Brand Post
Connecting brands with IT.
ForgeRock
ForgeRock enables millions of consumers to interact with organisations online, building secure relationships and enabling new digital offerings from any device or connected thing.
Marketers looking to harness the Internet of Things (IoT) require a new approach to viewing and implementing processing, analytics, storage, and communications. Certainly, identifying “who’s who, what’s what, and who gets access to what” is one aspect. But how this is processed, managed, protected, stored, and communicated is a whole new kettle of fish for businesses.
The technology industry moves at a relentless pace, making it both exhilarating and unforgiving. For those marketers at the forefront of innovation it is an incredibly exciting place to be, but what trends are we likely to see coming to the fore in 2016? Below are five predictions relating to security, big data and the Internet of Things (IoT) that will have a major impact on the marketing technology landscape in 2016.
With increased mobility among end consumers today, it is crucial businesses are able to identify and engage with their customers in a meaningful way through a sound identity strategy.