Leadership News, Features, and Interviews

ANZ plans to appoint a dedicated group executive responsible for digital transformation as part of a leadership restructure.

Australian-based artificial intelligence software company, Complexica, has recruited former global analytics and data chief for Treasury Wine Estates as its new director of data science to help expand its market presence.

IBM has appointed its first chief marketing officer for Australia and New Zealand.

Online food ordering company, Menulog, has brought on two new senior marketing executives to drive growth for its brands in Australia and New Zealand.

Village Cinemas’ marketing chief says a live innovation project running across Melbourne venues this week is not just about finding new ways of incorporating mobile into its offering, it’s about customer centricity.

In a double twist of fate, Woolworths announced its decision to offload home improvement and hardware chain Masters, at the same time rival Wesfarmers revealed its DIY expansion with an offer for Homebase, the UK’s second-largest hardware chain.

B2B telecommunications provider, Vocus, will kick-off a second round of its innovative seed capital investment program for startups thanks to the success of the marketing-led program in 2015.

Rapid and customer-oriented innovation might be second nature to startups, but for the majority of businesses, fostering such thinking needs both a commitment to change and a cultural reset.

Samsung has announced one of its former digital marketing leader as its new president for Australia.

Tatts Group CMO, Megan Magill, has a great working relationship with her CIO counterpart. It’s a circumstance she puts down partly to business conditions, partly to the transformation remit set by her CEO, Robbie Cooke, but mostly to common interests. These interests revolve around two key areas of transformation for the wagering, gaming and lotteries group: Customer engagement, and data utilisation.

Modern marketing and business are defined by one thing: The Web. And it’s safe to say that CMOs, CEOs and CFOs are keenly aware of the huge hole when it comes to measuring the business value of online marketing.

It’s one thing to want to be a data-driven marketing team, and quite another to make it a reality. But that’s what Kevin Ryder, VP of global marketing for Australian B2B software firm, IR, set out to accomplish when he joined the organisation in November 2013.

For many brands today, the desire to become more customer-centric has led to the realisation that existing operational processes or a product-centric model simply aren’t going to cut it. As a result, the hunt is on for new frameworks that truly place the needs of the customer at the heart of decision-making.

The rise of customer-led marketing has thrown a very big spotlight on ways brands not only acquire customers, but also retain them. Understanding how to keep the returning consumer happy is no less a priority for ANZ Stadium’s CMO, who embarked on a two-year strategic member insights and engagement program in order to better understand its members and the services and digital offerings that will keep them coming back and spending more.

A data-driven analytics platform is giving superannuation group, Mercer, the ability to personalise and contextualise member engagement, driving significant marketing ROI as a result.

With 2015 coming to a close, we thought it would be a good time to look into the most read articles of 2015 on the CMO website to see what was top of mind for modern marketing leadership this year.

Few CMOs would list engineering as their undergraduate degree. But for Kraig Swensrud, that unusual starting point was the perfect beginning for a career that now sees him working as the San Francisco-based CMO for Australian email marketing giant, Campaign Monitor.

BT Financial Group has confirmed it is looking to recruit its first digital chief as well as a new marketing leader following the departure of CMO, Mark Murray.

We’ve spoken to a raft of marketing leaders, analysts and industry commentators about where the focus will be in the New Year for big data and predictive analytics in the marketing mix.

Unilever has appointed its first sole chief marketing officer in three years, bringing in former Kellogg marketing director, John Broome to head up its Australian and New Zealand marketing efforts.

There’s no one organisational model every CMO can adopt in order to successfully adjust to the new world of customer-led marketing. But according to The CMO Club, there are four emerging pillars underpinning successful modern marketing leadership.