Stories by Nadia Cameron

Salesforce has debuted a new open cloud data initiative, fresh connectors for data integration across disparate systems and single customer identification across its product ecosystem in a bid to bring the customer 360 vision to life.

Building a universally informed, data-driven system incorporating granular insight on end-consumer demand as well as the supply chain is key to FritoLay as it works to meet the changing snacking needs of consumers.

​Sport Australia CMO and former ANZ bank marketing, chief Louise Eyres, is joining Vanguard investments in December as its first head of marketing for Australia.

Former Cash Converters CMO and IAB CEO, Alice Manners, has switched the commercial sector for not-for-profit and taken up a customer leadership position with West Australia-based Brightwater.

Switching the emphasis from missing Australians to the families affected by their disappearance has taken centre stage in the latest campaign effort from the Missing Persons Advocacy network (MPAN).

One in four customer experience (CX) professionals will be out of a job in 2020, according to the latest Forrester 2020 predictions. But don’t read that as a sign interest in CX is waning: On the contrary, the level of c-suite and high-level CX managers is set to increase.

Australian milk producer, The a2 Milk Company, is on the hunt for a new global chief marketing officer after confirming the departure of longstanding executive, Susan Massasso.

Retail stores of the future must be flexible to adapt to rapidly changing consumer demand, boast of embedded sustainability, and become experience and information destinations over transactional capability, Luxottica’s VP of marketing, Milena Cavicchioli, believes.

Building a unifying brand narrative positioning Event Cinemas as an experience-led entertainment offering of choice has seen the company overhaul its brand identity and strategy.

Wireless speaker producer, Sonos, doesn’t have a chief marketing officer. Nor has it had one for nearly two years.

Nine CEO, Hugh Marks, will spend the week reassuring staff across Macquarie Media’s national offices of his company’s commitment to their distinctive brands and editorial content as the radio network officially becomes part of Nine.

The thrill of the chase and building a challenge brand has wooed experienced sports marketer, Luke O’Shea, to the CMO’s post at sports apparel retailer, 2XU.

Technology has finally given marketers the tools to answer the tough questions around how, where and when to spend their marketing dollars. But it’s the ability to transform alongside technology, gain internal buy-in for change and iterate that’s vital to achieving success.

Several Australian businesses including NAB, Commonwealth Bank, Telstra and Microsoft are trialling a series of eight principles aimed at driving more ethical use of artificial intelligence (AI).

Adobe and Evergage have topped the latest Forrester Wave rating digital intelligence platform providers based on product offering, strategy and market presence.