Tealium revolutionises today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline, and IoT devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting over 1,300 client-side and server-side vendors and technologies. The Tealium Universal Data Hub enables organisations to leverage real-time data to create richer, more personalised digital experiences across every team, technology, and customer touchpoint.
Customer engagement is the name of the game for modern marketing teams, and digital, data and customer-centric ways of working are key to realising this ambition. How brands drive customer engagement and the role personalisation plays in achieving success took centre stage during a recent ‘Meet the CMO’ session at CMO Momentum 2020.