Stories by Nadia Cameron

Are customer experience leaders truly connecting the dots between the business outcomes their organisations are looking to accomplish through CX improvements and investment, and the customer outcomes they’re prioritising?

You’d be hard pressed to find a marketing leader who doesn’t get a thrill from spearheading a brand repositioning and disruptive brand-led campaign. But for Tourism Fiji’s chief marketing officer, Emma Campbell, the last three years of the pandemic profoundly impacted her perceptions of how broad a marketing leader’s role can be.

Helping Brownes Dairy translate its community engagement further in the digital space and building rapport with a younger demographic are on the priority list for the Perth-based dairy’s new general manager of marketing, Rebecca Smith.

Marley Spoon has brought on former Aldi Australia marketing leader, Mark Richardson, as its new chief marketing officer, effective 13 February 2023.

Amazon, Google and Meta operate them, Disney Select uses one to power advertising and match a brand’s first-party data to its own niche audience segments, and Roku has built one supporting its streaming TV platform. But just what exactly are data clean rooms?

SpecSavers has announced a trio of promotions across its marketing and customer engagement leaders in what the company said is a response to brand growth and individual performance.

Shippit has brought on a new chief marketing officer as well as chief product officer as its looks to scale up regionally.

Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year.

Challenging brand perceptions to elevate quality and drive emotional connection to Kia’s broadening product portfolio is the name of the game as the automotive manufacturer partners with the Australian Open for the 22nd year.

Booktopia CMO, Steffen Daleng, is exiting the business as one of at least 30 staff redundancies as the online retailer works to restructure and improve its earnings.

Gen Z consumers want brands to talk to them at eye level and show them under the hood, not market to them, says the founder of Australian period pain care provider, Ovira.

Few things hurt a business more than complacency, or not building a strategy centred around meeting customer needs, according to Lexer’s new VP of marketing, Aparna Gray.

Engaging existing customers as well as prospecting globally has seen H&M become the latest fashion brand to launch an immersive metaverse experience on Roblox. And with clothing and accessories creation growing on the platform by 25 per cent year-on-year, there’s no doubt there’s plenty more to come.

Many Australian businesses launched into digital ecommerce by necessity during the early days of the Covid-19 pandemic. Some were hasty bolt-ons, others represented completely new business models that flourished. Providoor, a marketplace enabling Australians to access some of the country’s best restaurants from home, is one of the latter.

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