Stories by Nadia Cameron

Col Kennedy has left his role as Country Road’s general manager of brand and customer experience and taken up a marketing director’s position with Australian QSR, Grill’d.

Finding people who can “thrive in the grey” has become an increasingly important element of any marketing leader’s recruitment make-up, AGL’s Alison Wild believes.

Myer has recruited UK retail industry veteran, John King, as its new CEO and managing director following an international executive search.

​iSelect’s CEO is out and a new chief marketing officer is in as the insurance comparison site lowers its trading expectations for the 2017 financial year and shakes up its marketing and customer strategy.

Treasury Wine Estates has promoted two of its key marketing leaders following the departure of global CMO, Simon Marton, after more than 20 years with the ASX-listed wine producing giant.

Westfield A/NZ’s new visual identity and digital platform relaunch represents a small part of a much wider change in strategy at the Scentre Group business aimed at becoming a more customer-led organisation, its customer experience leader says.

Marketing teams that don’t align on customer throughout the planning, launch and optimisation of brand campaigns are missing out on the opportunity to drive better experiences and engagement.

Putting in place a comprehensive marketing technology stack is not what determines digital marketing success and data-driven thinking. It’s having your people skilled up and in the right mindset to employ the tools to what they do on a day-to-day basis.

​Citi’s global head of customer experience, Tanya Smith, has an easy way to tell whether something meets the great experience test or not: You feel better after interacting.

Applying machine learning to the Virgin Velocity Frequent Flyers program has already seen communication effectiveness increase by 10 per cent and given teams the ability to apply advanced analytics at 10 times the pace, its data analytics chief says.

​Allianz’s test and learn approach to online video advertising is not only helping the brand understand what publishers and platforms are the best for reaching prospective customers, it’s changing the way teams think about data, audiences and creative, its senior media planner, Mark Dawson, says.

GM Holden has confirmed its New Zealand managing director will take up the A/NZ marketing reins following the departure of Mark Harland from the automotive business.

Digital service consultancy, RXP and its creative agency subsidiary, The Works, have launched a new content and production group after picking up clients and staff off the back of King Content's closure.

Australian craft beer player, Gage Roads Brewing, has recruited former Little Creatures marketing and creative director as its new national marketing leader.

Global collaboration and breaking down silos across individual brands and functions has been the key ingredient to transforming Holland America Line’s digital experience for customers, its marketing leader says.