The a2 Milk Company is on the hunt for a new brand leader after confirming its chief growth and brand officer, Susan Massasso, will exit the company in April.

It’s by tapping into data for decision making, rather than concentrating on data from marketing actions, that will enable CMOs to identify new paths to growth and revenue, Constellation Research VP and analyst, Liz Miller, says.

There’s no doubt marketing leadership has undergone massive transformation over the last 5-10 years with the rise of marketing technology, data and digitally driven marketing tools and insights, a push to personalise and be more customer experience-led, and more. So what does it take to ensure you remain a future-fit CMO?

​Deloitte is promoting its Australian chief marketing officer to global CMO and has confirmed its first female local marketing officer from 1 September.

It’s a lesson many marketing officers have been reminded of during the last five months of COVID-19 pandemic: The importance of a well-defined brand. And it’s one Southern Cross Austereo’s chief marketing officer, Nikki Clarkson, not only tuned into, but leveraged in a host of recent creative initiatives.

Melbourne-based technology research firm, Glow, has a new global marketing director based out of Australia.

​It’s nominations time for the CMO50, the annual list of the most effective and innovative marketing leaders across the country. As we look to hear from those who’ll make our 2020 ranks, the CMO team decided to look at our 2019 over-achievers to see who has since spread their wings to seek new professional opportunities.

There are plenty of “red herrings and wild goose chases” marketers can pursue in the name of brand building, Mars Wrigley Australia marketing director, Ben Hill, believes.

Desygner has a new CMO.

Campbell Arnott’s chief marketing officer, David McNeil, has left the FMCG giant after a six-year stint.

Qantas has confirmed to CMO that Jo Boundy will be moving from Qantas Loyalty, where she is currently executive manager, marketing and Qantas Group accommodation, to become executive manager, group brand and marketing, effectively the Qantas Group’s chief marketing officer position.

​Jayride has promoted its marketing lead to a newly created executive-level role as part of the next phase of the transport comparison website’s growth.

Technology and marketing leaders gather for the third annual CIO and CMO Executive Connections in Auckland. Here are pictorial highlights from the event.

iSelect is making big investments into a single view of customer and martech initiatives as the company moves to “unlock insights” and deliver improved customer experience, according to iSelect CEO, Scott Wilson.

We’ve spoken to dozens of Australian and global CMOs to come up with a list of the top 8 skills modern marketing chiefs believe are vital to doing the job well.

CIOs are struggling the meet the data demands of chief marketing officers (CMOs) who are hungry for fast access to a lot of information, according to Tristan Sternson, managing director at Melbourne-based information management consultancy InfoReady.