You’d be hard pressed to find a marketing leader who doesn’t get a thrill from spearheading a brand repositioning and disruptive brand-led campaign. But for Tourism Fiji’s chief marketing officer, Emma Campbell, the last three years of the pandemic profoundly impacted her perceptions of how broad a marketing leader’s role can be.

Helping Brownes Dairy translate its community engagement further in the digital space and building rapport with a younger demographic are on the priority list for the Perth-based dairy’s new general manager of marketing, Rebecca Smith.

Marley Spoon has brought on former Aldi Australia marketing leader, Mark Richardson, as its new chief marketing officer, effective 13 February 2023.

Shippit has brought on a new chief marketing officer as well as chief product officer as its looks to scale up regionally.

Booktopia CMO, Steffen Daleng, is exiting the business as one of at least 30 staff redundancies as the online retailer works to restructure and improve its earnings.

A significant recalibration towards brand building as well as driving purpose through sustainability, diversity and inclusion permeates right through CMO’s top 12 profile interviews for 2022.

Here, as we say goodbye to 2022, CMO takes a look at several of the biggest marketing leadership departures and hires of the year.

Seven West Media has confirmed Optus VP of marketing, Melissa Hopkins, as its new group chief marketing and audience officer.

Endeavour Group has appointed for general managers to its expanding omnichannel marketing function, dipping deep into agency ranks to fill the posts.

ASX-listed wine and drinks business, Australian Vintage, has appointed its first chief marketing officer, recruiting former Freedom Foods and All G Foods marketer, Tom Dusseldorp, to the post.

When experienced marketer, Jill Kouri, signed on to become global chief marketing officer at HCLTech, she knew she was in for a challenge.

Do you have a fork in the road you didn’t take professionally and reflect on as one of your best careers moves to date?

​FMCG giant, Kellogg, has recruited Johnson & Johnson’s senior marketing chief, Leanne Bell, as the new marketing director across A/NZ.

Building social and metaverse muscle to deliver modern-day marketing and customer obsession have been priorities for The Iconic’s chief customer officer in the first year of the job.

ASX-listed online wagering operator, BlueBet Holdings, has recruited Tony Thomas as its Australian chief marketing officer.

ALDI is bringing on Westpac’s Jenny Melhuish as its new Australian marketing chief following the departure of Mark Richardson in early 2023.

Art versus science, method versus magic, data versus gut – it’s the modern marketing quandary. Just how much of each really goes into the make-up of marketing execution and strategy today?

​From revealing the 2022 edition of the CMO50 list, to a stellar panel discussing CMO career progression and networking aplenty, this year's CMO50 premiere gala event was a highlight on the marketing leaders calendar.

Building maturity and growth through marketing, sales and R&D is in Bethaney George’s sights as she puts her stamp on the CEO role at Victorian-based FMCG, Mayver’s.

Are marketers proving their contribution to business growth? Or are they more fixated on simply articulating outcomes? Is a rebrand really innovative marketing? Are we entering another golden age of marketers driving product innovation? How far can the CMO’s scope go? Is one marketer’s customer ‘journey’ the same as another’s? And are marketers capitalising on the moments that actually matter in the pursuit of growth?

Suncorp Group EGM brand and marketing, Mim Haysom, has been crowned #1 in this year’s CMO50 list of Australia’s most innovative and effective marketing leaders, the second time the insurance brand has been recognised in the top spot.