Leadership News, Features, and Interviews

Jayride’s CMO said his decision to take a voluntary redundancy as part of dramatic staff cuts at the online travel services marketplace was necessary if the business is to make it through the current COVID-19 crisis.

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now. In our first episode, we catch up with Telstra chief marketing officer, Jeremy Nicholas, on how he's helping the telco navigate the crisis and meet customer demand.

B2B marketers must adapt to the shifting sands the COVID-19 crisis has presented them by shifting the brand message from one of product and service capability to one of how they’re helping the community solve an immediate pain point. Unfortunately, too many are still pushing sales or self-serving messages.

​Marketers should be proud of the varied skills and experiences they bring to the executive table, former marketer and now CEO of BarBooks Australia, Morag Latta, believes.

Helping consumers dream about or celebrate past travel experiences at a time when they’re not permitted to travel is hot on the hit list for APT’s first general manager of both product and marketing, Justine Lally.

We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.

CMO is calling on Australia’s senior marketing fraternity to participate in our annual ​State of the CMO​ research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.

Mars Wrigley Australia has brought on Bega's former marketing and innovation director as its new local marketing chief across its 17 iconic brands including Mars, Snickers, Maltesers, Skittles, Eclipse and M&Ms.

Australian Radio Network (ARN) has confirmed the departure of chief marketing officer, Anthony Xydis, after a seven-year run.

Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.

It’s a situation many brand marketers want to get to: A healthy and highly engaged customer loyalty program delivering potentially millions in sales and value to business and customers alike. And for iced bubble tea franchise outlet, Chatime, efforts to deliver just that will not only help build long-term brand equity, but provide some tools to help cope with the current COVID-19 crisis.

Finder has released a solution for secure online identity verification for banking details in its new app, a very timely solution given the current necessity for Australians to self isolate.

​Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.

Keeping marketing teams engaged during the COVID-19 crisis by upskilling on marketing and brand strategy fundamentals has prompted a new education offering from the Association of Data-driven Marketing and Advertising (ADMA) and marketing thought leader, Mark Ritson.

The Association of Market and Social Research Organisations (AMSRO) has sent an open letter to all governments in the wake of COVID-19 asking that all levels to continue to use and support market and social research services as a priority.

oOh!media and its publishing business Junkee Media have launched a new campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its assets.

Media companies are continuing to withdraw their earning guidance as COVID-19 continues to spread and affect business operations globally, while others suspend trade altogether.

WPP AUNZ has confirmed the departure of its chief customer officer, Sunita Gloster, after less than 18 months in the role and a month after the group posted more than $230 million in losses in the first-half 2020.

Brand purpose and community awareness has been becoming increasingly important over recent years. And with the rise of the COVID-19 crisis, it's never been more important than now.

In the wake of International Women’s Day, there was a lot of talk about how women need to forge ahead in their careers. CMO had the opportunity to talk to a number of marketers about how they got ahead in their careers and the top lessons they learnt along the way - lessons to benefit all those looking to make their careers in marketing.

A new survey has found most Australian organisations plan on giving staff access to leave, paid time off, or the ability to work from home in order to ride out the COVID-19 crisis.