Bing

Bing helps you turn information into action, making it faster and easier to go from searching to doing.

Effectiveness of Search?

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.

Gone are the days of the old, clunky text search box. Search smarts have gone up many levels.

There are now 350,000,000 active installations of Windows 10 around the world. Microsoft’s best-received Operating System of all time is designed to be always on and always helpful. The lines between searching your computer for a file, a setting or a program and searching online have all been removed now. One system does it all and a generation of people will barely notice that search networks can intelligently distinguish between a local search and an internet search. We’re all being insidiously drawn into an always-connected world where we expect the answer just to simply appear first time.

In the case of Windows we’re mainly interacting with a virtual personal assistant called Cortana. On Apple devices it’s Siri. We can even talk to them in conversational English and they’ll tell us the answer as though we’d been talking to another human – intelligently and conversationally.

We’re relying on them more and more all the time. They’re not just telling us where our favourite song is or what someone’s contact information is, we’re relying on them for everything. But we’re not the only ones.

As any online publisher will know, more than half of traffic online comes from search engines. With search being further embedded into our lifestyles, we’re relying on it more than ever both to find what we want and also to be found ourselves. If you’re running a business, making sure search finds you is hugely important, so it’s worth talking to the experts. Take the Bing Network, for example, it’s not only used by Windows, the Edge browser, Xbox, Apple and Office 365 but Amazon devices also default to it and so does Twitter’s translate feature.

It already accounts for one in three PC searches in the US and there are already thirty per cent more searches on Windows 10 than on all prior versions of Windows. Out of 160 million searches in the US, 60 million were exclusive to the Bing Network.

So it shouldn’t be too hard to imagine what that power and experience can do for your business. What would you want all those users to get told about your products and services? It’s worth getting in touch with the people who handle the search.

Learn more about Bing Network

Visit Sponsors Site

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in