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Magnite

Magnite (NASDAQ: MGNI), is the world’s largest independent sell side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetise their content across all screens and formats including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand safe, high quality ad inventory and execute billions of advertising transactions each month.

Why data and the wow factor are equally important for BVOD advertisers

In this article, the second of three articles about the opportunities and challenges for marketers planning BVOD advertising, Magnite’s Australian Managing Director James Young speaks with Jordan King, Director of Audience and Automation at Nine Entertainment and Nicole Bence Network Digital Sales Director at Seven Network.