Stories by Nadia Cameron

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges.

Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.

​Deloitte is promoting its Australian chief marketing officer to global CMO and has confirmed its first female local marketing officer from 1 September.

Petbarn and Greencross Vets parent company, Greencross, has recruited Adriane McDermott as its new chief marketing officer.

It’s a lesson many marketing officers have been reminded of during the last five months of COVID-19 pandemic: The importance of a well-defined brand. And it’s one Southern Cross Austereo’s chief marketing officer, Nikki Clarkson, not only tuned into, but leveraged in a host of recent creative initiatives.

Digital is a driver and catalyst for delivering company growth and transformation across industries. And both marketing and IT teams recognise its importance as a strategic tool and mechanism to deliver growth ambitions and outcomes. But without alignment between the two functions, organisations will only get so far in disrupting themselves and achieving the customer-led transformation required today, both sides agree.

Global tech services giant, NTT, has promoted its local chief marketing officer to the top A/NZ job following the retirement of its long-serving chief.

Google Australia’s local chief has criticised the ACCC’s draft mandatory code of conduct for negotiations between news media and digital platform giants, as the industry takes stock of the latest effort to level the playing field between old and new media.

Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.

A firm eye on customer trust, increasing confidence in proving marketing’s worth and changing customer technology purchasing dynamics are just a few of the key findings of this year’s State of the CMO research by CMO.

Australia’s media and industry commentators have been quick to applaud the ACCC’s mandatory draft code for negotiation between traditional news organisations and digital platforms giants aimed at restoring the balance of power between new and old media.

Brand building and authentic community connection are key for Didi Australia’s head of marketing as the challenger rideshare business looks to mature its marketing strategy while navigating the tumultuous COVID-19 climate.

Australian Ethical Investments is boasting of gender parity on its senior leadership team after bringing on a new chief customer officer as well as its first chief strategy and innovation officer.

The Australian Competition and Consumer Commission (ACCC) has launched fresh proceedings against Google in the Federal Court, alleging the digital giant misled consumers about using their personal data for advertising across third-party sites.

It’s content and experience strategy, rather than the technical components, that have been the biggest investment in Fisher & Paykel’s global digital experience overhaul, its marketing and experience chief says.