Brand Post
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Magnite
Magnite (NASDAQ: MGNI) is the world’s largest independent sell side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use its technology to monetise their content across all screens and formats including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust its platform to access brand safe, high quality ad inventory and execute billions of advertising transactions each month.
As audiences increasingly turn to streaming services to watch their favourite programming, the worlds of CTV and traditional broadcast are colliding, unlocking new opportunities and inventory for marketers to reach their audiences.
In this final article of three, Magnite’s Australian Managing Director James Young speaks with Sophie Hicks Lloyd, Director of Digital Sales at Network 10 to explore the transformation of BVOD and find out more about what marketers should consider as they review the marketing activities for 2021 and beyond.
In this article, the second of three articles about the opportunities and challenges for marketers planning BVOD advertising, Magnite’s Australian Managing Director James Young speaks with Jordan King, Director of Audience and Automation at Nine Entertainment and Nicole Bence Network Digital Sales Director at Seven Network.
Since the start of 2020, Broadcaster Video on Demand (BVOD) consumption has been on the rise in Australia with more than 1.6 million hours of BVOD content consumed every week, an increase of 30% from the previous year.