Unilever gets a new chief marketing officer for A/NZ

The consumer goods company appoints VP and chief marketing officer to replace former joint marketing directors

John Broome
John Broome

Unilever has appointed its first sole chief marketing officer in three years, bringing in former Kellogg marketing director, John Broome to head up its Australian and New Zealand marketing efforts.

The decision comes just over a month after the company announced its joint marketing leaders, former food and home division chief, Hugo Verkuil and former personal care chief, Andrea Martens, were leaving their posts for new professional opportunities. The pair were the lead marketing directors as well as managing directors of their respective divisions since 2013.

Broome commences his new role as VP and CMO on 15 February and will lead Unilever's marketing function in A/NZ. He also joins the Unilever A/NZ leadership team.

"John's extensive local and global experience in FMCG marketing and his passion for building brands with prupose will be instrumental as we continue to drive sustainable growth in Australia and New Zealand," said Unilever's local chairman and CEO, Clive Stiff, in a statement.

Broome left Kellogg abruptly in late October following a restructure of the FMCG company's marketing and insights function. He joined Kellogg as marketing director in July 2012. His resume includes senior marketing positions with Goodman Fielder, Reckitt Benckiser and Nestle Australia.

Verkuil and Martens made independent decisions to move on to new opportunities from 2016. Verkuil is taking up a new position in the global Unilever business, while Martens takes up her new role as brand chief at Jurlique in the New Year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in