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Salesforce Datorama

Datorama, a Salesforce Company, provides the leading AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring data together and optimize marketing investment and activity. ... Achieve your marketing goals through AI-powered insights.

Data, growth and the new marketing mandate

Data integration is a key part of how marketers are able to see an ROI, and how they can drive more intelligence to know where to spend and where to communicate with customers, either down to a one-to-one level or to the personas they’re seeking to target. Here are 5 insights on improving the state of data-driven marketing today.