Stories by Nadia Cameron

Sonder has a new head of marketing, with former American Express’ former marketer director taking up the local reins.

​It’s a process Maria Robinson has applied to every new role she’s held as a marketer since cutting her teeth in the dotcom era: The no-fly zone. And it’s one that’s particularly useful when you’re the first CMO appointed to a company like Nitro, looking to ride the rapid growth opportunity presented by COVID-19.

​Brand-led advertising is firmly on the agenda for the Allianz A/NZ team after the local business became a pilot market for the group’s global brand transformation.

Every marketing leader is endeavouring to transform their marketing organisation to be more customer-led. But what does it really take to disrupt your approach to achieve success?Mastercard global CMO, Raja Rajamannar, has done just that, and he’s going to share his very valuable insights at this year’s CMO Momentum conference, reimagined as a virtual event and taking place 11-12 November 2020.

A 600 per cent surge in leads, the ability to connect the dots on customer journeys and a substantial lift in the quality of prospects are just a few of the initial wins for Australian builder, Wisdom, after overhauling its digital strategy and website.

10 ViacomCBS Australia and New Zealand, has become the latest Australian company to sign up to flybuys’ data offering, Unpacked.

Utilising new social channels such as Tiktok and partnering with surprising ambassadors is key to bringing WW wider brand story around health and wellness to life to new audiences, its local marketing chief says.

Nick Adams’ remit upon joining Allianz as its marketing chief seems clear enough: Help drive growth, lift the insurance brand’s consumer business strength, and get the customer firmly on the agenda.

iSelect has promoted its chief marketing officer, Warren Hebard, to the top job after an external and internal executive search.

Contactless payments, 2D and 3D visualisations allowing consumers to better experience products they want to order, B2B consumerisation and live and experience-led commerce are here to stay post-COVID crisis, a new report claims.

Australia’s advertising spending continues to rebound, with August figures showing total spend to be just 17.2 per cent short of pre-COVID figures.

CMO is delighted to confirm our unique conference for modern marketing leaders, CMO Momentum, will return in November as a fresh new and immersive online event.

Building the right creative approach and assets required are the biggest challenges NRMA has faced in taking advantage of smart TV advertising, its media lead says.

Having had to rethink its marketing plan to suit the COVID-19 climate and build engagement outside of physical events, Fever-Tree has kicked off its largest advertising campaign to date to woo Australian consumers.

The Federal Budget’s investment into digitisation, younger job seeker support, hefty tax write-offs and income tax cuts are being generally welcomed as big business boosters for recovering from the COVID-inspired economic crisis. Yet views on whether the Government’s skills and hiring emphasis will directly benefit the marketing and advertising industry diverge.