Stories by Nadia Cameron

Establishing the pay on-demand category along with sustained awareness of its company credentials have led homegrown pay on-demand fintech, Beforepay, to launch its first brand campaign nationally.

SodaStream has promoted its Australian marketing director, Laura Wilson, to managing director locally, becoming the first female in the post.

Building direct engagement with customers while bolstering brand discovery and sales through a two-pronged marketplace approach is the aim of the game for HMD Australia after a rapid-fire technology investment.

​Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.

All the latest martech and adtech news from Medallia, OpenText, Oktopost, Criteo, Taboola, DoubleVerify, Klaviyo and BigCommerce.

Next-generation payments and shopping services vendor, Klarna, has recruited rival Zip Co’s marketing chief as its new director of marketing.

With the Covid-19 crisis accelerating future ways of working while presenting unique leadership challenges to navigate, one organisation that’s been spending time and effort to build out its future of work approach is Reckitt.

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

CMO is extending nominations for this year’s CMO50 2021 program to a final deadline Monday 16 August 2021. Don’t miss this opportunity to have your marketing leadership, as well as the work of your team, recognised and get that questionnaire completed now!

A national rewards program is in the sights of eftpos’ new recruit and digital strategist, Mark Britt, as he joins the group as the new chief of its Beem It division.

Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.

​A 30 per cent increase in free range chicken buyers and a 72 per cent lift in new brand buyers are two standout results for Ingham’s chief marketing officer, Seb Brandt, from its first audience-led outdoor campaign.

Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.

More extensive and informative customer sentiment analysis, improved engagement through personalised next-best actions and content gap recommendations are the big wins Tourism Australia is seeing after investing in chatbot technology.

Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.