Bing

Bing helps you turn information into action, making it faster and easier to go from searching to doing. Learn more

Effectiveness of Search?

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.

Gone are the days of the old, clunky text search box. Search smarts have gone up many levels.

There are now 350,000,000 active installations of Windows 10 around the world. Microsoft’s best-received Operating System of all time is designed to be always on and always helpful. The lines between searching your computer for a file, a setting or a program and searching online have all been removed now. One system does it all and a generation of people will barely notice that search networks can intelligently distinguish between a local search and an internet search. We’re all being insidiously drawn into an always-connected world where we expect the answer just to simply appear first time.

In the case of Windows we’re mainly interacting with a virtual personal assistant called Cortana. On Apple devices it’s Siri. We can even talk to them in conversational English and they’ll tell us the answer as though we’d been talking to another human – intelligently and conversationally.

We’re relying on them more and more all the time. They’re not just telling us where our favourite song is or what someone’s contact information is, we’re relying on them for everything. But we’re not the only ones.

As any online publisher will know, more than half of traffic online comes from search engines. With search being further embedded into our lifestyles, we’re relying on it more than ever both to find what we want and also to be found ourselves. If you’re running a business, making sure search finds you is hugely important, so it’s worth talking to the experts. Take the Bing Network, for example, it’s not only used by Windows, the Edge browser, Xbox, Apple and Office 365 but Amazon devices also default to it and so does Twitter’s translate feature.

It already accounts for one in three PC searches in the US and there are already thirty per cent more searches on Windows 10 than on all prior versions of Windows. Out of 160 million searches in the US, 60 million were exclusive to the Bing Network.

So it shouldn’t be too hard to imagine what that power and experience can do for your business. What would you want all those users to get told about your products and services? It’s worth getting in touch with the people who handle the search.

Learn more about Bing Network

Visit Sponsors Site

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in