Brand Post
Connecting brands with IT.
Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company’s founding in 2004, Brightcove’s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video.
There is no doubt that video is an important marketing tool. In fact, about 87 per cent of businesses use video as a part of their marketing strategies. Why? Because in an age of decreasing attention spans, video is an easily-consumed, easy-to-share medium. It allows businesses to create an engaging way to impart crucial information to consumers when and where they want to consume it.