Stories by Nadia Cameron

Setting clear expectations and building trustworthiness are two vital ingredients every organisation should be paying close attention to as they start to transform their customer approach using artificial intelligence (AI).

An investment into data-driven social media marketing has seen South Australia Tourism Commission lift online engagement, grow average visitor spend into the Festival State – and importantly, prove marketing ROI.

Bravery and purpose lie at the heart of the National Heart Foundation’s latest integrated ‘Serial killer’ campaign with News Corp, its CMO says.

Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs getting paid?

Fresh research from ADMA has again highlighted the challenges marketers are facing keeping up with advances in technology, customer experience expectations and data-driven marketing.

About 150,000 Medibank young adult customers will receive a 10 per cent discount on policies this year as part of the health insurer’s ongoing quest to secure and reward customer loyalty.

It’s the public search results Google displays to consumers every day that ultimately provide the best transparency check around the search giant’s impact and role in society, its search chief claims.

A homegrown company focused on scooping up Australia’s dog poop problem has seen sales and brand reach exponentially increase off the back of improving its social media management approach.

Kia Motors Australia has confirmed a new general manager of marketing and promoted its former marketing leader to a fresh position on the local executive team.

​A dynamic and responsive approach to ecommerce fulfilment has not only allowed Coopers Brewery to grow online sales of beer home-brewing kits, it’s also opened up a wealth of insight and capability cementing customer loyalty.

Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.

Mastercard has followed up the decision to drop its name from its brand mark with a new sonic brand identity aimed at tapping into the growing audio-based nature of marketing and shopping.

‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.

Virtual reality technology is being embraced by one Sydney hospital as a key way of allowing visitors and staff to better engage with redevelopment of the site.

UBank has launched its third artificial intelligence-based customer assistance offering and what it claims is the first digital human home loan application assistant.