Unilever gets a new chief marketing officer for A/NZ

The consumer goods company appoints VP and chief marketing officer to replace former joint marketing directors

John Broome
John Broome

Unilever has appointed its first sole chief marketing officer in three years, bringing in former Kellogg marketing director, John Broome to head up its Australian and New Zealand marketing efforts.

The decision comes just over a month after the company announced its joint marketing leaders, former food and home division chief, Hugo Verkuil and former personal care chief, Andrea Martens, were leaving their posts for new professional opportunities. The pair were the lead marketing directors as well as managing directors of their respective divisions since 2013.

Broome commences his new role as VP and CMO on 15 February and will lead Unilever's marketing function in A/NZ. He also joins the Unilever A/NZ leadership team.

"John's extensive local and global experience in FMCG marketing and his passion for building brands with prupose will be instrumental as we continue to drive sustainable growth in Australia and New Zealand," said Unilever's local chairman and CEO, Clive Stiff, in a statement.

Broome left Kellogg abruptly in late October following a restructure of the FMCG company's marketing and insights function. He joined Kellogg as marketing director in July 2012. His resume includes senior marketing positions with Goodman Fielder, Reckitt Benckiser and Nestle Australia.

Verkuil and Martens made independent decisions to move on to new opportunities from 2016. Verkuil is taking up a new position in the global Unilever business, while Martens takes up her new role as brand chief at Jurlique in the New Year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in