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The COVID-19 crisis has had a significant impact on Australians and the need for accurate and timely news has led to significant growth in consumption of news media. But this trend was visible even before the pandemic began dominating headlines, kicked off by increased demand for information during Australia’s unprecedented summer bushfires.
The COVID-19 crisis has led to significant changes in customer behaviour across many industries, and there is a high likelihood these changes will last well into the future. But for many Australians, COVID-19 is just the latest in a series of crises that have experienced along with unprecedented droughts, floods, and bushfires.