Stories by Nadia Cameron

A new study from the Australian Marketing Institute (AMI) and consulting giant Deloitte, claims marketers need to work harder to speak the language of the board if they’re to get their organisations to truly appreciate marketing’s strategic role.

Over the last three years, Vodafone Hutchison Australia has experienced what every marketer dreads: Consumer backlash on a grand, public scale.

A new study by IBM into the behaviour of marketers has detailed a significant gap between leading marketers and their peers around personalisation, optimisation and cross-channel utilisation.

Innovation and big data are dominant drivers in how today’s marketers interact with customers and require a business-wide focus and long-term commitment, according to several representatives from Australia’s biggest brands.

Marketers must embrace hyper-targeting, cross-platform campaigning and advanced analytics if they’re to succeed in the digital revolution, Facebook Australia’s head of insight claims.

Monitoring brand activity across social media channels, then assigning a sentiment, engagement and ROI value to it, is a key challenge for any marketer. So you can imagine how complicated it gets when the ‘brand’ you represent is Australia.

Canon Australia has appointed Vivien Lee as its new general manager of consumer marketing with a mandate to drive innovation and consumer engagement.

Managing the brand assets of a company the size of alcoholic beverage giant Diageo is no mean feat. Rising sensitivity and complex legal requirements around how alcohol is marketed globally make it an even bigger challenge.

Australia’s Commonwealth Bank, ANZ Bank, Westpac and Woolworths have been placed in a new list of the top 100 global brands for 2013.

The latest 2013 Yellow Social Media Report has confirmed what many marketers identified some time ago: That more Australians are connecting to social media using a mobile device instead of a laptop or PC.

Australian online retailer, Oo.com.au, has adopted Responsys’ digital marketing platform to drive its customer retention and management strategy across web, social and display.

The Coles Flybuys loyalty program has come out trumps over Woolworths Everyday Rewards in a new survey looking into the Australian consumer’s view on customer loyalty schemes.

Tablet-based advertising is the rising star of mobile advertising and exceeded smartphone revenue in the March quarter 2013, new research from the Internet Advertising Bureau (IAB) claims.

How do you use data to visible improve customer experience and boost bottom line results when you’re merging two of the world’s largest corporate companies and their loyalty programs?

One of Australia’s most notable chief marketing officers, Andy Lark, has resigned from the Commonwealth Bank to pursue other interests.