Bing

Bing helps you turn information into action, making it faster and easier to go from searching to doing. Learn more

The Future of Search

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.

While you can’t have your request for Scotty to ‘Beam You Up” fulfilled, you can expect a nice explanation as to why

We used to say that the future of search was “contextual” search. This meant that we’d move beyond matching keywords to web pages and instead search is based on an understanding of the context of a query and how this modified the answer. Currently, we’re moving rapidly beyond even that rationale. For one thing, search queries are far removed from basic text-input; whether this is based on keywords or full questions that are being searched for - they’re more commonly arising in the form of conversational language, as entered by voice recognition.

This is a time where we are getting more and more used to talking to computers, whether it’s chatbots on social media or Siri on the iPhone or Cortana on the Xbox. These 'guys' all have personality, and the idea of slowly shouting keywords at them is becoming absurd – we expect to be able to talk, them to be able to listen and for them to act like genuine personal assistants who will give us an immediate answer. But not just any answer, one that is fully tailored to us. We are now the context and technology now has enough information to know what sort of things we like, and, more importantly, where we are and want to go when we like them.

The more omnipresent technology is the easier it needs to be to interact with. Most people have seen an episode of Star Trek where the characters talk to a computer that they cannot see. This idea of a futuristic know-all seemed to be genuine science fiction until recently. With the Anniversary update of Windows 10 about to appear, Cortana and her channels into the Bing Network will be active all the time – even on the lock screen – ready to assist whatever time it is. Yet she’ll be intelligent enough to know not to reveal secure information on a locked computer.

With this in mind, it’s never been a better idea to get aboard the search train (or should that be star ship)? Search results are only as good as the information put in at both ends. Networks like Bing are great at connecting users with the goods, content and services that they want, in the right situations and context, so it’s well worth talking directly to the Network about how to be that desired goods and/or services provider that gets recommended.

Learn more about Bing Network

Visit Sponsors Site

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in