Stories by Nadia Cameron

Former Visit Victoria general manager of digital, marketing services and strategy, Melanie De Souza, is relocating to Saudi Arabia to take up an executive marketing role at one of the world’s most significant forthcoming destinations.

Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.

​ADMA and the associations sitting under parent company, Australian Alliance for Data Leadership (AADL), have been acquired by the Australian Computer Society (ACS) in a deal reflecting the growing connection between traditional technology and digital, governance, analytics and marketing and the CMO and CIO.

It was during his time as CMO at Groupon North American in 2015 that the dilemma of modern data-driven marketer truly confronted Australian-born marketer, Jon Wild.

​Brands not only need to be purpose led, they must bring soul into their storytelling if they want to build cultural cut through with modern consumers, Universal Music Group’s chief of possibilities says.

​The rise of the chief growth officer should be a warning sign to CMOs that too many of them have sacrificed their positions driving real organisational growth and lost face in the boardroom.

Data management provider, Lotame, has debuted its new second-party data marketplace, an offering it claims will help the four in five marketers struggling to trust accuracy of external audience data sets today.

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

EBay marketing leader, Julie Nestor, is switching online marketplace selling for hospitality and relocating to Singapore.

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming world.

Brands are increasingly turning to real-world location data to not only build and target audiences, but also weigh up their relevance, formulate new partnerships, and close the loop on business decision making, Near’s co-founder says.

Relationship building and consistency are key tenets for Deloitte’s first Asia-Pacific chief marketing officer as he strives to align marketing strategy and activity across the region.

ASX-listed Treasury Wine Estates has a new global chief marketing officer following the departure of global CMO, Michelle Terry, in August.

Marley Spoon marketing chief, Dave Malcolm, is switching food delivery for pet products and joining The Real Pet Food Company to head up ecommerce.