Stories by Nadia Cameron

Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.

Scenario planning, in-depth consumer and brand research, improving structures and processes and strategic collaboration are some of the ways Tourism Australia’s CMO is working to ensure her team remains adaptable in the face of ongoing challenges in domestic and international tourism.

Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.

Seven West Media has become the latest media company to sign up to Flybuys’ data division, Unpacked by Flybuys, a deal that will see it joining the dots on audience data across its 7plus connected TV proposition with TEG Analytics and FMCG shopping habits.

Medibank Private has promoted its chief customer officer, David Koczkar, to the top job following the retirement of Craig Drummond.

Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.

Australia’s Competition and Consumer Commission (ACCC) is claiming a world-first after the Federal Court found Google guilty of misleading consumers about how personal location data collected across Android devices was captured and used.

Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic campaign.

Nova and smoothfm may seem like strange bedfellows, but the two represent distinctive, complementary approaches to a growing desire for radio stations to be upbeat and provide both a mix of contemporary and nostalgic tunes for listeners.

Medibank Private’s chief marketing officer, Fiona Le Brocq, is one of two new non-executive directors announced at employee experience management, vendor, LiveTiles.

Targeted communications and messaging has been vital to retaining customer trust during the past year and it provides the foundations for growing patronage and engagement back up as hospitality venues return to full capacity.

Post-purchase help and communications, plus a sense of belonging to a community, are vital factors influencing loyalty across Australian consumers. Yet these elements continue to be a let down for many of us when engaging with brands, a new survey has found.

Destination NSW has hired a new general manager of consumer marketing overseeing new brands delivery for Sydney and the wider premier state.

Marley Spoon chief growth and marketing officer, Kate Whitney, is the first to admit the past year didn’t go as she expected it to.

Procter and Gamble (P&G) has fulfilled intentions to gain a bigger footprint in Australia’s personal healthcare market by acquiring local brand, Voost Vitamins, for an undisclosed sum.