customer needs.