Recent years have witnessed a proliferation of points-based loyalty programs and spend-and-save offers as marketers have sought to create more regular engagements with customers. But for Barbeques Galore, where the average purchase cycle for a new barbeque is seven to eight years, establishing more regular engagement with customers has been a challenging proposition.

Australia’s ecommerce market is expected to grow by 13.4 per cent this year off the back of hefty gains in 2020 and is on track to break the US$70 billion barrier by 2025. Yet with such growth comes a record spike in scams targeting Australian consumers.

A dust storm in 2009 at Bondi markets convinced fashion stallholder, Sandradee Makejev, to go digital.

Collector coins and Facebook virtual birthday party are on their way from Big W and Woolworths to help celebrate the 30th anniversary of iconic Australian childrens’ group, The Wiggles, this month.

Bunnings and JB Hi-Fi have come out trumps for being dependable, inspirational and aspirational in a new survey aimed at finding the most loved retail brands locally and globally.

Woolworths retail media arm, Cartology, has partnered up with YouTube to connect the video platform with its advertising offering for FMCG customers.

Three months after doubling conversions through a new ecommerce, ordering system and website overhaul, Barbeques Galore is looking to cook up even bigger sales with the debut of its third-party marketplace strategy.

​Kmart has joined other retailers by invigorating its online content to engage customers with a series of ‘masterclasses’. The classes also market its expanding furniture range – another response to customers’ increasingly indoor lives.

Chemist Warehouse has struck a partnership with DoorDash to deliver pharmaceutical products via the on-demand platform to customers within 24 hours.

Feelings often trump rational thought when it comes to many decisions we make in our lives. And it’s this very insight that’s behind the rebrand strategy employed by MyDeal CMO, Ryan Gracie, to kickstart a new era for the 10-year-old online retail business.

Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.

Koala has cut ties with its US-based chief marketing officer and removed the CMO role from its executive team line-up following a restructure of its organisational strategy.

Proving the value of brand-led engagement to the bottom line is firmly in the sights of Michael Hill’s chief marketing officer following investment into a new brand and employee management platform.

Kmart’s general manager of marketing, Laurie Lai, has left the retailer after 13 years to pursue her next professional challenge.

​Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.

​Formals and special occasions once had the mandate on fashion hire but everyday fashion basics are edging into this niche market, partly because customers are worrying about fashion’s environmental impact and partly because people like to try before they buy

Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.

Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.

Every day 48 per cent of Australians wake up with heel, arch or general foot pain. But despite this, more than half will never visit a podiatrist. This knowledge is part of what inspired integrated footwear and retail company, Atomic Group, to ramp up its online presence for its orthopaedic shoe line, Homyped.

Covid changed consumers’ shopping habits and some new habits look set to stay, according to a new report.

RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer.