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Adobe is changing the world though digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide—from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on our established design leadership, we enable customers not only to make great content, but to manage, measure and monetise it for maximum impact

The CMO50 series: Lisa Ronson, Tourism Australia

In this special 2-part series produced exclusively for Adobe, we profile CMO50 2016 and 2017 recipient, Lisa Ronson from Tourism Australia, to find out what makes her tick and how digital, technology and industry partners are a vital ingredient to success.