Stories by Nadia Cameron

Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.

Next-best bet recommendations, real-time updates on the next race markets and personalised performance scores are just some of the ways Betfair is harnessing dynamic content in its email marketing efforts.

All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.

Seven in 10 CMOs are reporting increased budgets compared to last year, according to the latest Gartner 2022 CMO Spend and Strategy Survey.

Solving the challenge of a single customer record that can be harnessed for event-based and personalised marketing, with tools to visualise and analyse the full customer journey, has led Australian tech vendor, Autopilot, to a new platform play and brand overhaul.

Pivoting an entire organisation from a sales-led to marketing-led culture is firmly in the sights of Profectus Group’s first chief marketing officer.

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.

Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found.

The Australian Football League (AFL) and Reddit are claiming a world first with the introduction of a limited edition set of AFL-themed avatars on the forum site. The news comes just weeks after the AFL struck a multi-year agreement to mint its own NFTs and step firmly towards the metaverse.

Building an exclusive Glenfiddich community and gaining insightful learnings into how to step forward into the metaverse are two big measures of success for the brand’s creative collaboration chief following its first NFT debut.

All the latest martech and adtech news from Tableau, Salesforce, Curious Thing, Robotic Marketer, IAS, Creatio, mParticle and Similarweb.

Brick Lane Brewery CEO, Paul Bowker, is the first to admit his perceptions of marketing have dramatically changed as the business has matured.

AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.