Connecting brands with IT.

Oracle Marketing Cloud

Modern Marketers choose Oracle Marketing Cloud’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. These Modern Marketing solutions connect cross-channel, content, and social marketing with data management and activation along with hundreds of pre-integrated app and data partners. Leading brands use our award-winning expertise and technology to deliver personal experiences on a proven system that marketers love and IT trusts

Marketing Professionals Share Tips on How to Best Utilise Data

As new digital capabilities become ingrained in marketing operations, both brands and partnering agencies must re-engineer their internal organisations to drive stronger collaboration, product development, and customer relationships. At the heart of these goals lies a drive to effectively gather and mine rich sources of market and customer data.

The Four Steps for Effective Change in Marketing

To remain competitive in an increasingly digital marketing landscape, brands and their partnering agencies not only must evolve their internal operations, but also foster greater collaboration with one another.