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ThinkNewsBrands

Premium news content influences Australians every day creating an unmissable opportunity for brands to engage, inform and inspire. ThinkNewsBrands shows you how.

Busting the myths of news reader engagement

News is a fundamental part of the day for many Australians, with more than 10 million people engaging with news on any given day, online and in print. But despite its strong reach, conventional wisdom has held that news brands may not provide advertisers with a strong environment for fostering engagement. To test this and other myths, news brand advocacy group ThinkNewsBrands conducted in-depth research to determine news brands’ ability to drive purchase propensity and build brands, with the results explored in-depth at a recent webinar conducted by CMO Australia.

Scale, reach and influence: the fundamental facts about news brands

​The COVID-19 crisis has had a significant impact on Australians and the need for accurate and timely news has led to significant growth in consumption of news media. But this trend was visible even before the pandemic began dominating headlines, kicked off by increased demand for information during Australia’s unprecedented summer bushfires.

Why trusted sources are critical for insurance buyers

​The COVID-19 crisis has led to significant changes in customer behaviour across many industries, and there is a high likelihood these changes will last well into the future. But for many Australians, COVID-19 is just the latest in a series of crises that have experienced along with unprecedented droughts, floods, and bushfires.