Stories by Nadia Cameron

Giving students real-world skills to stay above water and make strategic career moves, while helping industry build the modern workforce, are driving forces behind RMIT’s new learning partnership with Adobe, its strategy and product lead says.

Having a customer lifecycle-led, targeted approach to marketing is vital to the Australian Red Cross Blood Service’s efforts to grow its customer database to 580,000 and meet the ever-increasing need for blood donations, its marketing leader says.

Data-driven intelligence is key to the next-generation organisation, according to Sephora Asia’s head of business intelligence. But in order to get there, employees not only need to have access to data; they also need to be able to interrogate it effectively.

Experience-led businesses are putting long-term engagement over short-term wins, investing in a combination of people, process and technology, have more comprehensive leadership buy-in and are seeing stronger revenue and customer wins as a result.

​Wesfarmers star Department Stores Division leader, Guy Russo, is retiring from his position as CEO overseeing both Kmart and Target.

The launch of Panthers Group's new-look customer loyalty program isn’t just a reflection of the clubs owner's enhanced investment into communications and engagement; it’s also proven a catalyst in aligning internal teams.

iSelect has claimed the ineffective marketing approach that saw the brand too focused on traditional media and led to a 2 per cent dip in revenues for the FY18 financial year is on its way to being arrested.

Marketing and customer experience professionals looking to artificial intelligence (AI) to improve their organisation’s customer game are going to have to find a way to work with IT or risk missing out on the real benefits of the emerging technology.

If there’s one thing Andrew Joyce has learnt being co-founder of Australian mobile-oriented jobs startup, Found, it’s that he is hopeless at predicting what millennials and Gen Z consumers are going to like in an advertisement.

Suncorp has attributed a 4.7 per cent increase in customer deposits across its product portfolio to a combination of new product offerings, increased digitisation, and simplified processes driven through its increasingly ecosystem-led approach to customer engagement.

The Commonwealth Bank is shifting customer measurement away from satisfaction to Net Promoter Score, looking to simplify offerings and processes, and better tap data analytics to improve customer engagement, as it squares up to issues of misconduct and flawed financial advice identified by regulators.

Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit are leading the pack when it comes to delivering personalisation engines to marketer, digital and CX practitioners, a fresh Gartner report claims.

Nine is claiming an Australian first after launching addressing video advertising through its 9Now video on-demand offering.

More than 40 employees and 1000 independent contractors are being affected as digital food delivery service provider, Foodora, closes its Australian operations later this month.

Based on overwhelming demand, we’ve extended the submission deadline for this year’s CMO50 to a very final deadline of Friday 10 August.