Leadership News, Features, and Interviews

ADMA has signed on as the first reseller for a regional version of the Thrive Global platform being provided under an exclusive agreement with Monash University.

An ambition to attach meaning to money through brave and purposeful brand work is the key to making an impact for Future Super’s chief marketing officer, Grace Palos. Here, she shares 9 elements key to the way the business builds out its brand strategy.

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

Nurturing SMEs through the COVID-19 crisis and recession using a combination of technology, customer insight and content are the cornerstones of growth for Employment Hero’s marketing director, Tasman Page.

Nearly half of Australian SMEs are looking to remove in-house marketing roles as a cost-reduction strategy and nearly one-third have shut down marketing all together, a new survey claims.

CMO asks four industry leaders to shake their crystal balls and share their thoughts about what the business landscape might look like as we make our way through the coronavirus pandemic. On the other side, how will things look?

Screen Queensland has brought on a new marketing and comms leader as part of trio of new executive-level appointments at the arts organisation.

Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report.

The Athlete’s Foot’s long-serving digital and omnichannel customer engagement chief, Marl Teperson, has hung up his shoes after 11 years to join Afterpay.

Digital marketing outfit, Sensis, has appointed Matt Mulligan as its new chief product and customer experience officer, tasked with the job of growing the business to be the country’s leading platforms business.

Newly rebranded sports and entertainment industry strategy consultancy, Tenka Group, has promoted its marketing chief to managing director and will bring on a new divisional manager of marketing strategy as part of a leadership reshuffle.

Better distinguishing Winning Group’s portfolio of brands externally while building an integrated marketing function internally have been top priorities for CMO, Sven Lindell, in his first year in the job.

Growth through stronger customer retention is firmly in the sights of Youfoodz CMO, Simon Jarvis, and he’s doubling down on his CRM and data strategy to achieve it.

Jan Hutton is taking the step up from CMO to CEO and has been appointed the new chief of Australian Tourism Data Warehouse.

JCurve Solutions marketing chief, Kate Massey, has resigned from her post after an 11-year stint.

In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.

Leading brands like Alibaba will come to differentiate with ethical marketing to build long-term value off the back of the COVID-19 crisis, according to Forrester.

The challenge of how to build on elevated consumer interest in superannuation off the back of the COVID-19 crisis is firmly in the sights of Rest super’s new head of marketing, Jane Merrick.

Nine’s former group marketing director has become the new director of marketing, communications and fundraising for Taronga Zoo.

Having a lean-in culture and attitude for finding solutions to a challenge is just as important as having the technical or operational capability to achieve it, NTT’s global CMO says.

OOh!media is set to have a new managing director and chief executive officer from early 2021 after the out-of-home provider announced a successor to well-known founder, Brendan Cook.