Stories by Nadia Cameron

Measurement & Analytics

One martech vendor's journey to a product and brand overhaul

Solving the challenge of a single customer record that can be harnessed for event-based and personalised marketing, with tools to visualise and analyse the full customer journey, has led Australian tech vendor, Autopilot, to a new platform play and brand overhaul.

Leadership

Amaysim CMO promoted to top job

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.

Digital Marketing

CMO profile: Rejuvenating Oliver’s brand and customer approach

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

Digital Marketing

AFL debuts first Reddit avatar fan gear, mints NFTs and spies the metaverse

The Australian Football League (AFL) and Reddit are claiming a world first with the introduction of a limited edition set of AFL-themed avatars on the forum site. The news comes just weeks after the AFL struck a multi-year agreement to mint its own NFTs and step firmly towards the metaverse.

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Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

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good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

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Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

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Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

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