What it Takes for CMOs to Own Customer Experience
What does it really take to lead your organisation’s entire customer experience ambitions?
Oracle Marketing Cloud
Modern Marketers choose Oracle Marketing Cloud’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. These Modern Marketing solutions connect cross-channel, content, and social marketing with data management and activation along with hundreds of pre-integrated app and data partners. Leading brands use our award-winning expertise and technology to deliver personal experiences on a proven system that marketers love and IT trusts
How Marketing Automation Boosts Consumer Engagement
Consumer engagement is a key tenet of modern marketing, but today’s buyers present a new challenge to marketers.
Marketing Professionals Share Tips on How to Best Utilise Data
As new digital capabilities become ingrained in marketing operations, both brands and partnering agencies must re-engineer their internal organisations to drive stronger collaboration, product development, and customer relationships. At the heart of these goals lies a drive to effectively gather and mine rich sources of market and customer data.
The Four Steps for Effective Change in Marketing
To remain competitive in an increasingly digital marketing landscape, brands and their partnering agencies not only must evolve their internal operations, but also foster greater collaboration with one another.