Endeavour Group appoints four GM-level marketers for omnichannel group marketing function

Endeavour Group has appointed for general managers to its expanding omnichannel marketing function, dipping deep into agency ranks to fill the posts.  

Joining Endeavour Marketing are Katie Dally, who takes on the newly created role of general manager of marketing, creative. The former Thinkerbell general manager will be responsible for leading the group’s creative capability and strategy and boasts of 20 years’ experience in creative thought leadership and strategy globally.  

Also recruited to the Endeavour team is Mike Worden, who takes up the GM of media and marketing effectiveness role. He has 18 years’ commercial media experience from both agency and in-house roles including MediaCom and will lead executive of the media strategy across the portfolio of brands.  

The third appointment is former Tennis Australia chief marketing and insights officer, Josie Brown, who joins as GM of marketing for the BWS business, leading the marketing team and strategy with a particular emphasis on continuing to drive the ‘unboring’ approach to the brand. She boasts of 20 years’ experience and prior focus on digital transformation and brand building and was with JWT prior to taking up the client-side role at Tennis Australia.

The fourth appointment is Phil Oneile, who joins as GM for ALH marketing as well as loyalty marketing. He’s responsible for bringing the company’s brand values to life across the hotels network, with a focus on localisation and scale. Oneile was most recently CMO at Village Roadshow – Roadshow Films.  

Endeavour Marketing was established earlier this year as an omni-channel function across the ASX-listed company and its brands, which include Dan Murphy’s, BWS, Langton’s and ALH hotels. The group itself has more than 2000 stores and venues across the country along with digital platforms.  

“Endeavour Marketing is led by our group's purpose of ‘creating a more sociable future together’, and I believe we are in a unique position to build something really powerful for our brands, our team and our customers through this new function,” Endeavour Group chief marketing officer, Jo Rose, said.  

“It has been incredible to see our vision for one Endeavour Marketing team come to life over the last few months. We are so excited to see the potential unlocked by this new centralised marketing team, working in collaboration with the group’s existing brand teams.”   

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