Telstra has confirmed IAG’s chief marketing officer, Brent Smart, as its new CMO following Jeremy Nicholas’ move into a different role.

Digital marketing might be hard but building a digital presence in places such as China is even harder for brands, Vijay Solanki says. Which is why the former IAB chief, digital and marketing leader and entrepreneur has joined martech player, Sinorbis, as its first CMO.

Marketers are the ultimate bridge builders, strategically placed to drive collaboration and cohesion across their organisations, experienced marketer and FMCG business leader, Gerard Smith, believes.

Customer acquisition and growth are the name of the game for Australian marketing leaders this year. And CMOs are looking to utilise their stronger strategic executive standing, bigger marketing budgets, ever-expanding in-house capabilities and brand work to achieve such ambitions.

Allianz Australia has appointed a new general manager of marketing after realigning internal teams around four new centres of excellence.

Digital is no longer for the differentiator for marketing. Instead, it’s the combination of scaled judgment and empathetic influence that will provide CMOs with the superpowers required to deliver sustainable enterprise growth.

Pivoting an entire organisation from a sales-led to marketing-led culture is firmly in the sights of Profectus Group’s first chief marketing officer.

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.

Payments fintech, Openpay, has confirmed its new A/NZ head of marketing as it takes the wrappers off its annual OpenMay campaign.

​Blooms The Chemist has appointed a new chief marketing officer to build brand strategy and drive visibility as well as build out its marketing team.

Diversity and inclusion is one of the biggest cultural challenges organisations are grappling with in 2022. But it’s not necessarily the topic you’d expect a fintech scale-up to be actively trying to cement a position on when it’s still in its brand infancy.

Like many other manufacturers, Miele has noted these initiatives are becoming more important to consumers. But according to Miele executive director for marketing and sales, Axel Kniehl, for the company to achieve its full sustainability ambitions, it must embrace the idea that responsibility continues long after its goods have left the warehouse.

Retail fintech player, Slyp, has extended the role of its head of marketing to chief of staff in a move it says will help streamline executive decision making around strategy and growth objectives.

Perth-based logistics, health, environment and safety software vendor, INX Software, has brought on a new chief marketing and sales leader as it looks to accelerate its global footprint and growth.

Chantal Walker is a marketer who loves a challenge. But two years ago, if you’d asked her what she thought about joining the superannuation industry, she would have told you it’s not her thing.

Regional accommodation network provider, G’Day Group, has appointed Sportsbet’s former head of engagement as its new chief marketing officer.

If there’s one principle Judo Bank’s Kevin Ramsdale consistently uses to guide the specialist lending and banking group’s marketing approach, it’s knowing when to act and importantly, when not to.

WWF-Australia chief marketing officer, Yves Calmette, is saying goodbye to Australia and relocating to Geneva to lead the not-for-profit’s brand and network communications internationally.

Qantas has united its airline and loyalty marketing under one chief marketing officer as part of a restructure of the team geared at better uniting the two sides of the business and improving marketing efficiency.

Former City Beach and Brisbane Airport Corporation marketing leader, Mike Doyle, has become the new head of marketing for Australian apparel brand, LSKD.

Did you know the median tenure of Australia senior marketing leaders in 2021 sat at about 3 years, 2 months? Or that one in four CMOs found their IT/technology counterparts to be a significant roadblock to success? How about the fact that half of Australian marketing leaders actually increased their budgets last year compared to pre-Covid levels?