Nielsen is a global leader in audience insights, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritising their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers.
In a world of exploding choice, fleeting loyalty, and increasing media fragmentation, there is no short-selling the importance of establishing and fortifying a brand’s relationship with its consumers.
APAC Article based on findings from the Nielsen Global Annual Marketing Report 2022