Chief Marketing Officer

Leadership

Why Vijay Solanki is joining this martech as inaugural CMO

Digital marketing might be hard but building a digital presence in places such as China is even harder for brands, Vijay Solanki says. Which is why the former IAB chief, digital and marketing leader and entrepreneur has joined martech player, Sinorbis, as its first CMO.

Leadership

Amaysim CMO promoted to top job

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.

Leadership

Why sustainability is a matter of two-way education from Miele

Like many other manufacturers, Miele has noted these initiatives are becoming more important to consumers. But according to Miele executive director for marketing and sales, Axel Kniehl, for the company to achieve its full sustainability ambitions, it must embrace the idea that responsibility continues long after its goods have left the warehouse.

Leadership

Slyp marketing leader also becomes chief of staff

Retail fintech player, Slyp, has extended the role of its head of marketing to chief of staff in a move it says will help streamline executive decision making around strategy and growth objectives.

Leadership

CMO profile: Leaning in to Active Super

Chantal Walker is a marketer who loves a challenge. But two years ago, if you’d asked her what she thought about joining the superannuation industry, she would have told you it’s not her thing.

Leadership

LSKD appoints its first head of marketing

Former City Beach and Brisbane Airport Corporation marketing leader, Mike Doyle, has become the new head of marketing for Australian apparel brand, LSKD.

A few facts and figures on the State of Australian CMOs

Did you know the median tenure of Australia senior marketing leaders in 2021 sat at about 3 years, 2 months? Or that one in four CMOs found their IT/technology counterparts to be a significant roadblock to success? How about the fact that half of Australian marketing leaders actually increased their budgets last year compared to pre-Covid levels?

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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Gartner: Digital isn't enough of a superpower for CMOs anymore

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CMO's top 8 martech stories for the week - 9 June 2022

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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