Bing

Bing helps you turn information into action, making it faster and easier to go from searching to doing.

Effectiveness of Search?

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.

Gone are the days of the old, clunky text search box. Search smarts have gone up many levels.

There are now 350,000,000 active installations of Windows 10 around the world. Microsoft’s best-received Operating System of all time is designed to be always on and always helpful. The lines between searching your computer for a file, a setting or a program and searching online have all been removed now. One system does it all and a generation of people will barely notice that search networks can intelligently distinguish between a local search and an internet search. We’re all being insidiously drawn into an always-connected world where we expect the answer just to simply appear first time.

In the case of Windows we’re mainly interacting with a virtual personal assistant called Cortana. On Apple devices it’s Siri. We can even talk to them in conversational English and they’ll tell us the answer as though we’d been talking to another human – intelligently and conversationally.

We’re relying on them more and more all the time. They’re not just telling us where our favourite song is or what someone’s contact information is, we’re relying on them for everything. But we’re not the only ones.

As any online publisher will know, more than half of traffic online comes from search engines. With search being further embedded into our lifestyles, we’re relying on it more than ever both to find what we want and also to be found ourselves. If you’re running a business, making sure search finds you is hugely important, so it’s worth talking to the experts. Take the Bing Network, for example, it’s not only used by Windows, the Edge browser, Xbox, Apple and Office 365 but Amazon devices also default to it and so does Twitter’s translate feature.

It already accounts for one in three PC searches in the US and there are already thirty per cent more searches on Windows 10 than on all prior versions of Windows. Out of 160 million searches in the US, 60 million were exclusive to the Bing Network.

So it shouldn’t be too hard to imagine what that power and experience can do for your business. What would you want all those users to get told about your products and services? It’s worth getting in touch with the people who handle the search.

Learn more about Bing Network

Visit Sponsors Site

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in