Brand Post
Connecting brands with IT.
Adobe
Adobe is changing the world though digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide—from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on our established design leadership, we enable customers not only to make great content, but to manage, measure and monetise it for maximum impact
In this special 2-part series produced exclusively for Adobe, we profile CMO50
2016 and 2017 recipient, Lisa Ronson from Tourism Australia, to find out what makes her
tick and how digital, technology and industry partners are a vital ingredient to success.
The strongest and most resilient digital foundations are built with the pillars of people, process and technology. Find out what are the three steps required to get started.