Stories by Nadia Cameron

The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.

All the latest martech, customer and adtech news from Sitecore, Salesforce, SalesLoft, Mailchimp, Pencil, InMoment, Kenshoo Analytics and Integral Ad Science.

Bank of Queensland has confirmed Westpac marketing and digital chief, Martine Jager, as its new group executive of retail.

In a year many of us wished had been cancelled, it should not surprise anyone that ‘cancel culture’ peaked in 2020, Landor & Fitch executive director insights and analytics for the Americas, Maarten Lagae, says. And it’s going to remain front and centre in 2021, too.

ASX-listed retailer, Michael Hill Jeweller, has recruited Jo Feeney as its new chief marketing officer as it looks to chart a course for continuing growth in 2021.

A desire to appeal to younger audiences while retaining its heritage in craftsmanship and rich history has led Waterford crystal to overhaul its visual look and feel globally.

Virgin Australia has confirmed the appointment of its chief customer and digital officer and recruited a new Velocity CEO as part of a fresh executive leadership team full of aviation experience announced today.

The rapid advancement of artificial intelligence (AI) and technology, globalisation and cultural conscience is creating a perfect storm of economic and societal change businesses and consumers must navigate. And if several CEOs and industry leaders speaking at last week’s Consumer Electronics Show are to be the guide, seeking out and rewriting the rules of partnership and pursuing value alignment not just between companies but also humans and machines will be vital to ensuring cultural equality and in turn, commercial success.

Driving penetration and trial while lifting purchase frequency – and love – across its existing customer base are the driving forces between Chobani’s latest activewear campaign, its brand marketing chief says.

Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.

Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.

With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news around brands choosing to use – or not use – these platforms. Yet just before Christmas, Unilever confirmed it will cease its boycott of social media platforms and recommence its presence from January 2021.

Tapping into Snapchat’s full-body augmented reality (AR) lens is allowing Sweat a fresh take on social media engagement as its debuts the latest new year Sweat Challenge, its CEO says.

Foxtel’s chief customer, marketing and sales officer, Kieren Cooney, is returning from pay TV back to his telecommunications roots and joining TPG group as group executive of consumer from March.

Six months after bowing to consumer backlash against the racial overtones of its iconic Australian cheese brand, Coon has announced ‘Cheer Cheese’ as the new name for its product from July this year.