A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Leadership
The Marketing Academy has taken the wrappers off a new global virtual campus program available to all participating sponsor marketing teams plus 1000 individuals who have been made redundant or lost work as a result of the COVID-19 pandemic.
Leadership
Bank of Queensland has confirmed Westpac marketing and digital chief, Martine Jager, as its new group executive of retail.
Leadership
ASX-listed retailer, Michael Hill Jeweller, has recruited Jo Feeney as its new chief marketing officer as it looks to chart a course for continuing growth in 2021.
People
Foxtel’s chief customer, marketing and sales officer, Kieren Cooney, is returning from pay TV back to his telecommunications roots and joining TPG group as group executive of consumer from March.
Leadership
Launching key new products into fresh territories, setting out and implementing an overarching brand strategy and building digital customer touchpoints are just some of the priorities 8 Star Energy’s first chief marketing officer has in her sights.
Leadership
JCurve’s former chief marketing officer has joined ecommerce site search vendor, Searchspring, as its new head of Asia-Pacific.
Leadership
CRM and loyalty management, content and creative and digital marketing expertise have topped the list of skills in demand across the marketing and digital category, according to Hays’ latest report.
Leadership
Property developer and community management company, Assemble Communities, has brought on a marketing chief as part of a succession of management appointments aimed at driving rapid growth of its affordable housing offering.
People
Homegrown construction tendering software player, EstimateOne, has confirmed MYOB’s customer success chief as its new chief customer and commercial officer.
Leadership
Nine has brought on Visit Victoria’s former general manager of marketing as one of two leadership appointments across its newly launched Powered Enterprise business.
Leadership
Pepsico Australia and New Zealand has appointed its first group chief marketing officer overseeing both beverage and snacks portfolios.
People
Commercial kitchen equipment provider, SilverChef, has created its first dedicated executive-level customer role and appointed Wotif Group’s former digital marketing leader to it.
Leadership
Chris Taylor has confirmed his departure from the National Heart Foundation after nearly three years as its first national chief marketing officer.
Leadership
Australian forex broker, Pepperstone, has appointed Sportsbet’s former data products leader, Tony Gruebner, as its chief marketing officer.
Sonder has a new head of marketing, with former American Express’ former marketer director taking up the local reins.
Leadership
McDonald’s Australia has appointed Chris Brown as VP and CMO for the iconic fast food business. With over 23 years’ experience leading creative and digital agencies in Australia and overseas, Chris will join the McDonald’s Australia senior leadership team, reporting directly to CEO, Andrew Gregory.
Leadership
iSelect has promoted its chief marketing officer, Warren Hebard, to the top job after an external and internal executive search.
The Federal Budget’s investment into digitisation, younger job seeker support, hefty tax write-offs and income tax cuts are being generally welcomed as big business boosters for recovering from the COVID-inspired economic crisis. Yet views on whether the Government’s skills and hiring emphasis will directly benefit the marketing and advertising industry diverge.
Leadership
ADMA has signed on as the first reseller for a regional version of the Thrive Global platform being provided under an exclusive agreement with Monash University.
Leadership
Nurturing SMEs through the COVID-19 crisis and recession using a combination of technology, customer insight and content are the cornerstones of growth for Employment Hero’s marketing director, Tasman Page.
Leadership
Screen Queensland has brought on a new marketing and comms leader as part of trio of new executive-level appointments at the arts organisation.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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What robotic process automation can do for marketers
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Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
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Report: Covid effect sees digital events on the rise long-term