Unilever gets a new chief marketing officer for A/NZ

The consumer goods company appoints VP and chief marketing officer to replace former joint marketing directors

John Broome
John Broome

Unilever has appointed its first sole chief marketing officer in three years, bringing in former Kellogg marketing director, John Broome to head up its Australian and New Zealand marketing efforts.

The decision comes just over a month after the company announced its joint marketing leaders, former food and home division chief, Hugo Verkuil and former personal care chief, Andrea Martens, were leaving their posts for new professional opportunities. The pair were the lead marketing directors as well as managing directors of their respective divisions since 2013.

Broome commences his new role as VP and CMO on 15 February and will lead Unilever's marketing function in A/NZ. He also joins the Unilever A/NZ leadership team.

"John's extensive local and global experience in FMCG marketing and his passion for building brands with prupose will be instrumental as we continue to drive sustainable growth in Australia and New Zealand," said Unilever's local chairman and CEO, Clive Stiff, in a statement.

Broome left Kellogg abruptly in late October following a restructure of the FMCG company's marketing and insights function. He joined Kellogg as marketing director in July 2012. His resume includes senior marketing positions with Goodman Fielder, Reckitt Benckiser and Nestle Australia.

Verkuil and Martens made independent decisions to move on to new opportunities from 2016. Verkuil is taking up a new position in the global Unilever business, while Martens takes up her new role as brand chief at Jurlique in the New Year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

I have a friend from LA, he went to Australia two years ago and said me that it was very cool, but very expensive. People don't earn enou...

Rental24hAustralia

Tourism Australia flexes brand awareness, sets sights on US traveller market

Read more

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

Latest Podcast

More podcasts

Sign in