Bynder’s digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. We are the brand ally that unifies and transforms the creation and sharing of assets.

Six must-know stats about content experiences - Part 3/3

Turning your content into customers

In this series, we've compiled six must-know stats in total, that show first-hand why content experiences are now an essential part of any digital marketing effort - to make sure you keep up with the pack and eliminate the real risk of being drowned out by the digital noise of competitors.

Let’s take a look at #5 and #6 (missed the other stats? Read article 1/3 here and 2/3 here)

5. Create diverse, localized content

Delivering relevant and localized content at scale has become one of the essential concepts in effective digital marketing. In fact, even back in 2020 (I know that's only two years, but it sure feels like a lifetime!), 81% of C-level executives expected to shift more of a focus onto customer interaction, with 66% expecting to put a heavy emphasis on the customer as an individual.

With content chaos and the ever-increasing competition across all customer touchpoints, personalization has become an essential tool in any digital marketer's arsenal. 98% of marketers agree that personalization advances customer relationships, driving loyalty and brand authority. Personalized, optimized content is at the very heart of any content experience worth its salt, with a growing expectation from prospective consumers that everything they encounter from a brand should already be personalized towards them. No, really! Already in 2020, 66% of consumers surveyed suggested that encountering content that wasn't personalized to them would drive them away from making a purchase.

Creating a diverse range of content at scale while remaining on-brand is where tools like Bynder's Brand Guidelines and Content Workflow come into a league of their own. These brand-protecting tools help marketers make localized content fast without needing to jump through countless hoops to get it to market.

Ask yourself-what common thread runs through these stats and facts? 

6. A connected tech ecosystem.

Delivering the right content to the right people at the right time underpins the entire principle of content experiences. Enabling marketers to have the capacity to be reactive in the market while remaining focused on your brand story and delivering a consistent experience to the consumer is all made possible by connecting the dots and offering an adequate tech solution.

And it just so happens we offer a very good one

Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.

With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, we are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses. 

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