Marketing Careers

Leadership

Minogue to become revenue chief of flexigroup

​Former REA marketer and current IAB board member, Elizabeth Minogue, has been appointed chief revenue officer (Australia) of flexigroup, and will be responsible for overseeing the next phase of sales growth in Australia.

Leadership

Deputy appoints global CMO

​Sydney-based workforce management software solution, Deputy, has appointed Jennifer Shambroom as CMO, globally.

Digital Marketing

CMO interview: Building a marketing and insights engine at Tennis Australia

Human-centred design, customer insights engine, having the consumer voice at the executive table – these are just a few key priorities for Tennis Australia’s first chief marketing and insights officer, Josie Brown, as she strives to construct a future focused marketing approach.

Leadership

Former HealthEngine CMO moves to Instructure

Former HealthEngine CMO has been appointed head of marketing APAC at Instructure. Instructure is a software-as-a-service (SaaS) technology company, with plans for growth in the APAC region.

Foxtel creates group marketing role

​Foxtel has confirmed a new group head of marketing joins the team in late March, an appointment that follows a string of marketing and sales changes in recent months.

Digital Marketing

What it's like being a company's CMO second time around

HG Wells’ 1910 novel The Sleeper Awakes tells the story of a man who falls asleep for 203 years and awakens to a strange and unfamiliar world. While the experience for Lynne Capozzi has not been quite so extreme, stepping back into the chief marketing role at Boston-based technology company, Acquia, after an eight-year absence has thrown up some notable changes.

Digital Marketing

CMO interview: Building a precision marketing and CX engine

​Foodstuffs general manager of marketing and customer experience, Dominic Quin, is rather accustomed to being the customer experience custodian within organisations he works for. And it’s work that’s required him to wear many hats – from marketing to technologist, digital transformation leader, product manager, customer custodian and growth driver.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

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Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

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Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

Jules john

To DMP or not to DMP? - Marketing automation - CMO Australia

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Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

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