Stories by Nadia Cameron

The Australian Competition and Consumer Commission (ACCC) is calling for search engine choice screens to be introduced in an attempt to kerb Google’s dominance of the search engine market.

All the latest martech and adtech news from CM Group, Cheetah Digital, Twilio, Alida, Influ2, Vonage, Alteryx, Braze and Smart Eye.

Being a chief marketing office is an exercise in cross-functional collaboration, relationship building and influence. Just ask any of our CMO50.

Automotive publishing group, CarExpert, has brought on former Volkswagen customer experience leader, Jason Bradshaw, as its first chief experience and innovation officer to spearhead customer growth efforts.

Australia’s ecommerce market is expected to grow by 13.4 per cent this year off the back of hefty gains in 2020 and is on track to break the US$70 billion barrier by 2025. Yet with such growth comes a record spike in scams targeting Australian consumers.

Sound and ethical corporate values, transparency and giving control back are all key to building consumer confidence around the way their personal data is used in digitally, a new report has highlighted.

The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!

A solid product offering, national footprint and desire to recognise community have all fed into DoorDash’s first Australian brand campaign.

My Muscle Chef has brought on a new head of marketing as part of a trio of marketing appointments aimed at accelerating the eight-year-old company’s growth strategy.

Marketing teams pride themselves on their ability to tap the consumer and cultural zeitgeist to bring their brands to life and generate growth. It’s this connection to market sentiment and trends that’s also given smart modern marketers who are both digitally and data savvy the tools to generate true business impact during the past 18 months of the crisis.

Qantas chief marketing officer, Jo Boundy, has been crowned #1 in this year’s CMO50 list of Australia’s most innovative and effective marketing leaders, becoming one of six new faces in the CMO50 top 10 this year.

It’s been a multi-year journey for Chaminda Ranasinghe to bring agile ways of working and a customer experience-led approach to RMIT University. Which is why the shift towards developing integrated, customer-centric cross functional teams based on value streams over the past year has been such a leadership achievement – not to mention a real win for the team.

If there’s one hefty learning Paul Connell has picked up about marketing effectiveness since joining Naked Wines, it’s to reject binary arguments of performance versus brand, functional versus emotional.

It may feel like an oxymoron given the lack of market and consumer consistency travel and tourism bodies and operators have faced over the last two years, but “clever consistency” is a key mantra for Tourism Australia’s Susan Coghill.

Yash Gandhi is the first to suggest his role is “possibly a little more unusual” than that held by many CMOs in Australia today. As marketing chief of poultry giant, Baiada, he sits across both iconic B2C brands, Steggles and Lilydale, along with a significant B2B FMCG operation.