Stories by Nadia Cameron

Instagram is trialling the removal of ‘likes’ tallies from photos and videos in Australian consumer feeds, a move it says is about turning the tables on the way people engage with the social platform.

Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.

The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.

Carnival Cruise Line Australia’s director of marketing and CMO50 2018 honorary, Jayne Andrews, has confirmed she will leave the company at the end of August to pursue her next professional endeavour.

Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.

​Hybrid marketers boasting of both generalist and specialist skills, marketing automation managers and content specialists are among the hottest jobs in Australia’s marketing sphere right now, a new report claims.

There’s a common belief chief executive officers face a career-threatening challenge every year they hold the top job. Sportsbet’s Barni Evans reckons he’s battled at least eight so far in 18 months.

All the latest martech and adtech news this week from InMobi, HubSpot, Leadspace, Criteo, Showpad, Cheetah Digital, Doddle and Signpost.

Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.

Internet advertising growth is waning and expected to slow even further as take-up matures in the next three years. And Australia’s predictions are looking even worse than those globally.

It’s not often a digital experience leader tells you he wishes staff could be more like Io, the Jupiter moon transforming itself completely every 12 months. But it’s an apt analogy for the way all of us need to strive to be more adaptive and evolutionary in our approach to customer experience design.

Fintech provider, Midwinter Financial Services, has brought on a new head of brand and marketing as part of a string of new executive hires designed to realise its growth plans.

QBE is looking to appoint a fresh permanent chief marketing officer following the departure of Bettina Pidcock from its executive ranks.

As we make the call for nominations for the 5th edition of our annual CMO50 list of Australia’s most innovative and effective marketing leaders, it’s clear the movement of local marketing leaders over the years has been nothing short of explosive. And nowhere is this more blatant than in our inaugural 2015 CMO50 list.

Monash IVF has brought on a new CMO following the departure of Everard Hunder for new professional opportunities.