Connecting brands with IT.

Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company’s founding in 2004, Brightcove’s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video.

Video: The One Essential Of Any Marketing Strategy

​There is no doubt that video is an important marketing tool. In fact, about 87​ per cent of businesses use video as a part of their marketing strategies. Why? Because in an age of decreasing attention spans, video is an easily-consumed, easy-to-share medium. It allows businesses to create an engaging way to impart crucial information to consumers when and where they want to consume it.