Digital Marketing
Bendigo and Adelaide Bank has stepped up its customer-centric technology investments another significant notch, deploying IBM’s Campaign, Watson Campaign Automation and IBM Interact tools in a bid to improve real-time interactions with customers.
Digital Marketing
Nine has appointed a new group marketing director as part of an executive restructure that sees chief marketing and digital officer, Alex Parsons, focused more squarely on digital and data growth opportunities.
Digital Marketing
IAB Australia and Nielsen have officially taken the wrappers off their Digital Content Ratings scorecard, aimed at giving publishers, agencies and marketers daily digital audience data across all devices.
Digital Marketing
IAG has poached New Corp Australia’s head of innovation and product chief, Mark Drasutis, as its new chief digital officer to over digital strategy and experience.
Digital Marketing
An Australian company is promising to bring fresh levels of transparency and data insight to the out-of-home advertising space with a new automated software reporting tool.
Leadership
Myer has revealed its deputy CEO, chief merchandise and customer officer, Daniel Bracken, is leaving the company amid ongoing tough retail trading conditions.
Digital Marketing
All the latest martech and adtech news this week from Zeta Global, Sizmek, Rocket Fuel, Marketo, Campaign Monitor, Freshworks, Integrate, YomConnect and DataXu.
Digital Marketing
Salesforce global CMO, Simon Mulcahy, agrees there’s a problem with today’s modern marketing leader. And it’s one of definition.
Digital Marketing
It’s a big day for adtech acquisitions, with programmatic ad player, Sizmek, acquiring Rocket Fuel and Rubicon Project picking up programmatic inventory vendor, nToggle.
Digital Marketing
Yet another digital marketing agency has been snapped up, this time by IT integrator and services provider, NextGen.
Digital Marketing
All the latest martech and adtech news on Tune, Buzinga, Info, MetaX, Sizmek, Optimizely, H20.ai, TapClicks and Tableau Software.
Digital Marketing
We’re excited to announce our final line-up of speakers for CMO Momentum in Sydney on 20 July!
Digital Marketing
Marketing leaders are increasingly struggling to adapt campaigns and creative activity to local market needs in a timely manner, a new CMO Council report has found.
Leadership
Telstra’s former GM of consumer has swapped telco land for automobiles and become the first chief marketing officer at the Royal Automobile Club of Victoria (RACV).
Digital Marketing
In the thick of martech and adtech convergence, it can be hard to fathom what position players outside the top five are taking in order to differentiate from the convoluted pack. But for Aprimo chief product officer, Kevin Souers, the vendor’s product roadmap can be summed up with three quick capabilities: Distribution of content, marketing funds and data.
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The old traditional models of a singular pre-determined linear path or funnel from awareness to ...
The State of the CMO is designed to provide a benchmark in terms of the ...
'Intent' is the single largest performance marketing variable. It shapes our search queries, dictates our purchase paths and mediates meaningful interactions with brands regardless of channel, media or content type.
Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.
Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.
Episode 2 of the latest BrandHook podcast series on Getting Intimate with Customer Experience is now live!
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign
Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...
Jill Brennan
Why marketers should take note of social robots
Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...
Vanessa.M.Magers
Bricks and clicks: Balancing digital and physical to win the retail game
Excellent article, Thank you.
Steve Beards
How Aprimo hopes to help marketers tackle distribution of content, funds and data