Connecting brands with IT.

ThinkTV

ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.

Maximising the post-pandemic opportunity for FMCG brands

According to data from ThinkTV, total TV (including traditional linear broadcast and on-demand video) engages 85 per cent of Australians every week. And that reach is growing as TV is consumed more online, with broadcaster video-on-demand (BVOD) now Australia’s fastest growing media, with more than 1.6 million hours of content consumed every week.

New research reveals the real value of TV

Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some of its other attributes – especially its effectiveness as a driver of rapid response.