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Nielsen

Nielsen is a global leader in audience insights, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.

It’s true: You really do need to spend money to make money

Advertising is a commitment. It can also be expensive. And while we know that brands are prioritising their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers.