Brand Post
Connecting brands with IT.
ThinkTV
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.
According to data from ThinkTV, total TV (including traditional linear broadcast and on-demand video) engages 85 per cent of Australians every week. And that reach is growing as TV is consumed more online, with broadcaster video-on-demand (BVOD) now Australia’s fastest growing media, with more than 1.6 million hours of content consumed every week.
Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some of its other attributes – especially its effectiveness as a driver of rapid response.