Financial services group confirms departure of chief marketing officer and decision to appoint its first separate head of digital
BT Financial Group has confirmed it is looking to recruit its first digital chief as well as a new marketing leader following the departure of CMO, Mark Murray.
In a statement, a spokesperson said Murray was leaving and the business was looking to replace him with a separate head of marketing, and head of digital. The financial services group also confirmed it had appointed its first chief operating officer.
“As we continue to build our digital capability in every aspect of our business we have separated our digital and marketing businesses creating two news roles – head of marketing and head of digital reporting through to Andrew Walker in the newly created position of chief operating officer,” the statement read.
Murray joined BT Financial Group, a division of Westpac, in November 2012. Prior to that, he spent 12 years with Commonwealth Bank, working his way up to general manager of consumer marketing.
In an interview with independent financial adviser this week, a BT spokesperson said it had made several appointments in order to repoint its insurance business, after the previous general manager for insurance and investments, David Less, was promoted to deputy chief financial officer within Westpac.
Prior to his appointment as COO at BT, Walker was Westpac’s senior head of strategy and M&A for just over two years. As well as his appointment, BT has also created a new role for head of product and business architecture, Craig Lawrenson, at the helm of SMSF.
“A new chief operating officer role complements the repointing by bringing together strategy, marketing, digital and all customer operations' teams among others,” the spokesperson added.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia