Leadership News, Features, and Interviews

A new In-House Agency Council (IHAC) has been launched by a handful of Australia’s biggest brands aimed at helping marketers do a better job of building capability and sharing best practices across their in-house teams.

Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25 winners.

Brownes Dairy marketing and sales chief, Natalie Sarich-Dayton, has been promoted to the CEO’s post, becoming the company’s first female leader in its 135-year history.

Those first 60 to 90 days in your new role are crucial. In fact, they’re so crucial, you’ll find dozens, if not hundreds, of books written on the subject. And chief marketing officers are no different in their need to prove their worth and importantly, set themselves up as big ‘M’ marketers to the CEO and executive team in those early days.

It’s organisations boasting strong alignment between marketing and other functions – especially the CIO - that are going to get the great things done that matter most to the bottom line.

Transparency, preparedness, a unified communications approach - both proactively and reactively – and perspective are key to brands preparing for as well as navigating their way through a cyber data breach, several industry experts say.

Unifying customer service and data insights and building a destination marketing mindset and approach are key priorities for West HQ chief marketing officer, Michaela Chan.

Quick thinking to pivot a series of physical events to virtual to build partner pipeline has certainly seen Nutanix’s head of marketing, Amber Watson, earn her stripes as an adaptive marketing chief this past year.

CMO is delighted to officially open nominations for the CMO50 2021, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.

RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer.

The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice.

Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth.

Consumer credit reporting firm, Equifax, has brought on its first new chief marketing officer as it undergoes a data and digital transformation.

Queensland retail marketplace and payment provider, Gimmie, has brought on a new CEO and its first head of marketing as it launches into the Australian market.

The Reject Shop has brought on experienced marketing leader, Margaret Zabel, as a non-executive director, noting her lineage in customer-centred transformation, brand strategy and innovation.

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

South Australian Tourism Commission (SATC) has brought on San Remo’s former CMO as its new marketing chief to replacing outgoing executive marketing leader, Brent Hill.

Visit Sunshine Coast has brought on a new head of marketing as the organisation hits the pedal on its new destination brand, ‘For real’.

PETstock has recruited a new general manager of marketing and customer engagement incorporating ecommerce off the back of crafting a fresh five-year vision for the pet retailing business.

Louise Crompton has switched Binge for the ViacomCBS network and is to head up marketing for its new-look subscriber-based media streaming service, Paramount+.

A petition encouraging Australian employers to grant pet owners ‘PETernity’ leave, along with pet personality scores driving product recommendations and membership benefits, are just some of the tools PetCulture’s first CMO is using to drive aggressive growth.