Leadership News, Features, and Interviews

Leadership

5 strategic tips for avoiding a big data bust

Big data has arrived as a big business initiative. But the hip, experimental, ad hoc veneer of blending data streams to surface bold discoveries belies a massive cultural and technological undertaking not every organisation is ready for.

Leadership

How to master creative thinking

Just how did Steve Jobs and Marc Benioff of Salesforce.com fame become the gurus of creative thinking? Were they born with an inherent talent, or can you in fact learn to become a leading marketing innovator?

Leadership

Transformation: The Co-op's CMO Greg Smith

Greg Smith is The Co-op's first CMO in its 55-year history. It's no wonder his to-do list stretches a mile and includes everything from brochures to outlet transformations, Facebook strategies and more.

Leadership

Data-Driven Companies Outperform Competitors Financially

Working with and making business decisions based on data is good for your company's bottom line. Companies that have embraced a data-driven culture--rating themselves substantially ahead of their peers in their use of data--are three times more likely to rate themselves as substantially ahead of their peers in financial performance, according to findings by the Economist Intelligence Unit in a survey sponsored by Tableau Software.

Leadership

10 leadership strategies you should be embracing

It’s a wonderful time to be leading as CMO - assuming you’re up to the challenge. As companies face growing pressure to drive growth in this unpredictable environment, marketing is increasingly on your CEO’s agenda and, rest assured, it is being hotly debated in the boardroom, as well.

Leadership

Finding the return on marketing investment: PGi’s Melissa Wong

Given her solid background in the software and telecoms space, it shouldn’t surprise anyone to learn PGi’s marketing chief Melissa Wong is a passionate believer in CMOs embracing technology. What will arguably raise more eyebrows is that she doesn’t like to be called a marketer.

Leadership

CMOs: Redefining the rulebook

The CMO has finally arrived. It might have taken five years to get there and involved a radical transformation of marketing as a practical function and principle, but the CMO has officially become a leader of corporate strategy.

Leadership

Why you should bother with the CIO

Gartner’s report on the decline of the CIO and rise of the marketer as the key technology buyer made plenty of waves last year. According to the analyst group, 35 per cent of enterprise IT expenditure by 2015 will be out of the CIO’s hands, with CMOs responsible for the majority of technology purchasing by 2017.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

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Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

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Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

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