Bynder

Bynder’s digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. We are the brand ally that unifies and transforms the creation and sharing of assets.

Six must-know stats about content experiences - Part 2/3

Turning your content into customers

In this series, we've compiled six must-know stats in total, that show first-hand why content experiences are now an essential part of any digital marketing effort - to make sure you keep up with the pack and eliminate the real risk of being drowned out by the digital noise of competitors.

Let’s take a look at #3 and #4 (missed the first two stats? Read the article here)

3. Align across the organization

"Coming together is a beginning. Keeping together is progress. Working together is success." - Henry Ford.

While your brand may not be in the automobile business, the wise words of Henry Ford are a perfect song sheet when it comes to aligning your content lifecycle and the broader business goals of your organization to create exceptional content experiences. Alignment and content can sometimes be a complicated relationship, but it's one that we aren't going to need a tv show host to break down and rebuild for us.

Aligning your content strategy with your brand messaging and your sales narrative is a keystone in the bridge that crosses the gulf of dull content and an exciting content experience.

86% of buyers will pay more for a better customer experience, which translates directly into their online experience of your content. The link between marketing and sales has never been more prevalent. Extending the narrative of your brand story into your content and across your customer touchpoints has become a significant step toward breaching the competitive waters of not just E-commerce but digital marketing in general.

4. Set up for tech success

 At the heart of any good content experience is a robust tech stack that facilitates and enhances the work that the talented individuals using it do. The ability to create, manage, and distribute assets from a central location, especially in the age of high-volume, high-quality content, is essential to maintain omnichannel synergy.

In a recent survey, 85% of respondents said the ease of sharing and distributing digital assets is essential for the success of digital experiences in their organization. And a staggering 4 out of 5 respondents from the same survey said their teams would benefit from a centralized source of truth for their assets. Evidently, brands that fail to invest in an integrated tech ecosystem force themselves into an uphill battle in an already over-congested digital space.

Marketers face three main content-related challenges of accuracy, timeliness, and relevance: issues that a connected tech ecosystem smoothes out easily. A DAM (digital asset management) solution turbo-charges the content lifecycle, making it 83% faster to find and distribute assets than a non-DAM way of working. With a DAM system at its core to store and manage creative assets, organizations can personally tailor their tech arsenal to suit the demands of their creatives, marketers, and of course, their prospective consumers. Dynamic Asset Transformation from Bynder a is powerful tool to automate the way to deliver optimized content and assets and improve digital experiences.

44% of organizations highlight that an inability or difficulty to integrate their back-office tech with their broader tech stack seriously inhibits their ability to run effective omnichannel campaigns. DAM integrations with content management systems (CMS) and product information management (PIM) tools make it even easier and faster for marketers to access and share the content they need when they need it. Plus, with the high content volume required for compelling content experiences, these integrations are a vital link between a streamlined production process and driving conversions towards a point of action. By managing these content volumes from one, central place without needing to dive in and out of separate systems just to manage them, marketers can save serious time while making campaigns punctual, relevant, and powerful.

Learn more about the synergy between your brand's content engine and your position as a thought leader. Click here to download our latest guide

 

Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.

With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, we are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses. 

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