AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.

Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.

Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.

Several Australian big retailers and brands have taken to personalised digital gift vouchers in time for this year’s Mother’s Day on 8 May.

A fresh report from the Australian Competition and Consumer Commission (ACCC) into online retail marketplaces has raised a number of concerns around their consumer data collection, recommendation and service practices.

​Blooms The Chemist has appointed a new chief marketing officer to build brand strategy and drive visibility as well as build out its marketing team.

Care, delight and range are the three propositions driving Winning Group’s latest online retail offering, Andoo, its chief marketing officer says.

Since its inception almost 40 years ago, national franchised bedding retailer, Forty Winks, has prided itself on providing exceptional in-store customer service.

A premium version of Mambo harking back to the iconic brand’s artistic and cultural grassroots and aimed at fans new and old is the second direct-to-consumer offering from Australian family-owned business, Caprice.

How much more can a brand be to its customers? That was the question Australian costume and party accessories retailer, CostumeBox, was asking internally as it set out to revamp its marketing strategy and re-engagement efforts.

Former City Beach and Brisbane Airport Corporation marketing leader, Mike Doyle, has become the new head of marketing for Australian apparel brand, LSKD.

During the recent Adobe Summit, personalisation strategy leaders from two dominant global retailers – M&S and Victoria’s Secret – shared key steps they’d taken to build out respective personalisation strategies, from measurement frameworks and initial business cases to how to find the right areas of personalisation first, goal setting, cultural buy-in and more.

Personalising content more effectively and at scale, refining digital capability using AI and unifying channel experiences are in the sights of Petbarn’s digital chief as the business looks to take the next leap up with its martech stack.

The supermarket shopping experience of the future will not only be driven by seamless and personalised omnichannel experiences that mitigate friction in the buyer journey for customers, they’ll be predictive, Coles’ technology and customer experience chief says.

In its recent ecommerce trends report, design consultancy, Designit, highlighted a shift across consumer brands and retailers towards circular services.

No one would recommend starting a business as a pandemic hits. Yet that’s just what happened with beauty business, Boost Lab. Moving rapidly from the original retail concept to online was less of a pivot and more of a necessity for the brand.

A specific emphasis on growing brand and business in Australia through product extension is the key priority for Koala’s new VP marketing, Mark Khademi.

For Australian ready meals company, My Muscle Chef, ‘strength’ was originally defined in physical terms, with its products catering to nutrition seekers in the workout crowd. But as the company began looking to expand beyond its initial success as a direct-to-consumer food business, head of marketing, Liam Loan-Lack, and his team started questioning exactly what strength means in today’s context.

Reclaiming Target’s heritage in affordable quality products and harnessing digital to get people to fall back in love with the brand is the sustained objective of general manager of marketing, Jamima White. And nearly 12 months into the role, she’s spearheaded new ways of working and a masterbrand strategy enterprise-wide in order to achieve it.

More than 1 million loyalty program members, the launch of click-and-collect and omni-channel growth have helped Michael Hill International counterbalance Covid shutdowns to report steady results in the first half of the financial year.

The Iconic has brought on its first chief customer officer, appointing Dean Chadwick to take on the CMO replacement position.