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Lenovo ThinkFWD

Explore ThinkFWD to discover expert tips and advice for IT and business professionals on the latest tech trends, from mobility to performance and productivity, data centre and high-performance computing.

The merging of marketing and IT

In 2012, Gartner predicted that every budget would become an IT budget as technology becomes increasingly central to the infrastructure of the business. What impact could this have on the enterprise marketing department in 2016? And how will roles such as the chief digital officer (CDO) become even more important in the future?