Stories by Nadia Cameron

The Coffee Club has officially unveiled a new brand platform and visual look, the latest step in a strategic refresh program that’s arguably only grown in scope and momentum during the COVID-19 crisis.

A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.

Harmful content, misinformation and fake news are firmly in the spotlight this week as protests escalate against the spread of racially insensitive content on social platforms and a new code of conduct for digital platforms enters circulation.

CMO is delighted to confirm nominations for the sixth annual CMO50 list are now open!

Nestle has become the latest organisation to announce it’s changing two iconic product brand names as the impact of the #blacklivesmatter movement continues.

A customer segmentation program gleaning the underlying motivations of flybuys members has not only been a strong tool during the crisis, it provides the key to responding in the new normal, says the group’s customer chief.

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

Seek’s former marketing and corporate affairs director is joining point-of-sale software provider, Vend, as its new director of marketing.

Personalisation, less intimation and collecting frequent customer insights are among the takeaways of the COVID-19 crisis for the CMO of Collective Wellness Group, Emily Thompson.

It’s by taking an unconventional but deliberately supportive role to middle managers that CMOs can truly lead radical change initiatives, a new academic paper claims.

A month-long initiative encouraging content streamers across multiple social platforms to fundraise is just one example of Starlight embracing the virtual realm to keep funds coming in during the crisis.

The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.

Bunnings and Victoria Bitter lead the way in Australia’s audio branding effectiveness stakes, a new research project claims.

​The crisis has become catalyst for changing marketing dynamics as we recover and find our way to a new normal. In this latest episode of Conversations over a Cuppa with CMO, Suncorp executive general manager brand and marketing, Mim Haysom, shares how she's adapted her brand strategy and what she believes it'll take as marketers in the next phase.

Celebrating the human and acknowledging changed consumer behaviour been put front and centre in the latest campaign for Anytime Fitness encouraging Australian consumers to get back into the gym.