Stories by Nadia Cameron

Digital Marketing

Report: Australian ecommerce hits record-breaking heights

Australia’s ecommerce market is expected to grow by 13.4 per cent this year off the back of hefty gains in 2020 and is on track to break the US$70 billion barrier by 2025. Yet with such growth comes a record spike in scams targeting Australian consumers.

Leadership

My Muscle Chef brings on trio of marketers

My Muscle Chef has brought on a new head of marketing as part of a trio of marketing appointments aimed at accelerating the eight-year-old company’s growth strategy.

Leadership

All in good time: What this year's CMO50 tells us about the state of marketing leadership

Marketing teams pride themselves on their ability to tap the consumer and cultural zeitgeist to bring their brands to life and generate growth. It’s this connection to market sentiment and trends that’s also given smart modern marketers who are both digitally and data savvy the tools to generate true business impact during the past 18 months of the crisis.

Leadership

The CMO50 2021 list is revealed

Qantas chief marketing officer, Jo Boundy, has been crowned #1 in this year’s CMO50 list of Australia’s most innovative and effective marketing leaders, becoming one of six new faces in the CMO50 top 10 this year.

CMO50 2021 #21: Chaminda Ranasinghe

It’s been a multi-year journey for Chaminda Ranasinghe to bring agile ways of working and a customer experience-led approach to RMIT University. Which is why the shift towards developing integrated, customer-centric cross functional teams based on value streams over the past year has been such a leadership achievement – not to mention a real win for the team.

CMO50 2021 #22: Paul Connell

If there’s one hefty learning Paul Connell has picked up about marketing effectiveness since joining Naked Wines, it’s to reject binary arguments of performance versus brand, functional versus emotional.

CMO50 2021 #14: Susan Coghill

It may feel like an oxymoron given the lack of market and consumer consistency travel and tourism bodies and operators have faced over the last two years, but “clever consistency” is a key mantra for Tourism Australia’s Susan Coghill.

CMO50 2021 #12: Yash Gandhi

Yash Gandhi is the first to suggest his role is “possibly a little more unusual” than that held by many CMOs in Australia today. As marketing chief of poultry giant, Baiada, he sits across both iconic B2C brands, Steggles and Lilydale, along with a significant B2B FMCG operation.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

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Blog Posts

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

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