Innovation Enterprise

We are a business media company specializing in enterprise innovation. We bring our exceptional cross-industry knowledge to the business community through a combination of digital media and live summits, providing organizations with cutting-edge insights to drive growth in the constantly changing business environment.

Digital Transformation: Australia’s Ongoing Project

After a slow start to their digital transformation, Australian businesses are seeing significant growth

Digital transformation in Australia has been, in many ways, too slow. The government created its Digital Transformation Office (DTO) in July 2015, when fewer than half of Australians polled believed their leadership ‘understands digital trends and technology.’ This late digital bloom posed a threat to the development of businesses in the world’s 12th largest economy but, with pressure from companies such as Ernst & Young, the government soon answered calls for digital innovation, with Australian businesses being the drivers of change.

Australian companies are actually more aware than most about the importance of digital transformation in terms of gaining a competitive advantage. 47% said that competition is a key driver in their digital development, compared with a global average of 37%. Even so, Australia has dipped back down to 18th in the world rankings for digital competitiveness, largely down to poor broadband affordability and a stunted adoption of proper digital solutions in business. The country is slowly making the shift to reliance on cloud platforms and the IoT - Melbourne, for example, is using sensors to ‘collect data on temperature and light’. The Australian Business Review expect Australia to rise through the rankings again, with government initiatives positioning the country as an IoT leader and at the forefront of new technology adoption.

Digital transformation in Australia is well represented by Coles. The company has upped its analytics efforts, with leaders from its financial services and online businesses coming together to revamp the chain and develop a proper analytics strategy across the enterprise. Having previously relied on ineffective analytics around their online shopping, the supermarket’s commitment to improving this area is promising and is a sign of a wider Australian effort to tackle the lack of innovation.

According to CMO, Coles’ former web analytics manager, Naomi Le Get, said that ‘the emphasis was on understanding the online grocery shopping process and improving basket sales through product marketing, brand actions and more targeted portal interactivity.’ Analytics helped the supermarket predict what their customers will buy, allowing them to target promotions and new products accordingly. Coles strive to create a clear end-to-end view of its customer is something other Australian businesses should look to emulate.

The ongoing digital transformation in Australia is set to be an important part of the discussion at Innovation Enterprise’s three summits in Sydney this September and October. The Digital Strategy Innovation Summit, Chief Digital Officer Forum and Chief Marketing Officer Summit will feature speakers from industry-leading digital companies, to give attendees the insight to action real change in their own organisations.

Australia may be some way behind the likes of the USA and the UK in its digital transformation, but the recent government push and the focused efforts of some of the country’s key companies will speed up the process. Innovation Enterprise’s three summits will give the attendees the tools to be part of Australia’s next steps in digital, from analytics to customer experience - in a country seriously in need of digital innovation, companies that are ahead of the curve will be best placed to reap the rewards.

If you’re interested in attending these digital events, you can save $200 off two day passes with the code CMO200.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

Latest Podcast

More podcasts

Sign in